Market Overview

The Saudi Arabia poultry meat market has witnessed significant growth in recent years. Poultry meat refers to the meat obtained from chickens, turkeys, ducks, and other domestic birds. It is a popular protein source due to its affordability, versatility, and nutritional value. The Saudi Arabian market for poultry meat is driven by factors such as population growth, changing dietary preferences, and the rising demand for processed and convenience food products.

Meaning

Poultry meat refers to the meat derived from domestic birds, primarily chickens, turkeys, and ducks. It is a common protein source consumed by people worldwide due to its affordability, high protein content, and relatively low fat content compared to other meat types. Poultry meat is available in various cuts, such as breasts, thighs, wings, and ground meat.

Executive Summary

The Saudi Arabia poultry meat market has experienced robust growth, driven by factors such as the growing population, increasing disposable income, urbanization, and changing consumer preferences. The market is characterized by the high consumption of poultry meat products, both fresh and processed. Poultry meat is a staple in the Saudi Arabian diet and holds a significant share in the overall meat market.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

1. Growing Population: The increasing population in Saudi Arabia is driving the demand for poultry meat. As the population expands, the need for affordable and easily accessible protein sources also grows.
2. Changing Dietary Preferences: With changing lifestyles and increasing exposure to global cuisines, Saudi Arabian consumers are adopting a more diverse diet. Poultry meat, with its versatility and adaptability to various cooking styles, has gained popularity among consumers.
3. Demand for Processed and Convenience Food: The hectic lifestyles of consumers have led to an increased preference for processed and convenience food products, including poultry meat. Ready-to-cook and ready-to-eat poultry meat products are convenient options for busy individuals and families.

Market Drivers

1. Growing Population and Urbanization: The expanding population and rapid urbanization in Saudi Arabia have increased the demand for poultry meat. Urban dwellers, in particular, seek convenient and quick meal options, making poultry meat products a popular choice.
2. Rising Disposable Income: The rising disposable income levels in Saudi Arabia have led to changes in consumer dietary preferences. Poultry meat, with its affordability and versatility, has become a preferred choice for protein consumption among consumers of various income levels.
3. Health Consciousness: The increasing focus on health and wellness has driven the demand for lean protein sources. Poultry meat is known for its lower fat content compared to other meat types, making it a healthier option for health-conscious consumers.

Market Restraints

1. Disease Outbreaks: The poultry industry is susceptible to disease outbreaks, such as avian influenza, which can negatively impact poultry meat production and supply. Outbreaks can result in reduced consumer confidence and restrictions on imports and exports.
2. Price Fluctuations: Fluctuations in feed prices, which account for a significant portion of poultry production costs, can impact the profitability of poultry meat producers. Price volatility can affect the pricing of poultry meat products and impact consumer affordability.
3. Environmental Concerns: The poultry industry, like other meat industries, faces environmental challenges such as waste management, water usage, and greenhouse gas emissions. Increasing concerns about the environmental impact of poultry production may influence consumer choices and regulatory actions.

Market Opportunities

1. Rise in Health-Conscious Consumers: The growing awareness of the health benefits of poultry meat presents opportunities for market players to promote poultry as a nutritious protein source. Offering organic, free-range, or antibiotic-free poultry meat products can cater to the preferences of health-conscious consumers.
2. Expansion of Processed Poultry Products: The increasing demand for convenience and ready-to-cook food products provides an opportunity for the expansion of processed poultry meat offerings. Companies can innovate and develop value-added products such as marinated poultry cuts, sausages, and pre-cooked options.
3. Export Potential: Saudi Arabia has the potential to become a significant exporter of poultry meat due to its favorable geographic location and production capabilities. The country’s poultry industry can explore export opportunities in neighboring regions with growing meat consumption.

Market Dynamics

The Saudi Arabia poultry meat market is highly competitive, with a significant number of local and international players. Market dynamics are influenced by factors such as changing consumer preferences, government regulations, price fluctuations of feed and raw materials, and technological advancements in production and processing.

Regional Analysis

The Saudi Arabia poultry meat market can be analyzed based on different regions, including Riyadh, Jeddah, Dammam, and others. Riyadh, as the capital and largest city, holds a substantial share in the market. Jeddah and Dammam also contribute significantly due to their population size and growing urbanization.

Competitive Landscape

Leading Companies in the Saudi Arabia Poultry Meat Market:

1. Almarai Company
2. Almunajem Foods Company
3. National Agricultural Development Company (NADEC)
4. Al-Watania Poultry
5. Saudia Dairy & Foodstuff Company (SADAFCO)
6. Almunajem Cold Stores Co. Ltd.
7. United Poultry Company
8. Saudi Poultry Company (Dawajen)
9. Al-Fakieh Group
10. Saudi Modern Poultry Company (Al Watania Group)

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The Saudi Arabia poultry meat market can be segmented based on the following criteria:

1. By Type:
   • Chicken Meat
   • Turkey Meat
   • Duck Meat
   • Others
2. By Product:
   • Fresh Poultry Meat
   • Processed Poultry Meat
     • Cuts and Pieces
     • Ground and Minced Meat
     • Sausages and Deli Products
     • Others

Category-wise Insights

1. Chicken Meat: Chicken meat holds the largest market share in the Saudi Arabia poultry meat market. It is preferred for its affordability, versatility, and widespread availability. Chicken meat is consumed in various forms, including whole birds, cuts, ground meat, and processed products.
2. Turkey Meat: Turkey meat is gaining popularity in Saudi Arabia, primarily during festive seasons such as Eid Al-Adha and Thanksgiving. It is known for its rich flavor and is often consumed as whole birds or in the form of cuts and processed products.
3. Duck Meat: Duck meat is relatively less popular compared to chicken and turkey meat in Saudi Arabia. It is consumed by a niche market segment that appreciates its distinct taste and texture. Duck meat is available as whole birds, cuts, and in processed forms.

Key Benefits for Industry Participants and Stakeholders

1. Profitability and Growth Opportunities: The Saudi Arabia poultry meat market offers profitable opportunities for poultry meat producers, processors, distributors, and retailers. The market’s growth potential is driven by factors such as population growth, changing consumer preferences, and the expansion of processed poultry products.
2. Diverse Product Range: The poultry meat market allows for the production and offering of a wide range of products, including whole birds, cuts, ground meat, and processed items. This diversity allows industry participants to cater to various consumer preferences and target different market segments.
3. Employment Generation: The poultry industry contributes significantly to employment generation, both in production and processing sectors. It provides job opportunities across various stages of the poultry meat value chain, benefiting the local economy.
4. Economic Contribution: The poultry meat market makes a substantial contribution to the Saudi Arabian economy through revenue generation, tax contributions, and export potential. It plays a vital role in the overall food and agricultural sector.

SWOT Analysis

1. Strengths:
   • Growing population and increasing disposable income
   • Affordable and versatile protein source
   • Strong market demand for fresh and processed poultry meat
2. Weaknesses:
   • Vulnerability to disease outbreaks and fluctuations in feed prices
   • Environmental concerns related to waste management and emissions
   • Relatively low popularity of certain poultry meat types (e.g., duck meat)
3. Opportunities:
   • Rise in health-conscious consumers and demand for nutritious protein sources
   • Expansion of processed poultry meat offerings and value-added products
   • Export potential in neighboring regions with growing meat consumption
4. Threats:
   • Regulatory changes and environmental restrictions on poultry production
   • Price fluctuations of feed and raw materials impacting profitability
   • Competition from alternative protein sources and dietary preferences

Market Key Trends

1. Increased Demand for Organic and Antibiotic-Free Poultry: The market is witnessing a growing demand for organic and antibiotic-free poultry meat products due to increased health consciousness and concerns about additives in food.
2. Emphasis on Animal Welfare and Ethical Farming Practices: Consumer awareness and preferences for animal welfare and ethical farming practices are influencing purchasing decisions. Poultry producers are adopting standards and certifications to meet these expectations.
3. Technological Advancements in Processing and Packaging: Technological advancements in poultry meat processing and packaging are enabling increased efficiency, extended shelf life, and improved product safety. These advancements contribute to better quality control and reduced food waste.
4. Expansion of Retail and Distribution Channels: The expansion of modern retail formats, such as supermarkets and hypermarkets, is facilitating the availability and accessibility of poultry meat products. Online grocery platforms and home delivery services are also gaining popularity.

Covid-19 Impact

The Covid-19 pandemic had a mixed impact on the Saudi Arabia poultry meat market. While the market experienced disruptions due to temporary closures of foodservice establishments and supply chain challenges, there was an overall increase in retail sales of poultry meat products as consumers shifted towards home cooking and stocked up on essential food items.

Key Industry Developments

1. Introduction of Value-Added Products: Poultry meat producers and processors are introducing value-added products such as marinated cuts, pre-cooked options, and convenience meals to cater to the evolving preferences of consumers.
2. Investment in Biosecurity Measures: The poultry industry is investing in biosecurity measures to prevent and control disease outbreaks. Improved farm management practices, vaccination programs, and strict hygiene protocols are being implemented to ensure poultry health and safety.
3. Collaboration with Retailers and Foodservice Providers: Poultry meat suppliers are collaborating with retailers, restaurants, and foodservice providers to meet the demand for fresh and processed poultry products. Partnerships and supply chain collaborations are essential for efficient distribution and market reach.
4. Adoption of Sustainable Practices: Poultry meat producers are adopting sustainable practices such as waste management, energy conservation, and responsible sourcing of feed ingredients. These practices align with consumer expectations and environmental regulations.

Analyst Suggestions

1. Quality Assurance and Food Safety: Industry participants should prioritize quality assurance, food safety, and compliance with regulatory standards. Implementing stringent quality control measures and certifications enhances consumer trust and market competitiveness.
2. Value Addition and Innovation: Poultry meat producers should focus on value addition and innovation by introducing new product variants, flavors, and packaging formats. Catering to the changing consumer preferences for convenience and healthy options can drive market growth.
3. Supply Chain Efficiency: Streamlining the poultry meat supply chain through efficient logistics, cold chain management, and collaboration with retailers and distributors is crucial for timely and fresh product availability. Ensuring consistent supply and minimizing product waste are key considerations.
4. Consumer Education and Promotion: Educating consumers about the nutritional benefits, safety, and sustainability of poultry meat can help drive market demand. Engaging in promotional activities, brand building, and consumer awareness campaigns can enhance the market perception of poultry meat products.

Future Outlook

The future of the Saudi Arabia poultry meat market looks promising, driven by population growth, changing dietary preferences, and the expanding processed poultry products segment. Industry participants that focus on product quality, innovation, and sustainability are likely to succeed. However, challenges such as disease outbreaks, price fluctuations, and environmental concerns require proactive measures and continuous adaptation to maintain a competitive edge.

Conclusion

The Saudi Arabia poultry meat market is experiencing significant growth, driven by population expansion, changing dietary preferences, and increasing demand for convenience food products. The market offers profitable opportunities for industry participants, with a wide range of poultry meat products available. However, challenges related to disease outbreaks, price fluctuations, and environmental concerns must be addressed. By prioritizing quality, innovation, and sustainability, the market is expected to continue its growth trajectory, meeting the evolving consumer demands and contributing to the overall food and agricultural sector in Saudi Arabia.