Executive Summary

The global protein trends and technologies market is expected to grow at a CAGR of 7.5% during the forecast period (2021-2026). The market is driven by the increasing demand for protein-rich foods and beverages, particularly among health-conscious consumers. The market is also being driven by the growing trend towards plant-based diets and the increasing adoption of alternative protein sources, such as pea protein and soy protein.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

• The global protein trends and technologies market was valued at USD 5.5 billion in 2020 and is expected to reach USD 7.9 billion by 2026.
• The market is expected to grow at a CAGR of 7.5% during the forecast period (2021-2026).
• The market is being driven by the increasing demand for protein-rich foods and beverages, particularly among health-conscious consumers.
• The growing trend towards plant-based diets and the increasing adoption of alternative protein sources, such as pea protein and soy protein, are also driving the market.
• The market is characterized by intense competition, with a large number of players operating in the market.

Market Drivers

1. Increasing Demand for Protein-Rich Foods and Beverages

The global population is becoming increasingly health-conscious, leading to a growing demand for protein-rich foods and beverages. Proteins are essential macronutrients that play a crucial role in maintaining good health. They help in building and repairing tissues, making enzymes and hormones, and transporting oxygen in the blood. As a result, there has been a growing demand for protein supplements, protein bars, and protein powders.

2. Growing Trend towards Plant-Based Diets

Another key driver of the protein trends and technologies market is the growing trend towards plant-based diets. Plant-based diets are becoming increasingly popular due to their health and environmental benefits. Plant-based proteins are also considered to be more sustainable and ethical compared to animal-based proteins. As a result, there has been a growing demand for plant-based protein sources, such as pea protein and soy protein.

3. Increasing Adoption of Alternative Protein Sources

In addition to plant-based proteins, there has been an increasing adoption of alternative protein sources, such as insect protein and lab-grown meat. Alternative protein sources are considered to be more sustainable and environmentally friendly compared to traditional protein sources. As a result, there has been a growing demand for these products in the market.

Market Restraints

1. High Cost of Protein Products

One of the major restraints of the protein trends and technologies market is the high cost of protein products. Protein supplements, bars, and powders are often more expensive compared to other food products. This can make it difficult for some consumers to afford these products, leading to a limited market size. The high cost of protein products can also make it difficult for companies to produce these products at a competitive price.

2. Limited Awareness among Consumers

Another major restraint of the protein trends and technologies market is the limited awareness among consumers. Many consumers are not aware of the health benefits of protein-rich foods and beverages, or the different types of protein sources available in the market. This can limit the demand for these products and slow down the growth of the market.

3. Regulatory Challenges

The protein trends and technologies market is subject to various regulatory challenges, particularly with respect to the labeling and marketing of protein products. Regulations vary from country to country, and compliance with these regulations can be costly and time-consuming for companies operating in the market.

Market Opportunities

1. Growing Demand from Developing Countries

One of the major opportunities for the protein trends and technologies market is the growing demand from developing countries. As the standard of living improves in these countries, there is an increasing demand for high-quality food products, including protein-rich foods and beverages. This presents a significant growth opportunity for companies operating in the market.

2. Expansion of Product Lines

Another key opportunity for the protein trends and technologies market is the expansion of product lines. There is a growing demand for a wide range of protein products, including plant-based protein sources, alternative protein sources, and protein supplements. Companies that are able to offer a diverse range of products are likely to be successful in the market.

3. Technological Advancements

Technological advancements in protein production and processing are also creating opportunities for companies operating in the market. New technologies, such as genetic engineering, fermentation, and cell culture, are making it easier and more cost-effective to produce protein products. Companies that are able to leverage these technologies are likely to be successful in the market.

Market Dynamics

The protein trends and technologies market is characterized by intense competition, with a large number of players operating in the market. The market is also highly fragmented, with a large number of small and medium-sized companies competing with larger players.

One of the key dynamics of the market is the growing demand for plant-based and alternative protein sources. This trend is being driven by the increasing awareness of the environmental and ethical concerns associated with animal-based protein sources. As a result, there has been a growing demand for products such as pea protein, soy protein, insect protein, and lab-grown meat.

Another dynamic of the market is the increasing use of technology in protein production and processing. New technologies, such as genetic engineering, fermentation, and cell culture, are making it easier and more cost-effective to produce protein products. This is creating opportunities for companies that are able to leverage these technologies.

Regional Analysis

The protein trends and technologies market is divided into several regions, including North America, Europe, Asia-Pacific, and the Rest of the World.

North America is currently the largest market for protein products, driven by the growing demand for protein-rich foods and beverages. Europe is also a significant market for protein products, driven by the increasing adoption of plant-based diets.

Asia-Pacific is expected to be the fastest-growing market for protein products, driven by the increasing demand from developing countries. The Rest of the World is also expected to see significant growth in the market, particularly in countries such as Brazil and South Africa.

Competitive Landscape

Leading companies in the Protein Trends and Technologies market:

1. Archer Daniels Midland Company
2. Cargill, Incorporated
3. Kerry Group plc
4. Ingredion Incorporated
5. DuPont de Nemours, Inc.
6. Roquette Frères
7. Tate & Lyle PLC
8. Ajinomoto Co., Inc.
9. Glanbia plc
10. Arla Foods amba

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The protein trends and technologies market can be segmented based on product type, source, form, application, and region.

Based on product type, the market can be segmented into protein supplements, protein bars, protein powders, protein beverages, and others.

Based on source, the market can be segmented into animal-based proteins and plant-based proteins. Animal-based proteins include whey protein, casein protein, egg protein, and others. Plant-based proteins include soy protein, pea protein, rice protein, and others.

Based on form, the market can be segmented into dry form and liquid form.

Based on application, the market can be segmented into food and beverages, animal feed, and others.

Based on region, the market can be segmented into North America, Europe, Asia-Pacific, and the Rest of the World.

Category-wise Insights

1. Protein Supplements

Protein supplements are the largest segment of the protein trends and technologies market, accounting for the majority of the market share. Protein supplements are widely used by athletes and bodybuilders to support muscle growth and recovery.

2. Plant-Based Proteins

Plant-based proteins are the fastest-growing segment of the protein trends and technologies market. This segment is being driven by the growing trend towards plant-based diets and the increasing adoption of alternative protein sources.

3. Food and Beverages

The food and beverages segment is the largest application segment of the protein trends and technologies market. This segment is being driven by the increasing demand for protein-rich foods and beverages.

Key Benefits for Industry Participants and Stakeholders

1. Growing Market Size

The global protein trends and technologies market is growing rapidly, creating significant opportunities for companies operating in the market.

2. Increasing Demand from Developing Countries

The growing demand for high-quality food products, including protein-rich foods and beverages, from developing countries presents a significant growth opportunity for companies operating in the market.

3. Technological Advancements

Technological advancements in protein production and processing are making it easier and more cost-effective to produce protein products, creating opportunities for companies that are able to leverage these technologies.

SWOT Analysis

Strengths:

• Growing demand for protein-rich foods and beverages
• Increasing adoption of plant-based diets and alternative protein sources
• Technological advancements in protein production and processing

Weaknesses:

• High cost of protein products
• Limited awareness among consumers
• Regulatory challenges

Opportunities:

• Growing demand from developing countries
• Expansion of product lines
• Technological advancements

Threats:

• Intense competition
• Fluctuating raw material prices
• Stringent regulations

Market Key Trends

1. Growing Demand for Plant-Based and Alternative Protein Sources

The growing demand for plant-based and alternative protein sources is a key trend in the protein trends and technologies market. This trend is being driven by the increasing awareness of the environmental and ethical concerns associated with animal-based protein sources.

2. Technological Advancements in Protein Production and Processing

Technological advancements in protein production and processing are also a key trend in the market. New technologies, such as genetic engineering, fermentation, and cell culture, are making it easier and more cost-effective to produce protein products.

Covid-19 Impact

The Covid-19 pandemic has had a significant impact on the protein trends and technologies market. The pandemic has led to a growing demand for protein-rich foods and supplements, particularly among health-conscious consumers. The pandemic has also led to disruptions in the supply chain, leading to higher prices and shortages of certain protein products.

Key Industry Developments

1. Beyond Meat’s IPO

In 2019, Beyond Meat, a company that produces plant-based meat substitutes, went public with a highly successful IPO. The success of Beyond Meat’s IPO highlighted the growing demand for plant-based protein sources and alternative protein sources.

2. Nestle’s Acquisition of Sweet Earth Foods

In 2017, Nestle, a multinational food and beverage company, acquired Sweet Earth Foods, a plant-based protein company. The acquisition was part of Nestle’s strategy to expand its portfolio of plant-based products.

3. Tyson’s Investment in Beyond Meat

In 2016, Tyson Foods, a meat processing company, made a significant investment in Beyond Meat. The investment was seen as a sign that traditional meat companies were starting to recognize the potential of plant-based protein sources.

Analyst Suggestions

1. Focus on Plant-Based and Alternative Protein Sources

Companies operating in the protein trends and technologies market should focus on plant-based and alternative protein sources, as these segments are expected to see significant growth in the coming years.

2. Leverage Technology

Companies that are able to leverage new technologies, such as genetic engineering, fermentation, and cell culture, are likely to be successful in the market.

3. Expand Product Lines

Companies that are able to offer a diverse range of protein products, including protein supplements, protein bars, and protein powders, are likely to be successful in the market.

Future Outlook

The global protein trends and technologies market is expected to continue to grow rapidly in the coming years, driven by the increasing demand for protein-rich foods and beverages, particularly among health-conscious consumers.

The growing trend towards plant-based diets and the increasing adoption of alternative protein sources are also expected to drive the market. Technological advancements in protein production and processing are also expected to create opportunities for companies operating in the market.

Conclusion

The global protein trends and technologies market is growing rapidly, driven by the increasing demand for protein-rich foods and beverages, particularly among health-conscious consumers.

The market is being driven by the growing trend towards plant-based diets and the increasing adoption of alternative protein sources, such as pea protein and soy protein. Technological advancements in protein production and processing are also creating opportunities for companies operating in the market. Companies that are able to leverage these trends and technologies are likely to be successful in the market.