mHealth Market size was valued at around USD 56 billion in 2020 and is projected to grow at over 30% CAGR from 2021 to 2030. The rising geriatric population coupled with the growing prevalence of chronic diseases such as heart disease, cancer, and diabetes among others is one of the key factors driving the market growth. Increasing acceptance of mHealth devices by the patients to keep a track of health-related information that minimizes hospitalizations, imaging tests, emergencies, and procedures will boost the product demand. Additionally, increasing awareness regarding mobile health technology by hospitals, app development firms, government, and physicians among others will further propel the demand and adoption rate of mHealth solutions.
mHealth, also called mobile health, applies to the use of medicine and public health aided by mobile devices such as personal digital assistants, mobile phones, wireless infrastructure, and tablets. Within digital health, mHealth includes all functions of multimedia technologies and telecommunications for offering health and healthcare data.
mHealth technology has played a significant role in mitigating the COVID-19 response across the globe. For instance, various nations have come up with quarantine apps to confirm all the quarantine measures are being taken. The survey found that smartphone applications that enable patients to self-report, along with wearable sensors allowing physiological data gathering, could monitor clinical workers and recognize initial symptoms of a pandemic in healthcare or hospital settings. However, as per the article published in the National Centre for Biotechnology Information (NCBI) in 2020, mHealth app usage is a significant concern owing to the potential circulation of misstatement that could harm the users. Particularly, it can be problematic for doctors to suggest a good app for coronavirus disease (COVID-19) awareness and self-monitoring. To resolve such issues most iOS-based app developers are emphasizing on including infographic mapping of COVID-19 cases.
However, security and privacy issues adversely affect the implementation, processes, and reputation of the mobile health solution. This increases the need for full-proof data security, without which the physicians and hospitals business is at stake, incurring huge losses of critical and confidential information.
Rising penetration of mobile phones and internet will uplift the mHealth market expansion
Growing attraction for mobile devices is spreading across generations and these devices remain to be an integral part of users in their day-to-day lives. The number of people using mobile devices and the internet via mobile phones in developed and developing countries has drastically increased and is expected to foster the market value. For instance, based on the recent research article, over 4.3 billion individuals are active internet users globally. Furthermore, there has been a tremendous rise in the use of mobile phones and the internet by physicians in the U.S. leading to the growth of mobile health solutions.
|Market Size in 2020:||USD 56.4 Billion|
|Forecast Period:||2021 to 2030|
|Forecast Period 2021 to 2030 CAGR:||30.0%|
|2030 Value Projection:||USD 805.3 Billion|
|Historical Data for:||2016 to 2020|
|No. of Pages:||300|
|Tables, Charts & Figures:||716|
|Segments covered:||Platform, Application, End-use and Region|
|Pitfalls & Challenges:|
Growing demand for cost-saving in healthcare delivery will fuel the market revenue
Medical systems in developed and developing countries are emphasizing on reduction in health care costs and promote health improvement for the population. Drivers of high health care costs comprise unhealthy lifestyle behaviours, drug costs, expensive disease treatments, fragmented care, etc. Hence, in the last few years, there has been a growing demand for a reduction in healthcare costs, as around 30% of healthcare spending is unnecessary and is wasted. Thus, the application of innovative technologies and restructuring of healthcare procedures will allow cost-saving in the coming future, thereby impelling the industry growth.
Benefit of mHealth technology in health management will spur the business revenue with high product acceptance
The mobile apps segment captured more than 23% of the mHealth market share in 2020 led by the benefit of mHealth applications in patient tracking in order to support the coordination and quality of care particularly in underserved and rural communities.
mHealth apps offer a broad range of applications including easy access to healthcare providers, makes remote patient monitoring possible, improves medication reconciliation accuracy, and advances clinical coordination. The significant growth rate of the segment is attributed to an increase in demand for mobile health solutions in the developing markets of the Asia Pacific, Latin America and Middle East & Africa. Also, with the rising development of telecommunications networks, the demand for mHealth services is expected to increase in the future.
increasing usage of mHealth applications for communication and training will positively impact the mHealth market demand
The communication and training segment accounted for USD 5.2 billion in 2020 and is projected to witness a 28.5% growth rate till 2030 due to the advantages mobile health applications offer that include effective patient care and easy access to timely information. Also, several other benefits such as offering training to new healthcare professionals and allowing current workers to increase job satisfaction and reduce attrition as it is essential to meet human capital needs. In addition, the rising need to improve communication among different healthcare units to facilitate more efficient patient care is becoming imperative.
High adoption of mHealth among physicians to remotely manage patient health will simulate the market progression
The physicians segment in the mHealth market held more than 28% of revenue share in 2020 on account of the mobile-based applications that support physicians to analyse, treat, and monitor the medical or physical health of patients in a timely & flexible manner. Among a different array of tools accessible in the healthcare field, smartphones have gained growing recognition from physicians. A patient diagnosed with cardiac problems, diabetes, and chronic diseases is considered benefiting majorly from mobile health apps. Hence, the acceptance of mHealth among physicians to remotely manage patients disorders in real-time is predicted to boost the industry expansion in the coming years.
Rising product demand with rising health consciousness will offer unprecedented growth opportunities in North America and Europe regions
U.S. dominated North America mHealth market and accounted for USD 14 billion in 2020 driven by highly developed healthcare IT infrastructure and initiatives by various government associations for implementation of mobile-focused health apps. For instance, as of 2018, the majority of individuals in the U.S. used mobile phones (i.e., around 95%), while smartphone users grew significantly from 35% to 77% in the last decade. Moreover, over two-thirds of U.S. senior citizens own smartphones and around 20% are depending on their mobile devices for internet connectivity. Similarly, there has been an increase in mobile health apps to meet the rising need and opportunity provided by growing smartphone penetration.
Germany market size was around USD 3.5 billion in 2020. Mobile health services have received significant traction in the region owing to several government initiatives. Furthermore, the mobile health market in Germany is gaining impetus with mobile applications widely being used for improving health and lifestyle. The array of mHealth apps for patients & doctors for specific diseases, disabilities, and health improvement is constantly developing in the region.
Prominent industry players are extensively focusing on product innovation and strategic collaborations to sustain their competitive advantage
Some of the leading companies operating in the market include Apple Inc., Samsung Electronics Corporation, AT&T, and Sanofi among others. These market leaders are implementing several organic as well as inorganic growth strategies in order to attain competitive advantage over the industry competitors and strengthen their market position.
Some of the recent industry developments:
- In October 2020, Masimo Corporation launched the Radius T° thermometer, a wearable and wireless sensor that continuously measures a patient’s body temperature. This move has expanded the company’s customer base and assist in accelerating the company’s revenue.
- In June 2020, BioTelemetry announced the acquisition of the OnDemand remote patient monitoring and coaching platform that was being operated by Envolve People Care Inc., a subsidiary of Centene Corporation. This acquisition expanded BioTelemetry’s current acute care connected health portfolio, thereby strengthening its position in the market.
The mHealth market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2016 to 2030 for the following segments:
Market, By Platform, 2016 – 2030 (USD Million)
- Mobile Apps
- Wellness Management
- Diet and Nutrition
- Lifestyle and Stress
- Exercise and Fitness
- Health Condition Management
- Disease Specific
- Medication Reminders
- Women’s Health and Pregnancy
- Healthcare Providers/Insurance
- Wellness Management
- Wearable Devices
- Healthcare and Fitness
- Blood Glucose Monitors
- Cardiac Monitors
- Neurological Monitors
- Respiratory Monitors
- Body & Temperature Monitors
Market, By Application, 2016 – 2030 (USD Million)
- Communication and Training
- Education and Awareness
- Diagnostics and Treatment
- Disease and Epidemic Outbreak Tracking
- Remote Data Collection
- Remote Monitoring
Market, By End-use, 2016 – 2030 (USD Million)
- Insurance Companies
- Research Centers
- Biopharmaceutical Companies
- Tech Companies
The above information is provided for the following regions and countries:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia