Executive Summary

The global ostomy/stoma care and accessories market is expected to grow at a CAGR of 5.5% from 2021 to 2028. The market is driven by the increasing prevalence of digestive and urinary diseases, rising geriatric population, and advancements in ostomy products. The high cost of ostomy products and lack of awareness about ostomy care are major restraints for the market. However, the market offers significant opportunities for players to develop innovative and cost-effective products.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

• The global ostomy/stoma care and accessories market is expected to grow at a CAGR of 5.5% from 2021 to 2028.
• The increasing prevalence of digestive and urinary diseases, rising geriatric population, and advancements in ostomy products are driving the market growth.
• The high cost of ostomy products and lack of awareness about ostomy care are major restraints for the market.
• North America dominates the market due to the high prevalence of inflammatory bowel disease and colorectal cancer.
• Asia-Pacific is expected to witness significant growth due to the increasing awareness about ostomy care and rising healthcare expenditure.

Market Drivers

1. Increasing Prevalence of Digestive and Urinary Diseases

The increasing prevalence of digestive and urinary diseases, such as inflammatory bowel disease, colorectal cancer, bladder cancer, and prostate cancer, is driving the growth of the ostomy/stoma care and accessories market. According to the World Health Organization (WHO), colorectal cancer is the third most commonly diagnosed cancer worldwide, with 1.9 million new cases in 2020.

2. Rising Geriatric Population

The rising geriatric population is another major driver for the market. As people age, the risk of developing digestive and urinary diseases increases, which in turn increases the demand for ostomy/stoma care and accessories. According to the United Nations, the number of people aged 60 years or above is expected to double by 2050, reaching 2.1 billion.

3. Advancements in Ostomy Products

Advancements in ostomy products, such as the development of one-piece ostomy bags, skin-friendly adhesives, and odor-proof pouches, are also driving the market growth. These products offer better comfort, convenience, and durability to patients, increasing their adoption.

Market Restraints

1. High Cost of Ostomy Products

The high cost of ostomy products is a major restraint for the market. The cost of ostomy products can be a significant financial burden for patients, especially those who require frequent changes. In addition, the cost of stoma care accessories, such as skin barriers and pastes, can also add to the overall cost of ostomy care.

2. Lack of Awareness about Ostomy Care

Another major restraint for the market is the lack of awareness about ostomy care. Many patients and healthcare providers are not familiar with the proper techniques for ostomy care and may not be aware of the range of products available. This can result in poor outcomes and increased healthcare costs.

Market Opportunities

1. Development of Innovative and Cost-Effective Products

The ostomy/stoma care and accessories market offers significant opportunities for players to develop innovative and cost-effective products. For example, companies can focus on developing products that are more comfortable and discreet for patients, or that are easier to use and maintain.

2. Increasing Awareness about Ostomy Care

There is also an opportunity to increase awareness about ostomy care among patients and healthcare providers. By educating patients and healthcare providers about the proper techniques for ostomy care and the range of products available, companies can increase adoption and improve patient outcomes.

Market Dynamics

The ostomy/stoma care and accessories market is highly competitive, with a large number of players operating in the market. Some of the key players in the market include Coloplast, Hollister, ConvaTec, B. Braun, and Salts Healthcare.

The market is characterized by high levels of innovation and competition, with players focusing on developing products that offer better comfort, convenience, and durability to patients. The market is also influenced by regulatory requirements, such as the FDA’s approval process for medical devices.

Regional Analysis

North America dominates the ostomy/stoma care and accessories market, followed by Europe. The high prevalence of inflammatory bowel disease and colorectal cancer in these regions is a major driver for the market.

Asia-Pacific is expected to witness significant growth in the coming years due to the increasing awareness about ostomy care and rising healthcare expenditure. The region has a large patient population and a growing middle class, which is driving demand for better healthcare facilities.

Competitive Landscape

Leading Companies in the Ostomy/Stoma Care and Accessories Market:

1. Coloplast A/S
2. ConvaTec Group Plc
3. Hollister Incorporated
4. B. Braun Melsungen AG
5. Nu-Hope Laboratories, Inc.
6. Salts Healthcare Ltd.
7. Marlen Manufacturing & Development Co.
8. Pelican Healthcare Ltd.
9. Welland Medical Ltd.
10. Alcare Co., Ltd.

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The ostomy/stoma care and accessories market can be segmented based on product type, end-user, and region.

Based on product type, the market can be segmented into:

• Ostomy bags
• Skin barriers
• Powders and pastes
• Accessories

Based on end-user, the market can be segmented into:

• Hospitals
• Homecare settings

Category-wise Insights

1. Ostomy Bags

Ostomy bags are the largest segment of the ostomy/stoma care and accessories market, accounting for a significant share of the market revenue. The segment is driven by the increasing prevalence of colorectal cancer and inflammatory bowel disease.

2. Skin Barriers

Skin barriers are another important segment of the market, offering protection to the skin surrounding the stoma. The segment is expected to witness significant growth due to the increasing adoption of one-piece ostomy bags.

3. Powders and Pastes

Powders and pastes are used to protect the skin from moisture and irritation. The segment is expected to witness moderate growth due to the increasing demand for skin-friendly products.

4. Accessories

Accessories include products such as adhesive removers and stoma caps. The segment is expected to witness moderate growth due to the increasing demand for convenient and easy-to-use products.

Key Benefits for Industry Participants and Stakeholders

Industry participants and stakeholders in the ostomy/stoma care and accessories market can benefit in several ways, including:

1. Increased Revenue Opportunities

The growing prevalence of digestive and urinary diseases, rising geriatric population, and increasing demand for better ostomy care products present significant revenue opportunities for industry participants.

2. Expansion of Geographic Presence

By expanding their geographic presence through partnerships and collaborations with local players, industry participants can increase their market share and gain a competitive edge.

3. Development of Innovative Products

Industry participants can benefit by developing innovative and cost-effective products that offer better comfort, convenience, and durability to patients.

SWOT Analysis

Strengths:

• Growing prevalence of digestive and urinary diseases
• Advancements in ostomy products
• Increasing awareness about ostomy care

Weaknesses:

• High cost of ostomy products
• Lack of awareness about ostomy care

Opportunities:

• Development of innovative and cost-effective products
• Increasing awareness about ostomy care
• Growing healthcare expenditure in emerging markets

Threats:

• Intense competition among players
• Stringent regulatory requirements
• Economic downturns affecting healthcare spending

Market Key Trends

1. Increasing Adoption of One-Piece Ostomy Bags

One-piece ostomy bags are gaining popularity among patients due to their convenience and ease of use. These bags have a self-adhesive flange that eliminates the need for a separate skin barrier, reducing the overall cost of ostomy care.

2. Focus on Skin-Friendly Products

There is an increasing focus on developing skin-friendly ostomy products that are less likely to cause irritation and discomfort to patients. Skin-friendly products are more comfortable and can improve patient outcomes.

Covid-19 Impact

The COVID-19 pandemic has had a mixed impact on the ostomy/stoma care and accessories market. On the one hand, the pandemic has led to disruptions in the global supply chain, resulting in shortages of ostomy products. On the other hand, the pandemic has increased the awareness about the importance of personal hygiene and cleanliness, leading to increased demand for ostomy care products.

Key Industry Developments

1. Coloplast Launches New Ostomy Bag

In October 2020, Coloplast launched a new ostomy bag called Sensura Mio Convex Flip. The bag is designed to fit securely on uneven or curved areas of the abdomen, providing better comfort and security to patients.

2. ConvaTec Launches New Skin Barrier

In May 2021, ConvaTec launched a new skin barrier called Esteem+ Flex Convex. The barrier is designed to conform to the contours of the body, reducing the risk of leaks and skin irritation.

Analyst Suggestions

1. Focus on Developing Innovative Products

Companies should focus on developing innovative and cost-effective products that offer better comfort, convenience, and durability to patients. This can help increase adoption and improve patient outcomes.

2. Increase Awareness about Ostomy Care

Companies should invest in educational programs to increase awareness about ostomy care among patients and healthcare providers. This can help increase adoption and improve patient outcomes.

Future Outlook

The ostomy/stoma care and accessories market is expected to witness significant growth over the forecast period. The increasing prevalence of digestive and urinary diseases, rising geriatric population, and advancements in ostomy products are expected to drive the market growth.

However, the high cost of ostomy products and lack of awareness about ostomy care are major restraints for the market. Companies should focus on developing innovative and cost-effective products and increasing awareness about ostomy care to capitalize on the growth opportunities in the market.

In conclusion, the ostomy/stoma care and accessories market is expected to witness significant growth over the forecast period. The market is driven by the increasing prevalence of digestive and urinary diseases, rising geriatric population, and advancements in ostomy products. However, the high cost of ostomy products and lack of awareness about ostomy care are major restraints for the market.

The market offers significant opportunities for players to develop innovative and cost-effective products and increase awareness about ostomy care. Companies should focus on developing products that offer better comfort, convenience, and durability to patients, expanding their geographic presence through partnerships and collaborations with local players, and investing in educational programs to increase awareness about ostomy care among patients and healthcare providers.

Overall, the ostomy/stoma care and accessories market is expected to continue to grow in the coming years, driven by the increasing demand for better ostomy care products and the rising prevalence of digestive and urinary diseases.