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Podiatry Services Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: January, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 263
Forecast Year: 2024-2032

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Market Overview

The podiatry services market refers to the healthcare sector focused on the diagnosis, treatment, and prevention of foot and ankle disorders. Podiatrists, also known as foot doctors or chiropodists, specialize in providing medical care for conditions such as foot deformities, injuries, infections, and chronic diseases. The demand for podiatry services has been steadily increasing as the awareness about foot health and the importance of early intervention for foot-related problems continues to grow.

Meaning

Podiatry services encompass a range of medical interventions that aim to promote foot health and alleviate foot-related ailments. Podiatrists are trained healthcare professionals who diagnose and treat conditions affecting the feet and ankles. They utilize various treatment methods, including medication, physical therapy, orthotics, and surgical procedures, to provide relief to patients suffering from foot pain and dysfunction. The ultimate goal of podiatry services is to enhance mobility, improve quality of life, and prevent further complications associated with foot disorders.

Executive Summary

The podiatry services market is witnessing substantial growth due to the rising prevalence of foot-related conditions and the increasing geriatric population. The market is characterized by the presence of a diverse range of providers, including individual practitioners, group practices, and specialized clinics. Factors such as the growing awareness about foot health, advancements in treatment options, and technological innovations in podiatric care contribute to the market’s expansion.

Podiatry Services Market

Key Market Insights

  1. Increasing prevalence of chronic diseases: The rising incidence of chronic conditions like diabetes and obesity has led to a higher demand for podiatry services. These diseases often result in foot complications, making regular foot care and intervention essential for managing patients’ overall health.
  2. Growing elderly population: As the global population continues to age, the number of individuals requiring podiatric care is expected to increase. Age-related foot problems, such as arthritis and circulatory disorders, necessitate specialized treatment from podiatrists.
  3. Technological advancements: Innovations in diagnostic tools, orthotic devices, and surgical techniques have improved the precision and effectiveness of podiatric treatments. Advanced imaging technologies, such as MRI and ultrasound, enable accurate diagnosis, while minimally invasive surgical procedures reduce patient discomfort and recovery time.
  4. Increasing focus on preventive care: The shift toward preventive healthcare has highlighted the importance of early intervention for foot-related issues. Regular foot screenings and education on proper foot care have become integral components of overall wellness programs, leading to greater demand for podiatry services.
  5. Collaborative care models: Collaboration among podiatrists, orthopedic surgeons, physical therapists, and other healthcare professionals has gained prominence in managing complex foot conditions. Integrated care models ensure comprehensive treatment and better patient outcomes.

Market Drivers

  1. Rising prevalence of chronic diseases: The growing incidence of chronic diseases, such as diabetes, arthritis, and cardiovascular conditions, contributes to the demand for podiatry services. These conditions often lead to foot complications that require specialized care from podiatrists.
  2. Increasing geriatric population: The aging population worldwide is more susceptible to foot-related problems due to factors like reduced mobility, weakened musculoskeletal system, and circulation issues. This demographic trend drives the demand for podiatric services.
  3. Growing awareness about foot health: There has been a significant increase in public awareness about foot health and the importance of regular foot care. People now understand the impact of foot disorders on their overall well-being, leading to a higher demand for podiatry services.
  4. Technological advancements in treatment methods: Advancements in medical technology, such as advanced imaging techniques, laser therapy, and minimally invasive surgical procedures, have revolutionized podiatric care. These innovations enhance treatment outcomes and improve patient satisfaction.
  5. Collaborative healthcare approach: The adoption of collaborative care models involving podiatrists, orthopedic surgeons, physical therapists, and other healthcare professionals has become common. This multidisciplinary approach ensures comprehensive treatment for complex foot conditions and improves patient outcomes.

Market Restraints

  1. Limited insurance coverage: In some regions, podiatry services may not be fully covered by insurance plans, leading to financial barriers for patients seeking treatment. The out-of-pocket costs associated with podiatric care can discourage individuals from accessing these services.
  2. Shortage of skilled podiatrists: The demand for podiatry services is outpacing the supply of qualified podiatrists in certain regions. This shortage of skilled professionals creates challenges in delivering timely and accessible care, particularly in rural and underserved areas.
  3. Regulatory constraints: Regulatory frameworks and licensing requirements for podiatry practice can vary across different jurisdictions. Compliance with these regulations can pose administrative burdens for practitioners and affect the overall market growth.
  4. Lack of awareness in certain populations: Despite the increasing overall awareness about foot health, certain population segments, especially in developing countries, may still have limited knowledge about podiatry services. This lack of awareness can hinder market growth in these regions.
  5. High treatment costs: Advanced podiatric procedures and specialized treatments can be expensive, making them inaccessible for individuals with limited financial resources. The high cost of certain interventions may limit the market’s expansion, particularly in low-income populations.

Market Opportunities

  1. Growing demand for preventive care: With the increasing focus on preventive healthcare, there is a significant opportunity for podiatrists to offer educational programs, foot screenings, and early intervention services. Promoting foot health awareness and encouraging regular check-ups can help prevent the progression of foot disorders and create a larger market for preventive podiatry services.
  2. Expansion in emerging markets: Emerging economies present untapped potential for the podiatry services market. As these countries experience economic growth and an improvement in healthcare infrastructure, the demand for specialized medical services, including podiatry, is expected to rise.
  3. Integration of telehealth in podiatric care: The integration of telehealth and digital platforms in podiatry services can enhance access to care, particularly in remote and underserved areas. Teleconsultations, remote monitoring, and online education platforms provide opportunities to reach a wider patient base.
  4. Collaboration with other healthcare specialties: Podiatrists can explore collaborations with other healthcare specialties, such as orthopedics, diabetes management, and sports medicine. Joint clinics and multidisciplinary care teams can offer comprehensive solutions for patients with complex foot conditions and strengthen market presence.
  5. Focus on research and innovation: Continued investment in research and development can lead to the discovery of novel treatment modalities, improved diagnostic tools, and more effective interventions. Innovations in regenerative medicine, personalized orthotics, and non-invasive therapies have the potential to drive market growth.

Market Dynamics

The podiatry services market operates in a dynamic environment influenced by various factors, including demographic trends, technological advancements, regulatory frameworks, and patient preferences. The market’s growth is primarily driven by the increasing prevalence of chronic diseases, the aging population, growing awareness about foot health, and advancements in treatment options. However, the market faces challenges related to limited insurance coverage, shortage of skilled podiatrists, regulatory constraints, lack of awareness, and high treatment costs.

The market is characterized by intense competition, with a mix of individual practitioners, group practices, specialized clinics, and hospital-based providers. To maintain a competitive edge, podiatrists and healthcare organizations are adopting collaborative care models, leveraging technology, and expanding their service offerings. Strategic partnerships, mergers and acquisitions, and geographical expansions are common strategies employed by market players to enhance their market presence and cater to a broader patient base.

The market’s future growth is expected to be driven by factors such as the increasing demand for preventive care, expansion in emerging markets, integration of telehealth, collaborations with other healthcare specialties, and a focus on research and innovation. The ongoing advancements in technology, including artificial intelligence, robotics, and 3D printing, have the potential to revolutionize podiatric care and create new opportunities for market players.

Regional Analysis

The podiatry services market exhibits regional variations influenced by factors such as population demographics, healthcare infrastructure, cultural norms, and government policies. The market is well-established in developed regions like North America and Europe, where podiatry services are widely recognized and integrated into the healthcare system. These regions have a higher concentration of skilled podiatrists, specialized clinics, and advanced treatment facilities.

North America dominates the global podiatry services market, driven by factors such as a large elderly population, high prevalence of chronic diseases, and robust healthcare infrastructure. The presence of key market players, research institutions, and government initiatives further contribute to the region’s market dominance. Europe follows closely, with countries like the United Kingdom, Germany, and France offering comprehensive podiatry services and emphasizing preventive care.

Asia Pacific represents a significant growth opportunity for the podiatry services market. The region’s large population, rapid urbanization, and rising healthcare expenditure contribute to the increasing demand for specialized medical services, including podiatric care. Countries like China, India, Japan, and Australia are witnessing a growing awareness about foot health and an expansion of podiatry services to meet the population’s needs.

Latin America, the Middle East, and Africa are also experiencing market growth, albeit at a slower pace compared to other regions. Limited awareness, cultural beliefs, and challenges in healthcare infrastructure hinder the market’s expansion in these regions. However, efforts to improve healthcare access, increase healthcare spending, and raise awareness about foot health are expected to drive market growth in the coming years.

Competitive Landscape

The podiatry services market is highly competitive and fragmented, with a mix of individual practitioners, group practices, specialized clinics, and hospital-based providers. The market’s competitiveness is driven by factors such as the quality of services, patient satisfaction, cost-effectiveness, and geographical reach. Key market players focus on strategic initiatives such as mergers and acquisitions, partnerships, and collaborations to strengthen their market position and expand their service offerings.

Prominent market players in the podiatry services market include:

  1. National Podiatry Group: A leading group practice specializing in podiatric care, with a wide network of clinics and a comprehensive range of services.
  2. Podicare Solutions: A specialized podiatry clinic offering advanced treatments for foot and ankle disorders, including surgical interventions and regenerative therapies.
  3. Foot Health Specialists: A renowned podiatry center providing a range of foot care services, including diabetic foot care, sports injury management, and orthotic prescriptions.
  4. Podiatrix Medical Group: A multidisciplinary healthcare organization offering podiatric services in collaboration with orthopedic surgeons, physical therapists, and other specialists.
  5. Elite Foot Care Center: A well-established podiatry clinic known for its expertise in sports podiatry, gait analysis, and custom orthotics.
  6. Podiamed International: A global leader in podiatry services, focusing on research and innovation to develop cutting-edge treatments and advanced diagnostic tools.

The competitive landscape is characterized by innovation in treatment methods, investment in technology, and the development of patient-centric services. Key market players strive to differentiate themselves by offering specialized treatments, personalized care plans, and a holistic approach to foot health. Embracing telehealth solutions, expanding service reach to underserved areas, and adopting patient-centric technologies are common strategies employed by market players to stay competitive in the evolving podiatry services market.

Segmentation

The podiatry services market can be segmented based on various factors, including service type, end-user, and geography.

By service type, the market can be segmented as follows:

  1. Diagnostic services: This segment includes foot and ankle examinations, imaging tests (X-rays, MRI, ultrasound), gait analysis, and biomechanical assessments.
  2. Treatment services: This segment comprises non-surgical interventions such as medication, physical therapy, orthotics (custom-made shoe inserts), and bracing. Surgical procedures, including bunionectomy, foot reconstruction, and arthroscopy, are also part of this segment.
  3. Preventive services: This segment focuses on preventive care, including foot screenings, diabetic foot care, wound management, and patient education on foot hygiene and self-care.

By end-user, the market can be segmented as follows:

  1. Hospitals and clinics: This segment includes hospital-based podiatry departments, specialized foot clinics, and outpatient care centers.
  2. Rehabilitation centers: This segment comprises podiatry services provided in rehabilitation facilities, where foot and ankle conditions are managed alongside other rehabilitation therapies.
  3. Sports medicine centers: This segment focuses on podiatric care for athletes and individuals engaged in sports activities, with a particular emphasis on sports injuries, biomechanics, and performance optimization.
  4. Academic and research institutions: This segment includes podiatry services provided by academic institutions, research facilities, and teaching hospitals, often in conjunction with educational programs and research studies.

Geographically, the market can be segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Category-wise Insights

  1. Diagnostic Services: Diagnostic services form an integral part of podiatry services, aiding in the accurate diagnosis and assessment of foot and ankle disorders. These services include comprehensive foot examinations, imaging tests such as X-rays, MRI, and ultrasound, gait analysis, and biomechanical assessments. Diagnostic services play a crucial role in identifying the underlying causes of foot conditions, enabling podiatrists to develop appropriate treatment plans and interventions.
  2. Treatment Services: Treatment services encompass a wide range of non-surgical and surgical interventions aimed at addressing foot and ankle disorders. Non-surgical treatment options include medication for pain relief and inflammation, physical therapy to improve strength and mobility, and orthotics (custom-made shoe inserts) to correct gait abnormalities and provide support. In cases where conservative measures are not sufficient, surgical procedures may be recommended. Surgical interventions can range from minor procedures such as bunionectomy and hammertoe correction to complex foot reconstructions and joint replacements.
  3. Preventive Services: Preventive services focus on maintaining foot health, preventing complications, and addressing early signs of foot disorders. These services include regular foot screenings, diabetic foot care, wound management, and patient education on foot hygiene and self-care. Preventive podiatry plays a vital role in managing chronic diseases like diabetes, as foot complications are common in individuals with this condition. By providing education, early intervention, and appropriate preventive measures, podiatrists contribute to the overall well-being and quality of life of their patients.

Key Benefits for Industry Participants and Stakeholders

  1. Revenue generation: The podiatry services market offers significant revenue generation opportunities for industry participants, including individual practitioners, group practices, and specialized clinics. The increasing demand for podiatric care, driven by the rising prevalence of foot disorders and the aging population, translates into a growing market with potential for financial success.
  2. Expansion of service offerings: The podiatry services market allows healthcare organizations to expand their service offerings and cater to a broader patient base. By integrating podiatric care into their existing healthcare facilities, hospitals and clinics can provide comprehensive care to patients, enhance patient satisfaction, and establish a competitive advantage.
  3. Collaborative healthcare models: Collaborations with other healthcare specialties, such as orthopedics, physical therapy, and diabetes management, present opportunities for podiatrists to participate in integrated care models. These collaborations facilitate comprehensive treatment approaches, shared expertise, and improved patient outcomes. By working together with other healthcare professionals, podiatrists can offer more effective solutions for complex foot conditions and strengthen their market presence.
  4. Technological advancements: The integration of advanced technologies in podiatric care provides industry participants with opportunities to enhance patient care, improve treatment outcomes, and differentiate their services. Innovations such as 3D printing for personalized orthotics, telehealth platforms for remote consultations, and advanced imaging techniques contribute to the evolution of podiatry services and create a competitive edge for market players.
  5. Contribution to public health: Industry participants in the podiatry services market have the opportunity to contribute to public health by promoting foot health awareness, early intervention, and preventive care. By providing education, conducting foot screenings, and addressing foot-related complications in high-risk populations, podiatrists can positively impact public health outcomes and reduce the burden of chronic diseases.

SWOT Analysis

Strengths:

  1. Specialized expertise: Podiatrists possess specialized knowledge and skills in diagnosing and treating foot and ankle disorders, giving them a competitive advantage in providing podiatry services.
  2. Increasing demand: The growing prevalence of foot disorders, chronic diseases, and the aging population drives the demand for podiatry services, offering significant market opportunities.
  3. Technological advancements: Continuous advancements in diagnostic tools, treatment methods, and telehealth technologies improve the quality and efficiency of podiatric care.

Weaknesses:

  1. Limited insurance coverage: In some regions, podiatry services may not be fully covered by insurance plans, leading to financial barriers for patients seeking treatment.
  2. Shortage of skilled podiatrists: The shortage of qualified podiatrists in certain regions poses challenges in delivering timely and accessible care, particularly in rural and underserved areas.

Opportunities:

  1. Growing demand for preventive care: The increasing focus on preventive healthcare presents opportunities to offer educational programs, foot screenings, and early intervention services to prevent foot disorders and associated complications.
  2. Expansion in emerging markets: Emerging economies present untapped potential for the podiatry services market as these countries experience economic growth and improvements in healthcare infrastructure.

Threats:

  1. Regulatory constraints: Compliance with varying regulatory frameworks and licensing requirements for podiatry practice can pose administrative burdens for practitioners and affect market growth.
  2. Competition from alternative therapies: Alternative therapies and home remedies for foot disorders may pose a threat to the market by diverting patients’ attention away from professional podiatric care.

Market Key Trends

  1. Integration of telehealth: The integration of telehealth platforms allows podiatrists to provide remote consultations, monitor patients’ progress, and offer education and self-care guidance. Telehealth enhances accessibility to podiatry services, particularly for individuals in remote or underserved areas.
  2. Personalized orthotics: The use of 3D printing technology enables the production of custom-made orthotic devices that precisely fit patients’ feet. Personalized orthotics improve treatment outcomes, enhance patient comfort, and contribute to the overall effectiveness of podiatric care.
  3. Minimally invasive procedures: Advancements in surgical techniques have led to an increased adoption of minimally invasive procedures in podiatric care. Minimally invasive surgeries offer advantages such as smaller incisions, reduced scarring, shorter recovery times, and lower risk of complications. These procedures are gaining popularity among patients and healthcare providers due to their effectiveness and patient-friendly outcomes.
  1. Focus on patient-centered care: The podiatry services market is witnessing a shift towards patient-centered care models. This approach emphasizes personalized treatment plans, shared decision-making, and patient empowerment. Healthcare providers are focusing on improving the patient experience, fostering stronger doctor-patient relationships, and delivering care that is tailored to individual needs and preferences.
  2. Emphasis on evidence-based practice: There is a growing emphasis on evidence-based practice in the field of podiatry. Healthcare providers are relying on scientific research, clinical guidelines, and outcomes data to inform their treatment decisions and ensure the delivery of high-quality care. Evidence-based practice promotes the use of interventions that have been proven effective through rigorous research and contributes to better patient outcomes.

Covid-19 Impact

The Covid-19 pandemic has had a significant impact on the podiatry services market. The healthcare industry as a whole faced challenges due to the pandemic, including disruptions in service delivery, changes in patient behavior, and financial constraints. The podiatry services market was no exception and experienced both positive and negative effects.

On the positive side, the pandemic raised awareness about the importance of foot health and hygiene. With the emphasis on hand hygiene and personal protective equipment, individuals became more conscious of their overall health, including foot care. The increased focus on preventive measures and self-care created opportunities for podiatrists to provide educational resources, remote consultations, and guidance on at-home foot care.

However, the pandemic also presented several challenges to the podiatry services market. The temporary closure of non-essential healthcare services and restrictions on in-person visits affected the accessibility of podiatric care. Patients postponed non-urgent appointments and procedures, leading to a decrease in revenue for podiatry practices.

The financial impact of the pandemic was particularly felt by individual practitioners and small clinics, as they faced reduced patient volumes and increased operational costs due to implementing infection control measures. The disruption in healthcare services and the economic uncertainties associated with the pandemic also resulted in financial constraints for patients, making it challenging for some individuals to afford podiatry services.

To adapt to the changing circumstances, many podiatrists embraced telehealth solutions and offered virtual consultations for non-urgent cases. This allowed patients to receive guidance and advice remotely, minimizing the risk of exposure to the virus. Telehealth also played a crucial role in follow-up care and monitoring of patients with chronic foot conditions.

As vaccination efforts continue and the situation improves, the podiatry services market is gradually recovering. Healthcare providers are implementing necessary safety measures, rescheduling postponed procedures, and focusing on rebuilding patient trust and confidence. The lessons learned from the pandemic, including the adoption of telehealth and infection control protocols, are expected to have a long-term impact on the delivery of podiatry services.

Key Industry Developments

  1. Integration of digital health platforms: The podiatry services market has witnessed a growing integration of digital health platforms, including electronic health records (EHRs), telehealth solutions, and mobile applications. These platforms streamline patient data management, improve communication between healthcare providers and patients, and enhance access to care.
  2. Advancements in regenerative medicine: Regenerative medicine has gained attention in the podiatry field, with the development of innovative therapies for tissue repair and regeneration. Techniques such as platelet-rich plasma (PRP) injections, stem cell therapy, and growth factor treatments are being explored for their potential to accelerate healing and improve outcomes in various foot and ankle conditions.
  3. Customized orthotics and footwear: The market has witnessed advancements in the customization of orthotic devices and footwear. Technologies such as 3D scanning and printing allow for precise measurements and the production of orthotics that are tailored to individual patients’ needs. Customized footwear options are also being developed to provide optimal support, comfort, and functionality for individuals with specific foot conditions.
  4. Collaborative care models: Collaborative care models that involve multidisciplinary teams are gaining traction in the podiatry services market. By working together with other healthcare professionals, such as orthopedic surgeons, physical therapists, and diabetes specialists, podiatrists can provide comprehensive and coordinated care for patients with complex foot conditions.
  5. Emphasis on patient education and self-care: There is a growing emphasis on patient education and self-care in the podiatry services market. Healthcare providers are recognizing the importance of empowering patients to take an active role in their foot health. By educating patients about preventive measures, self-examination techniques, and appropriate footwear choices, podiatrists can promote foot health and reduce the risk of foot disorders.

Analyst Suggestions

  1. Embrace technology: Analysts suggest that podiatry service providers should embrace technology and leverage digital solutions to enhance the delivery of care. This includes adopting electronic health records, implementing telehealth platforms, and exploring opportunities for remote monitoring and virtual consultations.
  2. Focus on preventive care: Analysts recommend placing a strong emphasis on preventive care to address foot conditions before they become more severe. This involves providing educational resources, conducting regular foot screenings, and implementing proactive interventions to promote foot health.
  3. Collaboration and referral networks: Analysts suggest building collaborative relationships and referral networks with other healthcare providers to offer comprehensive care. Collaboration with orthopedic surgeons, physical therapists, diabetes specialists, and other relevant professionals can lead to improved patient outcomes and a more holistic approach to foot health.
  4. Patient-centric approach: Analysts emphasize the importance of adopting a patient-centric approach, focusing on individualized care plans, shared decision-making, and patient education. Building strong doctor-patient relationships, listening to patients’ concerns, and involving them in their treatment journey can improve patient satisfaction and loyalty.
  5. Continuous professional development: Analysts recommend that podiatrists invest in continuous professional development to stay updated with the latest advancements in the field. This includes attending conferences, participating in workshops and training programs, and staying abreast of current research and evidence-based practices.

Future Outlook

The future of the podiatry services market appears promising, driven by factors such as the increasing prevalence of foot disorders, the aging population, and the growing awareness of foot health. Technological advancements will continue to shape the market, with innovations in telehealth, personalized treatments, and regenerative medicine expected to revolutionize podiatric care.

Integration with digital health platforms and the widespread adoption of telehealth solutions will enhance access to podiatry services, particularly for individuals in remote areas. Customized orthotics and footwear will become more prevalent, providing patients with tailored solutions that address their specific foot needs.

Collaborative care models will gain further momentum, enabling podiatrists to work in synergy with other healthcare professionals to provide comprehensive care for patients. Emphasis on preventive care, patient education, and self-care will help reduce the burden of foot disorders and improve overall foot health in the population.

While challenges such as regulatory constraints and competition from alternative therapies persist, the podiatry services market is poised for growth. With the ongoing commitment to technological advancements, patient-centric care, and professional development, podiatrists and industry participants can position themselves to meet the evolving needs of patients and play a vital role in promoting foot health and well-being.

Conclusion

The podiatry services market is witnessing significant growth and evolving to meet the increasing demand for specialized foot and ankle care. With a focus on preventive care, technological advancements, and collaborative care models, the market offers opportunities for industry participants and stakeholders.

The integration of telehealth platforms, personalized orthotics, and regenerative medicine techniques are key trends shaping the market. The Covid-19 pandemic has presented challenges but also accelerated the adoption of digital solutions and highlighted the importance of foot health.

Podiatry Services Market:

Segmentation Details
Service Type General Treatment, Surgery, Others
End User Hospitals, Specialty Clinics, Others
Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Leading Companies in the Podiatry Services Market:

  1. Alliance Physical Therapy Management, LLC
  2. Midtown Podiatry Services
  3. MyFootDr Podiatry Centres
  4. Healthlink Podiatry
  5. American Foot & Ankle Specialists
  6. Foot Solutions
  7. Dr. Jill’s Foot Pads, Inc.
  8. Encompass Health Corporation
  9. Ontario Foot & Orthotics
  10. Adler Footcare of Greater New York

North America
o US
o Canada
o Mexico

Europe
o Germany
o Italy
o France
o UK
o Spain
o Denmark
o Sweden
o Austria
o Belgium
o Finland
o Turkey
o Poland
o Russia
o Greece
o Switzerland
o Netherlands
o Norway
o Portugal
o Rest of Europe

Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Kazakhstan
o Taiwan
o Vietnam
o Thailand
o Philippines
o Singapore
o Australia
o New Zealand
o Rest of Asia Pacific

South America
o Brazil
o Argentina
o Colombia
o Chile
o Peru
o Rest of South America

The Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Israel
o Kuwait
o Oman
o North Africa
o West Africa
o Rest of MEA

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