Market Overview

Shaving foam is a type of shaving cream that is applied to the face before shaving. It is designed to soften the beard and moisturize the skin, making it easier to get a close shave. Shaving foam is a popular product among men and women who want a smooth and comfortable shave.

The global shaving foam market has been growing steadily over the past few years, driven by a growing demand for grooming products and an increasing number of consumers who prefer a clean-shaven look. The market is highly competitive, with a large number of players offering a variety of shaving foam products to consumers.

Meaning

Shaving foam is a cosmetic product that is used to lubricate and protect the skin during shaving. It is designed to soften the beard and moisturize the skin, making it easier to get a close shave. Shaving foam is typically applied to the face using a shaving brush or with the hands.

Executive Summary

The global shaving foam market is expected to grow at a CAGR of 4.7% during the forecast period (2021-2026). The market is driven by a growing demand for grooming products and an increasing number of consumers who prefer a clean-shaven look. The market is highly competitive, with a large number of players offering a variety of shaving foam products to consumers.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

• The global shaving foam market is expected to reach USD 2.47 billion by 2026.
• The market is driven by a growing demand for grooming products and an increasing number of consumers who prefer a clean-shaven look.
• The market is highly competitive, with a large number of players offering a variety of shaving foam products to consumers.
• The Asia-Pacific region is expected to be the fastest-growing market during the forecast period, due to the increasing demand for grooming products in countries such as China and India.

Market Drivers

• Growing demand for grooming products
• Increasing number of consumers who prefer a clean-shaven look
• Increasing disposable income in developing countries
• Growing awareness about personal grooming

Market Restraints

• Availability of alternative products such as shaving gels and creams
• Availability of electric razors and trimmers
• Growing trend towards facial hair

Market Opportunities

• Growing demand for natural and organic products
• Increasing demand for men’s grooming products
• Growing e-commerce market

Market Dynamics

The global shaving foam market is highly competitive, with a large number of players offering a variety of shaving foam products to consumers. The market is driven by a growing demand for grooming products and an increasing number of consumers who prefer a clean-shaven look. The market is expected to continue to grow over the forecast period, driven by the increasing disposable income in developing countries and the growing awareness about personal grooming.

Regional Analysis

The global shaving foam market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. The Asia-Pacific region is expected to be the fastest-growing market during the forecast period, due to the increasing demand for grooming products in countries such as China and India. North America and Europe are expected to hold a significant market share during the forecast period, due to the high consumer awareness and demand for grooming products.

Competitive Landscape

Leading Companies in the Shaving Foam Market:

1. Procter & Gamble Co.
2. Unilever PLC
3. L’Oreal S.A.
4. The Estée Lauder Companies Inc.
5. Beiersdorf AG
6. Johnson & Johnson
7. Edgewell Personal Care Company
8. Colgate-Palmolive Company
9. Kao Corporation
10. Shiseido Company, Limited

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The global shaving foam market is segmented based on product type, distribution channel, and region. By product type, the market is segmented into aerosol shaving foam, non-aerosol shaving foam, Category-wise Insights Based on the type of shaving foam, the market is segmented into aerosol shaving foam and non-aerosol shaving foam. Aerosol shaving foam is the most commonly used type of shaving foam, as it is easy to apply and provides a smooth and comfortable shave. Non-aerosol shaving foam is gaining popularity due to its eco-friendly nature and is expected to grow at a faster rate in the coming years.

Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online stores, and others. Supermarkets and hypermarkets are the most common distribution channels for shaving foam products, due to their wide availability and convenience. Online stores are gaining popularity, due to the increasing penetration of e-commerce and the availability of a wider range of products.

Key Benefits for Industry Participants and Stakeholders

• Increased demand for grooming products
• Growing demand for natural and organic products
• Growing awareness about personal grooming
• Increasing disposable income in developing countries

SWOT Analysis Strengths:

• Wide availability of products
• Strong brand recognition
• Growing demand for grooming products

Weaknesses:

• Availability of alternative products
• Increasing trend towards facial hair
• Intense competition

Opportunities:

• Growing demand for natural and organic products
• Increasing demand for men’s grooming products
• Growing e-commerce market

Threats:

• Availability of electric razors and trimmers
• Increasing demand for alternative grooming products
• Economic downturns and recessions

Market Key Trends

• Increasing demand for natural and organic products
• Growing demand for men’s grooming products
• Increasing penetration of e-commerce
• Increasing focus on sustainable and eco-friendly products

Covid-19 Impact

The global shaving foam market has been impacted by the Covid-19 pandemic, due to the restrictions on movement and the closure of non-essential stores. However, the market has also seen an increase in demand for grooming products, as more people are working from home and are paying more attention to their personal grooming.

Key Industry Developments

• In 2020, Unilever launched a new range of shaving foam products under its brand name, Dove Men+Care.
• In 2019, The Body Shop launched a new range of natural and organic shaving products, including shaving foam.

Analyst Suggestions

• Companies should focus on developing natural and organic products to cater to the growing demand for eco-friendly and sustainable products.
• Companies should focus on expanding their online presence to reach a wider audience and increase sales.
• Companies should focus on developing new and innovative products to stay ahead of the competition.

Future Outlook

The global shaving foam market is expected to continue to grow over the forecast period, driven by a growing demand for grooming products and an increasing number of consumers who prefer a clean-shaven look. The market is expected to see an increasing focus on natural and organic products, as well as sustainable and eco-friendly products.

Conclusion

The global shaving foam market is a highly competitive market, with a large number of players offering a variety of shaving foam products to consumers. The market is driven by a growing demand for grooming products and an increasing number of consumers who prefer a clean-shaven look. The market is expected to continue to grow over the forecast period, driven by the increasing disposable income in developing countries and the growing awareness about personal grooming. Companies should focus on developing natural and organic products, expanding their online presence, and developing new and innovative products to stay ahead of the competition. In addition to the above, companies should also focus on creating products that cater to the specific needs of different consumer segments. For example, there is a growing demand for products that are suitable for sensitive skin, as well as for women’s shaving needs.