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Surface Computing Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: April, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 263
Forecast Year: 2024-2032
SKU ce529698135e Category

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Surface computing is a type of computing technology that enables natural and intuitive interaction with digital information. This technology can be used in a wide range of industries, including healthcare, retail, hospitality, and education. In recent years, the surface computing market has experienced significant growth, driven by the increasing demand for user-friendly and interactive technology solutions.

Surface computing involves the use of touch-sensitive displays, sensors, and other input devices to enable natural and intuitive interaction with digital information. This technology is designed to eliminate the need for traditional input devices such as keyboards and mice, and instead allows users to interact with digital content using their hands or other natural gestures.

Executive Summary:

The global surface computing market is expected to grow at a CAGR of 17.3% during the forecast period (2021-2026). The market is driven by the increasing adoption of surface computing technology in various industries, including healthcare, retail, hospitality, and education. The growing demand for user-friendly and interactive technology solutions, coupled with the increasing popularity of touch-enabled devices, is expected to further drive the growth of the market.

Surface Computing Market

Key Market Insights:

  • The global surface computing market is expected to reach USD 38.6 billion by 2026, growing at a CAGR of 17.3% during the forecast period.
  • The healthcare industry is expected to be the largest end-user segment for surface computing technology, due to the increasing adoption of electronic health records and the need for user-friendly and interactive patient care solutions.
  • North America is expected to be the largest market for surface computing technology, due to the presence of a large number of technology companies and the high adoption of advanced technology solutions in the region.
  • Key players operating in the surface computing market include Microsoft Corporation, Apple Inc., Planar Systems Inc., 3M Company, and Samsung Electronics Co. Ltd.

Market Drivers:

  • Increasing demand for user-friendly and interactive technology solutions
  • Growing popularity of touch-enabled devices
  • Rising adoption of surface computing technology in various industries, including healthcare, retail, hospitality, and education
  • Increasing demand for digital signage and interactive displays
  • Advancements in technology and increasing investments in research and development

Market Restraints:

  • High cost of surface computing technology
  • Limited availability of skilled professionals
  • Security concerns associated with the use of touch-enabled devices

Market Opportunities:

  • Increasing adoption of surface computing technology in emerging markets
  • Growing demand for digital signage and interactive displays in the retail industry
  • Increasing use of surface computing technology in the education sector
  • Advancements in technology and increasing investments in research and development

Market Dynamics:

The surface computing market is characterized by intense competition among key players, who are focused on developing advanced and innovative solutions to meet the changing needs of end-users. The market is also driven by the increasing demand for user-friendly and interactive technology solutions, as well as the growing popularity of touch-enabled devices.

Regional Analysis:

North America is expected to be the largest market for surface computing technology, due to the presence of a large number of technology companies and the high adoption of advanced technology solutions in the region. The Asia-Pacific region is also expected to witness significant growth, due to the increasing adoption of surface computing technology in emerging markets such as China and India.

Competitive Landscape:

The global surface computing market is highly competitive, with key players such as Microsoft Corporation, Apple Inc., Planar Systems Inc., 3M Company, and Samsung Electronics Co. Ltd. dominating the market. These players are focused on developing advanced and innovative solutions to meet the changing needs of end-users, as well as expanding their presence in emerging markets.

Segmentation:

The Surface Computing Market is characterized by diverse customer needs and preferences, necessitating effective market segmentation. Key segments include:

  1. Industry Verticals: Surface computing solutions cater to various industries like healthcare, retail, and automotive, each with unique requirements.
  2. Technology Type: Segmentation by technology, such as touchscreen, gesture recognition, and multi-touch, allows companies to target specific user experiences.
  3. Product Type: Differentiated by product offerings, including interactive tables, touchscreens, and touch displays, to meet specific consumer demands.
  4. Geography: Regional segmentation considers global markets, focusing on regions with high adoption rates and potential for growth.
  5. User Type: B2B and B2C segments, recognizing different purchase motivations and use cases.
  6. Price Point: Dividing the market based on affordability, targeting budget-conscious consumers or premium segments.
  7. Application: Segmentation by applications like gaming, education, and business, addressing unique feature requirements.

Category-wise Insights:

  1. By Component

a. Hardware The hardware segment is expected to dominate the surface computing market during the forecast period, due to the increasing demand for touch-enabled displays and other input devices. The hardware segment is further divided into displays, sensors, processors, cameras, and others. The displays sub-segment is expected to dominate the hardware segment, due to the increasing adoption of touch-enabled displays in various industries.

b. Software The software segment is expected to witness significant growth during the forecast period, due to the increasing demand for software solutions that enable natural and intuitive interaction with digital information. The software segment is further divided into operating systems, middleware, application software, and others. The operating systems sub-segment is expected to dominate the software segment, due to the increasing demand for operating systems that are specifically designed for surface computing devices.

  1. By Type

a. Flat Display The flat display segment is expected to dominate the surface computing market during the forecast period, due to the increasing demand for touch-enabled displays in various industries. The flat display segment is further divided into LCD, LED, and OLED displays. The LCD sub-segment is expected to dominate the flat display segment, due to the widespread adoption of LCD displays in various applications.

b. Curved Display The curved display segment is expected to witness significant growth during the forecast period, due to the increasing demand for curved displays in various industries. The curved display segment is further divided into LCD, LED, and OLED displays. The OLED sub-segment is expected to dominate the curved display segment, due to the increasing adoption of OLED displays in various applications.

  1. By Application

a. Healthcare The healthcare segment is expected to be the largest end-user segment for surface computing technology, due to the increasing adoption of electronic health records and the need for user-friendly and interactive patient care solutions. The healthcare segment is further divided into patient care, medical imaging, and others. The patient care sub-segment is expected to dominate the healthcare segment, due to the increasing adoption of surface computing technology in patient care solutions.

b. Retail The retail segment is expected to witness significant growth during the forecast period, due to the increasing demand for digital signage and interactive displays. The retail segment is further divided into digital signage, point-of-sale terminals, and others. The digital signage sub-segment is expected to dominate the retail segment, due to the increasing adoption of digital signage solutions in various applications.

Key Benefits for Industry Participants and Stakeholders:

  • Increased efficiency and productivity
  • Enhanced user experience
  • Improved data accuracy and security
  • Cost savings
  • Competitive advantage

SWOT Analysis:

Strengths:

  • Natural and intuitive interaction with digital information
  • Growing popularity of touch-enabled devices
  • Increasing adoption in various industries
  • Advancements in technology

Weaknesses:

  • High cost of surface computing technology
  • Limited availability of skilled professionals
  • Security concerns associated with the use of touch-enabled devices

Opportunities:

  • Increasing adoption in emerging markets
  • Growing demand for digital signage and interactive displays
  • Increasing use in the education sector
  • Advancements in technology and increasing investments in research and development

Threats:

  • Intense competition among key players
  • Rapidly changing technology landscape
  • Economic and political uncertainties

Market Key Trends:

  • Increasing adoption of surface computing technology in various industries
  • Growing popularity of touch-enabled devices
  • Advancements in technology and increasing investments in research and development
  • Increasing demand for user-friendly and interactive technology solutions
  • Growing demand for digital signage and interactive displays

Covid-19 Impact:

The Covid-19 pandemic has had a significant impact on the surface computing market, as it has led to an increased demand for touchless technology solutions. This has resulted in a growing demand for surface computing technology, as it enables natural and intuitive interaction with digital information without the need for physical contact.

The pandemic has also led to a shift towards remote work and virtual meetings, which has further increased the demand for surface computing technology. This has resulted in an increased adoption of video conferencing solutions and other remote collaboration tools that are based on surface computing technology.

In addition, the pandemic has led to an increased demand for digital signage and interactive displays in various industries, including healthcare, retail, and education. This has further driven the growth of the surface computing market, as these industries have increasingly adopted surface computing technology to provide user-friendly and interactive solutions.

Key Industry Developments:

  • In August 2020, Microsoft Corporation launched the Surface Duo, a new dual-screen device that is based on surface computing technology. The device is designed to provide a natural and intuitive user experience, with the ability to use two screens simultaneously.
  • In October 2020, Planar Systems Inc. launched a new range of touch-enabled displays that are based on surface computing technology. The displays are designed for use in various industries, including healthcare, retail, and education.
  • In December 2020, Samsung Electronics Co. Ltd. launched the Smart Signage Display, a new digital signage solution that is based on surface computing technology. The solution is designed to provide a user-friendly and interactive experience for customers and employees.

Analyst Suggestions:

According to industry analysts, the surface computing market is expected to witness significant growth in the coming years, driven by the increasing demand for user-friendly and interactive technology solutions. Analysts suggest that key players should focus on developing advanced and innovative solutions that are specifically designed for various industries, including healthcare, retail, hospitality, and education.

Future Outlook:

The surface computing market is expected to witness significant growth in the coming years, driven by the increasing adoption of surface computing technology in various industries. The healthcare industry is expected to be the largest end-user segment for surface computing technology, due to the increasing adoption of electronic health records and the need for user-friendly and interactive patient care solutions.

In addition, the retail industry is expected to witness significant growth, due to the increasing demand for digital signage and interactive displays. The education sector is also expected to be a key growth driver, as surface computing technology is increasingly being used to provide user-friendly and interactive learning solutions.

Conclusion:

The global surface computing market is expected to witness significant growth in the coming years, driven by the increasing demand for user-friendly and interactive technology solutions. The healthcare, retail, hospitality, and education industries are expected to be the key end-user segments for surface computing technology.

The market is highly competitive, with key players such as Microsoft Corporation, Apple Inc., Planar Systems Inc., 3M Company, and Samsung Electronics Co. Ltd. dominating the market. Analysts suggest that key players should focus on developing advanced and innovative solutions that are specifically designed for various industries, in order to maintain a competitive edge in the market.

Surface Computing Market:

Segmentation Details
Component Hardware, Software
Display Type Flat Surface Display, Curved Display
End-Use Retail, Hospitality, Education, Healthcare, Others
Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Leading Companies in the Surface Computing Market:

  1. Microsoft Corporation
  2. Apple Inc.
  3. Google LLC
  4. Planar Systems, Inc. (Leyard Optoelectronic Co., Ltd.)
  5. 3M Company
  6. Lenovo Group Limited
  7. HP Inc.
  8. Dell Technologies Inc.
  9. ViewSonic Corporation
  10. Sony Corporation

North America
o US
o Canada
o Mexico

Europe
o Germany
o Italy
o France
o UK
o Spain
o Denmark
o Sweden
o Austria
o Belgium
o Finland
o Turkey
o Poland
o Russia
o Greece
o Switzerland
o Netherlands
o Norway
o Portugal
o Rest of Europe

Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Kazakhstan
o Taiwan
o Vietnam
o Thailand
o Philippines
o Singapore
o Australia
o New Zealand
o Rest of Asia Pacific

South America
o Brazil
o Argentina
o Colombia
o Chile
o Peru
o Rest of South America

The Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Israel
o Kuwait
o Oman
o North Africa
o West Africa
o Rest of MEA

Important Questions Covered in this Study

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