Market Overview

The online event ticketing market has witnessed significant growth over the past decade, driven by the increasing use of smartphones and the internet, as well as the growing popularity of events such as music concerts, sports matches, and theater shows. With the rise of digital platforms and the availability of user-friendly ticketing solutions, more and more event organizers and attendees are turning to online ticketing services.

The global online event ticketing market is expected to reach $67.99 billion by 2027, growing at a CAGR of 6.8% from 2020 to 2027. The market is highly competitive, with numerous players operating in the space, including major players such as Eventbrite, Ticketmaster, and StubHub.

Meaning

Online event ticketing refers to the process of selling and buying event tickets through digital platforms such as websites and mobile applications. These platforms allow users to browse, select, purchase, and receive tickets for various events, including concerts, festivals, sports matches, conferences, and theater shows. Online event ticketing offers a convenient and seamless experience for both event organizers and attendees, allowing them to manage ticket sales and purchases efficiently.

Executive Summary

The online event ticketing market has witnessed steady growth over the past few years, driven by the increasing adoption of digital platforms and the growing popularity of events. The market is highly competitive, with numerous players operating in the space. Major players such as Eventbrite, Ticketmaster, and StubHub dominate the market.

The market is expected to continue to grow in the coming years, driven by the increasing demand for online ticketing services and the growing popularity of events. However, there are several challenges facing the market, including the high fees charged by ticketing platforms and the increasing competition from alternative ticketing solutions.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

• The global online event ticketing market is expected to reach $67.99 billion by 2027, growing at a CAGR of 6.8% from 2020 to 2027.
• The market is highly competitive, with numerous players operating in the space.
• Major players such as Eventbrite, Ticketmaster, and StubHub dominate the market.
• The market is expected to continue to grow in the coming years, driven by the increasing demand for online ticketing services and the growing popularity of events.

Market Drivers

1. Increasing use of smartphones and the internet: The growing use of smartphones and the internet has made it easier for event organizers and attendees to access online ticketing services.
2. Growing popularity of events: The increasing popularity of events such as music concerts, sports matches, and theater shows has led to an increase in demand for online ticketing services.
3. Convenience and ease of use: Online event ticketing offers a convenient and seamless experience for both event organizers and attendees, allowing them to manage ticket sales and purchases efficiently.
4. Cost savings: Online ticketing platforms can help event organizers save on marketing and distribution costs, while also providing attendees with discounts and special offers.

Market Restraints

1. High fees charged by ticketing platforms: Ticketing platforms often charge high fees for their services, which can reduce the profitability of events and increase the cost of tickets for attendees.
2. Increasing competition from alternative ticketing solutions: The growing popularity of alternative ticketing solutions, such as social media and messaging apps, is posing a challenge to traditional online ticketing platforms.
3. Security and fraud concerns: Online ticketing platforms face security and fraud concerns, which can affect the credibility and trustworthiness of the industry.

Market Opportunities

1. Emerging markets: The online event ticketing market is still largely untapped in many emerging markets, presenting significant growth opportunities for players in the industry.

2. Technological advancements: Advancements in technology, such as blockchain and artificial intelligence, could provide new opportunities for online event ticketing platforms to improve security, reduce fraud, and enhance the user experience.
3. Partnerships and collaborations: Collaboration with event organizers, venues, and other stakeholders could help online ticketing platforms expand their reach and increase their customer base.

Market Dynamics

The online event ticketing market is a dynamic and evolving industry, driven by various factors such as increasing demand for event tickets, technological advancements, and changing consumer behavior. The market is highly competitive, with numerous players vying for market share.

One of the key trends in the market is the shift towards mobile ticketing. With the increasing use of smartphones and the internet, mobile ticketing has become more popular, allowing users to purchase and receive tickets directly on their mobile devices. This trend is expected to continue in the coming years, driven by the growing use of mobile devices and the convenience of mobile ticketing.

Another trend in the market is the growing demand for personalized and immersive experiences. As consumers increasingly seek unique and engaging experiences, event organizers and ticketing platforms are exploring new ways to offer personalized and immersive experiences to attendees.

Regional Analysis

The online event ticketing market is a global industry, with players operating in various regions around the world. North America and Europe are the largest markets for online event ticketing, accounting for a significant share of the market. The Asia Pacific region is expected to witness significant growth in the coming years, driven by the increasing adoption of digital platforms and the growing popularity of events in the region.

Competitive Landscape

Leading Companies in the Online Event Ticketing Market:

1. Eventbrite, Inc.
2. Live Nation Entertainment, Inc.
3. Ticketmaster (Live Nation Entertainment, Inc.)
4. StubHub (Viagogo Entertainment Inc.)
5. Cvent, Inc.
6. Ticketek Pty Ltd.
7. Ticket Tailor
8. Paytm Entertainment Ltd.
9. BookMyShow (Bigtree Entertainment Pvt. Ltd.)
10. AXS Group LLC

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The online event ticketing market can be segmented based on various factors such as ticket type, event type, and geography. Based on ticket type, the market can be segmented into primary tickets and secondary tickets. Based on event type, the market can be segmented into music concerts, sports events, theater shows, festivals, and others.

Category-wise Insights

Music concerts are one of the largest categories in the online event ticketing market, accounting for a significant share of the market. The growing popularity of music concerts, especially among younger audiences, is driving the demand for online ticketing services in this category.

Sports events are another major category in the market, driven by the increasing popularity of sports such as football, basketball, and baseball. Online ticketing platforms offer various services for sports events, including ticket sales, seat selection, and event information.

Key Benefits for Industry Participants and Stakeholders

1. Increased revenue: Online ticketing platforms can help event organizers increase their revenue by selling tickets more efficiently and reducing marketing and distribution costs.
2. Improved customer experience: Online ticketing platforms can offer a more convenient and seamless experience for attendees, allowing them to browse and purchase tickets easily.
3. Enhanced marketing and analytics: Ticketing platforms can provide event organizers with marketing and analytics tools to help them understand their audience and improve their marketing strategies.

SWOT Analysis

Strengths:

1. Convenience and ease of use
2. Technological advancements
3. Growing popularity of events
4. Global reach

Weaknesses:

1. High fees charged by ticketing platforms
2. Security and fraud concerns
3. Increasing competition from alternative ticketing solutions

Opportunities:

1. Emerging markets

2. Technological advancements
3. Partnerships and collaborations

Threats:

1. Economic uncertainty
2. Changes in consumer behavior
3. Legal and regulatory issues

Market Key Trends

1. Mobile ticketing: The shift towards mobile ticketing is a key trend in the market, driven by the increasing use of smartphones and the internet.
2. Personalized and immersive experiences: The growing demand for personalized and immersive experiences is driving the development of new ticketing solutions that offer unique and engaging experiences to attendees.
3. Integration with social media and messaging apps: The integration of ticketing platforms with social media and messaging apps is a growing trend in the market, allowing users to purchase tickets directly through these platforms.

Covid-19 Impact

The Covid-19 pandemic has had a significant impact on the online event ticketing market, with the cancellation or postponement of many events and the closure of venues. However, the pandemic has also driven the adoption of digital platforms and the development of new ticketing solutions that allow events to be held online.

The pandemic has also highlighted the importance of security and safety in the industry, with many ticketing platforms implementing new measures to ensure the safety of attendees and the credibility of the industry.

Key Industry Developments

1. Integration with social media and messaging apps: Many ticketing platforms are integrating with social media and messaging apps to provide a more seamless and convenient experience for users.
2. Use of blockchain technology: Blockchain technology is being explored as a way to improve security and reduce fraud in the industry.
3. Virtual events: The Covid-19 pandemic has led to the development of new ticketing solutions for virtual events, allowing attendees to participate in events online.

Analyst Suggestions

1. Focus on innovation: In order to stay competitive in the market, ticketing platforms should focus on innovation and the development of new solutions that offer unique and engaging experiences to attendees.
2. Improve security and safety measures: Security and safety measures should be a top priority for ticketing platforms, especially in the wake of the Covid-19 pandemic.
3. Collaborate with stakeholders: Collaboration with event organizers, venues, and other stakeholders can help ticketing platforms expand their reach and increase their customer base.

Future Outlook

The online event ticketing market is expected to continue to grow in the coming years, driven by the increasing demand for online ticketing services and the growing popularity of events. The market is also expected to see further innovation, with the development of new ticketing solutions that offer personalized and immersive experiences to attendees.

However, the market also faces several challenges, including the high fees charged by ticketing platforms and the increasing competition from alternative ticketing solutions. The industry will need to address these challenges in order to maintain growth and profitability in the future.

Conclusion

The online event ticketing market is a dynamic and evolving industry, driven by various factors such as the increasing use of smartphones and the internet, the growing popularity of events, and the demand for personalized and immersive experiences. The market is highly competitive, with numerous players vying for market share.

While the market is expected to continue to grow in the coming years, there are also several challenges facing the industry, including high fees charged by ticketing platforms and security and fraud concerns. To stay competitive, ticketing platforms will need to focus on innovation, collaboration, and the development of new solutions that meet the changing needs of event organizers and attendees.