The natural language generation (NLG) market is gaining momentum as businesses seek to automate their processes and improve their customer interactions. NLG involves the use of artificial intelligence (AI) algorithms to generate human-like text from data inputs. This technology is becoming increasingly popular in a variety of industries, including finance, healthcare, retail, and e-commerce.
Natural language generation (NLG) is the process of transforming structured data into written or spoken language, in a way that mimics human language patterns. NLG systems use machine learning algorithms to identify patterns in data and generate text that is coherent, natural-sounding, and informative. This technology is used to generate reports, news articles, product descriptions, and other forms of content.
Executive Summary
The global natural language generation market is expected to grow at a CAGR of 20.5% during the forecast period (2021-2026). The market is being driven by the increasing adoption of NLG technology in industries such as finance, healthcare, and e-commerce. The market is also being propelled by the growing demand for personalized and interactive content.
Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.
Key Market Insights
The key market insights for the natural language generation market are:
- The market is being driven by the increasing adoption of NLG technology in industries such as finance, healthcare, and e-commerce.
- The market is also being propelled by the growing demand for personalized and interactive content.
- The North American region is expected to dominate the market due to the presence of several key players in the region.
- The cloud-based deployment model is expected to witness significant growth during the forecast period.
- The adoption of natural language generation technology is expected to increase in emerging markets such as Asia-Pacific and Latin America.
Market Analysis
The natural language generation market is segmented based on application, deployment model, organization size, and region.
Based on application, the market is segmented into:
- Reports
- Customer Service
- Fraud Detection and Prevention
- Risk and Compliance Management
- Others
Based on deployment model, the market is segmented into:
- On-Premise
- Cloud-Based
Based on organization size, the market is segmented into:
- Small and Medium-Sized Enterprises (SMEs)
- Large Enterprises
Based on region, the market is segmented into:
- North America
- Europe
- Asia-Pacific
- Middle East and Africa
- Latin America
Market Drivers
The natural language generation market is being driven by several key factors, including:
- Increasing demand for personalized and interactive content.
- Growing adoption of NLG technology in industries such as finance, healthcare, and e-commerce.
- Rising demand for automated content generation to improve productivity and efficiency.
- Growing awareness of the benefits of NLG technology in streamlining business processes and reducing costs.
Market Restraints
The natural language generation market is facing several challenges, including:
- Lack of standardization in the NLG technology.
- Limited ability to generate nuanced and context-specific language.
- High cost of NLG solutions.
- Data privacy and security concerns.
Market Opportunities
The natural language generation market is expected to offer several growth opportunities in the coming years, including:
- Expansion of NLG technology into new industries and applications.
- Development of cloud-based NLG solutions.
- Integration of NLG technology with other AI technologies such as natural language processing (NLP) and machine learning (ML).
- Increasing adoption of NLG technology in emerging markets.
Market Dynamics
The natural language generation market is characterized by the following dynamics:
- Increasing adoption of NLG technology in industries such as finance, healthcare, and e-commerce
- Growing demand for personalized and interactive content is driving the adoption of NLG technology.
- The market is facing challenges such as the lack of standardization in the NLG technology and data privacy and security concerns.
- The market is expected to offer growth opportunities such as the expansion of NLG technology into new industries and applications, development of cloud-based NLG solutions, and integration of NLG technology with other AI technologies.
Regional Analysis
North America is expected to dominate the natural language generation market due to the presence of several key players in the region. The market in Europe is also expected to witness significant growth due to the increasing adoption of NLG technology in industries such as healthcare and finance. The Asia-Pacific region is expected to offer growth opportunities due to the increasing adoption of NLG technology in emerging markets such as India and China.
Competitive Landscape
Leading companies in the Natural Language Generation Market:
- IBM Corporation
- Microsoft Corporation
- Automated Insights, Inc. (Stats Perform)
- Narrative Science
- Arria NLG plc
- Amazon Web Services, Inc.
- AX Semantics
- Phrasetech Ltd.
- Yseop
- Retresco GmbH
Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.
Segmentation
The natural language generation market is segmented based on application, deployment model, organization size, and region. Based on application, the market is segmented into reports, customer service, fraud detection and prevention, risk and compliance management, and others. Based on deployment model, the market is segmented into on-premise and cloud-based. Based on organization size, the market is segmented into small and medium-sized enterprises (SMEs) and large enterprises.
Category-wise Insights
Reports are expected to be the largest application segment in the natural language generation market due to the increasing demand for automated report generation in industries such as finance and healthcare. The cloud-based deployment model is expected to witness significant growth due to the increasing adoption of cloud-based solutions in various industries. Large enterprises are expected to dominate the market due to their higher spending capacity and greater adoption of NLG technology.
Key Benefits for Industry Participants and Stakeholders
The key benefits for industry participants and stakeholders in the natural language generation market include:
- Increased efficiency and productivity through automated content generation.
- Improved customer interactions through personalized and interactive content.
- Streamlined business processes and reduced costs through NLG technology.
- Greater insights into data through the generation of natural language reports.
SWOT Analysis
Strengths:
- Increasing adoption of NLG technology in various industries.
- Growing demand for personalized and interactive content.
- Integration with other AI technologies such as NLP and ML.
Weaknesses:
- Lack of standardization in the NLG technology.
- Limited ability to generate nuanced and context-specific language.
Opportunities:
- Expansion of NLG technology into new industries and applications.
- Development of cloud-based NLG solutions.
- Integration of NLG technology with other AI technologies.
Threats:
- Data privacy and security concerns.
- Competition from other AI technologies such as natural language processing (NLP) and machine learning (ML).
Market Key Trends
The key trends in the natural language generation market include:
- Integration of NLG technology with other AI technologies such as NLP and ML.
- Development of cloud-based NLG solutions.
- Increasing adoption of NLG technology in emerging markets such as India and China.
Covid-19 Impact
The Covid-19 pandemic has had a significant impact on the natural language generation market. The pandemic has accelerated the adoption of NLG technology as businesses seek to automate their processes and reduce costs. The pandemic has also increased the demand for personalized and interactive content as businesses seek to engage with their customers in a virtual environment. The pandemic has also led to an increase in the adoption of cloud-based NLG solutions as businesses seek to enable remote work and collaboration.
Key Industry Developments
Some of the key industry developments in the natural language generation market include:
- In 2020, IBM Corporation launched Watson Discovery, an NLG-powered solution that enables users to extract insights from unstructured data.
- In 2019, Automated Insights, Inc. launched Wordsmith, an NLG platform that enables users to automate the generation of content.
- In 2021, Amazon Web Services, Inc. launched Amazon Textract, an NLG-powered solution that enables users to extract text from scanned documents.
Analyst Suggestions
The natural language generation market is expected to witness significant growth in the coming years due to the increasing adoption of NLG technology in various industries. Analysts suggest that companies should focus on developing cloud-based NLG solutions, expanding their product portfolios, and partnering with other companies to expand their reach in the market.
Future Outlook
The natural language generation market is expected to witness significant growth in the coming years due to the increasing adoption of NLG technology in various industries. The market is expected to offer growth opportunities such as the expansion of NLG technology into new industries and applications, development of cloud-based NLG solutions, and integration of NLG technology with other AI technologies. The market is also expected to face challenges such as the lack of standardization in the NLG technology and data privacy and security concerns.
Conclusion
The natural language generation market is a rapidly growing market that is being driven by the increasing adoption of NLG technology in various industries. The market is expected to offer growth opportunities in the coming years due to the expansion of NLG technology into new industries and applications, development of cloud-based NLG solutions, and integration of NLG technology with other AI technologies. Companies should focus on developing new NLG solutions, expanding their product portfolios, and partnering with other companies to expand their reach in the market.