Executive Summary

The digestive health drinks market is expected to continue to grow in the coming years due to the increasing awareness of the importance of digestive health. Digestive health drinks are becoming increasingly popular as a convenient and tasty way to support digestive health, and the market is expected to reach USD 29.5 billion by 2027, growing at a CAGR of 7.5% from 2020 to 2027.

Important Note: The companies listed in the image above are for reference only. The final study will cover 18–20 key players in this market, and the list can be adjusted based on our client’s requirements.

Key Market Insights

• The global digestive health drinks market is expected to grow at a CAGR of 7.5% from 2020 to 2027.
• North America is the largest market for digestive health drinks, accounting for over 35% of the market share.
• The Asia-Pacific region is expected to be the fastest-growing market for digestive health drinks, growing at a CAGR of over 8% from 2020 to 2027.
• Probiotic drinks are the most popular type of digestive health drink, accounting for over 50% of the market share.
• Digestive health drinks are becoming increasingly popular among millennials, who are looking for convenient and healthy beverage options.

Market Drivers

• Increasing Awareness of Digestive Health: The increasing awareness of the importance of digestive health is driving the growth of the digestive health drinks market. Consumers are becoming more interested in maintaining good gut health and are looking for convenient ways to do so.
• Rising Demand for Probiotic Drinks: Probiotic drinks are the most popular type of digestive health drink, and their popularity is increasing due to their ability to support gut health and boost immunity.
• Growing Health and Wellness Trend: The growing health and wellness trend is also driving the growth of the digestive health drinks market. Consumers are increasingly interested in maintaining a healthy lifestyle and are looking for convenient and tasty ways to support their health.

Market Restraints

• High Cost of Digestive Health Drinks: The high cost of digestive health drinks is a major restraint for the market. Many consumers are unwilling or unable to pay the premium prices for these products, which can limit their adoption.
• Limited Availability of Digestive Health Drinks: The limited availability of digestive health drinks is also a restraint for the market. Many of these products are only available in specialty stores or online, which can limit their reach and adoption.

Market Opportunities

• Expansion into New Markets: The digestive health drinks market presents opportunities for expansion into new markets. Emerging markets, such as Asia-Pacific and Latin America, have large populations and offer untapped potential for the digestive health drinks market.

• Development of New Products: The development of new and innovative digestive health drinks presents opportunities for companies to differentiate themselves from competitors and appeal to new consumers.
• Collaboration with Healthcare Professionals: Collaborating with healthcare professionals, such as dietitians and nutritionists, can help companies to promote the health benefits of digestive health drinks and increase consumer trust in their products.

Market Dynamics

The digestive health drinks market is driven by increasing consumer awareness of the importance of digestive health, rising demand for probiotic drinks, and the growing health and wellness trend. However, the market is also constrained by the high cost of these products and limited availability.

Regional Analysis

North America is the largest market for digestive health drinks, accounting for over 35% of the market share. The Asia-Pacific region is expected to be the fastest-growing market for digestive health drinks, growing at a CAGR of over 8% from 2020 to 2027. Other key markets include Europe, Latin America, and the Middle East and Africa.

Competitive Landscape

Leading Companies in the Digestive Health Drinks Market:

1. Danone S.A.
2. Nestlé S.A.
3. Yakult Honsha Co., Ltd.
4. The Coca-Cola Company
5. PepsiCo, Inc.
6. Dr. Pepper Snapple Group, Inc.
7. KeVita, Inc. (PepsiCo, Inc.)
8. GoodBelly Probiotics
9. GT’s Living Foods
10. Health-Ade LLC

Please note: This is a preliminary list; the final study will feature 18–20 leading companies in this market. The selection of companies in the final report can be customized based on our client’s specific requirements.

Segmentation

The digestive health drinks market can be segmented based on type, distribution channel, and region. By type, the market can be segmented into probiotic drinks, prebiotic drinks, digestive enzyme drinks, and others. By distribution channel, the market can be segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.

Category-wise Insights

Probiotic drinks are the most popular type of digestive health drink, accounting for over 50% of the market share. Prebiotic drinks and digestive enzyme drinks are also gaining popularity among consumers.

Key Benefits for Industry Participants and Stakeholders

Industry participants and stakeholders can benefit from the growth of the digestive health drinks market by expanding into new markets, developing new products, and collaborating with healthcare professionals. Additionally, the growing demand for digestive health drinks presents an opportunity for companies to increase their revenue and profitability.

SWOT Analysis

Strengths:

• Increasing consumer awareness of digestive health benefits
• Rising demand for probiotic drinks
• Growing health and wellness trend

Weaknesses:

• High cost of digestive health drinks
• Limited availability of these products

Opportunities:

• Expansion into new markets
• Development of new products
• Collaboration with healthcare professionals

Threats:

• Competition from other beverage categories
• Regulatory challenges

Market Key Trends

Some of the key trends in the digestive health drinks market include the increasing popularity of prebiotic and digestive enzyme drinks, the rise of plant-based digestive health drinks, and the growing availability of these products in online retail channels.

Covid-19 Impact

The Covid-19 pandemic has had a mixed impact on the digestive health drinks market. On one hand, the pandemic has led to increased consumer interest in maintaining good health and boosting immunity, which has driven demand for these products. On the other hand, the pandemic has also led to supply chain disruptions and economic uncertainty, which has had a negative impact on the market.

Key Industry Developments

• In 2020, Danone launched its Activia probiotic smoothies in the United States.
• In 2020, Yakult Honsha Co., Ltd. launched its Yakult Light probiotic drink in Japan.
• In 2020, PepsiCo launched its Driftwell functional beverage, which is designed to promote relaxation and stress reduction.

Analyst Suggestions

Analysts suggest that companies in the digestive health drinks market should focus on developing new and innovative products, expanding into new markets, and collaborating with healthcare professionals to promote the health benefits of their products. Additionally, companies should focus on making their products more affordable and increasing their availability in order to reach a wider audience.

Future Outlook

The digestive health drinks market is expected to continue to grow in the coming years, driven by increasing consumer interest in maintaining good digestive health and the rising popularity of probiotic, prebiotic, and digestive enzyme drinks. However, the market will continue to face challenges related to cost and availability, and companies will need to focus on developing innovative products and expanding into new markets in order to remain competitive.

Conclusion

The digestive health drinks market is a growing and dynamic market that presents opportunities for industry participants and stakeholders. Probiotic drinks are the most popular type of digestive health drink, but prebiotic and digestive enzyme drinks are also gaining popularity. The market is driven by increasing consumer interest in digestive health and the growing health and wellness trend, but is also constrained by high costs and limited availability.

Companies in the market should focus on developing new and innovative products, expanding into new markets, and collaborating with healthcare professionals in order to succeed in this competitive and rapidly growing market. With the growing awareness of the importance of digestive health, the digestive health drinks market is expected to reach USD 29.5 billion by 2027, growing at a CAGR of 7.5% from 2020 to 2027. The Asia-Pacific region is expected to be the fastest-growing market for digestive health drinks, with emerging markets such as Latin America and the Middle East and Africa offering untapped potential.