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North America Healthcare Staffing Market

Published Date: January, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 162
Forecast Year: 2024-2032

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Market Overview

The North America healthcare staffing market plays a pivotal role in ensuring the availability of qualified and skilled healthcare professionals to meet the diverse staffing needs of healthcare institutions. This dynamic market involves the recruitment, placement, and management of healthcare personnel across various specialties and settings. With the evolving healthcare landscape and the continuous demand for healthcare services, healthcare staffing agencies contribute significantly to workforce management and optimization in the region.


Healthcare staffing involves the strategic acquisition and deployment of healthcare professionals, including physicians, nurses, allied health professionals, and support staff, to healthcare facilities. Staffing agencies play a crucial role in connecting qualified candidates with healthcare organizations in need of temporary, permanent, or locum tenens staffing solutions. This process ensures that healthcare institutions maintain optimal staffing levels to deliver high-quality patient care.

Executive Summary

The North America healthcare staffing market is characterized by its dynamic nature, driven by factors such as the aging population, the ongoing healthcare workforce shortage, and the need for flexible staffing solutions. The market provides healthcare facilities with the flexibility to address fluctuations in patient volumes, seasonal demand, and specialized staffing requirements. Key market insights, including trends in staffing models, technology adoption, and regulatory considerations, are vital for stakeholders navigating this competitive landscape.

Key Market Insights

  1. Workforce Shortage Mitigation: The healthcare staffing market in North America plays a critical role in mitigating workforce shortages, especially in high-demand specialties and regions. Staffing agencies assist healthcare organizations in quickly addressing staffing gaps and maintaining continuity of care.
  2. Flexible Staffing Models: Healthcare staffing agencies offer flexible staffing models, including temporary, permanent, and per diem placements, to meet the unique needs of healthcare providers. This flexibility allows institutions to adapt to changing patient volumes and seasonal variations.
  3. Specialized Staffing Solutions: The market caters to specialized staffing needs, such as travel nursing, locum tenens, and allied health professionals. These specialized solutions address specific shortages and enable healthcare facilities to access expertise on a temporary basis.
  4. Technology Integration: The adoption of technology, including online platforms, artificial intelligence (AI), and data analytics, is transforming the healthcare staffing landscape. Technology facilitates efficient matching of candidates with job opportunities, streamlining the recruitment process.

Market Drivers

  1. Aging Population and Increased Demand: The aging population in North America contributes to the rising demand for healthcare services. Healthcare staffing agencies play a crucial role in meeting this demand by providing qualified professionals to support patient care across various settings.
  2. Flexibility in Staffing: The dynamic nature of healthcare, including seasonal variations and unexpected spikes in patient volumes, requires flexibility in staffing. Healthcare staffing agencies offer a nimble solution to address these fluctuations and maintain optimal staffing levels.
  3. Specialized Healthcare Needs: The growing complexity of healthcare services has led to increased demand for specialized professionals. Healthcare staffing agencies facilitate the placement of specialized talent, including physicians, nurses, and allied health professionals, to meet specific healthcare needs.
  4. Geographic Disparities: Regional variations in healthcare workforce availability create challenges for healthcare organizations. Staffing agencies help bridge geographic disparities by connecting healthcare professionals with opportunities in underserved or high-demand areas.

Market Restraints

  1. Regulatory Compliance Challenges: Adherence to diverse state and federal regulations governing healthcare staffing poses challenges for both agencies and healthcare institutions. Navigating complex compliance requirements adds a layer of complexity to the recruitment and placement process.
  2. Cost Pressures: Healthcare staffing services come with associated costs, and budget constraints can impact the affordability of these services for some healthcare institutions. Striking a balance between staffing needs and financial considerations is a constant challenge.
  3. Quality Assurance Concerns: Ensuring the quality and competency of temporary or locum tenens staff is a concern for healthcare organizations. Maintaining consistent standards of care and communication within a dynamic workforce can be a challenge.
  4. Shifts in Healthcare Delivery Models: Evolving healthcare delivery models, including the rise of telehealth and virtual care, may impact the demand for certain types of healthcare professionals. Staffing agencies must adapt to these shifts in the healthcare landscape.

Market Opportunities

  1. Telehealth Staffing: The growth of telehealth creates opportunities for healthcare staffing agencies to provide professionals with expertise in virtual care. Telehealth staffing solutions can help healthcare organizations extend their reach and provide services beyond traditional settings.
  2. Strategic Partnerships: Collaborations between healthcare staffing agencies and healthcare institutions can lead to strategic partnerships. These partnerships may involve workforce planning, talent acquisition strategies, and customized staffing solutions tailored to the unique needs of healthcare providers.
  3. Advanced Technology Adoption: Investing in advanced technologies, such as AI-driven matching algorithms and predictive analytics, presents opportunities for healthcare staffing agencies to enhance efficiency in candidate selection and improve overall recruitment processes.
  4. Training and Development Programs: Offering training and development programs for healthcare professionals can be a value-added service for staffing agencies. Enhancing the skills and competencies of temporary staff contributes to improved quality of care and client satisfaction.

Market Dynamics

The North America healthcare staffing market operates in a dynamic environment influenced by factors such as healthcare policy changes, workforce trends, technological advancements, and public health challenges. Stakeholders in this ecosystem must remain agile and proactive in response to these dynamics to ensure effective workforce management.

Regional Analysis

The healthcare staffing market in North America exhibits regional variations influenced by factors such as population density, healthcare infrastructure, and workforce demographics. Key considerations in regional analysis include:

  1. United States: As the largest healthcare staffing market in North America, the United States experiences diverse staffing needs across states. Variations in population density, healthcare facility distribution, and state-specific regulations contribute to regional dynamics.
  2. Canada: The Canadian healthcare staffing landscape is shaped by factors such as geographic expansiveness, provincial healthcare systems, and workforce distribution. Regional variations in healthcare demand and workforce availability require nuanced staffing solutions.

Competitive Landscape

The North America healthcare staffing market is highly competitive, with numerous agencies vying for talent acquisition and placement. Key players in the market include:

  1. AMN Healthcare: A leading healthcare staffing and workforce solutions provider, AMN Healthcare offers a range of staffing services, including travel nursing, locum tenens, and allied health placements.
  2. CHG Healthcare: CHG Healthcare is a prominent player in the healthcare staffing industry, providing comprehensive staffing solutions across various specialties and healthcare settings.
  3. Cross Country Healthcare: Specializing in healthcare workforce solutions, Cross Country Healthcare offers staffing services, workforce management, and workforce education to healthcare organizations.
  4. Aya Healthcare: Aya Healthcare focuses on travel nursing and allied health staffing, offering a range of workforce solutions to address healthcare staffing needs.
  5. Integrity Healthcare: With a focus on locum tenens and permanent placements, Integrity Healthcare connects healthcare professionals with opportunities across the United States.


The healthcare staffing market can be segmented based on various factors, including:

  1. Profession: Segmentation by healthcare profession, such as nursing, physician, allied health, and support staff.
  2. Specialty: Specialized staffing solutions for various healthcare specialties, including critical care, emergency medicine, oncology, and primary care.
  3. Service Type: Differentiating between temporary, permanent, and locum tenens staffing services based on the duration and nature of placements.
  4. Facility Type: Segmenting services based on the type of healthcare facilities served, including hospitals, clinics, long-term care facilities, and outpatient centers.

Category-wise Insights

  1. Nursing Staffing Solutions: Nursing remains a critical area of demand in healthcare staffing. Agencies specializing in nursing staffing provide solutions for registered nurses, nurse practitioners, licensed practical nurses, and certified nursing assistants.
  2. Physician Staffing Services: The demand for physician staffing includes locum tenens placements, permanent placements, and specialty-specific recruitment. Physician staffing agencies play a crucial role in addressing shortages in various medical specialties.
  3. Allied Health Staffing: Staffing agencies catering to allied health professionals, such as therapists, radiology technologists, laboratory professionals, and respiratory therapists, contribute to comprehensive workforce solutions.
  4. Support Staff Solutions: Administrative and support staff, including medical assistants, administrative assistants, and billing professionals, are integral to healthcare operations. Staffing agencies offer solutions for these essential roles.

Key Benefits for Industry Participants and Stakeholders

  1. Flexible Workforce Management: Healthcare staffing provides flexibility in workforce management, allowing healthcare institutions to scale their staffing levels based on demand fluctuations, seasonal variations, and specific project needs.
  2. Rapid Response to Shortages: Staffing agencies enable healthcare organizations to respond rapidly to unexpected shortages by quickly mobilizing qualified professionals to address critical gaps in staffing.
  3. Access to Specialized Talent: Healthcare staffing services offer access to a diverse pool of specialized talent, including experts in various medical specialties, ensuring that healthcare facilities can meet specific clinical needs.
  4. Reduced Recruitment Burden: Outsourcing staffing needs to healthcare staffing agencies reduces the recruitment burden on healthcare organizations, allowing them to focus on core patient care and strategic initiatives.
  5. Cost-Efficiency: Leveraging staffing solutions, especially temporary or locum tenens staffing, can be cost-efficient for healthcare organizations compared to the expenses associated with full-time permanent hires.

SWOT Analysis

A SWOT analysis of the North America healthcare staffing market provides insights into internal strengths and weaknesses and external opportunities and threats:


  • Diverse Pool of Healthcare Professionals
  • Flexibility in Staffing Models
  • Strategic Partnerships with Healthcare Institutions
  • Technology Integration for Efficient Matching


  • Regulatory Compliance Complexity
  • Dependency on External Factors (e.g., Population Health Trends)
  • Potential Quality Assurance Challenges in Temporary Staffing
  • Impact of Economic Downturns on Staffing Demand


  • Telehealth Staffing Solutions
  • Integration of Advanced Technologies
  • Collaborative Partnerships with Healthcare Providers
  • Training and Development Programs for Healthcare Professionals


  • Stringent Regulatory Changes in Healthcare
  • Economic Uncertainties Impacting Staffing Budgets
  • Competition from Emerging Staffing Models
  • Quality Assurance Concerns in Temporary Staffing

Market Key Trends

  1. Rise of Virtual Staffing Models: The adoption of virtual staffing models, including remote work options and telehealth staffing, is a growing trend in response to advancements in technology and changes in healthcare delivery.
  2. Focus on Diversity and Inclusion: Healthcare staffing agencies are increasingly focusing on promoting diversity and inclusion in the workforce. Efforts to recruit and place a diverse pool of healthcare professionals align with the broader goals of healthcare equity.
  3. Data-Driven Decision Making: The use of data analytics and business intelligence tools is becoming more prevalent in healthcare staffing. Data-driven decision-making facilitates better workforce planning, talent acquisition, and performance optimization.
  4. Continued Emphasis on Quality Assurance: Quality assurance measures remain a key trend, especially in temporary staffing arrangements. Ensuring the competency and quality of temporary healthcare professionals is essential for maintaining patient safety and satisfaction.

Covid-19 Impact

The Covid-19 pandemic has had a profound impact on the North America healthcare staffing market. Key considerations include:

  1. Surge in Demand for Critical Care Staff: The pandemic led to a surge in demand for critical care professionals, including nurses, respiratory therapists, and physicians, to manage increased patient volumes in hospitals and healthcare facilities.
  2. Shift to Telehealth Staffing: The adoption of telehealth during the pandemic necessitated the recruitment of healthcare professionals with expertise in virtual care. Telehealth staffing became a critical component of healthcare workforce solutions.
  3. Flexibility in Staffing Models: The pandemic highlighted the importance of flexible staffing models to address sudden fluctuations in demand. Healthcare staffing agencies played a vital role in providing rapid-response solutions to healthcare organizations.
  4. Emphasis on Emergency and Crisis Staffing: The need for emergency and crisis staffing solutions became evident during the pandemic. Healthcare staffing agencies were instrumental in mobilizing professionals to areas experiencing acute healthcare crises.

Key Industry Developments

  1. Technology-Driven Matching Platforms: The industry has seen the emergence of technology-driven platforms that use algorithms and AI to match healthcare professionals with job opportunities. These platforms aim to streamline the recruitment process and enhance efficiency.
  2. Expansion of Allied Health Staffing: The demand for allied health professionals has led to an expansion of staffing services in this category. Allied health staffing now encompasses a wide range of specialties to meet the diverse needs of healthcare organizations.
  3. Focus on Workforce Well-being: There is a growing emphasis on the well-being of the healthcare workforce. Staffing agencies are exploring ways to support the mental and physical health of healthcare professionals, recognizing the challenges they face.
  4. Integration of Workforce Management Solutions: Healthcare staffing agencies are integrating workforce management solutions that go beyond recruitment. These solutions may include workforce planning, performance management, and training programs to support comprehensive healthcare workforce needs.

Analyst Suggestions

  1. Investment in Telehealth Expertise: Healthcare staffing agencies should invest in building expertise in telehealth staffing solutions. This includes recruiting professionals with virtual care experience and aligning staffing models with the evolving landscape of telehealth services.
  2. Agile Response to Public Health Emergencies: The Covid-19 pandemic highlighted the need for an agile response to public health emergencies. Healthcare staffing agencies should develop contingency plans and rapid-response strategies to address unforeseen crises in the healthcare system.
  3. Emphasis on Regulatory Compliance: Given the complexity of healthcare regulations, staffing agencies should prioritize compliance measures. Staying informed about regulatory changes and ensuring adherence to standards is crucial for sustained success in the industry.
  4. Technology Adoption for Efficiency: Continued adoption of technology, including AI-driven platforms and data analytics, can enhance the efficiency of healthcare staffing processes. Agencies should explore innovative solutions to streamline recruitment, improve matching accuracy, and provide valuable insights to clients.

Future Outlook

The future outlook for the North America healthcare staffing market is marked by ongoing evolution and adaptation to changing healthcare dynamics. Key considerations for the future include:

  1. Persistent Workforce Shortages: The healthcare industry is likely to continue facing workforce shortages, creating sustained demand for healthcare staffing solutions. Ongoing efforts to attract, retain, and deploy healthcare professionals will be essential.
  2. Integration of Virtual Care: The integration of virtual care into mainstream healthcare services will influence staffing needs. Healthcare staffing agencies that can adapt to the virtual care landscape and provide specialized telehealth staffing solutions will be well-positioned for success.
  3. Regulatory Changes and Compliance: Anticipated changes in healthcare regulations may impact staffing models and compliance requirements. Agencies must stay abreast of regulatory developments and proactively adjust their practices to align with evolving standards.
  4. Advancements in Technology: Technology will continue to play a pivotal role in shaping the healthcare staffing market. Advancements in AI, predictive analytics, and virtual recruitment platforms will contribute to more efficient and data-driven staffing solutions.


The North America healthcare staffing market is a dynamic and integral component of the region’s healthcare ecosystem. As healthcare organizations navigate workforce challenges, staffing agencies play a crucial role in providing flexible, specialized, and technology-driven solutions. The industry’s future success will hinge on its ability to address workforce shortages, embrace technological advancements, and adapt to the evolving landscape of healthcare delivery. By staying responsive to industry trends, regulatory changes, and the ongoing impact of public health events, healthcare staffing agencies can contribute significantly to the resilience and efficiency of the healthcare workforce in North America.

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