Market Overview
Jordan’s Information and Communications Technology (ICT) market has been showing steady expansion, supported by government-led digital transformation, robust investments in infrastructure, and a growing interest from international development bodies. As the regional digital hub, Jordan hosts a vibrant ecosystem of telecommunications operators, software developers, managed service providers (MSPs), and emerging tech startups. Key sectors—such as e-government, fintech, energy, education, and healthcare—are driving demand for enterprise IT, cloud services, cybersecurity, and IoT solutions. Internet penetration has risen to over 90% in recent years, and broadband speeds are improving, thanks to upgraded 4G and burgeoning 5G pilot projects. The government’s “Digital Jordan 2025” strategy emphasizes e-services, smart infrastructure, and tech-driven economic recovery. With a young, tech-savvy population and growing regional ambitions in outsourcing and talent export, Jordan’s ICT market is on a firm upward trajectory, expected to grow in the high single digits annually through 2030.

Meaning
The Jordan ICT market encompasses the full spectrum of digital technologies and services, including telecommunications, enterprise information systems, cloud and data center infrastructure, software development, cybersecurity, digital media, and IT consulting. It spans both public and private sectors, covering everything from citizen-facing e-government platforms and hospital information systems to fintech solutions and smart energy management. The sector includes physical infrastructure (fiber networks, data centers), services (managed IT, cloud hosting, analytics, training) and end-user solutions (mobile apps, e-commerce platforms, enterprise resource planning)—all supporting Jordan’s digital ecosystem and positioning it as a regional ICT services provider.

Executive Summary
Jordan’s ICT market is poised for robust growth with a forecasted compound annual growth rate (CAGR) of 8–10% from 2025 to 2030. Estimated at around USD 1.5–1.7 billion in 2024, the sector is expected to surpass USD 2.5 billion by 2030. The digital transformation efforts led by the government—under Digital Jordan 2025—are accelerating investments in e-government portals, smart city pilots, cloud infrastructure, and digital literacy. Rising mobile and data usage, youthful demographics, and a growing startup scene (especially in fintech, e-commerce, and edtech) are major catalysts. Jordan’s position as a regional outsourcing destination for software and IT services strengthens its competitive edge. However, limitations such as skills shortages, regulatory fragmentation, and reliance on imported ICT hardware pose challenges. Opportunities abound in cloud migration, cybersecurity services, digital health, e-commerce platforms, and regional exports. Providers and investors who align with strategic government and private-sector initiatives stand to benefit significantly.

Key Market Insights

1. Market Size & Forecast: Valued at USD 1.5–1.7 billion in 2024; forecast to grow to USD 2.5+ billion by 2030—CAGR of 8–10%.

2. Sector Allocations: Telecom services contribute ~45–50% of revenue; enterprise IT (software, consulting) adds ~30%; public-sector digital transformation, cloud services, and cybersecurity combined form ~20–25%.

3. Growth Drivers: E-government platforms (online licensing, national ID systems), fintech solutions, and digital payments usage have surged post-COVID.

4. Connectivity & Infrastructure: 4G covers nearly 99% of population; 5G deployments (including pilot in Amman) slated for full rollout by 2026.

5. Startup Landscape: Over 400 startups (fintech, e-health, agri-tech, edtech) flourish in Amman, supported by incubators like Oasis500 and Zain Innovation Campus.

Market Drivers

• Government Digital Agenda: The “Digital Jordan 2025” initiative targets digitizing 80% of public services, e-payment adoption, and smart infrastructure.

• Youth & Education: Over 60% of Jordan’s population is under age 30; universities emphasize ICT and entrepreneurship, producing tech-literate graduates.

• Regional Outsourcing Hub: Competitive costs, Arabic/English bilingual talent, and cultural proximity position Jordan as a choice location for regional ICT services exports.

• Smart City & Infrastructure Projects: Initiatives like the King Hussein Business Park, whose digital campus supports startups, urban services, and connectivity innovation.

• Private Investment: Venture capital has surged in recent years—particularly in fintech and digital health startups, backed by regional and international investors.

Market Restraints

• Skills Gap: Despite abundant graduates, gaps in advanced ICT skills (AI, cybersecurity, big data) limit workforce readiness.

• Limited R&D Ecosystem: Few large-scale R&D institutions or global technology firm centers are based in Jordan.

• Regulatory Complexity: Implementation of digital legislation (e-Signature, data protection) is still evolving, causing uncertainty.

• Infrastructure Reliance: Heavy dependence on imported hardware and licensing for cloud and enterprise systems.

• Market Size Constraints: Modest domestic population and market size limit economies of scale for larger enterprise deployments.

Market Opportunities

• Cloud & Managed Services: Spacious potential to migrate government agencies and SMEs to local or GCC-connected cloud platforms.

• Fintech Innovation: Rapid adoption of e-wallets, payment gateways, and micro-lending platforms. Regulatory sandboxes could accelerate growth.

• Cybersecurity Services: Growing enterprise awareness opens demand for managed security, training, and compliance services.

• Health Tech & Telemedicine: COVID accelerated telehealth platforms and digital hospital systems— ripe for investment and expansion.

• E-Learning & EdTech: Rising adoption of digital classrooms, vocational learning, and remote education platforms.

• Regional Export Capability: Build Jordan’s standing as a software exporter in AML (MENA) markets, especially via managed IT services and SaaS.

Market Dynamics
The ICT ecosystem in Jordan features synergies between government initiatives (regulatory modernization, digital services), private telecom operators (Zain, Orange, Umniah), educational institutions, and a growing private-sector technology scene. Telecom operators are diversifying into fintech, mobile apps, and cloud services. International donors (World Bank, Japanese ODA, EU) fund digital literacy programs, e-government procurement, and startup support. The COVID-19 pandemic accelerated remote work, e-commerce, and digital health—boosting cloud services and software consumption. Public-private collaboration is high, with shared digital infrastructure layers and regulatory sandboxes. Over time, the market is shifting from pilot projects to scaled enterprise and cross-border services.

Regional Analysis

• Amman: The epicenter of ICT activity—hosting government ministries, telecom HQs, co-working spaces, incubators, and higher education institutions.

• Irbid & North: Growing university-linked tech hubs and small IT companies; cross-border activity with northern Syria and Palestinian areas.

• Aqaba Special Economic Zone: Focused on ICT-enabled logistics, smart port operations, and connectivity.

• Jordan Valley / Digital Villages: Emerging programs for rural digital services, agri-tech, e-government kiosks.

• Cross-border Hubs: Proximity to GCC markets and diaspora networks in UAE and KSA help position Jordan as an ICT bridge between Levant and Gulf markets.

Competitive Landscape

• Telecom Operators (Zain Jordan, Orange Jordan, Umniah): Leading connectivity providers with cloud, fintech wallets, and enterprise services.

• System Integrators & IT Providers: Companies such as Int@j members—Edama, Teknologix, and Maktoob deliver enterprise systems, healthcare solutions, and managed services.

• Cloud & Data Centers: New data center facilities, including regional edge hubs, are being developed by telecoms and independent providers.

• Startups & Innovators: Flagship names such as Tamatem (mobile game publisher), MadfooatCom (payment gateway), and Altibbi (digital health) have shown regional success.

• International Firms: Global consultancies (SAP, Oracle, Deloitte) active in public-sector implementations and smart city projects.

• Educational & NGO Support: Organizations like Oasis500, Zain Innovation Campus (ZINC), Injaz, and JEDCO support startup incubation, export, and technology commercialization.

Segmentation

• By Service Type: Telecommunications Services, Enterprise IT (software, integration), Cloud & Hosting, Cybersecurity, Digital Media & E-commerce, IT Training & Consulting.

• By Industry Vertical: Government / Public Sector, Financial Services, Healthcare, Education, Energy & Utilities, Retail & e-Commerce, SMEs / B2B.

• By Organization Size: Large Enterprises (banks, energy firms), SMEs, Startups, Government Agencies.

• By Deployment Mode: On-premises systems, Managed Hosting, Cloud (public/private), Hybrid implementations.

Category-wise Insights

• Telecom & Connectivity: Core revenue stream with triple-play services; striking growth in IoT platforms and enterprise-networking (MPLS, VPNs).

• Government & E-Services: Online licenses, identity management, e-paymentChannels under the NationalID, Customs, Health portals are expanding.

• Fintech & Payments: Mobile wallets, remittance services, digital payroll, and micro-financing platforms deployed by startups and banks.

• Cloud & Managed Services: Demand rising for local cloud offerings that comply with data localization (e.g. government data sovereignty).

• Cyber-Security: Available as managed or consulting services, especially focused on banking and healthcare compliance.

• EdTech & Digital Health: Remote learning platforms (e.g., during COVID), telemedicine offerings like Altibbi and Vezeeta style services are gaining market share.

Key Benefits for Industry Participants and Stakeholders

• Government: Enhances efficiency, transparency, citizen engagement, and positions Jordan as a digital regional model.

• Businesses (banks, hospitals, retailers): Gain from digital tools, reduced costs, remote operations, and market agility.

• Startups & Entrepreneurs: Access to capital, incubation, and regional export opportunities via robust ICT infrastructure.

• Telecom & IT Providers: Ability to diversify beyond voice/data into platforms, fintech, cloud, and ICT services.

• International Partners: Jordan serves as a stable, skilled, and cost-effective base for regional operations in MENA.

SWOT Analysis

• Strengths

  • Highly-educated, bilingual workforce with ICT literacy.

  • Government-led digital roadmap and policy support.

  • Strong regional connectivity and outsourcing reputation.

  • Growing entrepreneurial ecosystem and startup support.

• Weaknesses

  • ICT skills gap in advanced domains like AI and cybersecurity.

  • Lack of economies of scale in deployments due to small domestic market.

  • Insufficient R&D investment and domestic hardware production.

  • Limited private-sector adoption of managed cloud or enterprise-grade systems.

• Opportunities

  • Build exportable SaaS and ICT services to Levant, GCC, Africa.

  • Expand digital health, fintech, e-commerce platforms.

  • Attract international ICT firms or R&D centers.

  • Leverage digital literacy for high-impact remote education and workforce development.

• Threats

  • Regulatory delays in data protection or digital laws.

  • Competition from larger regional hubs (e.g., UAE, Egypt).

  • Brain drain—migration of ICT talent to Gulf or Western markets.

  • Regional instability or affecting investor sentiment.

Market Key Trends

• Public Cloud Adoption: Shift to AWS, Azure, etc., supported by local telecom data-center partnerships.

• Open APIs & Gov Tech: Ministry APIs, open data platforms, and digital IDs drive service integration.

• Rise of Fintech Platforms: Mobile-payments, microloans, and digital wallets proliferating—especially among youth.

• Remote Work & Education Tools: Surge in high-quality e-learning, virtualization, remote collaboration, and video conferencing.

• IoT Pilot Programs: Smart metering (water, electricity), agriculture sensors, and urban monitoring emerging.

Key Industry Developments

• Zain Jordan launched an enterprise cloud offering in 2024, enabling scalable hosting solutions for local businesses and government.

• MadfooatCom expanded from bill payments into open APIs for fintech developers, enabling wider digital payment integration.

• Altibbi, in partnership with Ministry of Health, launched national telemedicine services in 2025, accessible across public and private sectors.

• Oasis500 and Zain Innovation Campus (ZINC) together have incubated over 100 tech startups since 2022, many expanding into regional markets.

• Digital Jordan 2025 Council released in 2024 a new e-government acceleration roadmap that includes identity services, digital licensing, and data-sharing platforms.

Analyst Suggestions

• Prioritize Skill Development: Invest in advanced domain training (AI, cybersecurity, cloud) via academia-industry partnerships.

• Export-Driven SaaS Platforms: Build scalable, multilingual SaaS products tailored to regional government, health, or fintech needs.

• Enhance Cloud Infrastructure Domestically: Develop sovereign or hybrid cloud platforms to attract government and enterprise clients.

• Startup-Enterprise Linkages: Develop collaboration models between corporates and startups—via open innovation, procure-as-a-service, or accelerators.

• Improve Regulatory Frameworks: Speed up enforcement of data protection, digital ID, and fintech sandbox regulations for clarity and confidence.

Future Outlook
Jordan’s ICT market is poised to grow steadily through 2030, potentially crossing the USD 3 billion mark if export and service sectors scale effectively. Continued government support, improving digital infrastructure, and the maturing tech startup ecosystem will reinforce the market. As regional digital integration evolves—through e-government, cross-border payments, and shared infrastructure—Jordan can capitalize as a trusted services provider. Growth in digital health, smart logistics (e.g. Aqaba port), and remote education will diversify the sector. Balancing talent development, cloud infrastructure expansion, and regulatory clarity will be key to sustaining competitive advantage.

Conclusion
The Jordan ICT market stands at a transformative juncture—anchored by digital ambition, youthful energy, and regional connectivity. As government, telecoms, startups, and international partners coalesce around a shared vision, Jordan is advancing beyond its size to leverage ICT as a robust economic engine and exporter. While challenges persist—including skill gaps, regulation, and scale— the momentum toward digital services, exporting SaaS, fintech innovation, and e-governance is real. Organizations that align with the national digital agenda, invest in talent, cloud infrastructure, and service exports, and lead with innovation, will shape Jordan’s place in the Middle East and Africa’s tech future.