Executive Summary

The global enterprise video content management market is expected to grow at a significant rate during the forecast period. The market is primarily driven by the increasing demand for video content and the need for efficient video content management systems. Additionally, the growing adoption of cloud-based solutions and the increasing use of video for employee training, customer engagement, and marketing are expected to further propel the market growth.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

The global enterprise video content management market is expected to grow at a CAGR of 10.6% during the forecast period (2021-2026). The market is primarily driven by the increasing demand for video content and the need for efficient video content management systems.

The market is segmented based on deployment mode, application, industry, and region. Based on deployment mode, the market is segmented into on-premise and cloud-based. Based on application, the market is segmented into training and development, corporate communication, and marketing and client engagement. Based on industry, the market is segmented into healthcare, BFSI, media and entertainment, and others.

North America is expected to dominate the enterprise video content management market during the forecast period. The increasing adoption of cloud-based solutions and the growing demand for video content are expected to drive the market growth in the region.

The key players in the enterprise video content management market include Kaltura, IBM Corporation, Brightcove, MediaPlatform, Panopto, Qumu Corporation, Sonic Foundry, VBrick, Vidizmo, and Wistia.

Market Analysis

The global enterprise video content management market is expected to grow at a significant rate during the forecast period. The market is primarily driven by the increasing demand for video content and the need for efficient video content management systems.

The market is segmented based on deployment mode, application, industry, and region. Based on deployment mode, the market is segmented into on-premise and cloud-based. The cloud-based deployment mode is expected to witness significant growth during the forecast period, owing to the growing adoption of cloud-based solutions and the benefits offered by cloud-based deployment, such as flexibility, scalability, and cost-effectiveness.

Based on application, the market is segmented into training and development, corporate communication, and marketing and client engagement. The training and development segment is expected to witness significant growth during the forecast period, owing to the increasing adoption of video for employee training and development.

Based on industry, the market is segmented into healthcare, BFSI, media and entertainment, and others. The healthcare industry is expected to witness significant growth during the forecast period, owing to the increasing adoption of video for patient education and training, medical education, and telemedicine.

North America is expected to dominate the enterprise video content management market during the forecast period, owing to the increasing adoption of cloud-based solutions and the growing demand for video content. The Asia-Pacific region is expected to witness significant growth during the forecast period, owing to the increasing adoption of video content for marketing and client engagement in emerging economies such as China and India.

Market Drivers

The global enterprise video content management market is primarily driven by the following factors:

1. Increasing Demand for Video Content: The growing demand for video content from consumers and businesses is one of the key drivers of the enterprise video content management market. The increasing popularity of video platforms such as YouTube, Vimeo, and TikTok has led to a significant increase in demand for video content. Additionally, businesses are increasingly using video content for employee training, customer engagement, and marketing purposes.
2. Need for Efficient Video Content Management Systems: As the volume of video content continues to grow, the need for efficient video content management systems has become more critical. An enterprise video content management system provides a centralized platform for managing video content, making it easier for organizations to create, share, and distribute video content.
3. Growing Adoption of Cloud-Based Solutions: The growing adoption of cloud-based solutions is expected to drive the growth of the enterprise video content management market. Cloud-based solutions offer various benefits such as flexibility, scalability, and cost-effectiveness, making them an attractive option for businesses.

Market Restraints

The global enterprise video content management market is also facing certain challenges, which are hindering its growth. These include:

1. High Implementation Costs: Implementing an enterprise video content management system can be expensive, particularly for small and medium-sized businesses. The high implementation costs are acting as a restraint for the growth of the market.
2. Lack of Technical Expertise: Implementing and managing an enterprise video content management system requires technical expertise, which may not be readily available within an organization. The lack of technical expertise is hindering the adoption of enterprise video content management systems.

Market Opportunities

The global enterprise video content management market offers various opportunities for growth, including:

1. Emerging Markets: Emerging markets such as China and India offer significant growth opportunities for the enterprise video content management market. The increasing adoption of video content for marketing and client engagement in these markets is expected to drive the market growth.
2. Integration with Artificial Intelligence and Machine Learning: The integration of enterprise video content management systems with artificial intelligence and machine learning technologies is expected to create new growth opportunities for the market. These technologies can help automate various processes and provide valuable insights into video content performance.

Market Dynamics

The global enterprise video content management market is characterized by intense competition, rapid technological advancements, and evolving customer demands. The market is driven by the increasing demand for video content and the need for efficient video content management systems.

The adoption of cloud-based solutions and the integration of enterprise video content management systems with artificial intelligence and machine learning technologies are expected to create new growth opportunities for the market. However, the high implementation costs and the lack of technical expertise are acting as restraints for the market.

Regional Analysis

The global enterprise video content management market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. North America is expected to dominate the market during the forecast period, owing to the increasing adoption of cloud-based solutions and the growing demand for video content. The Asia-Pacific region is expected to witness significant growth during the forecast period, owing to the increasing adoption of video content for marketing and client engagement in emerging economies such as China and India.

Competitive Landscape

Leading Companies in the Enterprise Video Content Management Market:

1. Kaltura Inc.
2. Brightcove Inc.
3. Panopto, Inc.
4. Vidyard
5. IBM Corporation
6. Microsoft Corporation
7. Vbrick Systems, Inc.
8. MediaPlatform, Inc.
9. Sonic Foundry, Inc.
10. Qumu Corporation

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The global enterprise video content management market is segmented based on deployment mode, application, industry, and region.

Based on deployment mode, the market is segmented into on-premise and cloud-based. The cloud-based deployment mode is expected to witness significant growth during the forecast period, owing to the growing adoption of cloud-based solutions and the benefits offered by cloud-based deployment, such as flexibility, scalability, and cost-effectiveness.

Based on application, the market is segmented into training and development, corporate communication, and marketing and client engagement. The training and development segment is expected to witness significant growth during the forecast period, owing to the increasing adoption of video for employee training and development.

Based on industry, the market is segmented into healthcare, BFSI, media and entertainment, and others. The healthcare industry is expected to witness significant growth during the forecast period, owing to the increasing adoption of video for patient education and training, medical education, and telemedicine.

Category-wise Insights

The enterprise video content management market can be categorized into three segments, namely software, services, and hardware.

The software segment is expected to dominate the market during the forecast period, owing to the increasing adoption of video content management software by businesses. The services segment is expected to witness significant growth during the forecast period, owing to the growing demand for consulting, integration, and support services for enterprise video content management systems. The hardware segment is expected to witness moderate growth during the forecast period, owing to the increasing adoption of video recording and streaming hardware by businesses.

Key Benefits for Industry Participants and Stakeholders

The enterprise video content management market offers various benefits for industry participants and stakeholders, including:

1. Centralized Video Content Management: An enterprise video content management system provides a centralized platform for managing video content, making it easier for organizations to create, share, and distribute video content.
2. Improved Employee Training and Development: The adoption of video for employee training and development can lead to improved learning outcomes, increased engagement, and reduced training costs.
3. Better Customer Engagement: Video can help businesses improve customer engagement and create more personalized experiences for their customers.
4. Cost Savings: An enterprise video content management system can help businesses reduce the costs associated with video content creation, management, and distribution.

SWOT Analysis

The SWOT analysis of the enterprise video content management market is as follows:

Strengths:

• Growing demand for video content
• Need for efficient video content management systems
• Increasing adoption of cloud-based solutions

Weaknesses:

• High implementation costs
• Lack of technical expertise

Opportunities:

• Emerging markets
• Integration with artificial intelligence and machine learning technologies

Threats:

• Intense competition
• Rapid technological advancements
• Evolving customer demands

Market Key Trends

The key trends in the enterprise video content management market include:

1. Integration with Artificial Intelligence and Machine Learning Technologies: The integration of enterprise video content management systems with artificial intelligence and machine learning technologies is expected to create new growth opportunities for the market. These technologies can help automate various processes and provide valuable insights into video content performance.
2. Adoption of Cloud-Based Solutions: The growing adoption of cloud-based solutions is expected to drive the growth of the enterprise video content management market. Cloud-based solutions offer various benefits such as flexibility, scalability, and cost-effectiveness, making them an attractive option for businesses.
3. Increasing Use of Video for Employee Training and Development: The increasing use of video for employee training and development is expected to drive the growth of the enterprise video content management market. Video can help improve learning outcomes, increase engagement, and reduce training costs.

Covid-19 Impact

The Covid-19 pandemic has had a significant impact on the enterprise video content management market. The pandemic has led to an increase in remote work and virtual events, which has created a growing demand for video content and enterprise video content management systems. The adoption of video for employee training and development has also increased, as businesses have had to adapt to remote work.

The pandemic has accelerated the shift towards cloud-based solutions, as businesses have had to rely more on remote access to video content. The pandemic has also led to an increased focus on video analytics, as businesses look for ways to measure the effectiveness of their video content.

Key Industry Developments

The key industry developments in the enterprise video content management market include:

1. Partnership and Collaboration: Key players in the market are partnering and collaborating with other companies to expand their offerings and improve their market position. For example, in 2021, Kaltura partnered with Cvent to provide virtual event solutions.
2. Product Launches and Upgrades: Key players in the market are launching new products and upgrading their existing offerings to meet the evolving customer demands. For example, in 2020, Panopto launched a new version of its video platform with enhanced analytics capabilities.
3. Acquisitions and Mergers: Key players in the market are acquiring and merging with other companies to expand their market reach and offerings. For example, in 2020, IBM acquired WDG Automation to expand its video content management capabilities.

Analyst Suggestions

According to industry analysts, the enterprise video content management market is expected to witness significant growth during the forecast period. The increasing demand for video content and the need for efficient video content management systems are expected to drive the market growth.

Analysts suggest that key players in the market should focus on developing cloud-based solutions and integrating their offerings with artificial intelligence and machine learning technologies. Additionally, key players should focus on improving their video analytics capabilities to provide valuable insights into video content performance.

Future Outlook

The global enterprise video content management market is expected to witness significant growth during the forecast period. The increasing demand for video content and the need for efficient video content management systems are expected to drive the market growth.

The adoption of cloud-based solutions and the integration of enterprise video content management systems with artificial intelligence and machine learning technologies are expected to create new growth opportunities for the market. Additionally, the increasing use of video for employee training and development and the growing adoption of video for customer engagement are expected to further propel the market growth.

Conclusion

The enterprise video content management market is witnessing significant growth, driven by the increasing demand for video content and the need for efficient video content management systems. The adoption of cloud-based solutions and the integration of enterprise video content management systems with artificial intelligence and machine learning technologies are expected to create new growth opportunities for the market.