Market Overview

The automotive display units market has been witnessing significant growth over the past few years, owing to the increasing adoption of advanced driver-assistance systems (ADAS) and infotainment systems in vehicles. Display units play a crucial role in modern cars, offering drivers and passengers a range of features such as navigation, multimedia, and entertainment. These display units have evolved over the years and now come in various sizes, technologies, and formats, including OLED, LCD, and AMOLED.

The global automotive display units market was valued at USD 11.26 billion in 2020 and is expected to grow at a CAGR of 9.2% from 2021 to 2028, reaching USD 22.83 billion by 2028, according to a report by Grand View Research. The report also notes that the Asia Pacific region is expected to witness the highest growth in the market, due to the rising demand for electric and autonomous vehicles in countries such as China, Japan, and South Korea.

Meaning

Automotive display units are electronic devices that are integrated into cars to display information related to the vehicle’s performance, navigation, entertainment, and safety. They come in various types and sizes, including touchscreen displays, head-up displays, instrument clusters, and rear-seat entertainment systems. Automotive display units are an essential part of modern cars and offer drivers and passengers a range of features and benefits, such as improved safety, enhanced driving experience, and better entertainment options.

Executive Summary

The global automotive display units market is expected to grow at a steady rate over the next few years, driven by the increasing demand for advanced driver-assistance systems and infotainment systems in vehicles. The market is highly competitive, with several players offering a wide range of display units to cater to the diverse needs of customers.

The Asia Pacific region is expected to witness the highest growth in the market, owing to the rising demand for electric and autonomous vehicles in countries such as China, Japan, and South Korea. The market is also expected to benefit from the increasing adoption of OLED and AMOLED display technologies, which offer better picture quality and energy efficiency than traditional LCD displays.

However, the market faces several challenges, such as the high cost of display units and the complex nature of integrating them into cars. The market is also highly regulated, with several safety standards and guidelines that manufacturers need to comply with.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

Some of the key market insights in the automotive display units market include:

• Touchscreen displays are the most popular type of display unit, owing to their ease of use and versatility. They are used in a wide range of applications, from navigation and entertainment to climate control and vehicle settings.
• Head-up displays are gaining popularity in high-end cars, as they offer drivers a safer and more convenient way of accessing information such as speed, navigation, and warning messages. They also help reduce driver distraction and improve situational awareness.
• The adoption of OLED and AMOLED display technologies is increasing in the market, owing to their superior picture quality, energy efficiency, and thin form factor. OLED displays are also flexible, which allows manufacturers to design curved and bendable displays for various applications.
• The market is highly competitive, with several players offering a wide range of display units to cater to the diverse needs of customers. Some of the key players in the market include Continental AG, Visteon Corporation, Panasonic Corporation, and Robert Bosch GmbH.

Market Drivers

Several factors are driving the growth of the automotive display units market, including:

• Increasing adoption of advanced driver-assistance systems (ADAS) and infotainment systems in vehicles: As cars become more connected and autonomous, the demand for advanced display units that can provide real-time information about the vehicle’s performance, surroundings, and entertainment options is increasing.
• Growing demand for electric and autonomous vehicles: The rising demand for electric and autonomous vehicles is also driving the growth of the automotive display units market, as these vehicles require advanced display units that can provide information about battery status, charging stations, and other relevant data.

• Technological advancements in display technologies: The automotive display units market is also benefiting from technological advancements in display technologies such as OLED and AMOLED, which offer superior picture quality, energy efficiency, and design flexibility.
• Increasing consumer demand for safety and convenience features: Consumers are increasingly demanding safety and convenience features in their cars, such as navigation, driver assistance, and entertainment options. Display units play a crucial role in delivering these features, thereby driving the growth of the market.

Market Restraints

Despite the positive market drivers, the automotive display units market faces several challenges and restraints, including:

• High cost of display units: Display units can be expensive to produce and integrate into cars, which can limit their adoption by consumers and manufacturers.
• Complex integration process: Integrating display units into cars can be a complex process, requiring specialized skills and knowledge. This can increase the cost and time required to develop and manufacture display units.
• Stringent safety regulations: The automotive industry is highly regulated, with several safety standards and guidelines that manufacturers need to comply with. This can increase the cost and complexity of developing and testing display units, as well as limit the range of features that can be offered.

Market Opportunities

Despite the challenges, the automotive display units market offers several opportunities for growth and innovation, including:

• Expansion into new markets: The rising demand for electric and autonomous vehicles in emerging markets such as China, India, and Brazil presents a significant growth opportunity for the automotive display units market.
• Development of new display technologies: The development of new display technologies such as transparent displays, augmented reality displays, and holographic displays presents an opportunity for manufacturers to offer new and innovative products to consumers.
• Collaboration and partnerships: Collaboration and partnerships between manufacturers, suppliers, and technology companies can help drive innovation and reduce costs in the automotive display units market.

Market Dynamics

The automotive display units market is dynamic and evolving, driven by changing consumer demands, technological advancements, and regulatory requirements. The market is highly competitive, with several players offering a wide range of products and services to cater to the diverse needs of customers.

The market is also experiencing a shift towards more advanced display technologies such as OLED and AMOLED, which offer superior picture quality, energy efficiency, and design flexibility. This shift is driven by the increasing demand for high-end features such as curved and bendable displays, as well as the need for more energy-efficient solutions in electric and autonomous vehicles.

Regional Analysis

The automotive display units market is segmented into several regions, including North America, Europe, Asia Pacific, and Rest of the World. According to a report by Grand View Research, the Asia Pacific region is expected to witness the highest growth in the market, owing to the rising demand for electric and autonomous vehicles in countries such as China, Japan, and South Korea.

The North American market is also expected to witness significant growth, driven by the increasing adoption of advanced driver-assistance systems and infotainment systems in cars. The European market is expected to grow at a steady rate, owing to the strong presence of established players and the increasing demand for safety and convenience features in cars.

Competitive Landscape

Leading Companies in the Automotive Display Units Market:

1. Continental AG
2. Visteon Corporation
3. Denso Corporation
4. Robert Bosch GmbH
5. Panasonic Corporation
6. Harman International Industries, Incorporated
7. LG Display Co., Ltd.
8. Pioneer Corporation
9. Nippon Seiki Co., Ltd.
10. Yazaki Corporation

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The automotive display units market can be segmented based on several factors, including:

• Type: The market can be segmented into touchscreen displays, head-up displays, instrument clusters, and rear-seat entertainment systems.
• Technology: The market can be segmented into LCD displays, OLED displays, and AMOLED displays.
• Vehicle type: The market can be segmented into passenger cars, commercial vehicles, and electric vehicles.
• Region: The market can be segmented into North America, Europe, Asia Pacific, and Rest of the World.

Category-wise Insights

Some category-wise insights in the automotive display units market include:

• Touchscreen displays are the most popular type of display unit, owing to their ease of use and versatility. They are used in a wide range of applications, from navigation and entertainment to climate control and vehicle settings.
• OLED displays are gaining popularity in the market, owing to their superior picture quality, energy efficiency, and design flexibility. They are also used in a range of applications, from instrument clusters and head-up displays to rear-seat entertainment systems.
• Passenger cars are the largest segment in the market, owing to the increasing demand for advanced driver-assistance systems and infotainment systems in cars. Electric vehicles are also expected to witness significant growth, driven by the increasing demand for energy-efficient and environmentally friendly solutions.

Key Benefits for Industry Participants and Stakeholders

The automotive display units market offers several benefits for industry participants and stakeholders, including:

• Growth opportunities: The market presents several growth opportunities for manufacturers, suppliers, and technology companies, owing to the increasing demand for advanced display units in cars.
• Innovation: The market is highly competitive and dynamic, which drives innovation and the development of new and innovative display technologies.
• Improved safety and convenience: Display units play a crucial role in improving the safety and convenience of driving, by providing real-time information about the vehicle’s performance, surroundings, and entertainment options.

SWOT Analysis

A SWOT analysis of the automotive display units market can provide insights into the market’s strengths, weaknesses, opportunities, and threats. Some of the key findings from a SWOT analysis of the market include:

• Strengths: The market is driven by the increasing demand for advanced driver-assistance systems and infotainment systems in cars, as well as technological advancements in display technologies such as OLED and AMOLED.
• Weaknesses: The high cost and complexity of integrating display units into cars can limit their adoption by consumers and manufacturers. The market is also highly regulated, which can increase the cost and complexity of developing and testing display units.
• Opportunities: The rising demand for electric and autonomous vehicles in emerging markets presents a significant growth opportunity for the market. The development of new display technologies such as transparent displays, augmented reality displays, and holographic displays also presents an opportunity for manufacturers to offer new and innovative products to consumers.
• Threats: The market is highly competitive, with several players offering a wide range of products and services to cater to the diverse needs of customers. The market is also subject to several external factors, such as economic downturns and geopolitical tensions, which can impact demand and production.

Market Key Trends

Some of the key trends in the automotive display units market include:

• Shift towards more advanced display technologies: The market is experiencing a shift towards more advanced display technologies such as OLED and AMOLED, which offer superior picture quality, energy efficiency, and design flexibility.
• Increasing demand for safety and convenience features: Consumers are increasingly demanding safety and convenience features in their cars, such as navigation, driver assistance, and entertainment options. Display units play a crucial role in delivering these features, thereby driving the demand for advanced display units.

• Integration with other systems: Display units are increasingly being integrated with other systems in cars, such as cameras, sensors, and artificial intelligence. This integration allows for more advanced features such as lane departure warning, automatic emergency braking, and adaptive cruise control.
• Personalization: Display units are also being personalized to cater to the individual preferences of drivers and passengers. This personalization can include custom interfaces, language support, and personalized settings for navigation and entertainment.

Covid-19 Impact

The Covid-19 pandemic had a significant impact on the automotive display units market, as it disrupted global supply chains and reduced demand for cars. The pandemic also led to a decline in consumer spending and increased economic uncertainty, which further impacted the market.

However, the market is expected to recover in the post-pandemic period, driven by the increasing demand for advanced driver-assistance systems and infotainment systems in cars. The rising demand for electric and autonomous vehicles is also expected to drive the growth of the market in the post-pandemic period.

Key Industry Developments

Some key industry developments in the automotive display units market include:

• Visteon Corporation launched a new single-display infotainment platform called SmartCore, which integrates instrument clusters and infotainment systems into a single unit.
• Continental AG introduced a new augmented reality head-up display, which uses advanced optics and sensors to project information onto the windshield in real-time.
• Harman International Industries, Inc. launched a new rear-seat entertainment system called the Voyager, which offers passengers a range of features such as streaming, gaming, and social media connectivity.

Analyst Suggestions

Analysts suggest that manufacturers in the automotive display units market should focus on the following strategies to remain competitive:

• Investment in research and development: Manufacturers should invest in research and development to develop new and innovative display technologies, as well as improve the efficiency and cost-effectiveness of their production processes.
• Collaboration and partnerships: Collaboration and partnerships between manufacturers, suppliers, and technology companies can help drive innovation and reduce costs in the market.
• Focus on safety and convenience: Manufacturers should focus on developing display units that offer improved safety and convenience features for drivers and passengers.

Future Outlook

The automotive display units market is expected to grow at a steady rate over the next few years, driven by the increasing demand for advanced driver-assistance systems and infotainment systems in cars. The market is also expected to benefit from the increasing adoption of OLED and AMOLED display technologies, which offer better picture quality and energy efficiency than traditional LCD displays.

The Asia Pacific region is expected to witness the highest growth in the market, owing to the rising demand for electric and autonomous vehicles in countries such as China, Japan, and South Korea. The market is also expected to witness several innovations and developments in display technologies, such as transparent displays, augmented reality displays, and holographic displays.

Conclusion

The automotive display units market is a dynamic and evolving market, driven by changing consumer demands, technological advancements, and regulatory requirements. The market is highly competitive, with several players offering a wide range of products and services to cater to the diverse needs of customers.

The market is expected to witness significant growth over the next few years, driven by the increasing demand for advanced driver-assistance systems and infotainment systems in cars. The market is also expected to benefit from the increasing adoption of OLED and AMOLED display technologies, which offer better picture quality and energy efficiency than traditional LCD displays.

Manufacturers in the market should focus on developing innovative display technologies, collaborating with other players in the market, and focusing on safety and convenience features to remain competitive in the market.