Market Overview

Dashboard cameras, commonly known as dashcams, are becoming increasingly popular in the automotive industry. A dashboard camera is a device that is mounted on the dashboard or windshield of a car and records video footage while driving. These cameras can be used for a variety of purposes, including improving driver safety, documenting accidents, and capturing video of scenic routes.

The global automotive dashboard camera market has been growing steadily in recent years, and it is expected to continue to grow in the future. This growth is primarily driven by the increasing demand for advanced safety features in vehicles and the rising popularity of dashcams among individual consumers and commercial fleet owners.

According to a recent report by MarketsandMarkets, the global automotive dashboard camera market is expected to reach $5.5 billion by 2025, growing at a CAGR of 15.3% during the forecast period of 2020-2025.

Meaning

Dashboard cameras are a type of camera that is designed to be mounted on a vehicle’s dashboard or windshield. These cameras are primarily used for recording video footage while driving, but they can also be used for a variety of other purposes, such as improving driver safety, documenting accidents, and capturing video of scenic routes.

Dashboard cameras can be equipped with a variety of features, such as GPS tracking, night vision, and motion detection. Some dashcams can even record footage from multiple angles, providing a 360-degree view of the vehicle’s surroundings.

Executive Summary

The global automotive dashboard camera market is growing at a steady pace, driven by the increasing demand for advanced safety features in vehicles and the rising popularity of dashcams among individual consumers and commercial fleet owners. The market is expected to reach $5.5 billion by 2025, growing at a CAGR of 15.3% during the forecast period of 2020-2025.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

• The global automotive dashboard camera market is primarily driven by the increasing demand for advanced safety features in vehicles and the rising popularity of dashcams among individual consumers and commercial fleet owners.
• North America is expected to hold the largest market share in the global automotive dashboard camera market, followed by Europe and Asia-Pacific.
• Among the different types of dashcams, the front-view dashcam segment is expected to hold the largest market share during the forecast period.
• The individual consumer segment is expected to hold the largest market share in the global automotive dashboard camera market, followed by the commercial fleet segment.

Market Drivers

1. Increasing Demand for Advanced Safety Features in Vehicles

The increasing demand for advanced safety features in vehicles is one of the primary drivers of the global automotive dashboard camera market. Dashboard cameras can help improve driver safety by providing video footage of accidents or near-miss incidents, which can be used to identify potential safety hazards and improve driving behaviors.

2. Rising Popularity of Dashcams Among Individual Consumers

The rising popularity of dashcams among individual consumers is another key driver of the global automotive dashboard camera market. Dashcams are becoming increasingly affordable and easy to install, making them accessible to a wider range of consumers. In addition, the ability to capture scenic routes and other interesting driving experiences is appealing to many car enthusiasts.

3. Increasing Number of Commercial Fleet Owners

The increasing number of commercial fleet owners is also driving the demand for dashboard cameras. Commercial fleet owners can use dashcams to monitor driver behavior, improve safety, and reduce the risk of accidents. In addition, dashcams can be used to provide evidence in the event of an accident, reducing the potential for fraudulent claims.

Market Restraints

1. High Cost of Advanced Dashboard Camera Features

One of the main restraints of the global automotive dashboard camera market is the high cost of advanced dashboard camera features, such as GPS tracking and motion detection. These features can significantly increase the price of a dashcam, making it less accessible to budget-conscious consumers. However, advancements in technology and increasing competition among manufacturers are expected to bring down the cost of these features in the future.

2. Lack of Awareness Among Consumers

Another key restraint of the global automotive dashboard camera market is the lack of awareness among consumers. Many consumers are not aware of the benefits of using a dashcam, which can make it difficult for manufacturers to market and sell their products. Increasing education and awareness campaigns can help to address this issue and drive demand for dashcams.

Market Opportunities

1. Increasing Adoption of Electric Vehicles

The increasing adoption of electric vehicles presents a significant opportunity for the global automotive dashboard camera market. As more consumers switch to electric vehicles, there will be a growing demand for dashcams that are specifically designed for these vehicles. In addition, the growing popularity of electric vehicles among commercial fleet owners presents a significant opportunity for dashcam manufacturers.

2. Growing Demand for Connected Cars

The growing demand for connected cars is another key opportunity for the global automotive dashboard camera market. As cars become more connected, dashcams can be integrated with other vehicle systems, such as GPS navigation and telematics, to provide a more comprehensive view of vehicle performance and driver behavior. This can help to improve safety, reduce fuel consumption, and optimize vehicle maintenance.

Market Dynamics

The global automotive dashboard camera market is highly competitive, with a large number of manufacturers operating in the space. The market is also highly fragmented, with a wide range of products available at different price points.

One of the key trends in the market is the increasing demand for dashcams with advanced features, such as GPS tracking and night vision. Manufacturers are responding to this trend by developing new products with these features, and by investing in research and development to bring down the cost of these features.

Another key trend in the market is the increasing use of artificial intelligence (AI) and machine learning (ML) in dashcams. AI and ML can be used to analyze video footage and provide insights into driver behavior and vehicle performance. This can help to improve safety, reduce fuel consumption, and optimize vehicle maintenance.

Regional Analysis

North America is expected to hold the largest market share in the global automotive dashboard camera market, followed by Europe and Asia-Pacific. The increasing demand for advanced safety features in vehicles and the rising popularity of dashcams among individual consumers and commercial fleet owners are driving the growth of the market in these regions.

In North America, the United States is expected to be the largest market for automotive dashboard cameras, driven by the high adoption rate of advanced safety features in vehicles and the growing popularity of dashcams among individual consumers.

In Europe, countries such as Germany, France, and the United Kingdom are expected to be the largest markets for automotive dashboard cameras, driven by the increasing demand for advanced safety features in vehicles and the growing popularity of dashcams among commercial fleet owners.

In Asia-Pacific, countries such as China, Japan, and South Korea are expected to be the largest markets for automotive dashboard cameras, driven by the increasing number of commercial fleet owners and the rising popularity of dashcams among individual consumers.

Competitive Landscape

Leading Companies in the Automotive Dashboard Camera Market:

1. Garmin Ltd.
2. Panasonic Corporation
3. LG Electronics Inc.
4. Samsung Electronics Co., Ltd.
5. ABEO Technology Co., Ltd.
6. Papago Inc.
7. Honeywell International Inc.
8. Whistler Group Inc.
9. Xiaomi Corporation
10. Thinkware Systems Corporation

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The global automotive dashboard camera market can be segmented based on type, application, and region.

Based on type, the market can be segmented into front-view dashcams, rear-view dashcams, and interior-view dashcams. Front-view dashcams are expected to hold the largest market share during the forecast period, driven by the increasing demand for advanced safety features in vehicles.

Based on application, the market can be segmented into individual consumers and commercial fleet owners. The individual consumer segment is expected to hold the largest market share, followed by the commercial fleet segment.

Category-wise Insights

1. Front-View Dashcams

Front-view dashcams are the most popular type of dashboard camera, and they are used to record video footage of the road ahead. These dashcams are equipped with a wide-angle lens that can capture a large field of view, providing a comprehensive view of the vehicle’s surroundings. Front-view dashcams are especially useful for capturing video footage of accidents or near-miss incidents, which can be used to identify potential safety hazards and improve driving behaviors.

2. Rear-View Dashcams

Rear-view dashcams are designed to be mounted on the rear windshield of a vehicle, and they are used to record video footage of the area behind the vehicle. These dashcams are especially useful for backing up and parking, as they can provide a clear view of the area behind the vehicle. Rear-view dashcams can also be used to capture video footage of accidents or incidents that occur behind the vehicle.

3. Interior-View Dashcams

Interior-view dashcams are designed to be mounted inside the vehicle, and they are used to record video footage of the interior of the vehicle. These dashcams are especially useful for commercial fleet owners, as they can be used to monitor driver behavior and improve safety. Interior-view dashcams can also be used to capture video footage of incidents that occur inside the vehicle.

Key Benefits for Industry Participants and Stakeholders

1. Improved Driver Safety

Dashboard cameras can help improve driver safety by providing video footage of accidents or near-miss incidents, which can be used to identify potential safety hazards and improve driving behaviors.

2. Reduced Insurance Costs

Dashboard cameras can also help reduce insurance costs by providing evidence in the event of an accident. Insurance companies are increasingly offering discounts to drivers who install dashcams in their vehicles, as they can help to reduce fraudulent claims and improve the accuracy of claims assessments.

3. Enhanced Fleet Management

For commercial fleet owners, dashboard cameras can be used to monitor driver behavior, improve safety, and reduce the risk of accidents. In addition, dashcams can be used to provide evidence in the event of an accident, reducing the potential for fraudulent claims.

SWOT Analysis

Strengths:

• Increasing demand for advanced safety features in vehicles
• Rising popularity of dashcams among individual consumers and commercial fleet owners
• Growing demand for connected cars

Weaknesses:

• High cost of advanced dashboard camera features
• Lack of awareness among consumers

Opportunities:

• Increasing adoption of electric vehicles
• Growing demand for connected cars

Threats:

• Increasing competition in the market
• Economic slowdowns in key markets

Market Key Trends

1. Increasing Demand for Advanced Features

The increasing demand for advanced features, such as GPS tracking and night vision, is driving the growth of the global automotive dashboard camera market. Manufacturers are investing in research and development to bring new products to market that meet this demand.

2. Use of Artificial Intelligence and Machine Learning

The use of artificial intelligence (AI) and machine learning (ML) in dashboard cameras is a growing trend in the market. AI and ML can be used to analyze video footage and provide insights into driver behavior and vehicle performance, improving safety and reducing fuel consumption.

Covid-19 Impact

The global Covid-19 pandemic has had a significant impact on the global automotive dashboard camera market. The pandemic has resulted in a slowdown in vehicle sales and production, which has impacted the demand for dashboard cameras.

However, as the world recovers from the pandemic, the demand for dashboard cameras is expected to recover as well. The increasing focus on safety and the growing popularity of dashcams among individual consumers and commercial fleet owners are expected to drive the growth of the market in the post-pandemic era.

Key Industry Developments

1. Garmin Ltd. launched a new dashcam product, the Garmin Dash Cam 57, in 2020. The product is equipped with advanced features, such as voice control and automatic incident detection.
2. Cobra Electronics Corporation introduced a new line of dashcams, the Drive HD Dash Cam Series, in 2021. The products are equipped with advanced features, such as built-in Wi-Fi and GPS tracking.

Analyst Suggestions

1. Focus on Advanced Features

Manufacturers should focus on developing dashcams with advanced features, such as GPS tracking and night vision, to meet the growing demand for these features among consumers.

2. Invest in Marketing and Advertising

Manufacturers should invest in marketing and advertising campaigns to promote their products and to build brand awareness. Increasing awareness among consumers is essential for driving demand for dashcams.

Future Outlook

The global automotive dashboard camera market is expected to continue to grow in the future, driven by the increasing demand for advanced safety features in vehicles and the rising popularity of dashcams among individual consumers and commercial fleet owners. The market is expected to reach $5.5 billion by 2025, growing at a CAGR of 15.3% during the forecast period of 2020-2025.

Conclusion

The global automotive dashboard camera market is growing at a steady pace, driven by the increasing demand for advanced safety features in vehicles and the rising popularity of dashcams among individual consumers and commercial fleet owners. The market is highly competitive, with a large number of manufacturers operating in the space.

However, manufacturers can stay ahead of the competition by focusing on developing dashcams with advanced features, investing in marketing and advertising campaigns, and staying up-to-date on key trends in the market. As the world recovers from the Covid-19 pandemic, the demand for dashboard cameras is expected to recover as well, presenting significant opportunities for growth in the future.