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South East Asia Bottled Water Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: April, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 178
Forecast Year: 2024-2032

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Market Overview

The South East Asia bottled water market has witnessed remarkable growth in recent years, driven by changing consumer preferences, growing health consciousness, and increasing urbanization. Bottled water has emerged as a popular alternative to sugary beverages, and its convenience and portability have further fueled its demand. This comprehensive report delves into the various aspects of the South East Asia bottled water market, providing key insights, market dynamics, regional analysis, and a competitive landscape to help industry participants and stakeholders make informed decisions.


Bottled water refers to potable water packaged in bottles or containers for consumption. It may be sourced from natural springs, underground wells, or municipal water supplies, and often undergoes filtration and purification processes to ensure quality and safety. The market encompasses a wide range of products, including mineral water, purified water, spring water, flavored water, and more.

 Executive Summary

The South East Asia bottled water market has experienced remarkable growth in recent years, driven by factors such as increasing health consciousness, rapid urbanization, and a rising middle-class population. With a diverse range of products and brands entering the market, competition among industry players has intensified, prompting innovative marketing strategies and sustainable packaging solutions.

South East Asia Bottled Water Market

Key Market Insights

  • The market is witnessing a steady shift towards premium and natural bottled water products, driven by consumers’ preference for healthier alternatives to sugary beverages.
  • Technological advancements in water purification and bottling processes have enabled the production of eco-friendly packaging materials, reducing the industry’s environmental footprint.
  • Governments and environmental agencies across South East Asia are encouraging the adoption of recycling and sustainable practices, shaping the industry’s future direction.

Market Drivers

  • Growing health awareness and the increasing adoption of fitness regimes are propelling the demand for bottled water, as consumers seek hydration solutions that align with their wellness goals.
  • The rise in disposable income levels has made bottled water more affordable and accessible to a larger segment of the population, boosting consumption.
  • Tourists and travelers in the region prefer bottled water due to concerns about the safety of tap water, further contributing to market growth.

Market Restraints

  • The environmental impact of plastic bottles and the challenges associated with waste management have raised concerns among consumers, leading to a growing preference for sustainable alternatives.
  • The presence of counterfeit and substandard bottled water products in the market poses a threat to consumer health and trust in established brands.

Market Opportunities

  • Expanding distribution networks in rural and remote areas can open up new markets and untapped consumer segments.
  • Investing in innovative packaging solutions, such as biodegradable or refillable bottles, can attract eco-conscious consumers and improve brand reputation.

Market Dynamics

The South East Asia bottled water market is dynamic and continually evolving. Consumer preferences, technological advancements, and changing regulations have a significant impact on the industry’s trajectory. Industry players must stay agile and adaptive to capitalize on emerging opportunities and navigate potential challenges.

Regional Analysis

The South East Asia bottled water market is divided into several key regions, including:

  • Indonesia
  • Thailand
  • Malaysia
  • Vietnam
  • Philippines
  • Singapore

Each region presents unique market characteristics, influenced by factors such as local culture, economic conditions, and government policies. Understanding these regional nuances is crucial for businesses seeking to expand their market presence effectively.

Competitive Landscape

The bottled water market in South East Asia is highly competitive, with both local and international players vying for market share. Key industry players include:

  • Nestlé Waters
  • Danone
  • Coca-Cola Company
  • PepsiCo Inc.
  • Suntory Holdings Limited
  • Asahi Group Holdings Ltd.
  • PT. Tirta Investama (Aqua)
  • Frasers & Neave Holdings Bhd (F&N)

Innovative product offerings, sustainable practices, and strategic partnerships are essential for companies looking to gain a competitive edge in the market.


The South East Asia bottled water market can be segmented based on various factors:

  • Product Type: Still water, sparkling water, flavored water, vitamin-enhanced water
  • Packaging Type: PET bottles, glass bottles, pouches
  • Distribution Channel: Supermarkets/hypermarkets, convenience stores, online retail

Each segment presents distinct growth opportunities and challenges, necessitating tailored marketing and distribution strategies.

Category-wise Insights

Still Water: The largest segment in the market, still water offers a simple and refreshing choice for consumers seeking natural hydration without added carbonation.

Sparkling Water: Gaining popularity among young consumers, sparkling water offers a bubbly and enjoyable alternative to traditional soda beverages.

Flavored Water: With an array of fruit-infused options, flavored water appeals to consumers seeking a more exciting taste experience.

Vitamin-Enhanced Water: Targeted towards health-conscious consumers, vitamin-enhanced water offers additional nutrients and functional benefits.

Key Benefits for Industry Participants and Stakeholders

  • Increasing consumer demand for healthier beverages ensures a steady revenue stream for industry participants.
  • Growing concerns about environmental sustainability present an opportunity for brands to enhance their reputation and gain customer loyalty.
  • Strategic collaborations with local communities and governments can foster goodwill and support for businesses operating in the region.

SWOT Analysis


  • Strong consumer demand for bottled water products
  • Established distribution networks
  • Technological advancements in water purification


  • Environmental concerns related to plastic packaging
  • Competition from alternative beverages


  • Growing health consciousness among consumers
  • Untapped markets in rural and remote areas
  • Potential for eco-friendly packaging innovations


  • Counterfeit and substandard products impacting brand trust
  • Fluctuations in raw material costs

Market Key Trends

  • Increasing focus on sustainability and eco-friendly packaging solutions
  • Rising demand for premium and natural bottled water products
  • Surging popularity of refillable and reusable water bottles

Covid-19 Impact

The Covid-19 pandemic had a significant impact on the South East Asia bottled water market. With hygiene and safety becoming paramount concerns for consumers, the demand for bottled water saw a temporary surge. However, the pandemic also highlighted the need for sustainable packaging and responsible waste management practices.

Key Industry Developments

  • Introduction of biodegradable and compostable water bottles
  • Adoption of blockchain technology for supply chain transparency
  • Launch of new flavors and formulations to cater to diverse consumer preferences

Analyst Suggestions

  • Embrace sustainable packaging and waste management initiatives to address environmental concerns and attract eco-conscious consumers.
  • Leverage digital marketing and e-commerce platforms to expand market reach and target tech-savvy consumers.
  • Collaborate with government bodies and environmental organizations to contribute to water conservation efforts.

Future Outlook

The future of the South East Asia bottled water market looks promising, driven by increasing health awareness, urbanization, and innovations in packaging technology. Industry players that prioritize sustainability, consumer health, and community engagement are likely to thrive in this competitive landscape.


The South East Asia bottled water market is on a trajectory of growth, with consumers valuing convenience, health, and sustainability in their hydration choices. While challenges such as environmental concerns and counterfeit products persist, strategic measures and collaborative efforts can create a sustainable and prosperous future for the industry. As the market continues to evolve, adapting to changing consumer demands and embracing innovation will be key to staying ahead in this dynamic sector.

South East Asia Bottled Water Market Segmentation:

Segment Details
Type Still Water, Sparkling Water, Flavored Water, Others
Packaging PET Bottles, Glass Bottles, Others
Region Indonesia, Thailand, Malaysia, Singapore, Philippines, Vietnam, Others

Leading Companies in the South East Asia Bottled Water Market:

  1. Danone S.A.
  2. Nestlé S.A.
  3. Coca-Cola Company
  4. PepsiCo, Inc.
  5. Suntory Beverage & Food Ltd.
  6. Thai Beverage Public Company Limited
  7. Cott Corporation
  8. Sapporo Holdings Ltd.
  9. Tirta Investama (A Subsidiary of Danone S.A.)
  10. Berli Jucker Public Company Limited

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