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Mouth Freshener Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2022-2030

Published Date: September, 2022
No of Pages: 153
Delivery Format: PDF + Excel

$2,950.00

Mouth fresheners are primarily used for oral hygiene in order to minimize or reduce mouth odor. Mouth fresheners come in a variety of flavors, tastes, and sugar-free varieties in the market. Mouth fresheners can be found in both online and offline stores.Market participants are responding to rising demand for mouth fresheners by introducing new variations of the product in a variety of flavors, including menthol, mint, fruit, herbs, and spices. Mouth fresheners are becoming increasingly popular among the world’s youth and adults.One of the major elements driving growth is increased awareness of the importance of dental hygiene. Furthermore, rise in cigarette and alcohol consumption has driven the product demand. The global mouth fresheners market is expected to grow as people become more aware of the importance of oral hygiene.

Mouth Freshener Market Report Scope and Segmentation

ATTRIBUTESDETAILS
ESTIMATED YEAR2022
BASE YEAR2021
FORECAST YEAR2030
HISTORICAL YEAR2017-2021
UNITValue (USD Million/Billion)
BY REGIONNorth America, Europe, Asia Pacific, Latin America, Middle East and Africa

COVID-19 Impact Analysis

  • The emergence of the global pandemic, COVID-19, has triggered a worldwide crisis. The outbreak has caused major disruptions in the food and beverage and personal care industries’ supply networks. The worldwide food, beverage, and personal care products industries are expected to be impacted in a variety of ways as the number of positive cases continues to rise.
  • During the lockdown, sales of necessary foods and beverages, as well as personal care products, are likely to climb steadily. Mouth fresheners, on the other hand, are not considered vital. Mouth fresheners are generally used as an oral hygiene product to alleviate or prevent foul breath.
  • However, sales of the items are expected to be restricted because to the lengthy lockdown period in most COVID-19-infected countries. Furthermore, when compared to traditional chewing gums, mouth sprays are not a cost-effective option for consumers. As a result, sales of mouth sprays are expected to decline during the pandemic

Top Impacting Factors

  • The worldwide mouth freshener market is being driven by an increase in oral hygiene awareness among adults and youth around the world. Increased use of tobacco products, smoking, and alcohol causes mouth problems such as poor breath and discolored teeth.These are important aspects that have an impact on the mouth freshener market. In the future, rising sales of these items are expected to boost demand for mouth fresheners.
  • Furthermore, advanced packaging designs and materials, such as flip-top base packaging or sliding door type packaging, are expected to boost the total market for mouth fresheners.
  • In the coming years, increasing product portfolios and using various marketing techniques are expected to boost overall demand for mouth fresheners. Sugar-free mouth fresheners are available from mouth freshener manufacturers, which are popular among health-conscious consumers and are projected to boost product sales.
  • Caffeine, ginseng, and guarana, among other chemicals, have been introduced into gum, breath fresheners, and mint, which is fueling product demand. Consumers in nations like India prefer to use mouth freshener after meals as well. The availability of a diverse range of mouth fresheners is expected to drive market expansion in the near future.

Market Trends

New Product Launches to Flourish the Market

Manufacturers of mouth fresheners are looking to expand into new markets such as Asia Pacific and Africa. Mouth freshener makers are benefiting from changing purchasing habits and westernization, as well as rising disposable income. The rising market in these regions is projected to be aided by an increase in the number of alcoholics and smokers.Colgate-Palmolive Company, for example, released Colgate Plax liquid mouth freshener, which was well received by consumers, significantly boosting total growth. The demand for mouth fresheners is expected to rise as consumers become more aware of oral health issues and the costs involved with their treatment.

Mint candy is one of the most popular varieties of mouthwash. The demand is being driven by the availability of many taste and packaging varieties. For example, producers have created regional flavors, such as Paan flavor candies in India, which are accessible in several regions.

During the predicted period, the spray is expected to grow at a faster rate. The segment is expected to develop because to widespread acceptability in nations where weapons are prohibited. One of the most important drivers in sector expansion has been advertising and brand personification. Famous people and celebrities support a variety of products, which has a favorable impact on overall growth.

Retail Stores and Online Stores are Expected to Dominate the Market in Coming Years

In terms of market share, the retail stores segment is expected to continue to dominate. The segment’s rise is being fueled by the ease with which it may be obtained. This distribution channel’s expansion is projected to be fueled in the near future by the presence of a high number of outlets and convenient product availability.

The segment is being driven by rising internet penetration in rural regions, faster and more reliable delivery by numerous online portals, and simple replacement choices. Furthermore, due to simple access and doorstep delivery, young working customers with tight schedules favor online distribution channels. This element is expected to benefit the segment’s growth in the years ahead.

Key Benefits of the Report

  • This study presents the analytical depiction of the mouth fresheners industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the mouth fresheners market share.
  • The current market is quantitatively analyzed from 2020 to 2030 to highlight the mouth fresheners market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed mouth fresheners market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions Answered in the Mouth Fresheners Market Research Report

  • Which are the leading players active in the mouth fresheners market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities of the market?
  • What future projections would help in taking further strategic steps?
  • What is “Mouth Fresheners” Market prediction in the future?
  • Which will be the niches at which players profiling with recent advancements should set a presence?
  • What are the driving factors and opportunities of the market?
  • What are the current trends and predicted trends?
  • What are the challenges faced in the “Mouth Fresheners” Market?

Mouth Fresheners Market Report Highlights

SegmentsSub-segments
By Product Type
  • Spray
  • Mint Candies
  • Gum
  • Others
By Category
  • Sugar Free
  • Conventional
By Distribution Channel
  • Onlineoffline
By Region
  • North America  (U.S, Canada, Mexico)
  • Europe  (Germany, France, UK, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market PlayersJohnson & Johnson, Mars Incorporated, The Hershey Company, Kraft Foods, Inc., Perfetti Van Melle, Lotte, Haribo GmbH & co, Midas Care, Dabur Binaca,, Cadbury Trebor Basset, Wrigley Jr. Company

Table of content

  • CHAPTER 1: INTRODUCTION

    • 1.1. Report Description

    • 1.2. Key Market Segments

    • 1.3. Key Benefits

    • 1.4. Research Methodology

      • 1.4.1. Primary Research

      • 1.4.2. Secondary Research

      • 1.4.3. Analyst Tools and Models

  • CHAPTER 2: EXECUTIVE SUMMARY

    • 2.1. CXO Perspective

  • CHAPTER 3: MARKET LANDSCAPE

    • 3.1. Market Definition and Scope

    • 3.2. Key Findings

      • 3.2.1. Top Investment Pockets

      • 3.2.2. Top Winning Strategies

    • 3.3. Porter’s Five Forces Analysis

      • 3.3.1. Bargaining Power of Suppliers

      • 3.3.2. Threat of New Entrants

      • 3.3.3. Threat of Substitutes

      • 3.3.4. Competitive Rivalry

      • 3.3.5. Bargaining Power among Buyers

    • 3.4. Market Share Analysis/Top Player Positioning

      • 3.4.1. Market Share Analysis/Top Player Positioning 2021

    • 3.5. Market Dynamics

      • 3.5.1. Drivers

      • 3.5.2. Restraints

      • 3.5.3. Opportunities

    • 3.6. COVID-19 Impact Analysis

  • CHAPTER 4: MOUTH FRESHENERS MARKET, BY PRODUCT TYPE

    • 4.1. Market Overview

      • 4.1.1 Market Size and Forecast, By Product Type

    • 4.2. Spray

      • 4.2.1. Key Market Trends, Growth Factors and Opportunities

      • 4.2.2. Market Size and Forecast, By Region

      • 4.2.3. Market Share Analysis, By Country

    • 4.3. Mint Candies

      • 4.3.1. Key Market Trends, Growth Factors and Opportunities

      • 4.3.2. Market Size and Forecast, By Region

      • 4.3.3. Market Share Analysis, By Country

    • 4.4. Gum

      • 4.4.1. Key Market Trends, Growth Factors and Opportunities

      • 4.4.2. Market Size and Forecast, By Region

      • 4.4.3. Market Share Analysis, By Country

    • 4.5. Others

      • 4.5.1. Key Market Trends, Growth Factors and Opportunities

      • 4.5.2. Market Size and Forecast, By Region

      • 4.5.3. Market Share Analysis, By Country

  • CHAPTER 5: MOUTH FRESHENERS MARKET, BY CATEGORY

    • 5.1. Market Overview

      • 5.1.1 Market Size and Forecast, By Category

    • 5.2. Sugar Free

      • 5.2.1. Key Market Trends, Growth Factors and Opportunities

      • 5.2.2. Market Size and Forecast, By Region

      • 5.2.3. Market Share Analysis, By Country

    • 5.3. Conventional

      • 5.3.1. Key Market Trends, Growth Factors and Opportunities

      • 5.3.2. Market Size and Forecast, By Region

      • 5.3.3. Market Share Analysis, By Country

  • CHAPTER 6: MOUTH FRESHENERS MARKET, BY DISTRIBUTION CHANNEL

    • 6.1. Market Overview

      • 6.1.1 Market Size and Forecast, By Distribution Channel

    • 6.2. Online

      • 6.2.1. Key Market Trends, Growth Factors and Opportunities

      • 6.2.2. Market Size and Forecast, By Region

      • 6.2.3. Market Share Analysis, By Country

    • 6.3. Offline

      • 6.3.1. Key Market Trends, Growth Factors and Opportunities

      • 6.3.2. Market Size and Forecast, By Region

      • 6.3.3. Market Share Analysis, By Country

  • CHAPTER 7: MOUTH FRESHENERS MARKET, BY REGION

    • 7.1. Market Overview

      • 7.1.1 Market Size and Forecast, By Region

    • 7.2. North America

      • 7.2.1. Key Market Trends and Opportunities

      • 7.2.2. Market Size and Forecast, By Product Type

      • 7.2.3. Market Size and Forecast, By Category

      • 7.2.4. Market Size and Forecast, By Distribution Channel

      • 7.2.5. Market Size and Forecast, By Country

      • 7.2.6. U.s Mouth Fresheners Market

        • 7.2.6.1. Market Size and Forecast, By Product Type

        • 7.2.6.2. Market Size and Forecast, By Category

        • 7.2.6.3. Market Size and Forecast, By Distribution Channel

      • 7.2.7. Canada Mouth Fresheners Market

        • 7.2.7.1. Market Size and Forecast, By Product Type

        • 7.2.7.2. Market Size and Forecast, By Category

        • 7.2.7.3. Market Size and Forecast, By Distribution Channel

      • 7.2.8. Mexico Mouth Fresheners Market

        • 7.2.8.1. Market Size and Forecast, By Product Type

        • 7.2.8.2. Market Size and Forecast, By Category

        • 7.2.8.3. Market Size and Forecast, By Distribution Channel

    • 7.3. Europe

      • 7.3.1. Key Market Trends and Opportunities

      • 7.3.2. Market Size and Forecast, By Product Type

      • 7.3.3. Market Size and Forecast, By Category

      • 7.3.4. Market Size and Forecast, By Distribution Channel

      • 7.3.5. Market Size and Forecast, By Country

      • 7.3.6. Germany Mouth Fresheners Market

        • 7.3.6.1. Market Size and Forecast, By Product Type

        • 7.3.6.2. Market Size and Forecast, By Category

        • 7.3.6.3. Market Size and Forecast, By Distribution Channel

      • 7.3.7. France Mouth Fresheners Market

        • 7.3.7.1. Market Size and Forecast, By Product Type

        • 7.3.7.2. Market Size and Forecast, By Category

        • 7.3.7.3. Market Size and Forecast, By Distribution Channel

      • 7.3.8. UK Mouth Fresheners Market

        • 7.3.8.1. Market Size and Forecast, By Product Type

        • 7.3.8.2. Market Size and Forecast, By Category

        • 7.3.8.3. Market Size and Forecast, By Distribution Channel

      • 7.3.9. Spain Mouth Fresheners Market

        • 7.3.9.1. Market Size and Forecast, By Product Type

        • 7.3.9.2. Market Size and Forecast, By Category

        • 7.3.9.3. Market Size and Forecast, By Distribution Channel

      • 7.3.10. Italy Mouth Fresheners Market

        • 7.3.10.1. Market Size and Forecast, By Product Type

        • 7.3.10.2. Market Size and Forecast, By Category

        • 7.3.10.3. Market Size and Forecast, By Distribution Channel

      • 7.3.11. Rest Of Europe Mouth Fresheners Market

        • 7.3.11.1. Market Size and Forecast, By Product Type

        • 7.3.11.2. Market Size and Forecast, By Category

        • 7.3.11.3. Market Size and Forecast, By Distribution Channel

    • 7.4. Asia-Pacific

      • 7.4.1. Key Market Trends and Opportunities

      • 7.4.2. Market Size and Forecast, By Product Type

      • 7.4.3. Market Size and Forecast, By Category

      • 7.4.4. Market Size and Forecast, By Distribution Channel

      • 7.4.5. Market Size and Forecast, By Country

      • 7.4.6. China Mouth Fresheners Market

        • 7.4.6.1. Market Size and Forecast, By Product Type

        • 7.4.6.2. Market Size and Forecast, By Category

        • 7.4.6.3. Market Size and Forecast, By Distribution Channel

      • 7.4.7. India Mouth Fresheners Market

        • 7.4.7.1. Market Size and Forecast, By Product Type

        • 7.4.7.2. Market Size and Forecast, By Category

        • 7.4.7.3. Market Size and Forecast, By Distribution Channel

      • 7.4.8. Japan Mouth Fresheners Market

        • 7.4.8.1. Market Size and Forecast, By Product Type

        • 7.4.8.2. Market Size and Forecast, By Category

        • 7.4.8.3. Market Size and Forecast, By Distribution Channel

      • 7.4.9. Australia Mouth Fresheners Market

        • 7.4.9.1. Market Size and Forecast, By Product Type

        • 7.4.9.2. Market Size and Forecast, By Category

        • 7.4.9.3. Market Size and Forecast, By Distribution Channel

      • 7.4.10. South Korea Mouth Fresheners Market

        • 7.4.10.1. Market Size and Forecast, By Product Type

        • 7.4.10.2. Market Size and Forecast, By Category

        • 7.4.10.3. Market Size and Forecast, By Distribution Channel

      • 7.4.11. Rest of Asia Pacific Mouth Fresheners Market

        • 7.4.11.1. Market Size and Forecast, By Product Type

        • 7.4.11.2. Market Size and Forecast, By Category

        • 7.4.11.3. Market Size and Forecast, By Distribution Channel

    • 7.5. LAMEA

      • 7.5.1. Key Market Trends and Opportunities

      • 7.5.2. Market Size and Forecast, By Product Type

      • 7.5.3. Market Size and Forecast, By Category

      • 7.5.4. Market Size and Forecast, By Distribution Channel

      • 7.5.5. Market Size and Forecast, By Country

      • 7.5.6. Latin America Mouth Fresheners Market

        • 7.5.6.1. Market Size and Forecast, By Product Type

        • 7.5.6.2. Market Size and Forecast, By Category

        • 7.5.6.3. Market Size and Forecast, By Distribution Channel

      • 7.5.7. Middle East Mouth Fresheners Market

        • 7.5.7.1. Market Size and Forecast, By Product Type

        • 7.5.7.2. Market Size and Forecast, By Category

        • 7.5.7.3. Market Size and Forecast, By Distribution Channel

      • 7.5.8. Africa Mouth Fresheners Market

        • 7.5.8.1. Market Size and Forecast, By Product Type

        • 7.5.8.2. Market Size and Forecast, By Category

        • 7.5.8.3. Market Size and Forecast, By Distribution Channel

  • CHAPTER 8: COMPANY PROFILES

    • 8.1. Johnson And Johnson

      • 8.1.1. Company Overview

      • 8.1.2. Key Executives

      • 8.1.3. Company Snapshot

      • 8.1.4. Operating Business Segments

      • 8.1.5. Product Portfolio

      • 8.1.6. Business Performance

      • 8.1.7. Key Strategic Moves and Developments

    • 8.2. Mars Incorporated

      • 8.2.1. Company Overview

      • 8.2.2. Key Executives

      • 8.2.3. Company Snapshot

      • 8.2.4. Operating Business Segments

      • 8.2.5. Product Portfolio

      • 8.2.6. Business Performance

      • 8.2.7. Key Strategic Moves and Developments

    • 8.3. The Hershey Company

      • 8.3.1. Company Overview

      • 8.3.2. Key Executives

      • 8.3.3. Company Snapshot

      • 8.3.4. Operating Business Segments

      • 8.3.5. Product Portfolio

      • 8.3.6. Business Performance

      • 8.3.7. Key Strategic Moves and Developments

    • 8.4. Kraft Foods, Inc.

      • 8.4.1. Company Overview

      • 8.4.2. Key Executives

      • 8.4.3. Company Snapshot

      • 8.4.4. Operating Business Segments

      • 8.4.5. Product Portfolio

      • 8.4.6. Business Performance

      • 8.4.7. Key Strategic Moves and Developments

    • 8.5. Perfetti Van Melle

      • 8.5.1. Company Overview

      • 8.5.2. Key Executives

      • 8.5.3. Company Snapshot

      • 8.5.4. Operating Business Segments

      • 8.5.5. Product Portfolio

      • 8.5.6. Business Performance

      • 8.5.7. Key Strategic Moves and Developments

    • 8.6. Lotte

      • 8.6.1. Company Overview

      • 8.6.2. Key Executives

      • 8.6.3. Company Snapshot

      • 8.6.4. Operating Business Segments

      • 8.6.5. Product Portfolio

      • 8.6.6. Business Performance

      • 8.6.7. Key Strategic Moves and Developments

    • 8.7. Haribo GmbH And Co

      • 8.7.1. Company Overview

      • 8.7.2. Key Executives

      • 8.7.3. Company Snapshot

      • 8.7.4. Operating Business Segments

      • 8.7.5. Product Portfolio

      • 8.7.6. Business Performance

      • 8.7.7. Key Strategic Moves and Developments

    • 8.8. Midas Care

      • 8.8.1. Company Overview

      • 8.8.2. Key Executives

      • 8.8.3. Company Snapshot

      • 8.8.4. Operating Business Segments

      • 8.8.5. Product Portfolio

      • 8.8.6. Business Performance

      • 8.8.7. Key Strategic Moves and Developments

    • 8.9. Dabur Binaca,

      • 8.9.1. Company Overview

      • 8.9.2. Key Executives

      • 8.9.3. Company Snapshot

      • 8.9.4. Operating Business Segments

      • 8.9.5. Product Portfolio

      • 8.9.6. Business Performance

      • 8.9.7. Key Strategic Moves and Developments

    • 8.10. Cadbury Trebor Basset

      • 8.10.1. Company Overview

      • 8.10.2. Key Executives

      • 8.10.3. Company Snapshot

      • 8.10.4. Operating Business Segments

      • 8.10.5. Product Portfolio

      • 8.10.6. Business Performance

      • 8.10.7. Key Strategic Moves and Developments

    • 8.11. Wrigley Jr. Company

      • 8.11.1. Company Overview

      • 8.11.2. Key Executives

      • 8.11.3. Company Snapshot

      • 8.11.4. Operating Business Segments

      • 8.11.5. Product Portfolio

      • 8.11.6. Business Performance

      • 8.11.7. Key Strategic Moves and Developments

Segmentation

By Product Type
  • Spray
  • Mint Candies
  • Gum
  • Others
By Category
  • Sugar Free
  • Conventional
By Distribution ChannelOnline

offline

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