POS Display Market Predicted to Exceed $11.7 Billion by 2030, Reveals MarkWide Research
MarkWide Research’s latest report, “POS Display Market,” unveils a positive growth trajectory for the global market, projecting a valuation surpassing $11.7 billion by 2030. The report highlights the crucial role of point-of-sale (POS) displays in enhancing brand visibility, driving sales, and engaging consumers at the point of purchase.
POS displays refer to marketing materials and fixtures strategically placed at retail locations to showcase products and promotions. This market’s projected growth can be attributed to the increasing competition in the retail industry, the need for effective in-store marketing, and the desire to create immersive shopping experiences.
The report provides a comprehensive analysis of the POS display market, categorizing it based on type, material, end-use industry, and region. Floor displays, counter displays, and shelf displays are key types of POS displays within the market. The report predicts a higher growth rate for floor displays due to their ability to command attention and accommodate a variety of products.
Materials used for POS displays include cardboard, plastic, metal, and wood. The choice of material depends on factors such as durability, aesthetics, and cost-effectiveness.
End-use industries encompass retail, food and beverage, cosmetics, and electronics sectors. POS displays serve as powerful tools to communicate product features, benefits, and promotions to consumers in a visually compelling manner.
Geographically, North America leads the global POS display market, attributed to the region’s dynamic retail landscape, brand-conscious consumers, and innovations in visual merchandising. Europe and Asia Pacific are also expected to contribute significantly to the market’s growth as retailers recognize the impact of effective in-store marketing on sales conversions.
A notable trend in the POS display market is the integration of digital elements, such as screens and interactive touchpoints, to create immersive and personalized shopping experiences. Digital POS displays enable dynamic content delivery and real-time product information.
The report identifies key players in the POS display market, including display manufacturers, marketing agencies, and retail solutions providers. These players are investing in creative design, customization, and data-driven insights to deliver impactful and effective POS display solutions.
As retailers seek to capture consumer attention and drive sales in a competitive market, the POS display market is poised to play a pivotal role in influencing purchase decisions and enhancing brand perception. The projected valuation of over $11.7 billion by 2030 underscores the market’s potential to contribute to retail success.
In conclusion, MarkWide Research’s report offers valuable insights into the POS display market’s growth trajectory, highlighting the factors contributing to its expansion and the trends shaping its evolution. With the retail landscape evolving and consumer expectations rising, the market’s projected growth signifies its importance in creating captivating in-store experiences and driving business growth.