Executive Summary

The Wi-Fi Analytics market is expected to grow at a compound annual growth rate (CAGR) of 24.5% from 2021 to 2028. The market is being driven by the increasing demand for business intelligence, the rise of the Internet of Things (IoT), and the proliferation of Wi-Fi-enabled devices. The North American region is expected to dominate the market due to the presence of major players in the region and the high adoption of Wi-Fi Analytics solutions.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

The Wi-Fi Analytics market is expected to reach USD 27.23 billion by 2028, growing at a CAGR of 24.5% from 2021 to 2028. The major drivers of the market include the increasing demand for business intelligence, the rise of the Internet of Things (IoT), and the proliferation of Wi-Fi-enabled devices. The market is also being driven by the growing need for real-time analytics and the increasing adoption of cloud-based Wi-Fi Analytics solutions.

Market Analysis

The Wi-Fi Analytics market is segmented by component, deployment type, location type, application, and region. By component, the market is segmented into software and services. By deployment type, the market is segmented into cloud and on-premises. By location type, the market is segmented into indoor and outdoor. By application, the market is segmented into marketing and advertising, customer engagement, and customer experience management.

Market Drivers

The increasing demand for business intelligence, the rise of the Internet of Things (IoT), and the proliferation of Wi-Fi-enabled devices are the major drivers of the Wi-Fi Analytics market. The market is also being driven by the growing need for real-time analytics and the increasing adoption of cloud-based Wi-Fi Analytics solutions. Other factors driving the market include the growing focus on customer engagement and the need to improve the customer experience.

Market Restraints

The high cost of implementation and the lack of skilled personnel are the major restraints of the Wi-Fi Analytics market. The market is also being restrained by concerns over data privacy and security.

Market Opportunities

The Wi-Fi Analytics market offers significant opportunities for growth, driven by the increasing adoption of Wi-Fi-enabled devices, the growing need for real-time analytics, and the rising demand for cloud-based solutions. Other opportunities in the market include the increasing focus on customer engagement and the need to improve the customer experience.

Market Dynamics

The Wi-Fi Analytics market is highly dynamic, driven by technological advancements, changing consumer behavior, and evolving business needs. The market is characterized by intense competition, with major players constantly innovating to gain a competitive edge. The market is also being shaped by regulatory and compliance requirements, as well as by industry standards and best practices.

Regional Analysis

The Wi-Fi Analytics market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The North American region is expected to dominate the market due to the presence of major players in the region and the high adoption of Wi-Fi Analytics solutions. The Asia Pacific region is expected to grow at the highest CAGR during the forecast period, driven by the increasing adoption of Wi-Fi Analytics solutions in countries such as China, Japan, and India.

Competitive Landscape

Leading companies in the Wi-Fi Analytics Market:

1. Cisco Systems, Inc.
2. Aruba Networks (Hewlett Packard Enterprise Development LP)
3. Purple WiFi
4. Cloud4Wi
5. Ruckus Networks (Arris International Limited)
6. Euclid Analytics (WeWork Companies Inc.)
7. Skyfii Limited
8. Fortinet, Inc.
9. Yelp WiFi
10. RetailNext, Inc.

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The Wi-Fi Analytics market is segmented by component, deployment type, location type, application, and region.

By Component:

• Software
• Services

By Deployment Type:

• Cloud
• On-Premises

By Location Type:

• Indoor
• Outdoor

By Application:

• Marketing and Advertising
• Customer Engagement
• Customer Experience Management

Category-wise Insights

Marketing and Advertising is the largest segment of the Wi-Fi Analytics market, driven by the increasing demand for targeted advertising and the growing need for customer engagement. The Customer Engagement segment is expected to grow at the highest CAGR during the forecast period, driven by the rising demand for real-time analytics and the need to improve the customer experience.

Key Benefits for Industry Participants and Stakeholders

The Wi-Fi Analytics market offers significant benefits for industry participants and stakeholders, including:

• Improved customer engagement and customer experience
• Increased revenue through targeted advertising and personalized promotions
• Enhanced operational efficiency through real-time analytics
• Better decision-making through data-driven insights
• Competitive advantage through innovative solutions and strategic partnerships

SWOT Analysis

Strengths:

• Growing demand for business intelligence
• Increasing adoption of Wi-Fi-enabled devices
• Rising demand for cloud-based solutions

Weaknesses:

• High implementation costs
• Lack of skilled personnel
• Concerns over data privacy and security

Opportunities:

• Increasing focus on customer engagement
• Need to improve the customer experience
• Growing demand for real-time analytics

Threats:

• Intense competition
• Regulatory and compliance requirements
• Industry standards and best practices

Market Key Trends

The key trends shaping the Wi-Fi Analytics market include:

• Increasing adoption of cloud-based solutions
• Growing focus on customer engagement and customer experience
• Rising demand for real-time analytics
• Emphasis on data privacy and security

Covid-19 Impact

The Covid-19 pandemic has had a significant impact on the Wi-Fi Analytics market, with the widespread adoption of remote working and online shopping driving the demand for Wi-Fi-enabled devices and cloud-based solutions. The pandemic has also highlighted the importance of real-time analytics and the need for businesses to adapt to changing consumer behavior and preferences.

Key Industry Developments

• In January 2021, Cisco Systems, Inc. announced the acquisition of IMImobile PLC, a cloud communications software and solutions provider, to enhance its customer engagement capabilities.
• In December 2020, Fortinet, Inc. announced the acquisition of Panopta, a cloud infrastructure monitoring and analytics provider, to enhance its cloud-based solutions portfolio.
• In November 2020, Purple WiFi Ltd. announced the launch of its Presence Analytics solution, which uses Wi-Fi Analytics to provide real-time data on customer behavior and preferences.

Analyst Suggestions

Industry analysts suggest that businesses should focus on:

• Investing in cloud-based solutions to enable real-time analytics and improve operational efficiency.
• Enhancing customer engagement and customer experience through targeted advertising and personalized promotions.
• Prioritizing data privacy and security to build consumer trust and comply with regulatory requirements.
• Embracing technological advancements and strategic partnerships to gain a competitive edge in the market.

Future Outlook