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Taiwan Floor Covering Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: April, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 178
Forecast Year: 2024-2032

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Market Overview

Taiwan’s floor covering market has witnessed significant growth in recent years, driven by various factors such as rapid urbanization, increasing disposable income, and growing consumer preference for aesthetically appealing and functional flooring options. The demand for floor coverings in Taiwan is primarily driven by residential, commercial, and industrial sectors. Floor coverings not only enhance the overall appearance of a space but also provide durability, safety, and ease of maintenance.


Floor coverings refer to materials or products used to cover the floor surface, providing protection and enhancing the aesthetics of a space. These include various types of flooring options such as carpets, rugs, tiles, vinyl, laminate, hardwood, and bamboo. Floor coverings play a crucial role in creating a comfortable and visually appealing environment, whether it’s a residential, commercial, or industrial setting.

Executive Summary

The Taiwan floor covering market has experienced robust growth in recent years, driven by factors such as increasing construction activities, rising consumer awareness about interior aesthetics, and the availability of a wide range of innovative and sustainable flooring options. The market offers a diverse range of products, catering to different customer preferences and requirements. The key players in the market are constantly investing in research and development to introduce advanced and eco-friendly floor coverings.

Taiwan Floor Covering Market

Key Market Insights

  • The Taiwan floor covering market has witnessed steady growth, driven by increasing construction projects and a growing focus on interior design aesthetics.
  • The residential sector holds a significant share in the market due to rising housing construction and renovation activities.
  • Commercial spaces such as offices, retail stores, and hospitality sectors are also driving the demand for floor coverings.
  • The demand for eco-friendly and sustainable floor coverings is increasing, with consumers becoming more conscious of environmental impact.
  • Technological advancements, such as the development of stain-resistant and easy-to-maintain flooring options, are influencing consumer preferences.

Market Drivers

  1. Rapid Urbanization: Taiwan’s urbanization rate has been consistently increasing, leading to a surge in construction activities and the demand for floor coverings.
  2. Growing Construction Industry: The construction sector in Taiwan is witnessing substantial growth, fueling the demand for floor coverings in both residential and commercial projects.
  3. Increasing Disposable Income: Rising disposable income levels among consumers have resulted in higher spending on home improvement and interior decoration, including floor coverings.
  4. Focus on Interior Aesthetics: Consumers are becoming increasingly conscious of creating visually appealing and stylish living spaces, driving the demand for attractive floor coverings.
  5. Advancements in Technology: Technological innovations have led to the development of advanced flooring options that offer improved durability, ease of maintenance, and enhanced performance, attracting consumers.

Market Restraints

  1. Volatility in Raw Material Prices: Fluctuating prices of raw materials used in floor coverings, such as petroleum-based products, can impact the overall cost of production and pricing strategies of manufacturers.
  2. Intense Market Competition: The Taiwan floor covering market is highly competitive, with the presence of numerous local and international players, which can pose challenges for new entrants.
  3. Environmental Concerns: The production and disposal of certain floor coverings may have a negative impact on the environment, leading to growing concerns among environmentally-conscious consumers.
  4. Economic Instability: Economic fluctuations and uncertainties can impact consumer spending patterns, affecting the demand for floor coverings in the market.

Market Opportunities

  1. Growing Preference for Sustainable Flooring: The increasing awareness about environmental sustainability presents opportunities for manufacturers to develop eco-friendly and recyclable floor coverings.
  2. Technological Advancements: Continuous advancements in manufacturing processes and materials provide opportunities to introduce innovative and high-performance floor coverings that cater to changing customer needs.
  3. Rising Renovation and Remodeling Activities: The demand for floor coverings is expected to witness growth due to the rising trend of renovation and remodeling projects in both residential and commercial sectors.
  4. Urbanization and Infrastructure Development: As Taiwan’s urban areas continue to expand, the demand for floor coverings is likely to increase, driven by infrastructure development and the construction of new buildings.

Market Dynamics

The Taiwan floor covering market is characterized by intense competition, technological advancements, and changing consumer preferences. Manufacturers and suppliers are continuously striving to introduce new designs, materials, and sustainable options to meet the evolving demands of customers. Moreover, collaborations with architects, designers, and contractors are crucial for market players to stay competitive and enhance their market presence.

Regional Analysis

The floor covering market in Taiwan is distributed across various regions, with major demand centers in densely populated areas such as Taipei, New Taipei City, Taichung, Tainan, and Kaohsiung. These regions are witnessing significant construction activities, including residential and commercial projects, driving the demand for floor coverings. The urbanization rate and economic development in these regions contribute to the growth of the floor covering market.

Competitive Landscape

The Taiwan floor covering market is highly competitive, with the presence of both domestic and international players. Key market players include Company A, Company B, Company C, and Company D. These companies focus on product innovation, strategic partnerships, and mergers and acquisitions to strengthen their market position. Additionally, they invest in marketing and branding activities to increase customer awareness and maintain a competitive edge.


The Taiwan floor covering market can be segmented based on product type, application, and distribution channel.

  1. By Product Type:
    • Carpets and Rugs
    • Tiles
    • Vinyl
    • Laminate
    • Hardwood
    • Bamboo
    • Others
  2. By Application:
    • Residential
    • Commercial
    • Industrial
  3. By Distribution Channel:
    • Online Retail
    • Offline Retail

Category-wise Insights

  1. Carpets and Rugs: Carpets and rugs are popular choices for residential and commercial spaces, offering comfort, warmth, and sound insulation. They are available in various designs, colors, and materials, catering to different interior aesthetics.
  2. Tiles: Tiles are versatile and widely used in both indoor and outdoor applications. They come in various sizes, colors, and finishes, offering durability and easy maintenance.
  3. Vinyl: Vinyl floor coverings are known for their affordability, durability, and resistance to moisture, making them suitable for high-traffic areas such as commercial spaces and kitchens.
  4. Laminate: Laminate flooring provides the look of hardwood or stone at a more affordable price. It is easy to install and maintain, making it a popular choice for residential and commercial applications.
  5. Hardwood: Hardwood flooring adds a timeless and elegant touch to any space. It is durable, eco-friendly, and available in a wide range of wood species, finishes, and styles.
  6. Bamboo: Bamboo flooring is a sustainable and eco-friendly option. It is highly durable, moisture-resistant, and offers a unique aesthetic appeal.

Key Benefits for Industry Participants and Stakeholders

  1. Revenue Generation: The floor covering market in Taiwan offers significant revenue opportunities for manufacturers, suppliers, and distributors due to the increasing demand for quality flooring options.
  2. Market Expansion: By introducing innovative and sustainable floor coverings, industry participants can expand their market reach and cater to a broader customer base.
  3. Collaborative Opportunities: Collaborations with architects, designers, and contractors can help industry participants enhance their market presence and secure lucrative projects.
  4. Brand Recognition: Investing in marketing and branding activities can help industry participants build brand awareness and establish themselves as reliable and reputable providers of floor coverings.

SWOT Analysis

  • Strengths: The Taiwan floor covering market benefits from a growing construction industry, increasing consumer awareness about interior aesthetics, and technological advancements in flooring materials and manufacturing processes.
  • Weaknesses: The market faces challenges related to volatility in raw material prices, intense competition, and environmental concerns associated with certain floor coverings.
  • Opportunities: Opportunities exist in the form of growing preference for sustainable flooring options, technological advancements, rising renovation and remodeling activities, and urbanization and infrastructure development.
  • Threats: Economic instability, changing consumer preferences, and stringent government regulations regarding environmental sustainability pose threats to the floor covering market in Taiwan.

Market Key Trends

  1. Eco-Friendly and Sustainable Flooring: The market is witnessing a rising demand for eco-friendly and sustainable flooring options as consumers prioritize environmental considerations in their purchasing decisions.
  2. Luxury and High-End Flooring: There is a growing trend towards luxury and high-end flooring options, driven by consumers’ desire for premium aesthetics and superior quality.
  3. Digitization and Online Sales: The digital transformation has influenced the floor covering market, with increased online sales, virtual showrooms, and augmented reality applications to assist customers in visualizing flooring options.
  4. Customization and Personalization: Consumers are seeking customized flooring solutions that reflect their unique preferences and individual style, leading to the emergence of personalized flooring options.

Covid-19 Impact

The COVID-19 pandemic had a significant impact on the Taiwan floor covering market. During the initial phases of the pandemic, construction activities were temporarily halted, leading to a decline in demand for floor coverings. However, as the situation improved and construction projects resumed, the market witnessed a gradual recovery. The pandemic also accelerated the shift towards online sales and contactless transactions, with industry players adopting digital strategies to cater to changing consumer behavior.

Key Industry Developments

  1. Introduction of Recyclable Flooring Options: Manufacturers are focusing on developing floor coverings that are recyclable and environmentally sustainable, addressing growing consumer concerns about ecological impact.
  2. Collaboration with Architects and Designers: Industry players are collaborating with architects and designers to develop innovative flooring solutions that meet the evolving needs of customers and incorporate the latest design trends.
  3. Technological Advancements in Manufacturing Processes: Manufacturers are investing in research and development to enhance production techniques, resulting in advanced flooring options with improved durability, ease of installation, and maintenance.

Analyst Suggestions

  1. Emphasize Sustainability: Manufacturers should prioritize the development of eco-friendly and sustainable floor coverings to meet the increasing demand from environmentally-conscious consumers.
  2. Invest in Research and Development: Continuous investment in research and development is crucial to stay competitive and introduce innovative flooring options that cater to changing consumer preferences.
  3. Strengthen Distribution Channels: Industry participants should focus on expanding their distribution network, both online and offline, to reach a wider customer base and improve market penetration.
  4. Collaborate with Interior Designers and Architects: Building strategic partnerships with architects, interior designers, and contractors can help industry players enhance their product offerings and gain access to lucrative projects.

Future Outlook

The Taiwan floor covering market is expected to witness continued growth in the coming years, driven by factors such as urbanization, rising construction activities, and the growing demand for aesthetically appealing and sustainable flooring options. Manufacturers and suppliers who adapt to evolving consumer preferences, invest in innovative technologies, and emphasize sustainability are likely to gain a competitive advantage in the market.


The Taiwan floor covering market offers significant opportunities for industry participants, driven by increasing construction activities, rising disposable income, and growing consumer awareness about interior aesthetics. The market is characterized by a wide range of flooring options, including carpets, tiles, vinyl, laminate, hardwood, and bamboo, catering to diverse customer preferences. Manufacturers and suppliers should focus on sustainability, technological advancements, and collaborations to stay competitive and capture a larger market share. With the ongoing emphasis on eco-friendly and visually appealing floor coverings, the future of the Taiwan floor covering market looks promising.

Taiwan Floor Covering Market Segmentation:

Segment Segmentation Details
By Material Vinyl Flooring, Carpet & Rugs, Wood Flooring, Others
By Application Residential, Commercial, Industrial, Others
By Region North America, Europe, Asia Pacific, Rest of World

Leading Companies in the Taiwan Floor Covering Market:

  1. Tarkett S.A.
  2. Shaw Industries Group, Inc.
  3. Mohawk Industries, Inc.
  4. Interface, Inc.
  5. Armstrong World Industries, Inc.
  6. Beaulieu International Group
  7. Gerflor Group
  8. Forbo Flooring Systems
  9. Milliken & Company
  10. Balta Group

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