MarkWide Research, in its latest report titled, “Halal Tourism Market,” anticipates substantial growth in the global market catering to travelers seeking halal-friendly destinations and services adhering to Islamic principles. The market is projected to surpass a valuation of $334.5 billion by 2030, with an estimated compounded annual growth rate (CAGR) of 5.2% during the forecast period from 2023 to 2030. Halal tourism focuses on providing a culturally sensitive and inclusive travel experience for Muslim travelers, encompassing accommodation, food, and leisure activities.
The halal tourism market is characterized by increasing disposable income among Muslim travelers, diverse halal-certified offerings, and a commitment to cultural authenticity.
Key Findings from the Report:
- Muslim Traveler Preferences: Muslim travelers seek destinations that offer prayer facilities, halal food, segregated accommodations, and cultural experiences aligned with their faith.
- Halal Certification: The hospitality and food industries are witnessing a surge in halal certification, ensuring that products and services meet Islamic dietary and ethical standards.
- Digital Platforms: Online platforms and apps are facilitating halal travelers in finding suitable accommodations, restaurants, and attractions.
- Medical and Wellness Tourism: The halal tourism market extends to medical and wellness tourism, with halal-certified healthcare services and spa facilities.
Segmentation of the Halal Tourism Market:
The halal tourism market is segmented based on type, travel purpose, age group, and region.
By Type:
- Halal Tourism Services
- Halal Tourism Accommodation
- Halal Tourism Packages
By Travel Purpose:
- Religious Tourism
- Leisure Tourism
- Adventure Tourism
- Medical and Wellness Tourism
- Business Tourism
- Others
By Age Group:
- Generation Z and Millennials
- Generation X
- Baby Boomers
By Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Regional Insights:
- Asia Pacific: Asia Pacific is expected to lead the global halal tourism market, with destinations in countries such as Malaysia, Indonesia, and the Maldives attracting Muslim travelers.
- Middle East and Africa: The Middle East and Africa region is witnessing growth in the market, driven by the cultural and religious significance of destinations in the region.
- Europe: Europe is also experiencing an increase in halal tourism, with cities like Istanbul, Barcelona, and London offering halal-friendly services.
- North America: North America is seeing a rise in halal tourism, with cities in the United States and Canada catering to Muslim travelers.
Competitive Landscape:
The halal tourism market features a diverse range of service providers, including hotels, tour operators, airlines, and food establishments, all committed to meeting the needs of halal travelers. Key players are expanding their halal offerings and collaborating with certification bodies to ensure compliance with halal standards.
Some of the prominent players in the halal tourism market include:
- Marriott International, Inc.
- Accor SA
- Airbnb, Inc.
- TUI Group
- HalalBooking
- CrescentRating Pte Ltd.
- Rihaala.com
- Almosafer
- FazWaz
- Serendipity Tailormade
Future Outlook:
The global halal tourism market is expected to continue its growth trajectory, with an estimated market size exceeding $334.5 billion by 2030. As Muslim travelers seek culturally enriching and faith-aligned travel experiences, halal tourism will play an increasingly vital role in the global tourism industry. MarkWide Research’s comprehensive report offers valuable insights into market trends, destination preferences, halal certification, and regional developments, making it an essential resource for businesses and destinations looking to tap into the halal tourism market.