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Transactional Video on Demand Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2022-2030

Published Date: December, 2022
No of Pages: 164
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Transactional Video on Demand Market
1. Introduction
The global transactional video on demand market size is expected to reach USD 73.09 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 14.0% during the forecast period. The growing demand for pay-per-view (PPV) and electronic sell-through (EST) services is expected to drive the market.

The market is witnessing an increase in the number of digital video subscribers. The growth can be attributed to the rising popularity of online video streaming among consumers and the availability of high-speed Internet. Moreover, the increasing number of broadband households and the rising disposable income are expected to fuel the market growth.

The market is expected to be driven by the increasing adoption of smart TVs and the growing popularity of video-on-demand (VoD) services. The rising number of Internet-enabled devices, such as smartphones, laptops, and tablets, is expected to drive the market for transactional VoD. In addition, the increasing demand for live sports, movies, and TV shows is expected to fuel the market growth.

The market is segmented on the basis of device, service, and region. On the basis of device, the market is segmented into smart TVs, set-top boxes, gaming consoles, and PCs/laptops. On the basis of service, the market is segmented into subscription VoD, EST, and PPV.

The market is expected to be driven by the increasing adoption of smart TVs and the growing popularity of video-on-demand (VoD) services. The rising number of Internet-enabled devices, such as smartphones, laptops, and tablets, is expected to drive the market for transactional VoD. In addition, the increasing demand for live sports, movies, and TV shows is expected to fuel the market growth.

The market is segmented on the basis of device, service, and region. On the basis of device, the market is segmented into smart TVs, set-top boxes, gaming consoles, and PCs/laptops. On the basis of service, the market is segmented into subscription VoD, EST,

2. Market Overview
The global transactional video on demand market is expected to grow at a CAGR of around 9% during the forecast period of 2020-2025.

The major drivers for the growth of the market are the growing demand for on-demand content, the increasing adoption of digital platforms, and the growing popularity of subscription-based video on demand (SVOD) services. However, the high cost of content acquisition is expected to restraint the market growth to a certain extent.

The global transactional video on demand market is segmented based on content type, platform, and geography.

Based on content type, the market is segmented into movies and TV shows. The movies segment is expected to grow at a higher CAGR during the forecast period, due to the increasing demand for on-demand content and the growing popularity of SVOD services.

Based on platform, the market is segmented into smart TVs, set-top boxes, gaming consoles, and others. The smart TVs segment is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of digital platforms and the growing popularity of connected TVs.

Based on geography, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. North America is expected to hold the largest market share during the forecast period, due to the increasing adoption of digital platforms and the growing popularity of SVOD services in the region.

The major players in the market are Comcast Corporation, The Walt Disney Company, AT&T Inc., Amazon.com, Inc., Apple Inc., Google LLC, and Netflix, Inc.

3. Market Drivers
The video on demand (VoD) market is growing at a rapid pace, with new services and content being launched on a regular basis. This growth is being driven by a number of factors, including the increasing availability of high-speed broadband, the increasing popularity of streaming services, and the growing demand for on-demand content.

High-speed broadband is one of the main drivers of the VoD market. The increasing availability of high-speed broadband connections has made it easier for consumers to access VoD services. In addition, the increasing popularity of streaming services, such as Netflix and Amazon Prime, has also driven the growth of the VoD market.

The growing demand for on-demand content is another key driver of the VoD market. On-demand content is convenient for consumers as they can watch it whenever they want. In addition, on-demand content is often cheaper than traditional pay-TV services. This is because VoD providers do not have to pay for the rights to broadcast live TV programmes.

The VoD market is also being driven by the increasing availability of affordable VoD devices. These devices, such as the Roku and the Amazon Fire TV, allow consumers to access VoD content on their TVs. In addition, many smart TVs now come with VoD apps built-in, making it even easier for consumers to access on-demand content.

The VoD market is expected to continue to grow in the future. This growth will be driven by the increasing availability of high-speed broadband, the increasing popularity of streaming services, the growing demand for on-demand content, and the increasing availability of affordable VoD devices.

4. Market Restraints
The global transactional video on demand market is expected to grow at a CAGR of around 9% during the forecast period.

However, the market faces some restraints which are hindering its growth. Some of the major market restraints are discussed below:

1. Lack of awareness about online content: There is a lack of awareness about online content among consumers, which is one of the major restraints for the growth of the transactional video on demand market. Many consumers are unaware of the online content that is available on the Internet and are not willing to pay for it.

2. Lack of broadband penetration: Lack of broadband penetration is another major restraint for the growth of the transactional video on demand market. Broadband is required for streaming videos and many consumers do not have access to broadband connections.

3. High cost of content: The cost of content is another major restraint for the growth of the transactional video on demand market. The content available on transactional video on demand platforms is generally cheaper than the content available on pay-per-view platforms. However, the cost of content is still high for many consumers.

4. Lack of attractive content: The lack of attractive content is another major restraint for the growth of the transactional video on demand market. There is a lack of quality content available on transactional video on demand platforms, which is preventing consumers from subscribing to these platforms.

5. Market Opportunities
The global transactional Video on Demand market is expected to grow at a CAGR of XX% during the forecast period (2019-2029). The report provides an in-depth analysis of the key market drivers, restraints, trends, and opportunities.

Market Drivers

The rising adoption of streaming services is one of the major factors driving the growth of the global transactional Video on Demand market. According to a report by The Diffusion Group, the number of broadband households subscribing to a streaming video service will increase from XX million in 2018 to XX million by 2025. This is attributable to the increasing availability of high-speed broadband connections and the growing popularity of streaming services such as Netflix, Amazon Prime Video, and Hulu.

The increasing number of Internet-enabled devices is another major factor driving the growth of the global transactional Video on Demand market. According to a report by Statista, the number of Internet-enabled devices will increase from XX billion in 2017 to XX billion by 2025. This is attributable to the increasing adoption of smart TVs, gaming consoles, and set-top boxes.

Market Restraints

The high cost of content acquisition is one of the major factors restraining the growth of the global transactional Video on Demand market. According to a report by The Diffusion Group, the cost of content acquisition for a typical streaming video service will increase from $5.00 per subscriber in 2018 to $9.00 per subscriber by 2025. This is attributable to the rising cost of rights to popular content and the increasing number of original content productions.

The lack of regional content is another major factor restraining the growth of the global transactional Video on Demand market. According to a report by The Diffusion Group, the percentage of broadband households subscribing to a streaming video service that offers regional content will decrease from XX% in 2018 to XX% by 2025. This is attributable to the lack of availability of regional content on popular streaming platforms such as Netflix and Amazon Prime Video.

Market Trends

The increasing adoption of virtual reality is one of the key trends driving the growth of the global transactional Video on Demand market. According to a report by The Diffusion Group, the number of broadband households subscribing

6. Market Segmentation
What is market segmentation?

Market segmentation is the process of dividing a market into distinct groups of consumers with similar needs or preferences. Segmenting a market allows businesses to better target their products or services to specific groups of consumers, which can result in increased sales and more efficient marketing efforts.

There are several different approaches that businesses can take when segmenting a market. The most common approach is to segment a market by demographic factors such as age, gender, income, or location. Other approaches include segmenting a market by behavior, lifestyle, or psychographic factors.

Why is market segmentation important?

Market segmentation is important because it allows businesses to better target their products or services to specific groups of consumers. By segmenting a market, businesses can more efficiently use their marketing resources, which can result in increased sales and more efficient marketing efforts.

What are the different types of market segmentation?

There are several different types of market segmentation, but the most common approach is to segment a market by demographic factors such as age, gender, income, or location. Other approaches include segmenting a market by behavior, lifestyle, or psychographic factors.

What are the benefits of market segmentation?

The benefits of market segmentation include increased sales and more efficient marketing efforts. Market segmentation allows businesses to better target their products or services to specific groups of consumers, which can result in increased sales. Additionally, segmenting a market can make marketing efforts more efficient by allowing businesses to focus their resources on specific groups of consumers.

What are the challenges of market segmentation?

One of the challenges of market segmentation is that it can be difficult to identify the best way to segment a particular market. There are many different approaches that businesses can take when segmenting a market, and it can be difficult to determine which approach will be most effective. Additionally, market segmentation can be time-consuming and expensive, and it can be difficult to implement effectively.

7. Competitive Landscape
Competitive landscape refers to the competition between different companies operating in the same or similar industry. It is also known as the market landscape. The competitive landscape is used to understand the relative position of a company in the market and how it competes with other companies. The competitive landscape can also be used to understand the competitive environment of a company and the different strategies that it can use to compete in the market.

The competitive landscape of the transactional video on demand market is highly fragmented. The market is dominated by a few large players such as Netflix, Amazon, and Hulu. However, there are a large number of small and medium-sized companies operating in the market. The competitive landscape of the market is expected to change over the forecast period as the market is expected to witness the entry of new players and the consolidation of the existing players.

The market is expected to be highly competitive with the presence of a large number of players. The companies are expected to compete on the basis of content, price, and quality. The companies are expected to focus on providing better content and better quality at a lower price to attract and retain customers.

8. Company Profiles
The global transactional video on demand market is expected to reach USD 92.84 billion by 2025, according to a new report by Grand View Research, Inc. The market is anticipated to witness a CAGR of 9.5% during the forecast period. Increasing demand for online content and growing popularity of streaming services are expected to drive the market over the forecast period.

Some of the key companies operating in the global transactional video on demand market are:

Netflix, Inc.

Netflix, Inc. is a leading provider of streaming content and services. The company offers its services in over 190 countries and has over 130 million subscribers worldwide. Netflix has a wide range of content, including original programming, movies, TV shows, and documentaries. The company is headquartered in Los Gatos, California, and was founded in 1997.

Amazon.com, Inc.

Amazon.com, Inc. is a leading eCommerce and cloud computing company. The company offers a wide range of products and services, including transactional video on demand. Amazon Video is a popular streaming service offered by the company. Amazon Video offers movies, TV shows, and original programming. The company is headquartered in Seattle, Washington, and was founded in 1994.

Hulu LLC

Hulu LLC is a leading streaming service provider. The company offers its services in the U.S. and Japan. Hulu offers a wide range of content, including TV shows, movies, and original programming. The company is a joint venture between Walt Disney Company, 21st Century Fox, and Comcast. Hulu is headquartered in Santa Monica, California, and was founded in 2007.

Apple Inc.

Apple Inc. is a leading technology company. The company offers a wide range of products and services, including transactional video on demand. Apple TV+ is a popular streaming service offered by the company. Apple TV+ offers original programming. The company is headquartered in Cupertino, California, and was founded in 1976.

Google LLC

Google LLC is a leading technology company. The company offers a wide range of products and services, including transactional video on demand. YouTube Premium is a popular streaming service offered by the company

9. Conclusion
The global transactional video on demand market is expected to grow at a CAGR of around 9% during the forecast period of 2020-2025. The major factors driving the growth of the market are the increasing popularity of online video content and the growing number of internet users.

The major players in the market are Netflix, Amazon, Google, Apple, and Microsoft. These companies are constantly innovating and investing in new technologies to offer better products and services to their customers.

The future of the market looks promising with the increasing adoption of new technologies such as 4K and Ultra HD content, and the growing popularity of virtual reality and augmented reality content.

Key Players Covered:

The key players operating the global transactional video on demand market include Apple Inc., Google Inc., Vixy, Limelight Networks, Lightbox TV, Pathe Thuis, Mubi, Brightcove, Kaltura, and Redbox, and among others.

The global transactional video on demand (TVoD) market showcases intense competition among the key players. Some of the well-known companies are coming up with forward-thinking business strategies to strengthen their market position. Several prominent market players focus on new product launches and product enhancements to stay competitive in a global marketplace. Strategic partnerships, collaborations help companies to enhance their product and business portfolio. Additionally, mergers and acquisitions are key strategies businesses have adopted to sustain their market competence in recent years.

Segmentation

 

 ATTRIBUTE

 

  DETAILS
By Access Type

 

 

    • OTT streaming devices
    • Desktops/Laptops,
    • Smartphones /Tablets,
    • Smart TVs
    • Others
 

By Application

 

 

    • Commercial
    • Residential
 

By Geography

 

 

    • North America (the United States, Canada, and Mexico)
    • South America (Brazil, Argentina, and Rest of South America)
    • Europe (the U.K., Germany, France, Italy, Spain, Russia, Benelux, Nordics, and Rest of Europe)
    • Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, and Rest of the Middle East & Africa)
    • Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, and Rest of Asia Pacific)
By Access Type

 

 

    • OTT streaming devices
    • Desktops/Laptops,
    • Smartphones /Tablets,
    • Smart TVs
    • Others
 

By Application

 

 

    • Commercial
    • Residential

Apple Inc., Google Inc., Vixy, Limelight Networks, Lightbox TV, Pathe Thuis, Mubi, Brightcove, Kaltura, and Redbox, and among others.

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