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Lingual Orthodontic Treatment Market

Published Date: April, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 268
Forecast Year: 2024-2032

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Market Overview

The lingual orthodontic treatment market is a segment of the orthodontic industry focused on providing discreet teeth straightening solutions. Unlike traditional braces, lingual orthodontic treatments involve the placement of braces behind the teeth, making them virtually invisible to others. This market caters to individuals seeking a more aesthetically pleasing alternative to conventional braces while still achieving orthodontic correction.


Lingual orthodontic treatment involves the use of customized braces that are attached to the lingual or inner surfaces of the teeth. By placing the braces behind the teeth, they are hidden from view, offering a discreet solution for individuals seeking orthodontic correction without the appearance of traditional braces.

Executive Summary

The lingual orthodontic treatment market has experienced significant growth in recent years due to increasing demand for cosmetic dental procedures and advancements in orthodontic technology. This market offers a niche solution for individuals who desire orthodontic correction without the visibility of traditional braces. Key players in the market include orthodontic specialists, dental laboratories, and manufacturers of lingual braces and equipment.

Key Market Insights

  1. Growing Demand for Aesthetic Solutions: The rising emphasis on aesthetics in dentistry has fueled the demand for lingual orthodontic treatments. Patients are increasingly seeking discreet solutions to align their teeth without the noticeable appearance of braces.
  2. Technological Advancements: Advances in orthodontic technology have led to the development of customized lingual braces that offer improved comfort, fit, and efficiency. Computer-aided design and 3D printing technologies have revolutionized the manufacturing process, allowing for precise and customized treatment options.
  3. Patient Preference for Comfort and Convenience: Lingual orthodontic treatments offer patients the convenience of discreet correction without the lifestyle disruptions associated with traditional braces. Patients can maintain their confidence and appearance throughout the treatment process.
  4. Expanding Patient Demographics: Lingual orthodontic treatments are increasingly popular among adults who may have postponed orthodontic treatment in the past due to concerns about the appearance of braces. This demographic shift has expanded the market for lingual orthodontic solutions.

Market Drivers

  1. Cosmetic Considerations: The desire for a more aesthetically pleasing smile drives the demand for lingual orthodontic treatments among patients who prioritize discretion during their orthodontic journey.
  2. Technological Innovations: Ongoing advancements in orthodontic technology, including digital scanning, CAD/CAM design, and robotic wire bending, have made lingual orthodontic treatments more accessible and efficient.
  3. Rising Disposable Income: Increasing disposable income among consumers has enabled more individuals to afford premium orthodontic treatments, including lingual braces, which are often more costly than traditional braces.
  4. Growing Awareness and Education: Greater awareness of available orthodontic treatment options, coupled with patient education initiatives by orthodontic professionals, has contributed to the growing acceptance and adoption of lingual orthodontics.

Market Restraints

  1. Complexity and Learning Curve: Lingual orthodontic treatments require specialized training and expertise for orthodontists, which may limit the number of practitioners offering these services and result in longer treatment times.
  2. Higher Cost: Lingual orthodontic treatments are typically more expensive than traditional braces due to factors such as customized appliance fabrication, specialized equipment, and increased chairside time.
  3. Treatment Limitations: Lingual braces may not be suitable for all orthodontic cases, particularly those requiring extensive correction or complex tooth movements. In such cases, alternative treatment options may be recommended.
  4. Potential Discomfort and Speech Impediments: Patients may experience initial discomfort and speech changes due to the presence of lingual braces, although these issues often diminish as the patient adjusts to the appliances.

Market Opportunities

  1. Customization and Personalization: There is an opportunity for orthodontic professionals and manufacturers to further customize and personalize lingual braces to meet individual patient needs and preferences, enhancing treatment outcomes and patient satisfaction.
  2. Education and Training Programs: Increasing demand for lingual orthodontic treatments creates opportunities for education and training programs aimed at orthodontists and dental professionals seeking to expand their skill set and offer these services to patients.
  3. Technological Integration: Continued integration of advanced technologies, such as artificial intelligence, digital smile design, and virtual treatment planning software, into lingual orthodontic workflows can enhance treatment predictability and efficiency.
  4. Market Expansion in Emerging Economies: Emerging economies represent untapped markets for lingual orthodontic treatments, driven by rising disposable incomes, increasing awareness of dental aesthetics, and a growing demand for premium dental services.

Market Dynamics

The lingual orthodontic treatment market operates in a dynamic environment influenced by technological advancements, patient preferences, regulatory considerations, and economic factors. Orthodontic professionals and manufacturers must stay abreast of market trends and innovations to capitalize on emerging opportunities and address challenges effectively.

Regional Analysis

The demand for lingual orthodontic treatments varies by region, influenced by factors such as cultural norms, healthcare infrastructure, and consumer preferences. Developed markets in North America and Europe have traditionally led the adoption of lingual orthodontics, while emerging economies in Asia-Pacific and Latin America present growth opportunities due to increasing consumer affluence and aesthetic awareness.

Competitive Landscape

The lingual orthodontic treatment market is characterized by the presence of established orthodontic specialists, dental laboratories, and manufacturers offering a range of lingual braces and treatment solutions. Key players compete on factors such as product innovation, treatment efficiency, service quality, and brand reputation to differentiate themselves in the market.


The lingual orthodontic treatment market can be segmented based on various factors, including:

  1. Type of Appliance: Segmentation by the type of lingual appliance, such as traditional lingual braces, self-ligating lingual braces, and clear aligners, which offer different features and treatment modalities.
  2. Patient Age Group: Segmentation based on the age group of patients, including adults, adolescents, and children, each with specific treatment needs and preferences.
  3. Geography: Segmentation by geographic region, considering factors such as market maturity, regulatory landscape, and cultural preferences influencing the adoption of lingual orthodontic treatments.

Category-wise Insights

  1. Traditional Lingual Braces: Traditional lingual braces consist of metal brackets and wires attached to the lingual surfaces of the teeth, offering effective orthodontic correction with minimal visibility.
  2. Self-Ligating Lingual Braces: Self-ligating lingual braces feature a built-in mechanism to secure the archwire, eliminating the need for elastic ligatures and reducing friction during tooth movement.
  3. Clear Aligners: Clear aligners are removable, transparent trays that gradually straighten teeth without the need for brackets or wires, offering a discreet alternative to both lingual and traditional braces.

Key Benefits for Patients

  1. Discreet Correction: Lingual orthodontic treatments provide patients with a discreet and virtually invisible solution for aligning their teeth, allowing them to maintain confidence and aesthetics throughout the treatment process.
  2. Comfort and Convenience: Lingual braces offer improved comfort compared to traditional braces, as they do not interfere with lip or cheek tissues. Patients can also enjoy the convenience of removable aligners in some cases.
  3. Predictable Outcomes: Advances in orthodontic technology and treatment planning software enable orthodontists to predictably plan and execute lingual orthodontic treatments, resulting in more precise and efficient outcomes.
  4. Aesthetic Confidence: Lingual orthodontic treatments can boost patients’ aesthetic confidence by providing them with a straighter smile without the visible appearance of braces, particularly beneficial for individuals in professional or social settings.

SWOT Analysis

A SWOT analysis of the lingual orthodontic treatment market provides insights into its strengths, weaknesses, opportunities, and threats:

  1. Strengths:
    • Discreet and aesthetic solution for orthodontic correction.
    • Growing demand for cosmetic dental procedures.
    • Technological advancements in orthodontic materials and techniques.
  2. Weaknesses:
    • Higher cost compared to traditional braces.
    • Complexity and learning curve for orthodontists.
    • Limitations in treating certain orthodontic cases.
  3. Opportunities:
    • Expansion into emerging markets with rising disposable incomes.
    • Technological integration for personalized treatment solutions.
    • Education and training programs to enhance orthodontic expertise.
  4. Threats:
    • Competition from alternative orthodontic treatments.
    • Regulatory challenges and compliance requirements.
    • Economic downturns impacting patient affordability.

Market Key Trends

  1. Customized Treatment Plans: Orthodontists are increasingly leveraging digital technologies to create customized treatment plans tailored to each patient’s unique dental anatomy and treatment goals.
  2. Accelerated Treatment Modalities: The market is witnessing the adoption of accelerated orthodontic treatment modalities, such as vibrational devices and high-frequency orthodontic vibration, to expedite tooth movement and reduce treatment duration.
  3. Remote Monitoring and Teledentistry: Remote monitoring solutions and teledentistry platforms enable orthodontists to remotely track patients’ progress, provide virtual consultations, and adjust treatment plans as needed, offering greater convenience and accessibility for both patients and practitioners.
  4. Interdisciplinary Collaborations: Collaboration between orthodontists, prosthodontists, periodontists, and other dental specialists is increasing, allowing for comprehensive treatment planning and interdisciplinary approaches to complex cases.

COVID-19 Impact

The COVID-19 pandemic has had a mixed impact on the lingual orthodontic treatment market:

  1. Treatment Delays and Cancellations: Temporary closures of dental practices and restrictions on non-essential healthcare services resulted in treatment delays and cancellations for many orthodontic patients.
  2. Shift Towards Teleorthodontics: The pandemic accelerated the adoption of teleorthodontic services, including virtual consultations, remote monitoring, and digital treatment planning, to maintain continuity of care and minimize in-person visits.
  3. Safety Protocols and Infection Control: Dental practices implemented enhanced safety protocols and infection control measures to ensure patient and staff safety, including the use of personal protective equipment (PPE), air purification systems, and stringent sterilization procedures.
  4. Pent-Up Demand: As restrictions eased and dental practices reopened, there was pent-up demand for orthodontic treatments, leading to a surge in patient inquiries and appointments.

Key Industry Developments

  1. Advancements in Appliance Design: Manufacturers are continuously innovating lingual appliance design to improve patient comfort, treatment efficiency, and aesthetics, with features such as low-profile brackets, smooth contours, and customized archwires.
  2. Digital Workflow Integration: Integration of digital scanning, CAD/CAM technology, and 3D printing into the orthodontic workflow streamlines appliance fabrication, enhances treatment precision, and improves patient communication.
  3. Patient Education and Awareness Campaigns: Orthodontic professionals and manufacturers are launching patient education initiatives and awareness campaigns to inform consumers about the benefits of lingual orthodontic treatments and dispel misconceptions.
  4. Research and Clinical Studies: Ongoing research and clinical studies focus on optimizing treatment protocols, evaluating treatment outcomes, and exploring new applications of lingual orthodontic technology, contributing to evidence-based practice and innovation in the field.

Analyst Suggestions

  1. Investment in Technology: Orthodontic practices should invest in advanced technologies, such as intraoral scanners, 3D printers, and digital treatment planning software, to enhance treatment efficiency, accuracy, and patient experience.
  2. Training and Education: Orthodontists and dental professionals seeking to incorporate lingual orthodontics into their practice should undergo specialized training and education programs to acquire the necessary skills and expertise.
  3. Patient-Centric Approach: Orthodontic practices should adopt a patient-centric approach, focusing on personalized treatment plans, clear communication, and patient education to enhance satisfaction and treatment outcomes.
  4. Collaboration and Networking: Collaborating with interdisciplinary dental teams, participating in professional networks, and attending industry conferences and events can facilitate knowledge sharing, referrals, and practice growth in the lingual orthodontic market.

Future Outlook

The future outlook for the lingual orthodontic treatment market is characterized by technological innovation, personalized treatment approaches, and increasing patient demand for aesthetic orthodontic solutions. Key trends shaping the future of the market include:

  1. Advancements in Material Science: Continued advancements in orthodontic materials, including shape memory alloys, ceramic brackets, and biocompatible wires, will enhance treatment efficiency, aesthetics, and patient comfort.
  2. Digital Treatment Planning: Integration of artificial intelligence, machine learning, and virtual reality into treatment planning processes will enable orthodontists to predictably plan and simulate treatment outcomes, improving treatment efficiency and patient satisfaction.
  3. Teleorthodontics and Remote Monitoring: Teleorthodontic platforms and remote monitoring solutions will become integral components of orthodontic practices, offering convenience, accessibility, and enhanced communication between patients and providers.
  4. Customization and Personalization: The market will witness a shift towards more personalized and customized treatment approaches, tailored to each patient’s unique dental anatomy, treatment goals, and preferences.
  5. Regulatory Landscape and Compliance: Regulatory considerations, including product approvals, quality standards, and data privacy regulations, will influence market dynamics, requiring manufacturers and practitioners to adhere to evolving regulatory requirements.


The lingual orthodontic treatment market represents a niche segment within the orthodontic industry, offering discreet and aesthetic solutions for teeth straightening. While the market faces challenges such as higher costs and treatment complexity, technological advancements, growing patient awareness, and increasing demand for cosmetic dental procedures drive its growth. Looking ahead, the future outlook for the lingual orthodontic treatment market is promising, with opportunities for innovation, personalized care, and interdisciplinary collaboration shaping the landscape of aesthetic orthodontics. By staying abreast of market trends, investing in advanced technologies, and adopting patient-centric approaches, orthodontic professionals can capitalize on emerging opportunities and provide high-quality care to meet the evolving needs of patients seeking aesthetic orthodontic solutions.

Lingual Orthodontic Treatment Market


Segment Description
Type Lingual Braces, Aligners, Others
Application Teenagers, Adults
End-User Dental Clinics, Hospitals, Orthodontic Centers, Others
Region North America, Europe, Asia Pacific, Middle East & Africa, Latin America

Leading Companies in Lingual Orthodontic Treatment Market:

  1. 3M Company
  2. Dentsply Sirona Inc.
  3. Ormco Corporation
  4. Align Technology, Inc.
  5. Henry Schein, Inc.
  6. American Orthodontics
  7. Rocky Mountain Orthodontics
  8. TP Orthodontics, Inc.
  9. GC Orthodontics
  10. Forestadent Bernhard Förster GmbH

North America
o US
o Canada
o Mexico

o Germany
o Italy
o France
o UK
o Spain
o Denmark
o Sweden
o Austria
o Belgium
o Finland
o Turkey
o Poland
o Russia
o Greece
o Switzerland
o Netherlands
o Norway
o Portugal
o Rest of Europe

Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Kazakhstan
o Taiwan
o Vietnam
o Thailand
o Philippines
o Singapore
o Australia
o New Zealand
o Rest of Asia Pacific

South America
o Brazil
o Argentina
o Colombia
o Chile
o Peru
o Rest of South America

The Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Israel
o Kuwait
o Oman
o North Africa
o West Africa
o Rest of MEA

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