Market Overview

The automatic or autonomous emergency braking (AEB) market is experiencing significant growth and is expected to witness a substantial increase in the coming years. AEB systems are designed to assist drivers in avoiding or mitigating collisions by automatically applying the brakes when an imminent collision is detected. These systems utilize advanced technologies such as radar, lidar, and cameras to sense the surroundings and react accordingly. AEB is becoming increasingly popular in the automotive industry due to its ability to enhance safety and reduce the severity of accidents.

Meaning

Automatic or autonomous emergency braking (AEB) refers to a safety feature in vehicles that automatically applies the brakes when a potential collision is detected. The system uses various sensors and technologies to monitor the vehicle’s surroundings and assess the risk of a collision. If the system determines that a collision is imminent and the driver fails to respond in time, it will activate the brakes to either prevent the collision or reduce its severity. AEB technology has the potential to significantly reduce the number of accidents and save lives on the road.

Executive Summary

The automatic or autonomous emergency braking (AEB) market is witnessing robust growth due to the increasing emphasis on vehicle safety and the rising adoption of advanced driver assistance systems (ADAS). The market is driven by factors such as stringent government regulations, growing consumer awareness about safety features, and the integration of AEB technology in new vehicle models. Additionally, advancements in sensor technologies and the development of more sophisticated algorithms are further fueling the market growth. However, certain challenges such as high costs and the complexity of integrating AEB systems into existing vehicles pose restraints to market expansion.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

1. Increasing Emphasis on Vehicle Safety: With the rise in road accidents and fatalities, governments and regulatory bodies across the globe are focusing on improving vehicle safety standards. AEB technology plays a crucial role in reducing the number and severity of accidents, leading to its growing adoption.
2. Integration of AEB in New Vehicle Models: Automotive manufacturers are increasingly incorporating AEB systems as standard or optional features in their new vehicle models. This trend is driven by the demand for safer vehicles and the competitive advantage gained by offering advanced safety features.
3. Advancements in Sensor Technologies: The development of more advanced and cost-effective sensor technologies such as radar, lidar, and cameras has significantly contributed to the growth of the AEB market. These sensors enable accurate detection and tracking of objects, enhancing the effectiveness of AEB systems.
4. Rising Consumer Awareness: Growing awareness among consumers about the benefits of AEB technology and its role in enhancing vehicle safety has resulted in increased demand for vehicles equipped with AEB systems. Consumers are becoming more conscious of safety features when purchasing new vehicles.

Market Drivers

1. Government Regulations and Safety Standards: Governments worldwide are implementing stringent regulations and safety standards for vehicles. These regulations mandate the inclusion of safety features such as AEB in new vehicles, driving the market growth.
2. Growing Demand for Advanced Driver Assistance Systems (ADAS): The increasing consumer preference for advanced safety features and the demand for enhanced driving experiences are propelling the growth of the ADAS market. AEB is a critical component of ADAS, further driving the adoption of AEB systems.
3. Technological Advancements: Ongoing advancements in sensor technologies, artificial intelligence, and machine learning are improving the capabilities of AEB systems. These technological advancements are enhancing the accuracy and effectiveness of AEB in detecting potential collisions and reducing false positives.
4. Insurance Premium Incentives: Insurance companies are recognizing the safety benefits of AEB systems and offering incentives in the form of reduced premiums for vehicles equipped with AEB technology. This is encouraging vehicle owners to opt for AEB systems, driving market growth.

Market Restraints

1. High Costs: The cost of integrating AEB systems into vehicles can be a significant barrier to adoption, particularly in entry-level and mid-range vehicles. The high cost of AEB technology limits its availability to higher-end vehicles, restraining market growth.
2. Complexity of Integration: Retrofitting AEB systems into existing vehicle models can be complex and costly. The integration process requires modifications to the vehicle’s braking system, sensors, and control units, making it challenging for aftermarket installation.
3. Limited Awareness and Education: Despite the growing awareness about AEB technology, a significant portion of consumers remains unaware of its benefits and functionality. Limited awareness and education about AEB systems pose a challenge to market expansion.
4. False Positives and System Limitations: AEB systems may occasionally generate false positives, triggering unnecessary braking interventions. Additionally, certain environmental conditions, such as heavy rain or snow, can limit the effectiveness of AEB systems, further restraining market growth.

Market Opportunities

1. Integration of AEB in Commercial Vehicles: The adoption of AEB systems in commercial vehicles, such as trucks and buses, presents a significant growth opportunity. AEB technology can help reduce accidents and improve road safety for large vehicles, leading to increased demand in the commercial vehicle segment.
2. Development of Cost-effective AEB Solutions: Manufacturers are investing in research and development to develop cost-effective AEB solutions suitable for mass-market vehicles. The development of affordable AEB systems can open up new market opportunities and drive adoption in price-sensitive segments.
3. Collaboration and Partnerships: Collaborations between automotive manufacturers, technology providers, and sensor manufacturers can accelerate the development and deployment of AEB systems. Joint ventures and partnerships can leverage each company’s expertise to bring innovative AEB solutions to the market.
4. Emerging Markets: The growing automotive industry in emerging markets presents significant opportunities for AEB system manufacturers. As these markets experience increased vehicle sales and consumer awareness, the demand for AEB systems is expected to rise.

Market Dynamics

The automatic or autonomous emergency braking (AEB) market is driven by several dynamic factors that shape its growth and trajectory. These dynamics include technological advancements, regulatory landscape, consumer preferences, and industry collaborations. The market is characterized by intense competition among key players, rapid product development, and continuous innovation. The increasing integration of AEB systems in new vehicle models, coupled with rising consumer awareness about safety features, is expected to drive the market’s growth in the coming years.

Regional Analysis

The AEB market is segmented into several regions, including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America is a significant market for AEB systems, primarily driven by stringent safety regulations and the presence of key automotive manufacturers. Europe also holds a considerable market share due to the region’s focus on vehicle safety and the presence of advanced automotive technologies. The Asia Pacific region is expected to witness significant growth due to the rising demand for vehicles, increasing disposable incomes, and growing awareness about safety features. Latin America, the Middle East, and Africa are also anticipated to contribute to market growth as vehicle safety regulations and consumer awareness continue to improve.

Competitive Landscape

Leading Companies in the Automatic or Autonomous Emergency Braking (AEB) Market

1. Robert Bosch GmbH
2. Continental AG
3. ZF Friedrichshafen AG
4. Delphi Technologies (Now Aptiv PLC)
5. WABCO Holdings Inc.
6. Mobileye (an Intel Company)
7. Valeo SA
8. Autoliv Inc.
9. DENSO Corporation
10. Mando Corporation

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The AEB market can be segmented based on technology, vehicle type, and region. By technology, the market can be categorized into radar-based AEB, camera-based AEB, and lidar-based AEB. Radar-based AEB systems utilize radar sensors to detect objects and measure their distance and velocity. Camera-based AEB systems use cameras to analyze the road ahead and identify potential collision risks. Lidar-based AEB systems utilize lidar sensors to create a detailed 3D map of the vehicle’s surroundings. By vehicle type, the market can be segmented into passenger vehicles, commercial vehicles, and electric vehicles.

Category-wise Insights

1. Radar-based AEB: Radar-based AEB systems are widely used in the automotive industry due to their reliability and effectiveness. These systems offer accurate detection and tracking of objects, enabling timely braking interventions. Radar-based AEB systems are commonly found in both passenger and commercial vehicles.
2. Camera-based AEB: Camera-based AEB systems are gaining popularity due to advancements in camera technology and image processing algorithms. These systems rely on cameras to detect and analyze objects on the road, providing a visual understanding of the surroundings. Camera-based AEB systems are often integrated into passenger vehicles.
3. Lidar-based AEB: Lidar-based AEB systems are considered the most advanced and sophisticated AEB technology. Lidar sensors create a detailed 3D map of the vehicle’s surroundings, allowing for highly accurate object detection and tracking. Lidar-based AEB systems are primarily used in premium and luxury vehicles.

Key Benefits for Industry Participants and Stakeholders

1. Improved Vehicle Safety: AEB systems significantly enhance vehicle safety by detecting potential collisions and automatically applying the brakes. This feature reduces the risk of accidents and minimizes the severity of collisions, benefiting both vehicle occupants and pedestrians.
2. Compliance with Safety Regulations: AEB systems enable automotive manufacturers to comply with stringent safety regulations and standards imposed by governments and regulatory bodies. By incorporating AEB technology, manufacturers can ensure their vehicles meet the required safety criteria.
3. Competitive Advantage: Offering AEB systems in vehicles provides manufacturers with a competitive edge in the market. Consumers are increasingly prioritizing safety features when purchasing vehicles, and having AEB as a standard or optional feature can attract more customers.
4. Insurance Premium Reduction: Insurance companies recognize the safety benefits of AEB systems and often offer reduced premiums for vehicles equipped with AEB technology. This provides cost-saving benefits to vehicle owners and promotes the adoption of AEB systems.

SWOT Analysis

1. Strengths:
   • AEB systems improve vehicle safety and reduce the risk of accidents.
   • AEB technology is becoming increasingly advanced and accurate.
   • AEB systems are gaining regulatory support and becoming mandatory in some regions.
2. Weaknesses:
   • High costs of AEB systems limit their availability in entry-level vehicles.
   • Retrofitting AEB systems into existing vehicles can be complex and expensive.
   • Limited consumer awareness and education about AEB technology.
3. Opportunities:
   • Integration of AEB in commercial vehicles presents a growth opportunity.
   • Development of cost-effective AEB solutions suitable for mass-market vehicles.
   • Collaborations and partnerships to accelerate AEB system development and deployment.
4. Threats:
   • Intense competition among key players in the AEB market.
   • Potential system limitations and false positives affecting consumer trust.
   • Economic downturns and fluctuations impacting the automotive industry.

Market Key Trends

1. Integration of Artificial Intelligence (AI): AEB systems are increasingly incorporating AI algorithms to improve object detection, decision-making, and response capabilities. AI enables AEB systems to adapt to complex driving scenarios and enhance overall performance.
2. Integration with Other ADAS Features: AEB systems are being integrated with other ADAS features such as adaptive cruise control, lane-keeping assist, and pedestrian detection. This integration creates a comprehensive safety system that provides enhanced protection and convenience to drivers.
3. Development of Advanced Sensor Technologies: Sensor technologies such as radar, lidar, and cameras are continuously evolving, leading to the development of more advanced and accurate AEB systems. These sensors enable better object detection, tracking, and risk assessment.
4. Expansion in Electric Vehicle Segment: The rising popularity of electric vehicles (EVs) presents a significant market opportunity for AEB systems. As EV sales continue to grow, the demand for safety features, including AEB, in electric vehicles is expected to increase.

Covid-19 Impact

The Covid-19 pandemic had a significant impact on the automotive industry, including the AEB market. During the pandemic, automotive production and sales experienced a temporary decline due to lockdown measures and economic uncertainties. However, the pandemic also highlighted the importance of vehicle safety and increased the demand for advanced safety features such as AEB. As the automotive industry recovers from the pandemic, the AEB market is expected to regain momentum and witness steady growth in the post-pandemic period.

Key Industry Developments

1. Introduction of New AEB Standards: Regulatory bodies and safety organizations have introduced new standards for AEB systems, aiming to enhance their effectiveness and ensure consistent performance across different vehicle models. These standards drive the continuous improvement of AEB technology.
2. OEM Partnerships with AEB System Suppliers: Automotive Original Equipment Manufacturers (OEMs) are forming partnerships with AEB system suppliers to integrate advanced AEB systems into their vehicles. These collaborations allow OEMs to leverage the expertise of AEB system suppliers and deliver state-of-the-art safety features to consumers.
3. Increasing Research and Development: Companies operating in the AEB market are investing heavily in research and development to improve the capabilities of AEB systems. This includes advancements in sensor technologies, AI algorithms, and system integration to enhance the overall performance and effectiveness of AEB technology.

Analyst Suggestions

1. Enhance Consumer Awareness: Continued efforts are needed to educate consumers about the benefits and functionality of AEB systems. Marketing campaigns, educational materials, and collaborations with automotive organizations can help raise awareness and promote the adoption of AEB technology.
2. Cost Optimization: Manufacturers should focus on developing cost-effective AEB solutions that can be integrated into a wide range of vehicles, including entry-level and mid-range models. This would make AEB technology more accessible to a larger consumer base.
3. Collaboration and Standardization: Collaboration between automotive manufacturers, technology providers, and regulatory bodies can drive standardization of AEB systems and ensure consistent performance across different vehicle models. Standardization would also help reduce costs and streamline the integration process.
4. Continuous Innovation: Companies operating in the AEB market should continue to invest in research and development to improve the performance and capabilities of AEB systems. This includes advancements in sensor technologies, AI algorithms, and real-time data processing.

Future Outlook

The future of the automatic or autonomous emergency braking (AEB) market looks promising, with strong growth expected in the coming years. The increasing focus on vehicle safety, rising consumer awareness, and government regulations mandating the inclusion of safety features in vehicles will drive the demand for AEB systems. Technological advancements, such as improved sensor technologies and AI algorithms, will further enhance the capabilities of AEB systems, making them more accurate and effective. The integration of AEB systems in commercial vehicles and the expansion of the electric vehicle segment will also contribute to market growth. Overall, the AEB market is expected to witness substantial expansion in the foreseeable future.

Conclusion

The automatic or autonomous emergency braking (AEB) market is experiencing significant growth due to the increasing emphasis on vehicle safety, growing consumer awareness, and government regulations mandating the inclusion of safety features in vehicles. AEB systems play a crucial role in reducing the number and severity of accidents by automatically applying the brakes when a potential collision is detected. The market is driven by technological advancements, integration of AEB in new vehicle models, and the development of cost-effective solutions. Despite challenges such as high costs and complexity of integration, the market presents numerous opportunities, including the integration of AEB in commercial vehicles and the development of partnerships and collaborations. The future outlook for the AEB market is positive, with strong growth expected as safety remains a top priority in the automotive industry.