Executive Summary

The global household vacuum cleaners market has witnessed significant growth over the years, driven by the increasing awareness about hygiene and cleanliness, the rise in disposable income, and the growing trend of dual-income households. The market has witnessed the introduction of various types of vacuum cleaners, including upright, canister, handheld, and robotic. The market is highly competitive, with various players operating in the market, including Dyson Ltd., Electrolux AB, LG Electronics Inc., Miele & Cie. KG, and Panasonic Corporation, among others.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

The global household vacuum cleaners market is expected to grow at a CAGR of 4.5% during the forecast period (2021-2026). The market is driven by various factors, such as the increasing awareness about hygiene and cleanliness, the rise in disposable income, and the growing trend of dual-income households. However, the market is also facing challenges, such as the high cost of advanced vacuum cleaners and the availability of low-cost alternatives.

Market Drivers

1. Increasing Awareness About Hygiene and Cleanliness: The increasing awareness about hygiene and cleanliness is one of the key drivers of the household vacuum cleaners market. The COVID-19 pandemic has further highlighted the importance of hygiene and cleanliness, leading to an increased demand for household vacuum cleaners.
2. Rise in Disposable Income: The rise in disposable income has led to an increase in spending on household appliances, including vacuum cleaners. The growing middle-class population in developing countries is also contributing to the growth of the market.
3. Growing Trend of Dual-Income Households: The growing trend of dual-income households has led to an increase in the demand for time-saving appliances, including vacuum cleaners. Dual-income households have limited time for household chores, leading to the need for appliances that can save time and effort.

Market Restraints

1. High Cost of Advanced Vacuum Cleaners: The high cost of advanced vacuum cleaners, such as robotic vacuum cleaners, is one of the key restraints of the market. These vacuum cleaners are expensive and may not be affordable for all consumers.
2. Availability of Low-Cost Alternatives: The availability of low-cost alternatives, such as manual sweepers and brooms, is also a restraint for the market. These alternatives are cheaper and may be preferred by price-sensitive consumers.

Market Opportunities

1. Introduction of Smart Vacuum Cleaners: The introduction of smart vacuum cleaners is one of the key opportunities in the market. Smart vacuum cleaners can be controlled through smartphones and other smart devices, providing convenience and ease of use to consumers.

2. Growing Demand for Cordless Vacuum Cleaners: The growing demand for cordless vacuum cleaners is another opportunity in the market. Cordless vacuum cleaners offer flexibility and convenience, allowing consumers to clean without the restrictions of a cord.

Market Dynamics

The global household vacuum cleaners market is highly competitive, with various players operating in the market. The market is driven by various factors, such as the increasing awareness about hygiene and cleanliness, the rise in disposable income, and the growing trend of dual-income households. However, the market is also facing challenges, such as the high cost of advanced vacuum cleaners and the availability of low-cost alternatives. The market is expected to grow at a CAGR of 4.5% during the forecast period (2021-2026).

Regional Analysis

The global household vacuum cleaners market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific is expected to be the fastest-growing market during the forecast period, driven by the growing middle-class population and rising disposable income in countries such as China and India. North America and Europe are also significant markets, driven by the increasing awareness about hygiene and cleanliness and the growing trend of dual-income households.

Competitive Landscape

Leading companies in the Household Vacuum Cleaners Market:

1. Dyson Ltd.
2. Bissell Inc.
3. LG Electronics Inc.
4. iRobot Corporation
5. Miele & Cie. KG
6. Panasonic Corporation
7. Samsung Electronics Co., Ltd.
8. Electrolux AB
9. SharkNinja Operating LLC
10. Hoover Inc.

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The global household vacuum cleaners market is segmented by product type, mode of sale, and distribution channel.

By Product Type:

1. Upright
2. Canister
3. Handheld
4. Robotic
5. Others

By Mode of Sale:

1. Online
2. Offline

By Distribution Channel:

1. Supermarkets and Hypermarkets
2. Specialty Stores
3. Online Retailers
4. Others

Category-wise Insights

The global household vacuum cleaners market is segmented by category into premium, mid-range, and low-range. The premium segment is expected to grow at the fastest rate during the forecast period, driven by the increasing demand for advanced features and technology. However, the mid-range segment is expected to remain the largest segment, driven by the affordability of these products.

Key Benefits for Industry Participants and Stakeholders

1. To gain insights into the global household vacuum cleaners market
2. To understand the key drivers, restraints, opportunities, and challenges in the market
3. To identify the market trends and opportunities
4. To gain a competitive advantage in the market
5. To develop effective marketing and business strategies

SWOT Analysis

Strengths:

1. Increasing awareness about hygiene and cleanliness
2. Growing trend of dual-income households
3. Introduction of smart vacuum cleaners

Weaknesses:

1. High cost of advanced vacuum cleaners
2. Availability of low-cost alternatives

Opportunities:

1. Introduction of smart vacuum cleaners
2. Growing demand for cordless vacuum cleaners

Threats:

1. Intense competition in the market
2. Economic slowdown and recession

Market Key Trends

1. Introduction of Smart Vacuum Cleaners: The introduction of smart vacuum cleaners is one of the key trends in the market. Smart vacuum cleaners can be controlled through smartphones and other smart devices, providing convenience and ease of use to consumers.
2. Growing Demand for Cordless Vacuum Cleaners: The growing demand for cordless vacuum cleaners is another trend in the market. Cordless vacuum cleaners offer flexibility and convenience, allowing consumers to clean without the restrictions of a cord.

3. Shift Towards Energy-efficient Vacuum Cleaners: There is a growing trend towards energy-efficient vacuum cleaners, driven by the need for sustainable and environmentally-friendly products. Energy-efficient vacuum cleaners not only reduce energy consumption but also help consumers save on their electricity bills.
4. Increasing Popularity of Bagless Vacuum Cleaners: Bagless vacuum cleaners are becoming increasingly popular, driven by their convenience and ease of use. Bagless vacuum cleaners eliminate the need for disposable bags, reducing waste and saving consumers money in the long run.

Covid-19 Impact

The COVID-19 pandemic has had a significant impact on the household vacuum cleaners market. With the increased emphasis on hygiene and cleanliness, there has been a surge in demand for household vacuum cleaners. The pandemic has also led to the introduction of new cleaning protocols in homes and businesses, further driving the demand for vacuum cleaners.

Key Industry Developments

1. Dyson Introduces New Robot Vacuum Cleaner: In 2021, Dyson introduced its new robot vacuum cleaner, the Dyson 360 Heurist. The vacuum cleaner is equipped with advanced technology, such as the ability to detect and avoid obstacles, and is controlled through a smartphone app.
2. LG Unveils New Cordless Vacuum Cleaner: In 2020, LG unveiled its new cordless vacuum cleaner, the LG CordZero ThinQ A9 Kompressor. The vacuum cleaner is equipped with a powerful motor and can be used for up to 120 minutes on a single charge.

Analyst Suggestions

1. Product Innovation and Development: Companies should focus on product innovation and development to differentiate themselves in the highly competitive market. The introduction of new features and technology can help companies attract new customers and retain existing ones.
2. Strategic Partnerships and Mergers and Acquisitions: Companies can form strategic partnerships and engage in mergers and acquisitions to expand their market share and strengthen their position in the market.

Future Outlook

The global household vacuum cleaners market is expected to continue growing during the forecast period (2021-2026), driven by various factors, such as the increasing awareness about hygiene and cleanliness, the rise in disposable income, and the growing trend of dual-income households. The market is expected to witness the introduction of new and advanced vacuum cleaners, such as smart and cordless vacuum cleaners, and the growing demand for energy-efficient and bagless vacuum cleaners.

Conclusion

The global household vacuum cleaners market has witnessed significant growth over the years, driven by the increasing awareness about hygiene and cleanliness, the rise in disposable income, and the growing trend of dual-income households. The market is highly competitive, with various players operating in the market, including Dyson Ltd., Electrolux AB, LG Electronics Inc., Miele & Cie. KG, and Panasonic Corporation, among others. The market is expected to continue growing during the forecast period (2021-2026), driven by various factors, such as the introduction of new and advanced vacuum cleaners, the growing demand for energy-efficient and bagless vacuum cleaners, and the increasing emphasis on hygiene and cleanliness.

The COVID-19 pandemic has further highlighted the importance of hygiene and cleanliness, leading to an increased demand for household vacuum cleaners. The pandemic has also led to the introduction of new cleaning protocols in homes and businesses, further driving the demand for vacuum cleaners. Companies operating in the market should focus on product innovation and development to differentiate themselves in the highly competitive market. The introduction of new features and technology can help companies attract new customers and retain existing ones. Companies can also form strategic partnerships and engage in mergers and acquisitions to expand their market share and strengthen their position in the market.