Zero turn mowers have gained significant popularity over the years due to their superior maneuverability, speed, and cutting precision. The market for zero turn mowers is expected to witness significant growth over the forecast period due to the rising demand for landscaping and lawn care services, increasing number of commercial and residential construction projects, and growing preference for green spaces.
Zero turn mowers are lawn mowing machines that have a turning radius of zero degrees. These mowers use hydraulic motors to control the speed and direction of each wheel independently, allowing them to pivot in place, making them highly maneuverable. Zero turn mowers come in various sizes and types, ranging from small residential mowers to large commercial mowers.
Executive Summary
The Zero Turn Mowers Market is experiencing robust growth due to rising demand for efficient and maneuverable lawn care equipment. These mowers offer superior agility and precision, reducing the time and effort required for lawn maintenance. Key drivers include increased urbanization, a growing focus on landscaping aesthetics, and heightened consumer awareness of time-saving solutions.
Market players are innovating with eco-friendly electric models and improved fuel efficiency to address environmental concerns. The residential segment dominates the market, but the commercial sector is expanding rapidly, driven by landscaping businesses and golf courses. The Asia-Pacific region is emerging as a promising market due to urban development and rising disposable incomes. Overall, the Zero Turn Mowers Market is poised for sustained growth as consumers seek efficient and eco-friendly lawn care solutions.

Important Note:ย The companies listed in the image above are for reference only. The final study will cover 18โ20 key players in this market, and the list can be adjusted based on our clientโs requirements.
Key Market Insights
The global zero turn mowers market is expected to grow at a CAGR of XX% during the forecast period of 2021-2026. The market is driven by the increasing demand for landscaping and lawn care services, growing preference for green spaces, and rising popularity of zero turn mowers due to their superior maneuverability, speed, and cutting precision.
Market Drivers
- Increasing demand for landscaping and lawn care services: The demand for landscaping and lawn care services is increasing rapidly, which is driving the demand for zero turn mowers. These machines are highly efficient and can cover a large area in a short amount of time, making them ideal for commercial landscaping services.
- Growing preference for green spaces: The trend of creating green spaces in urban areas is gaining popularity due to its various benefits such as improving air quality, reducing noise pollution, and providing a calming effect on the surrounding environment. This trend is expected to drive the demand for zero turn mowers.
- Rising popularity of zero turn mowers: Zero turn mowers are becoming increasingly popular due to their superior maneuverability, speed, and cutting precision. These machines can cut grass quickly and efficiently, reducing mowing time and increasing efficiency.
Market Restraints
- High cost of zero turn mowers: The high cost of zero turn mowers is a major restraint for the market. These machines can be expensive, especially for residential users, which can limit their adoption.
- High maintenance cost: Zero turn mowers require regular maintenance and repairs, which can be costly. This can be a significant restraint for residential users who may not have the resources to invest in maintenance.
Market Opportunities
- Growing demand for electric zero turn mowers: The market for electric zero turn mowers is expected to witness significant growth over the forecast period due to the rising demand for environmentally friendly and energy-efficient mowers.
- Increasing demand for smart zero turn mowers: The market for smart zero turn mowers is expected to grow significantly over the forecast period due to the increasing demand for connected and automated machines.

Market Dynamics
The global zero turn mowers market is experiencing robust growth, driven by technological advancements, increasing demand for efficient lawn care solutions, and evolving consumer preferences. Innovations such as GPS-enabled mowers, electric-powered models, and enhanced maneuverability are enhancing user experience and operational efficiency. The rise in residential landscaping, commercial property maintenance, and municipal green space management is fueling market expansion. Additionally, growing awareness of sustainable practices and the adoption of smart technologies are influencing purchasing decisions. These factors collectively contribute to the market’s dynamic evolution and its adaptation to emerging industry trends.
North America is the largest market for zero turn mowers, followed by Europe and Asia-Pacific. The growth of the market in North America can be attributed to the increasing demand for lawn care services and the growing popularity of zero turn mowers in the region. The market in Europe is expected to witness significant growth over the forecast period due to the increasing number of golf courses and green spaces in the region. The market in Asia-Pacific is also expected to witness significant growth over the forecast period due to the increasing demand for commercial landscaping services in the region.
Competitive Landscape
Leading companies in the Zero Turn Mowers Market:
- Deere & Company
- Husqvarna Group
- Briggs & Stratton Corporation
- The Toro Company
- AriensCo
- Kubota Corporation
- Hustler Turf Equipment (Excel Industries)
- Altoz, Inc.
- Bad Boy Mowers, Inc.
- Spartan Mowers, LLC
Please note: This is a preliminary list; the final study will feature 18โ20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.
Segmentation
The global zero turn mowers market can be segmented based on type, application, and end-use industry. Based on type, the market can be segmented into gas-powered and electric-powered zero turn mowers. Based on application, the market can be segmented into residential and commercial. Based on end-use industry, the market can be segmented into landscaping and lawn care services, golf courses, and others.
Category-wise Insights Gas-powered zero turn mowers are the most widely used type of zero turn mowers due to their high power and cutting speed. These mowers are ideal for commercial use, such as landscaping and lawn care services. Electric-powered zero turn mowers are gaining popularity due to their energy efficiency and environmentally friendly nature. These mowers are ideal for residential use, such as mowing small lawns and gardens.
Key Benefits for Industry Participants and Stakeholders
- Increased efficiency: Zero turn mowers are highly efficient and can cover a large area in a short amount of time, increasing the efficiency of lawn care and landscaping services.
- Reduced mowing time: Zero turn mowers can cut grass quickly and efficiently, reducing the time required for mowing.
- Improved precision: Zero turn mowers offer superior cutting precision, resulting in a more uniform and aesthetically pleasing lawn.
- Enhanced maneuverability: Zero turn mowers can turn on a dime, making them highly maneuverable and easy to use.
SWOT Analysis
Strengths:
- Superior maneuverability and cutting precision
- High efficiency and speed
- Ability to reduce mowing time
Weaknesses:
- High cost of zero turn mowers
- High maintenance cost
Opportunities:
- Growing demand for electric zero turn mowers
- Increasing demand for smart zero turn mowers
Threats:
- Competition from traditional lawn mowers
- Stringent government regulations related to emissions and noise pollution
Market Key Trends
- Growing demand for electric zero turn mowers
- Increasing demand for smart zero turn mowers
- Rising popularity of robotic zero turn mowers
- Adoption of artificial intelligence and machine learning technologies in zero turn mowers
Covid-19
Impact The Covid-19 pandemic has had a significant impact on the global zero turn mowers market. The lockdowns and restrictions imposed by governments have led to a decline in demand for commercial landscaping services, which has affected the market. However, the demand for residential lawn care services has increased, which has partially offset the decline in demand for commercial services. The market is expected to recover gradually as the situation improves and restrictions are lifted.
Key Industry Developments
- In 2020, Husqvarna launched its new range of zero turn mowers, the Z400 series, which is equipped with a number of advanced features such as SmartSwitch technologyย and a new air induction system for improved cutting performance.
- In 2020, John Deere introduced its new ZTrakโข 900 Series zero turn mowers, which offer enhanced durability, comfort, and productivity. These mowers are equipped with powerful engines and heavy-duty transmissions, making them ideal for commercial use.
- In 2021, Cub Cadet launched its new Ultima Series zero turn mowers, which feature advanced cutting decks, ergonomic controls, and a high-back adjustable seat for improved comfort and productivity.
Analyst Suggestions
The global zero turn mowers market is expected to witness significant growth over the forecast period due to the increasing demand for landscaping and lawn care services, growing preference for green spaces, and rising popularity of zero turn mowers. Analysts suggest that companies in the market should focus on developing new and advanced zero turn mowers to cater to the changing needs of customers. Companies should also focus on expanding their presence in emerging markets such as Asia-Pacific to capitalize on the growing demand for commercial landscaping services in the region.
Future Outlook
The global zero turn mowers market is expected to witness significant growth over the forecast period due to the increasing demand for landscaping and lawn care services, growing preference for green spaces, and rising popularity of zero turn mowers. The market is expected to witness significant innovation and technological advancements, with the adoption of artificial intelligence and machine learning technologies in zero turn mowers. The market for electric zero turn mowers is expected to witness significant growth over the forecast period due to the increasing demand for environmentally friendly and energy-efficient mowers. The market is expected to remain highly competitive and fragmented, with key players focusing on developing new and advanced zero turn mowers to cater to the changing needs of customers.
Conclusion
The global zero turn mowers market is expected to witness significant growth over the forecast period due to various factors such as the increasing demand for landscaping and lawn care services, growing preference for green spaces, and rising popularity of zero turn mowers. The market is expected to witness significant innovation and technological advancements, with the adoption of artificial intelligence and machine learning technologies in zero turn mowers. Companies in the market should focus on developing new and advanced zero turn mowers to cater to the changing needs of customers and expand their presence in emerging markets such as Asia-Pacific.
