Executive Summary

The gift wrapping product market is expected to witness significant growth in the coming years, driven by increasing consumer demand for attractive and eco-friendly gifting options. The market is highly fragmented, with a large number of small and medium-sized players operating in the space. The Asia-Pacific region is expected to be the fastest-growing market for gift wrapping products, driven by rising disposable income, increasing urbanization, and growing awareness about eco-friendly gifting. The key trends in the market include the adoption of sustainable materials, the use of personalized packaging, and the growth of online gifting platforms.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

• The global gift wrapping product market is expected to grow at a CAGR of 4.5% during the forecast period (2021-2026).
• The market is highly fragmented, with a large number of small and medium-sized players operating in the space.
• The Asia-Pacific region is expected to be the fastest-growing market for gift wrapping products, driven by rising disposable income, increasing urbanization, and growing awareness about eco-friendly gifting.
• Wrapping paper is the largest category in the gift wrapping product market, accounting for more than 40% of the total market share.
• The key trends in the market include the adoption of sustainable materials, the use of personalized packaging, and the growth of online gifting platforms.

Market Drivers

• Increasing disposable income: As disposable incomes rise, consumers are increasingly willing to spend on premium gifting options, including gift wrapping products.
• Rising consumer demand for attractive packaging: Consumers are looking for unique and attractive packaging options that enhance the overall gifting experience.
• Growing awareness about eco-friendly gifting: Consumers are becoming more conscious about the environmental impact of their purchases and are looking for eco-friendly gifting options.

Market Restraints

• High competition: The gift wrapping product market is highly competitive, with a large number of players operating in the space. This has led to pricing pressure and reduced profit margins for players.
• Availability of alternative options: Consumers have access to a wide range of gifting options, including pre-packaged gift boxes and bags, which reduces the demand for gift wrapping products.

Market Opportunities

• Customization: Customized gift wrapping products are in high demand, enabling consumers to personalize their gifts and make them more meaningful.
• Expansion into emerging markets: Players can explore opportunities in emerging markets, where the gifting industry is still in its nascent stage.
• Growing demand for sustainable materials: With increasing awareness about environmental sustainability, there is a growing demand for gift wrapping products made from eco-friendly materials.

Market Dynamics

The gift wrapping product market is highly dynamic, driven by changing consumer preferences and emerging trends. The market is characterized by intense competition and rapid innovation, with players constantly introducing new products and designs

Regional Analysis

The gift wrapping product market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Asia-Pacific is expected to be the fastest-growing market for gift wrapping products, driven by rising disposable income, increasing urbanization, and growing awareness about eco-friendly gifting. North America and Europe are mature markets, with high levels of saturation and intense competition. However, players in these markets can explore opportunities in customization and the adoption of sustainable materials.

Competitive Landscape

Leading Companies in the Gift Wrapping Product Market

1. Hallmark Cards, Inc.
2. American Greetings Corporation
3. IG Design Group PLC
4. CSS Industries, Inc.
5. International Greetings PLC
6. Gift Wrap Company
7. JAM Paper & Envelope
8. Wrappily
9. Paper Mart
10. Noble Gift Packaging

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The gift wrapping product market is segmented based on product type, material, distribution channel, and region.

• By product type: Wrapping paper, gift bags, ribbons, bows, and tags.
• By material: Paper, plastic, fabric, and others.
• By distribution channel: Offline (specialty stores, supermarkets, hypermarkets, and others) and online.
• By region: North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

Category-wise Insights

• Wrapping paper: Wrapping paper is the largest category in the gift wrapping product market, accounting for more than 40% of the total market share. The demand for wrapping paper is driven by its versatility and customization options.
• Gift bags: Gift bags are gaining popularity among consumers, owing to their convenience and ease of use. They are available in various sizes, designs, and materials, making them suitable for different occasions.
• Ribbons and bows: Ribbons and bows are used to add a finishing touch to gift wrapping products, making them look more attractive and appealing. They are available in a wide range of colors, textures, and materials.
• Tags: Gift tags are used to convey messages and add a personal touch to gift wrapping products. They are available in various shapes, sizes, and designs.

Key Benefits for Industry Participants and Stakeholders

• Growing demand for gift wrapping products: The gift wrapping product market is expected to witness significant growth in the coming years, driven by increasing consumer demand for attractive and eco-friendly gifting options.
• Customization: Customized gift wrapping products are in high demand, enabling players to cater to the individual preferences of consumers and create a differentiated offering.
• Online sales: The growth of online sales channels provides players with an opportunity to reach a wider audience and reduce costs associated with traditional distribution channels.

SWOT Analysis

Strengths:

• Wide range of product offerings
• Customization options
• Strong distribution networks

Weaknesses:

• High competition
• Reduced profit margins
• Availability of alternative options

Opportunities:

• Expansion into emerging markets
• Growing demand for sustainable materials
• Customization

Threats:

• Increasing environmental concerns
• Disruptive technologies
• Economic slowdowns

Market Key Trends

• Adoption of sustainable materials: With increasing awareness about environmental sustainability, there is a growing demand for gift wrapping products made from eco-friendly materials.
• Use of personalized packaging: Consumers are looking for unique and personalized packaging options that reflect their individual preferences and convey their message of love and affection.
• Growth of online gifting platforms: Online gifting platforms are gaining popularity among consumers, enabling them to send gifts to their loved ones across different geographies.

Covid-19 Impact

The Covid-19 pandemic has had a mixed impact on the gift wrapping product market. While the pandemic has led to a decline in the overall gifting industry, the demand for gift wrapping products has remained stable. With people unable to meet in person, they have resorted to sending gifts to their loved ones through online channels. This has led to a growth in demand for online gifting platforms and, in turn, gift wrapping products. However, the pandemic has also disrupted supply chains and led to a shortage of raw materials, impacting the production and distribution of gift wrapping products.

Key Industry Developments

• In 2020, Hallmark Cards launched a range of sustainable gift wrapping products, made from recycled materials and plant-based inks.
• In 2019, IG Design Group acquired Lang Companies, a leading provider of licensed gifts and stationery products in the United States.
• In 2018, American Greetings launched a range of personalized gift wrapping products, enabling consumers to create customized wrapping paper, gift bags, and tags.

Analyst Suggestions

• Players in the gift wrapping product market should focus on product innovation and customization to create a differentiated offering and cater to the individual preferences of consumers.
• The adoption of sustainable materials should be a key focus area for players, given the growing demand for eco-friendly gifting options.
• The growth of online sales channels presents a significant opportunity for players to reach a wider audience and reduce costs associated with traditional distribution channels.

Future Outlook

The gift wrapping product market is expected to witness significant growth in the coming years, driven by factors such as increasing consumer demand for attractive and eco-friendly gifting options, customization, and the growth of online sales channels. Players in the market should focus on product innovation and the adoption of sustainable materials to stay ahead of the competition and cater to evolving consumer preferences. The Asia-Pacific region is expected to be the fastest-growing market for gift wrapping products, driven by rising disposable income, increasing urbanization, and growing awareness about eco-friendly gifting.

Conclusion

The gift wrapping product market is a growing segment of the overall gifting industry, driven by factors such as increasing disposable income, rising consumer demand for attractive packaging, and growing awareness about eco-friendly gifting. The market is highly fragmented, with a large number of small and medium-sized players operating in the space. The Asia-Pacific region is expected to be the fastest-growing market for gift wrapping products, driven by rising disposable income, increasing urbanization, and growing awareness about eco-friendly gifting.

Players in the market should focus on product innovation, customization, and the adoption of sustainable materials to stay ahead of the competition and cater to evolving consumer preferences. The growth of online sales channels presents a significant opportunity for players to reach a wider audience and reduce costs associated with traditional distribution channels.

Overall, the gift wrapping product market presents significant opportunities for players to grow and expand their businesses. By understanding key market trends and dynamics, players can create a differentiated offering and cater to the evolving needs and preferences of consumers.