Market Overview

The Middle East and Africa (MEA) animal-based meat and dairy products market is a thriving industry that encompasses a wide range of products derived from animals, such as meat, poultry, eggs, milk, and cheese. This market plays a significant role in the regional economy, contributing to food security, employment, and income generation. The MEA region is known for its rich cultural and culinary traditions, which heavily rely on animal-based products for various dishes and delicacies.

Meaning

The MEA animal-based meat and dairy products market refers to the production, processing, distribution, and consumption of meat and dairy products derived from animals within the Middle East and Africa region. This market encompasses a diverse range of products, including beef, lamb, chicken, eggs, milk, and cheese, among others. These products are an integral part of the region’s culinary heritage and are consumed for their nutritional value and taste.

Executive Summary

The MEA animal-based meat and dairy products market is witnessing steady growth due to factors such as increasing population, rising disposable incomes, and changing dietary preferences. The demand for animal-based protein-rich foods is driven by the need for a balanced diet and the desire for traditional culinary experiences. Market players are actively engaged in expanding their product portfolios, improving distribution networks, and adopting innovative technologies to meet the evolving consumer demands.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

1. Growing Population and Urbanization: The MEA region has a rapidly growing population, particularly in urban areas. The expanding consumer base presents significant opportunities for market players to cater to the increasing demand for animal-based meat and dairy products.
2. Rising Disposable Incomes: As incomes rise in the region, consumers are willing to spend more on high-quality food products, including animal-based meat and dairy items. This trend is driving the market’s growth and encouraging players to introduce premium and value-added products.
3. Shift in Dietary Preferences: There has been a noticeable shift in dietary preferences in the MEA region, with an increasing inclination towards protein-rich diets. Animal-based meat and dairy products provide essential nutrients and are considered an important part of a balanced diet.

Market Drivers

1. Growing Health Consciousness: Consumers in the MEA region are becoming more health-conscious and seeking nutritious food options. Animal-based meat and dairy products offer a rich source of proteins, vitamins, and minerals, which contribute to overall health and well-being.
2. Cultural Significance: Animal-based meat and dairy products hold cultural significance in the MEA region, and they are an integral part of traditional cuisines and festivities. This cultural attachment drives the demand for these products and sustains the market’s growth.
3. Increasing Urbanization: Urbanization has led to changing lifestyles, hectic schedules, and a demand for convenience. Animal-based meat and dairy products offer quick and easy meal options, making them popular among urban dwellers.

Market Restraints

1. Ethical Concerns: The animal-based meat and dairy industry has faced criticism and scrutiny due to ethical concerns related to animal welfare and environmental impact. This has led to a rise in vegetarian and vegan diets, which can potentially impact the demand for animal-based products.
2. Environmental Impact: The meat and dairy industry is associated with environmental challenges, including greenhouse gas emissions, water consumption, and land degradation. Increasing awareness of environmental issues may influence consumer choices and lead to a shift towards plant-based alternatives.
3. Price Volatility: Fluctuations in feed prices, transportation costs, and government regulations can lead to price volatility in the animal-based meat and dairy market. Higher prices may deter price-sensitive consumers and impact market growth.

Market Opportunities

1. Product Diversification: Market players can explore opportunities by diversifying their product portfolios to cater to evolving consumer preferences. This can include introducing organic, grass-fed, and ethically sourced products, as well as offering convenient and ready-to-eat options.
2. Technological Advancements: Adoption of advanced technologies in meat and dairy production, such as precision breeding, genetic engineering, and innovative packaging solutions, can enhance product quality, safety, and shelf life. Embracing technology can provide a competitive edge in the market.
3. Export Potential: The MEA region has a strong export potential for animal-based meat and dairy products. Expanding trade agreements and improving logistics infrastructure can facilitate market access to international markets, opening up new avenues for growth.

Market Dynamics

The MEA animal-based meat and dairy products market is dynamic and influenced by various factors. The market dynamics include changing consumer preferences, government regulations, technological advancements, and competitive landscape. Market players need to stay updated with these dynamics to seize opportunities and overcome challenges.

Regional Analysis

The MEA animal-based meat and dairy products market exhibits variations across different regions within the MEA region. Factors such as cultural diversity, economic development, and dietary habits contribute to these variations. For example, Gulf Cooperation Council (GCC) countries have a high consumption of lamb and camel meat, while North African countries have a strong preference for poultry and beef.

Competitive Landscape

Leading Companies in Middle-East and Africa Animal-based Meat and Dairy Products Market

1. Almarai Company (A Subsidiary of The Savola Group)
2. Saudi Agricultural and Livestock Investment Company (SALIC)
3. Al Safi Danone Company Limited
4. National Agricultural Development Company (NADEC)
5. Al Wadi Al Akhdar (Al Wadi United Ent. Ind. Co. Ltd.)
6. Marmum Dairy Farm LLC
7. KSA Dairy & Foodstuff Company (Almarai)
8. Nestlé Middle East FZE
9. Arla Foods amba
10. Danone S.A.

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The MEA animal-based meat and dairy products market can be segmented based on product type, distribution channel, and end-use. Product type segmentation includes beef, lamb, chicken, eggs, milk, and cheese, among others. Distribution channels include supermarkets/hypermarkets, specialty stores, online platforms, and foodservice establishments. End-use segmentation encompasses household consumption, food processing, and foodservice industries.

Category-wise Insights

1. Meat Products: Meat products, including beef, lamb, and poultry, are the largest category in the MEA animal-based meat and dairy products market. The demand for meat products is driven by factors such as taste preferences, cultural significance, and the need for protein-rich diets.
2. Dairy Products: Dairy products, such as milk and cheese, also hold a significant market share. These products are consumed for their nutritional value and are used in various cuisines and food preparations. The demand for dairy products is influenced by factors such as health consciousness and taste preferences.

Key Benefits for Industry Participants and Stakeholders

1. Revenue Generation: The MEA animal-based meat and dairy products market offers significant revenue generation opportunities for industry participants, including farmers, processors, distributors, and retailers.
2. Employment Opportunities: The market contributes to employment generation across the value chain, including farming, processing, distribution, and retail. This supports livelihoods and economic development in the region.
3. Cultural Preservation: The market allows for the preservation and promotion of cultural traditions associated with animal-based meat and dairy products. This ensures the continuity of traditional culinary practices and cultural heritage.

SWOT Analysis

1. Strengths:
   • Strong cultural attachment to animal-based meat and dairy products.
   • Growing population and urbanization driving demand.
   • Potential for export opportunities.
2. Weaknesses:
   • Ethical concerns and environmental impact associated with the industry.
   • Price volatility due to external factors.
   • Competition from plant-based alternatives.
3. Opportunities:
   • Product diversification and innovation.
   • Technological advancements in production and packaging.
   • Export potential in international markets.
4. Threats:
   • Rising popularity of vegetarian and vegan diets.
   • Stringent regulations on animal welfare and environmentalimpact.
   • Intense competition in the market.

Market Key Trends

1. Shift towards Organic and Ethically Sourced Products: Consumers are increasingly seeking organic and ethically sourced animal-based meat and dairy products. This trend is driven by concerns for animal welfare, environmental sustainability, and health consciousness.
2. Demand for Convenience and Ready-to-Eat Products: Busy lifestyles and the need for convenience are driving the demand for ready-to-eat animal-based meat and dairy products. Market players are introducing innovative packaging and product formats to cater to this trend.
3. Growing Popularity of Premium and Artisanal Products: There is a rising demand for premium and artisanal animal-based meat and dairy products. Consumers are willing to pay a premium for high-quality, specialty products that offer unique flavors and textures.

Covid-19 Impact

The Covid-19 pandemic has had a significant impact on the MEA animal-based meat and dairy products market. The initial phase of the pandemic witnessed disruptions in the supply chain, temporary closures of foodservice establishments, and changes in consumer purchasing behavior. However, as the situation stabilized, the market witnessed a recovery, with consumers adapting to new consumption patterns and increasing demand for at-home cooking and essential food items.

Key Industry Developments

1. Technological Advancements: Market players are investing in advanced technologies, such as precision breeding, to improve the quality and productivity of animal-based meat and dairy products. This helps meet the growing demand and enhances efficiency in the production process.
2. Sustainable Practices: There is a growing focus on sustainability within the industry. Market participants are adopting practices such as efficient resource management, waste reduction, and renewable energy sources to minimize the environmental impact of production processes.
3. Online Retailing: The rise of e-commerce and online grocery platforms has provided a significant avenue for the sale of animal-based meat and dairy products. Market players are increasingly focusing on online retailing to reach a wider consumer base and enhance convenience.

Analyst Suggestions

1. Embrace Innovation: Market players should invest in research and development to identify innovative solutions that cater to changing consumer preferences. This includes product diversification, adoption of advanced technologies, and sustainable practices.
2. Focus on Quality and Safety: Ensuring product quality, safety, and traceability is crucial to building consumer trust. Implementing strict quality control measures and adhering to international food safety standards can help market players differentiate themselves in a competitive market.
3. Collaborate for Market Expansion: Collaboration between industry participants, such as farmers, processors, distributors, and retailers, can facilitate market expansion. By leveraging each other’s strengths and expertise, players can tap into new markets and enhance their competitiveness.

Future Outlook

The MEA animal-based meat and dairy products market is expected to witness steady growth in the coming years. Factors such as population growth, rising disposable incomes, and cultural significance will continue to drive the demand for these products. However, market players need to adapt to evolving consumer preferences, embrace sustainability practices, and leverage technological advancements to stay competitive in the market.

Conclusion

The MEA animal-based meat and dairy products market is a dynamic and evolving industry that plays a significant role in the region’s economy and cultural heritage. The market offers diverse opportunities for industry participants, driven by factors such as population growth, rising incomes, and shifting dietary preferences. However, challenges related to ethical concerns, environmental impact, and price volatility require careful attention. By embracing innovation, focusing on quality and safety, and exploring collaborations, market players can navigate these challenges and capitalize on the growing demand for animal-based meat and dairy products in the MEA region.