Market Overview
The global pet shampoo market is expected to grow at a CAGR of 6.8% during the forecast period of 2021 to 2028. Pet shampoo is a grooming product used to clean the fur of pets and keep their skin healthy. With the increasing number of pet owners worldwide, the demand for pet shampoo has also been increasing. Additionally, pet owners are becoming more conscious of their pet’s hygiene and are willing to invest in high-quality pet shampoos.
Meaning
Pet shampoo is a personal care product designed for pets to maintain their hygiene and appearance. It is formulated to clean and condition the fur of pets, prevent skin irritation, and promote a healthy coat. Pet shampoos are available in different formulations, such as medicated, natural, and organic, and are tailored to meet the specific needs of different types of pets.
Executive Summary
The pet shampoo market is witnessing significant growth due to the increasing pet ownership and awareness about pet hygiene. The market is highly fragmented, with the presence of several global and regional players. The global pet shampoo market is expected to reach USD 1.6 billion by 2028, growing at a CAGR of 6.8% during the forecast period.
Key Market Insights
- The global pet shampoo market is expected to grow at a CAGR of 6.8% during the forecast period.
- The increasing number of pet owners and their willingness to invest in high-quality pet shampoos are the key factors driving the market growth.
- The market is highly fragmented, with the presence of several global and regional players.
- The natural and organic pet shampoo segment is expected to witness significant growth due to the rising demand for chemical-free and environmentally friendly products.
Market Analysis
The global pet shampoo market is driven by several factors, such as increasing pet ownership, rising awareness about pet hygiene, and the availability of a wide range of pet shampoos. The market is highly fragmented, with the presence of several global and regional players. The pet shampoo market is segmented by product type, distribution channel, and region.
Product Type:
The pet shampoo market is segmented into medicated, natural, and organic pet shampoos. The natural and organic pet shampoo segment is expected to witness significant growth due to the rising demand for chemical-free and environmentally friendly products.
Distribution Channel:
The pet shampoo market is segmented into online and offline distribution channels. The offline distribution channel is further segmented into supermarkets/hypermarkets, pet stores, and others. The online distribution channel is expected to witness significant growth due to the increasing trend of online shopping and the convenience it offers.
Region:
The pet shampoo market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America dominates the market due to the high pet ownership and the increasing trend of pet humanization. However, Asia Pacific is expected to witness significant growth due to the rising disposable income and increasing pet ownership.
Market Drivers
- Increasing pet ownership
- Rising awareness about pet hygiene
- Availability of a wide range of pet shampoos
- Rising trend of pet humanization
Market Restraints
- High competition among the players
- Availability of low-cost alternatives
- Limited availability of natural and organic pet shampoos in certain regions
Market Opportunities
- Growing demand for natural and organic pet shampoos
- Expansion of the online distribution channel
- Increasing focus on product innovation and development
Market Dynamics
The pet shampoo market is highly competitive, with the presence of several global and regional players. The market is driven by several factors, such as increasing pet ownership, rising awareness about pet hygiene, and the availability of a wide range of pet shampoos. The market is also witnessing several trends, such as the rising demand for natural and organic pet shampoos and the expansion of the online distribution channel.
Regional Analysis
North America dominates the pet shampoo market due to the high pet ownership and the increasing trend of pet humanization. The Asia Pacific region is expected to witness significant growth due to the rising disposable income and increasing pet ownership. Europe is also a significant market for pet shampoos, with a high demand for natural and organic pet shampoos.
Competitive Landscape
The pet shampoo market is highly fragmented, with the presence of several global and regional players. The key players in the market include Beaphar, Earthbath, Petco Animal Supplies Inc., Hartz Mountain Corporation, Groomer’s Choice, SynergyLabs, and Bio-Groom. These players are focusing on product innovation and development, expanding their distribution channels, and forming partnerships and collaborations to increase their market share.
Segmentation
The pet shampoo market is segmented by product type, distribution channel, and region.
By Product Type:
- Medicated
- Natural
- Organic
By Distribution Channel:
- Online
- Offline
- Supermarkets/hypermarkets
- Pet stores
- Others
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Category-wise Insights
The natural and organic pet shampoo segment is expected to witness significant growth due to the rising demand for chemical-free and environmentally friendly products. The online distribution channel is also expected to witness significant growth due to the increasing trend of online shopping and the convenience it offers.
Key Benefits for Industry Participants and Stakeholders
- The increasing demand for pet shampoos offers significant growth opportunities for the players in the market.
- The rising trend of pet humanization and the increasing awareness about pet hygiene are driving the market growth.
- The expansion of the online distribution channel offers a significant opportunity for the players in the market to increase their market share.
- The growing demand for natural and organic pet shampoos offers significant growth opportunities for the players in the market.
SWOT Analysis Strengths:
- Increasing pet ownership
- Rising awareness about pet hygiene
- Availability of a wide range of pet shampoos
Weaknesses:
- High competition among the players
- Availability of low-cost alternatives
- Limited availability of natural and organic pet shampoos in certain regions
Opportunities:
- Growing demand for natural and organic pet shampoos
- Expansion of the online distribution channel
- Increasing focus on product innovation and development
Threats:
- Economic downturns
- Stringent regulations
- Increasing competition from new entrants
Market Key Trends
- Rising demand for natural and organic pet shampoos
- Expansion of the online distribution channel
- Increasing focus on product innovation and development
Covid-19 Impact
The Covid-19 pandemic has had a mixed impact on the pet shampoo market. While the initial lockdowns and restrictions resulted in a decline in the market, the increasing trend of pet ownership and the rising awareness about pet hygiene have resulted in a significant increase in the market. The pandemic has also led to an increase in the demand for natural and organic pet shampoos, as pet owners become more conscious of the products they use on their pets.
Key Industry Developments
- In February 2021, Beaphar launched a new range of natural pet shampoos in the UK market.
- In January 2021, Petco Animal Supplies Inc. announced the launch of its own line of natural pet shampoos.
- In November 2020, Hartz Mountain Corporation launched a new line of medicated pet shampoos in the US market.
Analyst Suggestions
The pet shampoo market is expected to witness significant growth due to the increasing pet ownership and the rising awareness about pet hygiene. The market is highly competitive, with the presence of several global and regional players. To remain competitive, the players in the market should focus on product innovation and development, expanding their distribution channels, and forming partnerships and collaborations to increase their market share.
Future Outlook
The global pet shampoo market is expected to grow at a CAGR of 6.8% during the forecast period of 2021 to 2028. The increasing pet ownership and the rising awareness about pet hygiene are the key factors driving the market growth. The natural and organic pet shampoo segment is expected to witness significant growth due to the rising demand for chemical-free and environmentally friendly products. The expansion of the online distribution channel is also expected to drive the market growth. North America dominates the market, but the Asia Pacific region is expected to witness significant growth due to the rising disposable income and increasing pet ownership.
Conclusion
The pet shampoo market is witnessing significant growth due to the increasing pet ownership and the rising awareness about pet hygiene. The market is highly competitive, with the presence of several global and regional players. The natural and organic pet shampoo segment is expected to witness significant growth due to the rising demand for chemical-free and environmentally friendly products. The expansion of the online distribution channel offers a significant opportunity for the players in the market to increase their market share. To remain competitive, the players in the market should focus on product innovation and development, expanding their distribution channels, and forming partnerships and collaborations. The global pet shampoo market is expected to grow at a CAGR of 6.8% during the forecast period of 2021 to 2028.