MarkWide Research

444 Alaska Avenue

Suite #BAA205 Torrance, CA 90503 USA

+1 310-961-4489

24/7 Customer Support

All our reports can be tailored to meet our clients’ specific requirements, including segments, key players and major regions,etc.

Global Rice Snacks Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: January, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 263
Forecast Year: 2024-2032

Corporate User License


Market Overview

The global rice snacks market has witnessed significant growth in recent years, driven by the rising demand for convenient and healthy snack options. Rice snacks are a popular choice among consumers due to their versatility, nutritional benefits, and wide variety of flavors. They are made from rice grains, which are processed and transformed into crispy, crunchy, and flavorful snacks.


Rice snacks refer to the diverse range of snack products that are primarily made from rice. These snacks undergo various processing techniques such as baking, frying, and extrusion to achieve the desired texture and taste. They are available in different forms, including chips, crackers, puffed rice, rice cakes, and rice sticks. Rice snacks are often seasoned with spices, herbs, and other flavorings to enhance their taste profile.

Executive Summary

The global rice snacks market is experiencing robust growth, driven by factors such as increasing consumer preference for healthy and natural snack options, rising urbanization, and the growing influence of Western eating habits in developing countries. Additionally, the rising trend of snacking between meals and the demand for gluten-free and allergen-free snacks are further fueling the market growth.

Global Rice Snacks Market

Key Market Insights

  • The global rice snacks market is expected to witness a steady CAGR during the forecast period.
  • Asia Pacific holds the largest market share in the global rice snacks market, attributed to the widespread consumption of rice as a staple food in the region.
  • North America and Europe are also significant markets for rice snacks, driven by the increasing adoption of healthier snacking alternatives.
  • The availability of a wide range of flavors and variants, along with attractive packaging, is contributing to the market growth.
  • The market is highly competitive, with several key players vying for market share through product innovation, partnerships, and mergers and acquisitions.

Market Drivers

  1. Increasing Health Consciousness: The growing awareness about the importance of a healthy lifestyle and the preference for nutritious snacks is driving the demand for rice snacks. These snacks are often perceived as a healthier alternative to traditional snacks due to their low fat and calorie content.
  2. Changing Consumer Preferences: Consumer preferences are shifting towards convenient and on-the-go snack options. Rice snacks offer convenience, portability, and a wide range of flavors, making them an ideal choice for busy individuals.
  3. Rising Disposable Income: The increasing disposable income of consumers in emerging economies is enabling them to spend more on premium snack products. Rice snacks, with their unique flavors and textures, are gaining popularity among the middle-class population.

Market Restraints

  1. Intense Competition: The rice snacks market is highly competitive, with numerous players competing for market share. This intense competition puts pressure on manufacturers to continually innovate and differentiate their products to stay ahead in the market.
  2. Price Sensitivity: Price sensitivity among price-conscious consumers, particularly in developing countries, poses a challenge for market growth. The availability of cheaper alternatives and local snacks limits the market potential for premium rice snacks.

Market Opportunities

  1. Product Innovation: There is a significant opportunity for manufacturers to introduce innovative rice snack products that cater to specific dietary requirements, such as gluten-free, vegan, and organic options. Customized flavors and unique packaging can also attract consumer attention and drive sales.
  2. Expansion in Untapped Markets: The rice snacks market offers immense growth potential in untapped markets, especially in developing countries with a rising population and increasing disposable income. Manufacturers can focus on expanding their distribution networks and strengthening their presence in these regions.

Market Dynamics

The global rice snacks market is characterized by dynamic trends and factors that influence its growth. Consumer preferences, technological advancements, marketing strategies, and regulatory policies significantly impact the market dynamics. Manufacturers need to closely monitor these dynamics to stay competitive and capitalize on emerging opportunities.

Regional Analysis

Asia Pacific: Asia Pacific dominates the global rice snacks market, primarily due to the high consumption of rice-based snacks in countries such as China, India, and Japan. The region’s rich culinary heritage, coupled with the increasing adoption of Western eating habits, contributes to the growth of the market.

North America: North America is a significant market for rice snacks, driven by the increasing demand for healthy and natural snack options. The growing trend of snacking between meals, along with the rising preference for gluten-free and allergen-free snacks, has fueled the market growth in this region.

Europe: Europe is witnessing steady growth in the rice snacks market, influenced by the rising health consciousness and the demand for convenient and nutritious snacks. The availability of a wide range of rice snack variants and flavors has further contributed to market growth.

Competitive Landscape

The global rice snacks market is highly competitive, with numerous players vying for market share. Key market players are focusing on product innovation, expanding their distribution networks, and adopting marketing strategies to gain a competitive edge. Some of the prominent players in the market include Company A, Company B, Company C, and Company D.


The global rice snacks market can be segmented based on product type, distribution channel, and region.

Based on Product Type:

  1. Rice Chips
  2. Rice Crackers
  3. Puffed Rice
  4. Rice Cakes
  5. Rice Sticks

Based on Distribution Channel:

  1. Supermarkets and Hypermarkets
  2. Convenience Stores
  3. Online Retail
  4. Others

Category-wise Insights

  1. Rice Chips: Rice chips are gaining popularity among health-conscious consumers due to their low calorie and fat content. They are available in various flavors such as barbecue, sour cream, and onion, and sea salt.
  2. Rice Crackers: Rice crackers are crispy snacks that are often seasoned with spices and herbs. They are a popular choice as a snack or accompaniment to dips and spreads.
  3. Puffed rice: Puffed rice snacks are made by expanding rice grains under high pressure and temperature. They are light, airy, and often flavored with spices or sweeteners.
  4. Rice Cakes: Rice cakes are flat, round or square-shaped snacks made from rice grains. They are available in various flavors and can be enjoyed plain or topped with spreads or toppings.
  5. Rice Sticks: Rice sticks, also known as rice noodles, are thin and elongated rice-based snacks. They are often seasoned with spices and can be enjoyed as a standalone snack or used in cooking.

Key Benefits for Industry Participants and Stakeholders

  1. Increased Revenue: The growing demand for rice snacks presents an opportunity for industry participants to generate higher revenue through product sales and market expansion.
  2. Diversification of Product Portfolio: Adding rice snacks to the product portfolio can help companies diversify their offerings and cater to a wider consumer base, especially those seeking healthy and convenient snack options.
  3. Brand Loyalty and Customer Engagement: Developing and marketing innovative rice snack products can help companies build brand loyalty and enhance customer engagement, leading to long-term profitability.
  4. Expansion into New Markets: The global rice snacks market offers potential for industry participants to expand into untapped markets and establish a strong presence in regions with high growth potential.

SWOT Analysis


  • Healthy and natural snack option
  • Wide variety of flavors and textures
  • Increasing consumer awareness of healthy snacking


  • Intense competition among market players
  • Price sensitivity among price-conscious consumers


  • Product innovation and customization
  • Expansion in untapped markets
  • Growing demand for gluten-free and allergen-free snacks


  • Availability of cheaper alternatives
  • Regulatory challenges and compliance

Market Key Trends

  1. Growing Demand for Gluten-Free and Allergen-Free Snacks: The increasing prevalence of gluten intolerance and food allergies has led to a surge in demand for gluten-free and allergen-free rice snacks. Manufacturers are responding to this trend by offering products that cater to specific dietary requirements.
  2. Rise in Snacking Culture: The snacking culture is gaining traction globally, driven by changing lifestyles and busy schedules. Rice snacks are convenient, portable, and satisfy the need for a quick and tasty snack between meals.
  3. Focus on Natural and Clean Label Products: Consumers are increasingly seeking snacks made from natural and clean ingredients. Rice snacks that are free from artificial additives, preservatives, and flavors are witnessing high demand.
  4. Innovative Flavors and Product Variants: Manufacturers are continuously introducing new flavors and product variants to attract consumers and differentiate their offerings in the market. Unique flavors, such as spicy sriracha, tangy barbecue, and exotic fusion blends, are gaining popularity.

Covid-19 Impact

The COVID-19 pandemic had both positive and negative impacts on the global rice snacks market. On one hand, the increased snacking at home during lockdowns and the growing preference for shelf-stable and healthy snacks bolstered the market growth. On the other hand, supply chain disruptions, logistical challenges, and reduced consumer spending due to economic uncertainties posed challenges for the market.

Key Industry Developments

  1. Launch of New Flavors and Variants: Key market players have been actively launching new flavors and variants of rice snacks to cater to evolving consumer preferences. These innovations have helped companies gain a competitive edge and expand their consumer base.
  2. Partnerships and Collaborations: Many companies in the rice snacks market have formed strategic partnerships and collaborations with other food manufacturers, retailers, and e-commerce platforms to enhance their distribution networks and reach a wider audience.
  3. Investments in Research and Development: Several industry players have been investing in research and development activities to develop healthier and more sustainable rice snack options. This includes exploring new processing techniques, sourcing organic ingredients, and adopting advanced packaging solutions.

Analyst Suggestions

  1. Invest in Product Innovation: Continuous product innovation is essential to stay relevant and meet the evolving consumer demands. Companies should invest in research and development to develop unique flavors, healthier ingredients, and sustainable packaging solutions.
  2. Expand Distribution Channels: To reach a wider consumer base, companies should focus on expanding their distribution channels, including online retail platforms, convenience stores, and supermarkets. This will help increase brand visibility and accessibility.
  3. Enhance Marketing and Branding Efforts: Effective marketing and branding strategies play a crucial role in attracting and retaining consumers. Companies should invest in marketing campaigns that highlight the nutritional benefits, unique flavors, and convenience of rice snacks.

Future Outlook

The future of the global rice snacks market looks promising, with sustained growth expected in the coming years. Factors such as the rising consumer preference for healthy and convenient snacking options, expanding distribution networks, and product innovations will drive market growth. Additionally, the increasing focus on sustainable packaging and the growing demand for organic and natural snacks will further shape the market landscape.


The global rice snacks market is witnessing significant growth, driven by increasing consumer demand for healthy, convenient, and flavorful snack options. Rice snacks offer a diverse range of products, flavors, and textures, making them popular among consumers of all ages. With the rise in health consciousness, the market presents immense opportunities for product innovation, expansion into untapped markets, and brand building. However, intense competition and price sensitivity remain challenges for industry players. By staying attuned to consumer preferences, investing in research and development, and adopting effective marketing strategies, companies can thrive in the dynamic rice snacks market and secure a competitive advantage.

Global Rice Snacks Market

Segmentation Details
Product Type Rice Cakes, Rice Crackers, Rice Puffs, Others
Distribution Channel Supermarkets & Hypermarkets, Convenience Stores, Online Retail, Others
Region North America, Europe, Asia Pacific, Rest of the World

Leading companies in the Global Rice Snacks Market:

  1. PepsiCo, Inc.
  2. Kellogg Company
  3. ITC Limited
  4. Calbee, Inc.
  5. The Hain Celestial Group, Inc.
  6. Kameda Seika Co., Ltd.
  7. Lundberg Family Farms
  8. SanoRice B.V.
  9. Want Want Holdings Limited
  10. Lundberg Family Farms

North America
o US
o Canada
o Mexico

o Germany
o Italy
o France
o UK
o Spain
o Denmark
o Sweden
o Austria
o Belgium
o Finland
o Turkey
o Poland
o Russia
o Greece
o Switzerland
o Netherlands
o Norway
o Portugal
o Rest of Europe

Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Kazakhstan
o Taiwan
o Vietnam
o Thailand
o Philippines
o Singapore
o Australia
o New Zealand
o Rest of Asia Pacific

South America
o Brazil
o Argentina
o Colombia
o Chile
o Peru
o Rest of South America

The Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Israel
o Kuwait
o Oman
o North Africa
o West Africa
o Rest of MEA

Important Questions Covered in this Study

Why Choose MWR ?

Quality Research

Our goal is to provide high-quality data that stimulates growth and creates a win-win situations.

Unlimited User Access

We offer Corporate User license access on all our reports in which you can share the report with your entire team without any restrictions.

Free Company Inclusion

We give you an option to include 3-4 additional company players of your choice in our report without any extra charges.

Post Sale Assistance

Unlimited post sales service with an account manager dedicated to making sure that all your needs are met.

Covid-19 Impact Analysis

All our research report includes latest Covid-19 Impact and its analysis.

Client Associated with us


This free sample study provides a complete overview of the report, including executive summary, market segments, competitive analysis, country level analysis and more.

Client Testimonials


This free sample study provides a complete overview of the report, including executive summary, market segments, competitive analysis, country level analysis and more.

error: Content is protected !!
Scroll to Top

444 Alaska Avenue

Suite #BAA205 Torrance, CA 90503 USA

+1 424 360 2221

24/7 Customer Support

Download Free Sample PDF
This website is safe and your personal information will be secured. Privacy Policy
Request for Discount
This website is safe and your personal information will be secured. Privacy Policy
Speak to Analyst
This website is safe and your personal information will be secured. Privacy Policy

Download Free Sample PDF