Market Overview

Cider and perry are popular alcoholic beverages derived from fermented apples and pears, respectively. These beverages have gained significant traction in recent years, appealing to a wide range of consumers due to their refreshing taste and versatility. The cider and perry market has witnessed substantial growth, driven by evolving consumer preferences, increasing disposable incomes, and a growing demand for craft and artisanal products.

Meaning

Cider refers to an alcoholic beverage made from the juice of crushed apples, while perry is produced using fermented pear juice. These beverages vary in taste, ranging from dry to sweet, and can be carbonated or still. Cider and perry have a long history, deeply rooted in various cultures worldwide. They are often enjoyed as a refreshing alternative to traditional beers and wines, offering unique flavors and aromas.

Executive Summary

The global cider and perry market has experienced significant growth in recent years, driven by the rising popularity of craft beverages and the expanding consumer base. The market is characterized by the presence of established players and a growing number of small-scale producers entering the market. Innovative product launches, strategic partnerships, and effective marketing campaigns have contributed to the market’s growth and competitiveness.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

• The cider and perry market is expected to witness substantial growth over the forecast period.
• Increasing consumer preference for craft and artisanal products is driving market expansion.
• The market is characterized by the presence of both global and regional players, offering a wide range of product offerings.
• Changing consumer lifestyles and preferences are influencing the market dynamics.
• Technological advancements in production techniques are improving product quality and efficiency.

Market Drivers

1. Growing Consumer Demand: Increasing consumer interest in exploring unique and diverse alcoholic beverages has fueled the demand for cider and perry.
2. Rising Popularity of Craft Beverages: The surge in craft and artisanal products, including cider and perry, has attracted consumers seeking high-quality, locally produced beverages.
3. Health Consciousness: Cider and perry are often perceived as healthier alternatives to traditional alcoholic beverages due to their natural ingredients and lower alcohol content.
4. Increasing Disposable Incomes: The rise in disposable incomes in developing economies has contributed to the growing consumer willingness to try premium and niche products.

Market Restraints

1. Seasonal Variations: Cider and perry consumption is influenced by seasonal patterns, with higher demand during warmer months. This seasonality can pose challenges for market growth.
2. Regulatory Constraints: Compliance with varying regional regulations regarding alcohol production, distribution, and labeling can be complex and hinder market expansion.
3. Limited Awareness: Some consumers may have limited knowledge and awareness of cider and perry, which could impact market penetration and sales.

Market Opportunities

1. Product Innovation: Exploring new flavors, ingredients, and packaging formats can create exciting opportunities for market growth and expansion.
2. Market Penetration in Emerging Economies: The untapped markets in emerging economies present significant growth opportunities for cider and perry producers to expand their consumer base.
3. Online Retailing: The rise of e-commerce platforms provides a convenient channel for manufacturers to reach a broader audience and expand their distribution networks.

Market Dynamics

The cider and perry market is characterized by dynamic trends influenced by changing consumer preferences, technological advancements, and evolving market dynamics. Consumer demand for unique and authentic products, along with the increasing popularity of craft beverages, drives innovation and competition within the market. Manufacturers are focusing on product differentiation, sustainable practices, and effective marketing strategies to capture market share and gain a competitive edge.

Regional Analysis

The cider and perry market exhibit regional variations in terms of consumption patterns, production techniques, and market players. The market is well-established in regions like Europe and North America, with a strong tradition of cider and perry consumption. Developing regions such as Asia-Pacific and Latin America are witnessing increased demand for these beverages, driven by changing consumer preferences and the influence of western cultures.

Competitive Landscape

Leading Companies in the Cider and Perry Market:

1. The Boston Beer Company, Inc.
2. Heineken N.V.
3. C&C Group plc
4. Aspall Cyder Ltd.
5. Anheuser-Busch InBev SA/NV
6. Molson Coors Beverage Company
7. Carlsberg Group
8. Strongbow (Heineken N.V.)
9. Brothers Drinks Co. Ltd.
10. Kopparberg Breweries AB

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The cider and perry market can be segmented based on product type, flavor, distribution channel, and region. Product types include traditional cider, flavored cider, perry, and others. Common flavors range from apple and pear to more unique combinations like berry or citrus. Distribution channels encompass supermarkets and hypermarkets, specialty stores, online retailing, and on-trade establishments.

Category-wise Insights

1. Traditional Cider: Traditional cider holds a significant share in the market, driven by its rich heritage and established consumer base.
2. Flavored Cider: Flavored ciders have gained popularity among younger consumers seeking unique and innovative beverage options.
3. Perry: The perry segment is witnessing steady growth, catering to consumers looking for alternatives to traditional cider.

Key Benefits for Industry Participants and Stakeholders

1. Market Expansion Opportunities: The growing popularity of cider and perry presents opportunities for producers to expand their customer base and increase sales.
2. Diversification: Cider and perry offer manufacturers the chance to diversify their product portfolios and tap into the growing demand for craft beverages.
3. Consumer Loyalty and Brand Recognition: Delivering high-quality products can lead to increased consumer loyalty and brand recognition, allowing manufacturers to gain a competitive advantage.

SWOT Analysis

• Strengths: Rich heritage, growing consumer demand, and increasing market penetration.
• Weaknesses: Seasonal consumption patterns and limited awareness among certain consumer segments.
• Opportunities: Product innovation, market expansion in emerging economies, and online retailing.
• Threats: Regulatory constraints, competition from other alcoholic beverages, and changing consumer preferences.

Market Key Trends

1. craft and Artisanal Focus: Consumers are increasingly gravitating towards craft and artisanal cider and perry, emphasizing quality and unique flavor profiles.
2. Sustainable Practices: Manufacturers are adopting sustainable production methods and eco-friendly packaging to align with consumer values and enhance brand reputation.
3. Collaboration and Partnerships: Strategic collaborations between cider and perry producers, apple orchards, and local communities foster a sense of authenticity and support local economies.

Covid-19 Impact

The COVID-19 pandemic has had both positive and negative effects on the cider and perry market. On one hand, the closure of bars and restaurants led to a decline in on-trade consumption. However, off-trade sales, including online retailing, experienced a surge as consumers turned to at-home consumption. As the world recovers from the pandemic, the market is expected to rebound, driven by pent-up demand and a return to social gatherings.

Key Industry Developments

1. Launch of New Flavor Variants: Market players have introduced a wide range of innovative flavors to cater to evolving consumer preferences and create a unique product portfolio.
2. Strategic Partnerships and Collaborations: Manufacturers have formed strategic partnerships with apple and pear orchards, supporting sustainable sourcing practices and ensuring a consistent supply of high-quality fruit.
3. Marketing Campaigns and Events: Industry participants are actively engaging in marketing campaigns and hosting events to raise awareness and educate consumers about the cider and perry market.

Analyst Suggestions

1. Focus on Product Differentiation: Manufacturers should invest in research and development to create unique and innovative products that cater to changing consumer preferences.
2. Strengthen Distribution Channels: Expanding distribution networks, particularly through online retailing, can help reach a wider audience and drive sales.
3. Consumer Education: Increasing awareness and knowledge about cider and perry through educational campaigns and tasting events can foster consumer loyalty and promote market growth.

Future Outlook

The cider and perry market is poised for substantial growth in the coming years. Increasing consumer interest in craft beverages, the rising popularity of cider and perry among younger demographics, and expanding market penetration in emerging economies are expected to drive market expansion. Manufacturers who prioritize product innovation, sustainability, and effective marketing strategies will be well-positioned to capitalize on these opportunities.

Conclusion

The cider and perry market offers a promising landscape for manufacturers, characterized by evolving consumer preferences, increasing demand for craft beverages, and a diverse range of product offerings. By understanding market dynamics, leveraging innovative strategies, and meeting consumer expectations, industry participants can navigate the competitive landscape, drive sales, and contribute to the overall growth and success of the cider and perry market.