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Electric Toothbrush Market

Published Date: December, 2022
No of Pages: 164
Delivery Format: PDF+ Excel

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The market for electric toothbrushes is growing.
The market for electric toothbrushes was valued at USD 3.4 billion in 2019; from 2020 to 2027, it is anticipated to increase at a CAGR of 7.1%, reaching USD 5.4 billion. In contrast to manual toothbrushes, which just vibrate, an electric toothbrush makes quick oscillating movements. The benefits of using electric toothbrushes over manual toothbrushes and the rising awareness of dental hygiene are the main factors driving the global market for electric toothbrushes.

Along with rising disposable incomes, a growing preference for technologically improved goods, and an increase in dental clinics and hospitals, these other drivers are propelling the market’s expansion. However, the main reason limiting the market’s growth is the expensive price of electric toothbrushes.

By product type, price range, distribution method, and geography, the global electric toothbrush market is divided. The market is divided into sonic, ultrasonic, and spinning product categories. During the projected period, the sonic type category is anticipated to increase at the greatest CAGR.

In comparison to other types of electric toothbrushes, sonic toothbrushes are more effective at eliminating plaque and bacteria. To clean teeth, they apply high-frequency sound waves produced by a vibrating brush head. The market is divided into premium, mid-priced, and mass-market segments based on price range.

During the projected period, the premium segment is anticipated to increase at the highest CAGR. Premium electric toothbrushes come equipped with timers, pressure sensors, and rechargeable batteries, among other features. Prices range from USD 100 to USD 200.

During the projected period, the mid-priced segment is anticipated to increase at the second-highest CAGR. Electric toothbrushes in the middle price range come with timers and pressure sensors, among other features. They range in price from USD 30 to USD 100. The market is divided into two groups based on the distribution channel: online and offline.

During the projection period, the offline segment is anticipated to increase at the highest CAGR. Drugstores, supermarkets, and hypermarkets are part of the offline distribution route. The online market is anticipated to expand at a second-

2. Market Challenges for Electric Toothbrushes

According to a recent analysis by Grand View Research, Inc., the global market for electric toothbrushes is anticipated to reach USD 8.61 billion by 2025. Due to rising consumer awareness of the importance of dental hygiene and the availability of a wide variety of products, the market is predicted to rise steadily over the course of the projected period. Additionally, during the course of the projected period, rising disposable incomes among consumers in developing nations are anticipated to drive market expansion.

The high price of electric toothbrushes in comparison to manual toothbrushes, however, is anticipated to be a market restraint. Additionally, the lack of oral hygiene awareness in emerging nations is anticipated to hinder market expansion during the forecast period.

According to a recent analysis by Grand View Research, Inc., the global market for electric toothbrushes is anticipated to reach USD 8.61 billion by 2025. Due to rising consumer awareness of the importance of dental hygiene and the availability of a wide variety of products, the market is predicted to rise steadily over the course of the projected period. Additionally, during the course of the projected period, rising disposable incomes among consumers in developing nations are anticipated to drive market expansion.

The high price of electric toothbrushes compared to manual toothbrushes, however, is anticipated to constrain the industry. Additionally, the lack of oral hygiene awareness in emerging nations is anticipated to hinder market expansion during the forecast period.

3. Market Trends for Electric Toothbrushes
Due to growing interest in technologically advanced products and increased awareness of oral hygiene, the global market for electric toothbrushes is expanding quickly. In addition, people’s busy lives have created a demand for time-saving dental care products, which is anticipated to propel market expansion.

The following are some of the major trends in the global market for electric toothbrushes:

1. Growing Preference for Sonic Electric Toothbrushes: Due to their effective cleaning action, sonic electric toothbrushes are becoming more and more popular. High-frequency vibrations are used in these toothbrushes to eliminate plaque and bacteria from teeth and gums. They are also good for people with sensitive teeth and are mild on the gums.

2. Growing Demand for Waterproof Electric Toothbrushes: Due to their ability to be used in the shower or pool, waterproof electric toothbrushes are very popular. These toothbrushes have an IPX7 rating, making them water resistant for 30 minutes at a depth of 1 meter. They also include a charging base, which makes them easy to use.

3. The Use of Smart Electric Toothbrushes is Growing: Smart electric toothbrushes have cutting-edge features including pressure sensors, timers, and sensors. These brushes use Bluetooth to link to a phone or tablet and offer real-time feedback on brushing habits. Additionally, they provide specialised coaching to enhance dental health.

4. Introduction of Innovative Products: To obtain a competitive edge, market leaders are introducing novel products. For instance, Philips introduced an electric toothbrush with a smartphone app, the Philips Sonicare FlexCare Platinum Connected, in October 2018. The software offers individualised feedback and guidance on brushing techniques.

5. Growing Promotional and Advertising Activities: The industry is expanding significantly as a result of increased promotional and advertising activities. Various marketing techniques are being used by businesses to promote their goods. For instance, Oral-B introduced a new marketing initiative in July 2018 called #BrushLikeAPro to advertise their line of high-end electric toothbrushes.

4. Impact of the Electric Toothbrush Market
The global market for electric toothbrushes was estimated to be worth US$ 4.2 billion in 2019 and is expected to grow at a CAGR of 6.6% over the next five years (2020-2025).

The market for electric toothbrushes has been significantly impacted by the COVID-19 pandemic epidemic. Due to the global economic slump and the lockdown imposed by various governments, a fall in demand is anticipated for the industry in 2020. However, a healthy growth rate is anticipated for the market during the projection period, with a recovery in 2021.

Type, price, distribution method, and geography are the segments used to divide the global market for electric toothbrushes.

The market is split into three types: sonic, ultrasonic, and rotary. In 2020, it is anticipated that the semiconductor sector will hold the biggest market share. The fact that sonic toothbrushes are so good at eliminating plaque and bacteria has led to their widespread adoption. Additionally, they are more affordable than rotary and ultrasonic toothbrushes.

On the basis of pricing, the electric toothbrush market is further divided into premium, mid-priced, and budget categories. In 2020, the premium sector is anticipated to rule the market. Advanced features like pressure sensors, timers, and rechargeable batteries are available in high-end electric toothbrushes. Additionally, they come in a variety of styles and colours.

The market for electric toothbrushes is further divided into online and offline distribution channels. Drug stores, specialty shops, and supermarkets/hypermarkets make up the remainder of the offline market. During the projection period, the internet segment is anticipated to develop at the greatest CAGR. The increased use of the Internet and the rise of e-commerce platforms are credited with driving the growth of the online market.

The global electric toothbrush market is divided into five geographic regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. In 2020, North America is anticipated to hold the greatest market share. The existence of numerous manufacturers and the rising demand for goods in the area are projected to contribute to robust growth during the predicted period.

5. Key Industry Developments in the Electric Toothbrush Market
Due to growing oral hygiene awareness and a growing preference for electric toothbrushes over manual ones, the global market for electric toothbrushes is expanding at a healthy rate. Additionally, it is anticipated that rising disposable incomes and the resulting increase in personal care product purchases will accelerate market expansion. However, one significant element limiting the market’s growth is the expensive price of electric toothbrushes.

Oral-B, Philips Sonicare, Colgate-Palmolive, Panasonic, and Waterpik are the market’s top competitors. In order to achieve a competitive advantage in the market, these businesses are concentrating on product innovation and marketing plans. For instance, Philips Sonicare recently unveiled a new line of electric toothbrushes that include cutting-edge components like pressure sensors and Bluetooth connectivity. Similar to this, Oral-B has unveiled a new series of electric toothbrushes with cutting-edge features including wireless networking and 3D cleaning technology.

Type, price, and distribution channel are used to segment the worldwide electric toothbrush market. The market is divided into battery-operated and rechargeable categories based on type. Because battery-operated toothbrushes are less expensive than rechargeable ones, the battery-operated sector is anticipated to increase at the highest CAGR throughout the projection period. The market is divided into premium, mid-priced, and mass-market segments based on price. Given that these toothbrushes offer better quality and features than those found in the other two segments, the premium sector is anticipated to grow at the greatest CAGR over the course of the projection period. The market is divided into two categories based on the method of distribution: offline and online. Since customers prefer to buy electric toothbrushes from physical locations, the offline category is anticipated to grow at the highest CAGR throughout the projected period.

The study gives insights on the market’s potential for future growth as well as a thorough analysis of the electric toothbrush market. To shed light on the market’s potential for future growth, the research offers a thorough study of each market segment. A thorough analysis of the top market players is also included in the study.

6. Market Analysis for Electric Toothbrushes
According to a recent analysis by Grand View Research, Inc., the global market for electric toothbrushes is anticipated to reach USD 6.4 billion by 2025. Over the forecast period, the market is anticipated to see a CAGR of 6.6%. The market is anticipated to be driven by rising technology preferences and rising oral hygiene awareness.

Additionally, it is anticipated that changing lifestyle choices and increased disposable incomes will increase demand for electric toothbrushes. Furthermore, throughout the course of the forecast period, the market is anticipated to be driven by an increase in government and private sector activities to improve oral hygiene. For instance, in order to raise awareness of the value of oral hygiene and to encourage the use of electric toothbrushes, the U.S. Food and Drug Administration (FDA) launched the “Bad Breath Free Forever” campaign in September 2015.

The market is divided into segments based on the product, the channel of distribution, and the geography. The market is divided into battery-operated and rechargeable categories based on the products. Over the projection period, the battery-operated category is anticipated to develop at the highest CAGR. The segment is expected to profit from these products’ low prices and widespread availability.

The market is further divided into supermarkets and hypermarkets, specialty shops, and internet channels based on the distribution channel. Over the projected period, it is anticipated that the category for supermarkets and hypermarkets will increase at the greatest CAGR. The segment should profit from the vast range of products and convenient access to these retailers.

The market is divided geographically into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Over the course of the forecast, North America is anticipated to be the largest market. The high level of oral hygiene awareness and the presence of major market participants are expected to be beneficial for the area.

Over the projection period, the Asia-Pacific region is anticipated to see the highest CAGR. The region is expected to gain from the expansion of the middle class and rising disposable incomes. Additionally, it is anticipated that online sales of electric toothbrushes will significantly increase in the region.

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