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Dry Shampoo Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: April, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 263
Forecast Year: 2024-2032
SKU 31c18ad9c26a Category

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Dry shampoo is a type of hair care product that comes in a powder or aerosol spray form, designed to absorb oil and dirt from hair without the need for water. With the increasing demand for time-saving and convenient hair care solutions, the global dry shampoo market has seen significant growth in recent years. The market is expected to continue its upward trajectory in the coming years, driven by the rising popularity of on-the-go hair care products and the increasing demand for sustainable and natural alternatives.

The dry shampoo market is defined as the market for products that help to clean hair without the use of water. These products come in various forms such as powders, sprays, and foams, and are designed to absorb excess oil and dirt from the scalp and hair. Dry shampoos have become increasingly popular in recent years as they offer convenience, efficiency, and flexibility in hair care routines. With the growing awareness of sustainability and the environment, the demand for natural and organic dry shampoos is also on the rise.

Executive Summary:

The global dry shampoo market is expected to grow at a CAGR of 5.6% during the forecast period (2021-2028). The market is driven by factors such as the increasing demand for convenient hair care solutions, rising awareness of sustainable and eco-friendly products, and growing popularity of on-the-go hair care products. However, the market faces challenges such as the availability of counterfeit products and potential side effects of using dry shampoos. Despite these challenges, the market presents numerous opportunities for growth, such as the emergence of new product lines and the expansion of distribution channels.

Dry Shampoo Market

Key Market Insights:

  1. The global dry shampoo market is expected to reach USD 4.3 billion by 2028, growing at a CAGR of 5.6% during the forecast period.
  2. The spray segment is expected to dominate the market due to its ease of use and convenience.
  3. The natural and organic segment is expected to grow at a faster rate due to increasing awareness of sustainability and the environment.
  4. North America is expected to dominate the market due to high consumer awareness and spending power.
  5. The key players in the market include Procter & Gamble, L’Oreal S.A., Unilever, Henkel AG & Co. KGaA, and Kao Corporation.

Market Drivers:

  1. Convenience and Efficiency: Dry shampoos offer a convenient and efficient hair care solution, especially for those with busy schedules or limited access to water.
  2. Rise in On-the-Go Products: The increasing demand for on-the-go hair care products has fueled the growth of the dry shampoo market, as they offer flexibility and convenience for travelers or those with an active lifestyle.
  3. Increasing Awareness of Sustainable and Natural Products: The growing awareness of sustainability and the environment has led to an increase in demand for natural and organic dry shampoos.

Market Restraints:

  1. Availability of Counterfeit Products: The availability of counterfeit products in the market poses a challenge to the growth of the dry shampoo market.
  2. Potential Side Effects: Overuse of dry shampoos can lead to potential side effects such as scalp irritation and dryness, which can deter some consumers from using these products.

Market Opportunities:

  1. Emergence of New Product Lines: The emergence of new product lines, such as dry shampoos with natural and organic ingredients, presents an opportunity for growth in the market.
  2. Expansion of Distribution Channels: The expansion of distribution channels, such as online platforms and retail stores, presents an opportunity to reach a wider audience and increase sales.

Market Dynamics:

The global dry shampoo market is driven by various factors, such as convenience and efficiency, rise in on-the-go products, and increasing awareness of sustainable and natural products. The market is also influenced by factors such as availability of counterfeit products, potential side effects, and the emergence of new product lines.

Regional Analysis:

The dry shampoo market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America is expected to dominate the market due to high consumer awareness and spending power, followed by Europe and Asia-Pacific. Latin America and the Middle East & Africa are expected to experience moderate growth due to lower consumer awareness and limited product availability.

Competitive Landscape:

The dry shampoo market is highly competitive, with numerous players competing on factors such as price, quality, and product differentiation. The key players in the market include Procter & Gamble, L’Oreal S.A., Unilever, Henkel AG & Co. KGaA, and Kao Corporation. These companies invest heavily in research and development to launch new and innovative products and expand their product portfolio. They also focus on strategic partnerships and collaborations to strengthen their market position and increase their geographic reach.

Segmentation:

The dry shampoo market is segmented based on product type, distribution channel, and region. By product type, the market is segmented into powders, sprays, and foams. By distribution channel, the market is segmented into online platforms, retail stores, and others.

Category-wise Insights:

The natural and organic segment is expected to grow at a faster rate due to increasing consumer awareness of sustainability and the environment. The spray segment is expected to dominate the market due to its ease of use and convenience. The online platform segment is expected to grow at a faster rate due to increasing e-commerce penetration and consumer preference for online shopping.

Key Benefits for Industry Participants and Stakeholders:

  1. Increased revenue opportunities through the launch of new and innovative products.
  2. Expansion of distribution channels to reach a wider audience and increase sales.
  3. Strengthening of market position through strategic partnerships and collaborations.
  4. Improvement of brand image and consumer loyalty through the use of natural and organic ingredients.

SWOT Analysis:

Strengths:

  • Convenience and efficiency of dry shampoos.
  • Rising popularity of on-the-go hair care products.
  • Increasing demand for natural and organic products.

Weaknesses:

  • Potential side effects of overuse.
  • Availability of counterfeit products.

Opportunities:

  • Emergence of new product lines with natural and organic ingredients.
  • Expansion of distribution channels.

Threats:

  • Intense competition among key players.
  • Economic downturns affecting consumer spending.

Market Key Trends:

  1. Increasing demand for natural and organic dry shampoos.
  2. Expansion of distribution channels to reach a wider audience.
  3. Emergence of new product lines with innovative ingredients and features.

Covid-19 Impact:

The global Covid-19 pandemic has had a mixed impact on the dry shampoo market. On one hand, the increased focus on hygiene and personal care has led to a surge in demand for dry shampoos. On the other hand, the economic slowdown and supply chain disruptions have affected the production and distribution of dry shampoo products. The market is expected to recover gradually as the pandemic situation improves and consumer spending increases.

Key Industry Developments:

  1. L’Oreal S.A. launched a new range of natural and organic dry shampoos in 2021.
  2. Unilever acquired the natural and organic dry shampoo brand Love Beauty and Planet in 2020.
  3. Procter & Gamble launched a new range of dry shampoos with innovative features such as scent customization and color protection in 2019.

Analyst Suggestions:

  1. Key players in the market should focus on launching new and innovative products to meet the evolving consumer demands.
  2. Companies should strengthen their online presence and e-commerce capabilities to tap into the growing online shopping trend. 3. Brands should emphasize the use of natural and organic ingredients in their products to meet the rising demand for sustainable and eco-friendly products.
  3. Manufacturers should take steps to address the potential side effects of dry shampoos to improve consumer confidence and trust in the products.

Future Outlook:

The global dry shampoo market is expected to continue its growth trajectory in the coming years, driven by factors such as convenience, sustainability, and innovation. The emergence of new product lines with natural and organic ingredients, coupled with the expansion of distribution channels, is expected to fuel the market growth. However, the market may face challenges such as intense competition and potential side effects of using dry shampoos. Overall, the future outlook for the dry shampoo market remains positive, with numerous opportunities for growth and expansion.

Conclusion:

The global dry shampoo market is a growing industry that offers convenient and efficient hair care solutions. With the rising popularity of on-the-go hair care products and the increasing demand for sustainable and natural alternatives, the market is expected to continue its upward trend in the coming years.

Key players in the market should focus on launching new and innovative products, expanding their distribution channels, and emphasizing the use of natural and organic ingredients to tap into the growing consumer demand. Despite challenges such as intense competition and potential side effects, the future outlook for the dry shampoo market remains positive, with numerous opportunities for growth and expansion.

Dry Shampoo Market:

Segmentation Details
Form Spray, Powder, Foam
Application Women, Men
Distribution Channel Offline, Online
Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Leading Companies in the Dry Shampoo Market:

  1. Procter & Gamble Co.
  2. Unilever PLC
  3. Church & Dwight Co., Inc.
  4. Henkel AG & Co. KGaA
  5. L’Oréal SA
  6. Coty Inc.
  7. Kao Corporation
  8. Shiseido Company, Limited
  9. Revlon, Inc.
  10. The Estée Lauder Companies Inc.

North America
o US
o Canada
o Mexico

Europe
o Germany
o Italy
o France
o UK
o Spain
o Denmark
o Sweden
o Austria
o Belgium
o Finland
o Turkey
o Poland
o Russia
o Greece
o Switzerland
o Netherlands
o Norway
o Portugal
o Rest of Europe

Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Kazakhstan
o Taiwan
o Vietnam
o Thailand
o Philippines
o Singapore
o Australia
o New Zealand
o Rest of Asia Pacific

South America
o Brazil
o Argentina
o Colombia
o Chile
o Peru
o Rest of South America

The Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Israel
o Kuwait
o Oman
o North Africa
o West Africa
o Rest of MEA

Important Questions Covered in this Study

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