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Europe Animal Protein Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: April, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 178
Forecast Year: 2024-2032

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Market Overview

Animal protein is an essential part of the human diet, providing vital nutrients and contributing to overall health and well-being. The Europe animal protein market encompasses various products derived from animals, including meat, poultry, seafood, dairy, and eggs. This market plays a crucial role in meeting the region’s protein demands and offers a wide range of choices to consumers. This article provides a comprehensive analysis of the Europe animal protein market, highlighting key market insights, drivers, restraints, opportunities, and future outlook.


The Europe animal protein market refers to the production, distribution, and consumption of animal-derived protein sources in European countries. Animal protein is obtained from livestock, poultry, aquaculture, and other sources. It serves as a significant source of nutrition for the European population and is a key component of various traditional and contemporary diets across the region.

Executive Summary

The Europe animal protein market is witnessing steady growth due to increasing consumer demand for protein-rich foods, rising disposable incomes, and changing dietary preferences. The market is characterized by a diverse range of animal protein products and a competitive landscape with both regional and global players. This executive summary provides a concise overview of the market, highlighting key findings and insights for industry participants and stakeholders.

Europe Animal Protein Market

Key Market Insights

  1. Growing Demand for Protein-Rich Foods: The European population’s increasing focus on health and wellness has led to a rising demand for protein-rich foods, driving the growth of the animal protein market.
  2. Changing Dietary Patterns: Shifting dietary preferences, including a rise in flexitarian and high-protein diets, have increased the consumption of animal protein products across Europe.
  3. Sustainability Concerns: Growing awareness about environmental sustainability and animal welfare has led to a rise in demand for ethically sourced and environmentally friendly animal protein options.
  4. Technological Advancements: Advances in food processing technologies and innovations in animal protein production methods have enhanced product quality, safety, and shelf life.
  5. Regulatory Landscape: Stringent regulations governing animal welfare, food safety, and labeling impact the production, distribution, and marketing of animal protein products in Europe.

Market Drivers

  1. Increasing Health Consciousness: The growing awareness of the health benefits associated with animal protein consumption, such as muscle growth, weight management, and nutrient intake, is driving the market.
  2. Rising Population and Urbanization: Europe’s population growth, coupled with increasing urbanization and changing lifestyles, has led to a higher demand for convenient and ready-to-eat animal protein products.
  3. Economic Growth and Disposable Incomes: The region’s improving economic conditions and higher disposable incomes have enabled consumers to afford premium animal protein products.
  4. Influence of Western Diets: The adoption of Western dietary patterns, characterized by higher meat consumption, has contributed to the demand for animal protein products in Europe.
  5. Growth of E-Commerce: The rapid growth of e-commerce platforms has made animal protein products more accessible to consumers, facilitating market expansion.

Market Restraints

  1. Environmental Concerns: The animal protein industry’s environmental impact, including greenhouse gas emissions, land use, and water consumption, has led to concerns among consumers and regulatory bodies.
  2. Health and Safety Concerns: Instances of foodborne illnesses and concerns regarding antibiotic use in animal agriculture have raised questions about the safety and quality of animal protein products.
  3. Shift Towards Plant-Based Alternatives: The rising popularity of plant-based diets and the availability of plant-based protein alternatives pose a challenge to the growth of the animal protein market.
  4. Price Volatility: Fluctuating feed costs, production expenses, and market dynamics impact the pricing of animal protein products, affecting consumer affordability and demand.
  5. Trade Restrictions: Trade barriers, tariffs, and regulatory restrictions on imported animal protein products can hinder market growth and limit market access.

Market Opportunities

  1. Product Innovation: Developing innovative animal protein products, such as functional foods, fortified products, and convenience formats, can cater to evolving consumer preferences and drive market growth.
  2. Focus on Sustainable Practices: Embracing sustainable production methods, promoting animal welfare, and implementing environmentally friendly packaging solutions can attract conscious consumers and enhance market opportunities.
  3. Expanding Export Potential: European animal protein producers can explore international markets and leverage export opportunities by complying with global standards and targeting growing economies.
  4. Diversification of Offerings: Introducing niche animal protein products, including exotic meats, specialty cheeses, and premium seafood, can tap into niche markets and cater to specific consumer demands.
  5. Digital Marketing and E-Commerce: Capitalizing on digital marketing strategies and expanding e-commerce platforms can reach a wider consumer base and increase market penetration.

Market Dynamics

The Europe animal protein market operates in a dynamic environment influenced by consumer trends, technological advancements, regulatory factors, and market competition. Understanding the market dynamics is crucial for industry participants and stakeholders to identify growth opportunities, mitigate challenges, and develop effective strategies to stay competitive.

Regional Analysis

Europe consists of diverse countries with unique cultural, economic, and dietary characteristics, contributing to variations in the animal protein market across different regions. The regional analysis provides an in-depth assessment of market trends, consumption patterns, and regulatory frameworks in key European countries, including the United Kingdom, Germany, France, Italy, Spain, and others.

Competitive Landscape

The Europe animal protein market is highly competitive and fragmented, with numerous regional and global players vying for market share. Key market players include major meat producers, poultry processors, dairy companies, and seafood suppliers. The competitive landscape analysis highlights the market’s key players, their strategies, product portfolios, and recent developments.


The Europe animal protein market can be segmented based on product type, including meat, poultry, seafood, dairy, and eggs. Each segment presents unique opportunities and challenges, catering to diverse consumer preferences and dietary requirements.

Category-wise Insights

  1. Meat: The meat segment dominates the animal protein market in Europe, with a wide range of meat products, including beef, pork, lamb, and veal. Consumer preferences for specific meat types and cuts vary across countries.
  2. Poultry: Poultry products, such as chicken and turkey, are gaining popularity due to their lean protein content, affordability, and versatility in various culinary applications.
  3. Seafood: Europe’s coastal regions and access to freshwater sources contribute to a diverse seafood market, with options like fish, shrimp, shellfish, and other aquatic species.
  4. Dairy: Dairy products, including milk, cheese, yogurt, and butter, form an integral part of the European diet, offering essential nutrients and flavors.
  5. Eggs: Eggs are a versatile and affordable source of animal protein, widely consumed in various forms and utilized in baking and cooking.

Key Benefits for Industry Participants and Stakeholders

  1. Market Expansion Opportunities: The Europe animal protein market offers significant growth prospects for industry participants, including producers, processors, distributors, and retailers, seeking to expand their operations and market presence.
  2. Profitability and Revenue Generation: Increasing consumer demand for animal protein products can translate into higher sales volumes, revenue growth, and improved profitability for industry stakeholders.
  3. Innovation and Product Development: The evolving market landscape and consumer preferences present opportunities for product innovation, diversification, and the development of value-added animal protein offerings.
  4. Strategic Partnerships and Collaborations: Collaborating with suppliers, retailers, and research institutions can facilitate knowledge exchange, enhance supply chain efficiencies, and foster industry collaborations.
  5. Meeting Nutritional Needs: By catering to the European population’s protein requirements, industry participants contribute to promoting balanced diets and meeting essential nutritional needs.

SWOT Analysis


  • Strong tradition of animal protein consumption in European diets.
  • Well-established production and processing infrastructure.
  • Wide range of animal protein products to cater to diverse consumer preferences.


  • Environmental impact of animal protein production.
  • Rising competition from plant-based alternatives.
  • Health and safety concerns related to production practices.


  • Product innovation and diversification.
  • Focus on sustainability and ethical sourcing.
  • Expanding export potential to global markets.


  • Shift in consumer preferences towards plant-based diets.
  • Stringent regulations impacting production and marketing practices.
  • Volatile feed costs and market dynamics.

Market Key Trends

  1. Rising Demand for Organic and Locally Sourced Animal Protein: Consumers are increasingly seeking organic and locally sourced animal protein options, driven by concerns for sustainability, animal welfare, and food traceability.
  2. Plant-Based and Hybrid Products: The growing popularity of plant-based diets has led to the development of hybrid products that combine animal and plant proteins, catering to flexitarian and reducetarian consumers.
  3. Alternative Protein Sources: The market is witnessing the emergence of alternative protein sources, including insect-based protein and cellular agriculture, as potential solutions to environmental sustainability challenges.
  4. Online Sales and direct-to-consumer Models: The rise of e-commerce platforms and direct-to-consumer models allows producers to bypass traditional retail channels and directly reach consumers, offering convenience and increased market accessibility.
  5. Premium and Specialty Offerings: Premium and specialty animal protein products, such as organic, grass-fed, and heritage breed options, are gaining traction among consumers willing to pay a premium for high-quality and unique products.

Covid-19 Impact

The Covid-19 pandemic had a significant impact on the Europe animal protein market. While the initial phase witnessed disruptions in the supply chain, temporary closures of processing plants, and shifts in consumer purchasing behavior, the market demonstrated resilience and adaptability. The pandemic highlighted the importance of ensuring supply chain continuity, food safety measures, and addressing the growing demand for reliable and sustainable animal protein sources.

Key Industry Developments

  1. Investments in Sustainable Production Practices: Several industry players are investing in sustainable production practices, including reducing carbon emissions, improving animal welfare standards, and adopting resource-efficient farming techniques.
  2. Expansion of Plant-Based Offerings: Traditional animal protein producers are diversifying their portfolios by incorporating plant-based protein options or acquiring plant-based brands to tap into the growing market demand for plant-based alternatives.
  3. Technological Advancements in Processing and Packaging: Advances in processing technologies, such as high-pressure processing and modified atmosphere packaging, are improving product quality, safety, and shelf life, addressing consumer concerns.
  4. Mergers and Acquisitions: Consolidation and strategic partnerships among key market players are observed to enhance market competitiveness, expand distribution networks, and foster innovation.

Analyst Suggestions

  1. Embrace Sustainability: Industry participants should focus on adopting sustainable production practices, reducing environmental impact, and promoting transparency to address consumer concerns and regulatory requirements.
  2. Emphasize Consumer Education: Educating consumers about the nutritional benefits, safety measures, and sustainability efforts within the animal protein industry can help build trust and drive consumer acceptance.
  3. Invest in Research and Development: Continued investment in research and development can foster innovation, product diversification, and the development of value-added animal protein offerings to meet evolving consumer demands.
  4. Leverage Digital Platforms: Leveraging digital marketing strategies, e-commerce platforms, and data analytics can enhance market reach, customer engagement, and personalized marketing approaches.
  5. Collaborate for Resilience: Collaboration among industry stakeholders, including producers, processors, retailers, and regulatory bodies, is crucial for enhancing supply chain resilience, ensuring food safety, and navigating market challenges.

Future Outlook

The Europe animal protein market is expected to witness steady growth in the coming years, driven by factors such as the growing population, increasing health consciousness, and demand for sustainable and ethically sourced animal protein products. However, the market will face challenges related to environmental sustainability, shifting consumer preferences, and evolving regulatory landscapes. Adapting to changing consumer needs, embracing innovation, and focusing on sustainability will be key for industry participants to thrive in the future animal protein market.


The Europe animal protein market presents a dynamic and evolving landscape, driven by consumer preferences, health consciousness, and sustainability concerns. Despite challenges, the market offers numerous opportunities for innovation, diversification, and expansion. Industry participants need to navigate changing trends, embrace sustainability practices, and leverage digital platforms to stay competitive and meet the growing demand for animal protein in Europe. By prioritizing consumer education, investing in research and development, and fostering industry collaborations, the animal protein market can continue to thrive and meet the nutritional needs of the European population.

Europe Animal Protein Market Segmentation

Segment Description
Type Meat, dairy, eggs, etc.
Source Cattle, poultry, swine, etc.
End-Use Food processing, foodservice, etc.
Region Europe

Leading Companies in the Europe Animal Protein Market:

  1. Tyson Foods, Inc.
  2. JBS S.A.
  3. Cargill, Incorporated
  4. Danone S.A.
  5. Nestlé S.A.
  6. Smithfield Foods, Inc. (WH Group Limited)
  7. Hormel Foods Corporation
  8. Perdue Farms Inc.
  9. New Hope Group Co., Ltd.
  10. Tönnies Unternehmensgruppe

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