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Japan Animal Protein Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: January, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 178
Forecast Year: 2024-2032

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Market Overview

The Japan animal protein market is a vital sector within the country’s food industry. It encompasses various sources of animal-derived proteins, including meat, eggs, and dairy products. Japan has a rich culinary tradition that incorporates animal protein in diverse and unique ways, making it an integral part of the nation’s diet and culture.


The Japan Animal protein Market refers to the production, distribution, and consumption of various animal-based protein sources within the Japanese food industry. This encompasses meat from livestock such as cattle, poultry, and swine, along with other animal-derived protein products like dairy and eggs. The market plays a crucial role in meeting the country’s dietary needs and cultural preferences while contributing significantly to the overall economy.

Executive Summary:

In this comprehensive analysis, we delve into the nuances of the Japan Animal Protein Market, examining its current state, key trends, challenges, and future prospects. By evaluating the market dynamics and competitive landscape, we aim to provide valuable insights for industry participants and stakeholders to make informed decisions.

Japan Animal Protein Market

Key Market Insights:

The Japan Animal Protein Market has witnessed substantial growth in recent years, driven by various factors such as changing consumer preferences, urbanization, rising disposable incomes, and a booming tourism sector. Additionally, the increasing awareness of the importance of protein in a balanced diet has spurred the demand for animal-based protein products.

Market Drivers:

  1. Shifting Dietary Patterns: As the Japanese population becomes more health-conscious, there is a noticeable shift towards protein-rich diets, prompting an increased demand for animal-based protein products.
  2. Rising Population: The growing population in Japan necessitates a consistent and adequate supply of animal protein to meet the nutritional needs of the people.
  3. Economic Growth: With the steady growth of the Japanese economy, consumers now have higher purchasing power, enabling them to include a variety of animal protein sources in their diets.

Market Restraints:

  1. Environmental Concerns: The animal protein industry faces scrutiny due to its environmental impact, including greenhouse gas emissions and water consumption, leading to growing consumer preference for plant-based alternatives.
  2. Ethical Considerations: Animal welfare concerns have resulted in some consumers reducing their consumption of animal protein, leading to a potential shift towards plant-based diets.

Market Opportunities:

  1. Product Diversification: Innovation in product offerings, such as the development of value-added protein products and plant-based alternatives, presents an opportunity for market players to cater to a broader consumer base.
  2. Export Potential: With the increasing global demand for high-quality animal protein, Japan has the opportunity to expand its exports and strengthen its position in the international market.

Market Dynamics:

The Japan Animal Protein Market is a dynamic landscape influenced by factors such as consumer behavior, government regulations, technological advancements, and the emergence of new market players. These dynamics shape the industry’s growth trajectory and competition.

Regional Analysis:

The demand for animal protein varies across different regions of Japan, with urban areas having higher consumption due to increased availability and convenience. Rural regions, on the other hand, may rely more on traditional protein sources like fish and local livestock.

Competitive Landscape:

The market is characterized by several established players, both domestic and international, competing to gain a larger market share. This competition has led to product innovation and marketing strategies to differentiate and attract consumers.


The Japan Animal Protein Market can be segmented based on the type of animal protein, including meat from cattle, poultry, swine, and other livestock, as well as dairy products and eggs.

Category-wise Insights:

  1. Meat Products: Meat, especially from poultry and swine, dominates the animal protein market due to its widespread consumption in various Japanese dishes.
  2. Dairy and Eggs: Dairy products, such as milk and yogurt, along with eggs, hold significant importance in the Japanese diet and contribute to a balanced intake of animal protein.

Key Benefits for Industry Participants and Stakeholders:

  1. Revenue Growth: The booming demand for animal protein products ensures a steady revenue stream for industry participants and stakeholders.
  2. Diversification: By exploring plant-based alternatives and value-added products, companies can diversify their offerings and adapt to changing consumer preferences.

SWOT Analysis:


  1. Strong cultural preference for animal-based protein.
  2. Advanced food processing technology.
  3. High-quality standards in production and distribution.


  1. Environmental concerns regarding the industry’s impact.
  2. Dependency on imports for certain animal protein products.


  1. Growing export potential.
  2. Increasing demand for plant-based alternatives.


  1. Rising competition from alternative protein sources.
  2. Stringent regulations on animal welfare and environmental impact.

Market Key Trends:

  1. Plant-Based Revolution: The growing interest in plant-based diets has led to an influx of innovative plant-based animal protein alternatives in the market.
  2. Premiumization: Consumers are increasingly willing to pay more for high-quality, ethically sourced animal protein products.

Covid-19 Impact:

The Covid-19 pandemic significantly impacted the Japan Animal Protein Market, with disruptions in the supply chain, reduced foodservice demand, and changes in consumer behavior. However, the market has shown resilience and adapted to the challenges, with increased online sales and home cooking trends.

Key Industry Developments:

  1. Investments in Research and Development: Companies are investing in R&D to improve production efficiency and develop sustainable animal protein solutions.
  2. Partnerships and Collaborations: Industry players are forming strategic partnerships to expand their market reach and offer a diverse range of products.

Analyst Suggestions:

  1. Sustainability Focus: Industry participants should prioritize sustainability efforts to address environmental concerns and gain consumer trust.
  2. Diversification Strategies: Companies should explore opportunities in plant-based and value-added protein products to remain competitive.

Future Outlook:

The Japan Animal Protein Market is expected to continue growing steadily, driven by a combination of factors such as economic growth, changing dietary patterns, and evolving consumer preferences. Embracing innovation and sustainability will be critical to sustaining this growth in the long run.


The Japan Animal Protein Market is a vital component of the country’s food industry, providing essential nutrients to the population while contributing to economic growth. As the market evolves, companies must adapt to changing consumer demands, focus on sustainability, and explore new opportunities to stay ahead in this dynamic and competitive landscape. By embracing innovation and mindful business practices, the market can pave the way for a sustainable and prosperous future.

Japan Animal Protein Market

Segmentation Details Information
Product Type Poultry, Pork, Beef, Seafood, Others
Distribution Channel Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Others
Region Japan

Leading Companies in the Japan Animal Protein Market

  1. NH Foods Ltd.
  2. Itoham Foods Inc.
  3. Nippon Suisan Kaisha, Ltd.
  4. Maruha Nichiro Corporation
  5. Kagome Co., Ltd.
  6. Ajinomoto Co., Inc.
  7. Asahi Group Holdings, Ltd.
  8. Nissui Pharmaceutical Co., Ltd.
  9. Orion Breweries, Ltd.
  10. Calbee, Inc.

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