Video streaming has become a popular mode of entertainment and communication in the modern age. With the increasing use of mobile devices and high-speed internet, people prefer streaming videos online rather than downloading them. This has led to the rise of video streaming software market globally.

In this article, we will provide a comprehensive analysis of the video streaming software market, covering its meaning, executive summary, key market insights, market analysis, market drivers, market restraints, market opportunities, market dynamics, regional analysis, competitive landscape, segmentation, category-wise insights, key benefits for industry participants and stakeholders, SWOT analysis, key trends, Covid-19 impact, key industry developments, analyst suggestions, future outlook, and conclusion.

Video streaming software is an application that allows users to stream videos online without downloading them. This software is used to transmit live events, movies, TV shows, and other video content to a large number of users at the same time. The video streaming software uses different technologies such as HTTP live streaming (HLS), dynamic adaptive streaming over HTTP (DASH), and real-time messaging protocol (RTMP) to stream the video content.

Executive Summary

The global video streaming software market is expected to grow at a CAGR of 18.4% during the forecast period of 2021-2028. The market is expected to reach $25.6 billion by 2028, up from $6.5 billion in 2020. The key factors driving the growth of the video streaming software market are the increasing adoption of mobile devices, the growing demand for live streaming, and the availability of high-speed internet.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

• The Asia-Pacific region is expected to be the fastest-growing region in the video streaming software market during the forecast period. This is due to the increasing adoption of mobile devices, the growth of e-commerce, and the availability of high-speed internet.
• The live streaming segment is expected to dominate the video streaming software market during the forecast period. This is due to the growing demand for live events such as sports, concerts, and conferences.
• The cloud-based deployment model is expected to dominate the video streaming software market during the forecast period. This is due to the flexibility and scalability offered by cloud-based solutions.

Market Analysis

The video streaming software market is driven by the increasing adoption of mobile devices, the growing demand for live streaming, and the availability of high-speed internet. The rise of social media platforms, such as YouTube, Facebook, and Instagram, has also contributed to the growth of the video streaming software market. These platforms have enabled users to create and share video content, leading to an increase in the demand for video streaming software.

The market for video streaming software is highly competitive, with several players operating in the market. The major players in the market include Amazon Web Services, Inc., Apple Inc., Google LLC, IBM Corporation, Microsoft Corporation, Netflix, Inc., Wowza Media Systems, LLC, Kaltura, Inc., Brightcove Inc., and Haivision Systems Inc.

Market Drivers

1. Increasing Adoption of Mobile Devices

The Increasing Adoption of Mobile Devices such as smartphones and tablets has led to the growth of the video streaming software market. Mobile devices provide users with the convenience of streaming videos anytime and anywhere. According to a report by Statista, the number of smartphone users worldwide is expected to reach 3.8 billion by 2021, up from 3.5 billion in 2020.

2. Growing Demand for Live Streaming

The growing demand for live events such as sports, concerts, and conferences has led to the growth of the video streaming software market. The availability of high-speed internet and the rise of social media platforms have enabled users to stream live events on their mobile devices. According to a report by Grand View Research, the global live streaming market size is expected to reach $184.3 billion by 2027, up from $48.4 billion in 2020.

3. Availability of High-Speed Internet

The availability of high-speed internet has also contributed to the growth of the video streaming software market. With the increasing availability of 5G networks, users can stream high-quality video content without any lag or buffering. According to a report by Ericsson, the number of 5G subscriptions is expected to reach 580 million by the end of 2021.

Market Restraints

1. Network Connectivity Issues

One of the major restraints of the video streaming software market is Network Connectivity Issues. Poor network connectivity can result in buffering and poor video quality, which can lead to a poor user experience. This can negatively impact the growth of the video streaming software market.

2. Lack of Standardization

The lack of standardization in the video streaming software market can also act as a restraint. Different video streaming software uses different technologies and protocols, which can make it difficult for users to choose the right software for their needs. This can lead to confusion and slow down the growth of the market.

Market Opportunities

1. Growing Demand for Video Content

The growing demand for video content presents a significant opportunity for the video streaming software market. With the rise of social media platforms and OTT services, the demand for video content has increased significantly. This presents an opportunity for video streaming software providers to develop software that can deliver high-quality video content to users.

2. Integration with Artificial Intelligence (AI) and Machine Learning (ML)

The integration of video streaming software with AI and ML presents an opportunity for the market. AI and ML can be used to optimize video streaming performance, improve video quality, and personalize the video content for users. This can lead to an improved user experience and drive the growth of the market.

Market Dynamics

The video streaming software market is highly dynamic, with several factors affecting its growth. The key drivers of the market are the increasing adoption of mobile devices, the growing demand for live streaming, and the availability of high-speed internet. The market is also influenced by factors such as network connectivity issues, lack of standardization, and the growing demand for video content.

Regional Analysis

The video streaming software market is analyzed across four regions: North America, Europe, Asia-Pacific, and Rest of the World (RoW).

1. North America

North America is expected to dominate the video streaming software market during the forecast period. This is due to the high adoption of mobile devices, the availability of high-speed internet, and the presence of major video streaming software providers in the region.

2. Europe

Europe is expected to be the second-largest market for video streaming software during the forecast period. The growth of the market in Europe is driven by the increasing adoption of mobile devices and the availability of high-speed internet.

3. Asia-Pacific

The Asia-Pacific region is expected to be the fastest-growing region in the video streaming software market during the forecast period. This is due to the increasing adoption of mobile devices, the growth of e-commerce, and the availability of high-speed internet.

4. Rest of the World (RoW)

The RoW region is expected to grow at a moderate rate during the forecast period. This is due to the increasing adoption of mobile devices and the availability of high-speed internet in the region.

Competitive Landscape

Leading Companies in the Video Streaming Software Market:

1. Vbrick
2. Qumu Enterprise Video LLC
3. Ooyala
4. Southern Cross Media Group Limited
5. Kollective Technology
6. Plantronics
7. Twitch Interactive Inc
8. Brightcove Inc
9. StudioCoast Pty Ltd
10. Apple Inc

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The video streaming software market is segmented based on type, deployment mode, and end-user.

1. Type

The market is segmented into video on demand (VOD) and live streaming. The live streaming segment is expected to dominate the market during the forecast period due to the growing demand for live events.

2. Deployment Mode

The market is segmented into cloud-based and on-premises. The cloud-based deployment mode is expected to dominate the market during the forecast period due to the flexibility and scalability offered by cloud-based solutions.

3. End-User

The market is segmented into media and entertainment, education, healthcare, and others. The media and entertainment segment is expected to dominate the market during the forecast period due to the growing demand for video content.

Category-wise Insights

1. Media and Entertainment

The media and entertainment industry is the largest end-user of video streaming software. The industry uses video streaming software to stream movies, TV shows, and live events to users worldwide. The growing demand for video content has led to the rise of several OTT platforms such as Netflix, Amazon Prime Video, and Disney+.

2. Education

The education sector is also a significant end-user of video streaming software. The sector uses video streaming software to deliver online classes, training sessions, and webinars to students and employees. The growing adoption of e-learning and remote learning has led to the rise of several video streaming software providers in the education sector.

3. Healthcare

The healthcare sector is also a significant end-user of video streaming software. The sector uses video streaming software to deliver telemedicine services, conduct remote consultations, and stream live surgeries to medical students. The growing adoption of telemedicine and remote healthcare has led to the rise of several video streaming software providers in the healthcare sector.

Key Benefits for Industry Participants and Stakeholders

1. Improved User Experience

Video streaming software providers can deliver high-quality video content to users, leading to an improved user experience. This can drive user engagement and loyalty, leading to increased revenue and growth for the providers.

2. Personalized Content

Video streaming software providers can use AI and ML to personalize the video content for users. This can improve the user experience and drive engagement and loyalty.

3. Increased Revenue

Video streaming software providers can monetize their services through subscriptions, pay-per-view, and advertising. This can lead to increased revenue and growth for the providers.

SWOT Analysis

1. Strengths

The strengths of the video streaming software market include the increasing adoption of mobile devices, the growing demand for live streaming, and the availability of high-speed internet.

2. Weaknesses

The weaknesses of the video streaming software market include network connectivity issues and the lack of standardization.

3. Opportunities

The opportunities of the video streaming software market include the growing demand for video content and the integration of video streaming software with AI and ML.

4. Threats

The threats of the video streaming software market include the increasing competition and the threat of piracy.

Market Key Trends

1. Integration with AI and ML

Video streaming software providers are integrating their software with AI and ML to improve the user experience and personalize the content for users.

2. Rise of OTT Platforms

The rise of OTT platforms such as Netflix, Amazon Prime Video, and Disney+ has led to the growth of the video streaming software market.

3. Growth of Live Streaming

The growing demand for live events such as sports and concerts has led to the growth of the live streaming segment in the video streaming software market.

4. Cloud-Based Deployment

The cloud-based deployment model is gaining popularity in the video streaming software market due to its flexibility and scalability.

Covid-19 Impact

The Covid-19 pandemic has had a significant impact on the video streaming software market. With the imposition of lockdowns and social distancing measures, people were forced to stay at home and rely on video streaming software for entertainment and communication. This led to a surge in demand for video streaming software, and several providers reported an increase in the number of subscribers.

According to a report by Statista, the global OTT subscription video on demand (SVOD) market is expected to reach $108.6 billion by 2025, up from $61.6 billion in 2020. The report also suggests that the number of OTT SVOD subscribers is expected to reach 1.5 billion by 2025, up from 949 million in 2020.

Key Industry Developments

1. Partnership Between Amazon Web Services and Fox

In 2021, Amazon Web Services (AWS) announced a partnership with Fox Corporation to create a new platform called “Terra Nova”. The platform will provide a cloud-based solution for live sports production and distribution.

2. Acquisition of Xumo by Comcast

In 2020, Comcast announced the acquisition of Xumo, a free ad-supported streaming service. The acquisition is expected to enhance the content offerings of Comcast’s Xfinity Flex platform.

Analyst Suggestions

According to analysts, the video streaming software market is expected to grow at a significant rate during the forecast period. The key drivers of the market are the increasing adoption of mobile devices, the growing demand for live streaming, and the availability of high-speed internet. Analysts suggest that video streaming software providers should focus on improving the user experience, personalizing the content, and integrating their software with AI and ML to drive growth.

Future Outlook

The video streaming software market is expected to grow at a significant rate during the forecast period. The increasing adoption of mobile devices, the growing demand for live streaming, and the availability of high-speed internet are expected to drive the growth of the market. The market is also expected to be influenced by factors such as network connectivity issues, lack of standardization, and the growing demand for video content. Video streaming software providers are expected to focus on improving the user experience, personalizing the content, and integrating their software with AI and ML to drive growth.

Conclusion

In conclusion, the video streaming software market is a rapidly growing market that is driven by the increasing adoption of mobile devices, the growing demand for live streaming, and the availability of high-speed internet. The market is highly competitive, with several players operating in the market. The major players in the market include Amazon Web Services, Inc., Apple Inc., Google LLC, IBM Corporation, Microsoft Corporation, Netflix, Inc., Wowza Media Systems, LLC, Kaltura, Inc., Brightcove Inc., and Haivision Systems Inc. The market is expected to be influenced by factors such as network connectivity issues, lack of standardization, and the growing demand for video content. Video streaming software providers are expected to focus on improving the user experience, personalizing the content, and integrating their software with AI and ML to drive growth.