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Tanning Units market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: April, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 263
Forecast Year: 2024-2032

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Market Overview

The tanning units market has witnessed significant growth over the past few years due to the rising demand for artificial tanning solutions and an increasing awareness of the harmful effects of natural sunlight. Tanning units, also known as sunbeds or tanning beds, are devices that emit ultraviolet (UV) radiation to stimulate melanin production in the skin, resulting in a tan. These units are widely used in the beauty and wellness industry to cater to individuals looking for a sun-kissed appearance without prolonged exposure to the sun.


Tanning units are specialized devices designed to provide controlled exposure to UV radiation, simulating the effects of natural sunlight on the skin. These units are typically found in salons, spas, and tanning centers, and they are used to achieve a desired skin tone, whether for aesthetic purposes or to help individuals with certain skin conditions that may benefit from UV therapy.

Executive Summary

The tanning units market is expected to experience steady growth in the coming years, driven by factors such as the increasing popularity of tanned skin, the growing beauty and wellness industry, and the convenience and time-saving aspect of indoor tanning. Moreover, advancements in tanning unit technology, such as the integration of smart features and enhanced safety measures, are also contributing to the market’s expansion.

Tanning Units market

Key Market Insights

  1. Growing Beauty and Wellness Industry: The tanning units market is closely linked to the beauty and wellness industry, which continues to witness robust growth globally. As people become more conscious of their appearance, the demand for tanning services is expected to rise, propelling the market forward.
  2. Rising Health Concerns: The adverse effects of prolonged exposure to natural sunlight, such as skin cancer and premature aging, have led individuals to seek safer alternatives like tanning units. This trend is expected to boost market growth in the forecast period.
  3. Advancements in Technology: Manufacturers are continuously innovating tanning units to make them more efficient, user-friendly, and safer. The integration of smart features, such as adjustable UV intensity and session timers, adds to the appeal of these devices.
  4. Regulatory Compliance: The tanning industry is subject to various regulations and standards to ensure the safety of users. Compliance with these regulations is crucial for tanning unit manufacturers and service providers.

Market Drivers

  1. Increasing Beauty Consciousness: The desire for an attractive appearance and a radiant complexion is driving the demand for tanning units. Many individuals consider a tan to be a symbol of health and beauty.
  2. Convenience and Time-saving: Indoor tanning with tanning units offers a convenient alternative to spending hours under the sun. People with busy schedules find it more practical to use tanning units for achieving the desired tan.
  3. Skin Conditions and UV Therapy: Tanning units can be beneficial for individuals with certain skin conditions, such as psoriasis and eczema. Controlled exposure to UV radiation may help alleviate symptoms and improve skin health.
  4. Growth of the Spa and Salon Industry: The expanding spa and salon industry, coupled with the increasing disposable income of consumers, is fostering the adoption of tanning units in commercial settings.

Market Restraints

  1. Health Concerns: While tanning units offer a controlled environment for tanning, overuse or improper usage can still pose health risks. The perception of tanning units as a potential cause of skin cancer and premature aging remains a significant restraint.
  2. Competition from Sunless Tanning Products: Sunless tanning products, such as self-tanning lotions and sprays, present a non-UV alternative to achieve a tan. These products may appeal to individuals looking to avoid UV exposure entirely.
  3. Seasonal Demand: The demand for tanning units tends to be higher during the spring and summer months when people seek to get a tan for outdoor activities. During the colder seasons, the market may experience fluctuations in demand.
  4. High Equipment Costs: Setting up a tanning salon or spa with quality tanning units requires a substantial initial investment, which may deter potential business owners from entering the market.

Market Opportunities

  1. Growing Male Grooming Industry: The male grooming industry is experiencing rapid growth, and more men are becoming interested in tanning services to enhance their appearance. This presents a significant opportunity for market players to tap into this expanding segment.
  2. Product Innovation: Manufacturers can focus on developing innovative tanning units that address the safety concerns related to UV exposure and offer additional features to attract customers.
  3. Expansion of Services: Tanning salons can diversify their offerings by integrating other beauty and wellness services, such as skincare treatments, to attract a broader customer base.
  4. Online Presence and E-commerce: Establishing a strong online presence and offering tanning units for purchase through e-commerce platforms can expand the market reach and accessibility of tanning products.

Market Dynamics

The tanning units market is driven by a combination of factors, including changing beauty standards, advancements in technology, and health considerations. The rising popularity of tanned skin, coupled with the convenience of indoor tanning, is fueling the demand for tanning units. However, concerns regarding the potential health risks associated with UV radiation and competition from sunless tanning products are some of the challenges the market faces.

Moreover, regional factors and regulatory compliance play a vital role in shaping the market dynamics. For instance, regions with higher awareness of the risks of natural sun tanning may have a higher adoption of tanning units. Manufacturers and service providers must remain up-to-date with the latest regulations and ensure that their products comply with safety standards.

Regional Analysis

The adoption of tanning units varies across regions due to cultural preferences, climatic conditions, and awareness of the potential health risks of tanning. Here is a regional analysis of the tanning units market:

  1. North America: North America is a significant market for tanning units, driven by the prevalence of tanning salons and the popularity of tanned skin. The United States, in particular, contributes significantly to the region’s market share.
  2. Europe: Europe also has a considerable market for tanning units, with countries like the United Kingdom, Germany, and France being major contributors. Awareness of the dangers of excessive sun exposure has led to the popularity of tanning units in this region.
  3. Asia-Pacific: The Asia-Pacific region presents promising opportunities for market growth, primarily due to the increasing disposable income and changing beauty standards. Countries like China and India are expected to witness significant growth in the market.
  4. Latin America: Latin America has a growing market for tanning units, with Brazil being a key player in the region. The warm climate and the cultural significance of tanned skin contribute to the market’s growth.
  5. Middle East and Africa: The tanning units market in the Middle East and Africa is comparatively smaller but is gradually gaining traction. The demand for tanning units is influenced by tourism and leisure activities in the region.

Competitive Landscape

The tanning units market is highly competitive, with several established players and new entrants vying for market share. Key players in the market are continually investing in research and development to introduce innovative products and stay ahead of the competition. Collaborations, mergers, and acquisitions are common strategies employed by companies to expand their presence and diversify their product portfolios.


The tanning units market can be segmented based on various factors, including product type, end-user, and distribution channel.

  1. By Product Type:
    • Vertical Tanning Units
    • Horizontal Tanning Units
    • Canopy Tanning Units
    • Leg Tanner Units
    • Stand-up Tanning Units
  2. By End-User:
    • Tanning Salons
    • Spas and Wellness Centers
    • Gyms and Fitness Centers
    • Home Use
  3. By Distribution Channel:
    • Online Retail
    • Specialty Stores
    • Beauty and Wellness Centers

Category-wise Insights

Vertical Tanning Units: Vertical tanning units, also known as tanning booths, are popular in commercial settings like tanning salons. They offer an all-around tanning experience and are designed to accommodate multiple users at once, making them efficient for high-traffic establishments.

Horizontal Tanning Units: Horizontal tanning beds resemble traditional beds and provide a relaxing tanning experience. They are suitable for personal use and can be found in both commercial salons and residential settings.

Canopy Tanning Units: Canopy tanning units are designed to target specific body areas, such as the upper body or legs. They are versatile and can be used alongside other tanning units or as standalone devices.

Leg Tanner Units: Leg tanners focus solely on tanning the legs and are popular in tanning salons, offering clients a quick and targeted tanning solution.

Stand-up Tanning Units: Stand-up tanning units, also known as tanning booths, offer a more compact design that allows users to stand during their tanning sessions. They are ideal for customers who prefer a faster tanning experience.

Key Benefits for Industry Participants and Stakeholders

The tanning units market presents numerous benefits for industry participants and stakeholders:

  1. Revenue Growth: For manufacturers and service providers, the market represents a lucrative opportunity for revenue generation, especially with the increasing demand for tanning services.
  2. Diversification of Business: Beauty salons and wellness centers can expand their offerings by integrating tanning services, attracting a broader customer base and increasing footfall.
  3. Product Innovation: Manufacturers can leverage technology to create safer and more efficient tanning units, enhancing their brand image and customer loyalty.
  4. Regional and Global Expansion: Companies can explore untapped markets and expand their presence globally to gain a competitive edge.
  5. Positive Impact on Employment: The growth of the tanning units market can lead to increased job opportunities in manufacturing, retail, and service sectors.

SWOT Analysis


  • Growing demand for tanned skin and beauty consciousness.
  • Advancements in tanning unit technology and safety features.
  • Strong presence of established manufacturers and service providers.


  • Potential health risks associated with UV radiation exposure.
  • Competition from sunless tanning products.
  • High initial investment required to set up a tanning salon.


  • Growing male grooming industry and untapped markets.
  • Product innovation and technological advancements.
  • Integration of tanning units with other beauty and wellness services.


  • Stringent regulations and compliance requirements.
  • Negative perception of indoor tanning due to health concerns.
  • Economic and market uncertainties impacting consumer spending.

Market Key Trends

  1. Smart Tanning Units: Manufacturers are incorporating smart features into tanning units, such as smartphone connectivity, user profiles, and customizable tanning settings, to enhance the user experience.
  2. UV-Free Tanning Solutions: The market is witnessing a rise in the demand for sunless tanning products and services, such as spray tans and self-tanning lotions, catering to health-conscious consumers.
  3. Sustainable Practices: Environmentally conscious consumers are encouraging manufacturers to develop energy-efficient and eco-friendly tanning units, promoting sustainability in the industry.
  4. Home Tanning Solutions: With the advancement of technology, compact and user-friendly tanning units for home use are gaining popularity, offering convenience and privacy to consumers.

Covid-19 Impact

The COVID-19 pandemic had a substantial impact on the tanning units market. During the pandemic, tanning salons and spas faced temporary closures and reduced footfall due to social distancing measures and safety concerns. The decrease in consumer spending and the focus on health and hygiene practices affected the demand for tanning services.

However, as the situation improved, the market witnessed a gradual recovery, with an increased focus on hygiene protocols in salons and a growing demand for home-use tanning units. The pandemic also led to the implementation of strict safety guidelines for the operation and maintenance of tanning units to ensure the well-being of customers.

Key Industry Developments

  1. Technological Advancements: The tanning units market has seen continuous technological advancements, such as the development of UV-free tanning options and the integration of smart features in tanning devices.
  2. Collaborations and Partnerships: Companies have engaged in strategic collaborations to expand their market reach and offer comprehensive beauty and wellness solutions.
  3. Expansion into Emerging Markets: Established players have ventured into emerging markets to tap into new customer bases and capitalize on the growing beauty and wellness industry in these regions.
  4. Focus on Sustainability: Manufacturers are adopting eco-friendly practices in the production of tanning units to address environmental concerns and meet consumer expectations.

Analyst Suggestions

  1. Investment in Research and Development: Manufacturers should invest in research and development to create innovative tanning units that prioritize safety and offer additional features to attract customers.
  2. Safety and Compliance: Industry participants must adhere to regulatory requirements and promote responsible tanning practices to address the health concerns associated with UV radiation.
  3. Diversification of Services: Tanning salons and spas can consider diversifying their services to include non-UV tanning options and other beauty and wellness treatments to cater to a broader customer base.
  4. Online Presence: Companies should establish a strong online presence to reach a wider audience and offer tanning units for purchase through e-commerce platforms.

Future Outlook

The tanning units market is poised for steady growth in the future, driven by the growing demand for tanning services, advancements in technology, and the expanding beauty and wellness industry. As manufacturers focus on developing safer and more efficient tanning units, and as consumer awareness about the benefits of controlled indoor tanning increases, the market is expected to witness further expansion.


The tanning units market continues to thrive, driven by the desire for tanned skin and the convenience of indoor tanning. The industry’s growth is attributed to advancements in technology, growing awareness of the health risks associated with excessive sun exposure, and increasing disposable income. Manufacturers and service providers must prioritize safety and compliance, promote responsible tanning practices, and invest in research and development to meet consumer expectations and fuel further market expansion. As the market continues to evolve, diversification of services, online presence, and sustainable practices will play pivotal roles in shaping the industry’s future. With promising opportunities in emerging markets and the continuous pursuit of innovative solutions, the tanning units market is set to witness a bright and sun-kissed future.

Tanning Units Market Segmentation:

Segment Segmentation Details
By Type Vertical Tanning Units, Horizontal Tanning Units, Others
By Application Residential, Commercial, Others
By Region North America, Europe, Asia Pacific, Rest of World

Leading Companies in the Tanning Units Market:

  1. Hapro International BV
  2. JK Holdings Co., Ltd. (JK Group)
  3. ETS Tan
  4. Ergoline GmbH
  5. KBL AG
  6. MegaSun
  7. UWE International Corp.
  8. Dr. Müller GmbH
  9. PureSun (Now part of Golden Tan Inc.)
  10. Australian Gold LLC)

North America
o US
o Canada
o Mexico

o Germany
o Italy
o France
o UK
o Spain
o Denmark
o Sweden
o Austria
o Belgium
o Finland
o Turkey
o Poland
o Russia
o Greece
o Switzerland
o Netherlands
o Norway
o Portugal
o Rest of Europe

Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Kazakhstan
o Taiwan
o Vietnam
o Thailand
o Philippines
o Singapore
o Australia
o New Zealand
o Rest of Asia Pacific

South America
o Brazil
o Argentina
o Colombia
o Chile
o Peru
o Rest of South America

The Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Israel
o Kuwait
o Oman
o North Africa
o West Africa
o Rest of MEA

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