Highly Visible Packaging Market to Exceed $21.4 Billion by 2030, Reports MarkWide Research
MarkWide Research, in its latest report titled, “Highly Visible Packaging Market,” anticipates substantial growth in the global market for highly visible packaging solutions. The market is projected to surpass a valuation of $21.4 billion by 2030, with an estimated compounded annual growth rate (CAGR) of 4.7% during the forecast period from 2023 to 2030. Highly visible packaging plays a pivotal role in brand recognition, product differentiation, and consumer engagement.
In today’s competitive marketplace, companies are increasingly recognizing the importance of packaging not only as a protective element but also as a powerful marketing tool. Highly visible packaging allows products to stand out on the shelf, convey brand identity, and communicate essential information to consumers.
Key Findings from the Report:
- Consumer Appeal: Products with highly visible packaging are more likely to catch the attention of consumers, leading to increased sales and market share.
- Brand Recognition: Recognizable packaging designs create strong brand associations, enhancing customer loyalty and trust.
- Sustainability: Sustainable and eco-friendly highly visible packaging solutions are gaining popularity, aligning with consumer preferences for environmentally conscious products.
- E-commerce Growth: The growth of e-commerce has increased the importance of highly visible packaging for online retailers, as it aids in product identification and brand representation.
Segmentation of the Highly Visible Packaging Market:
The highly visible packaging market is segmented based on type, material, application, and region.
By Type:
- Transparent Packaging
- Windowed Packaging
- Clear Labels and Sleeves
- Others
By Material:
- Plastic
- Glass
- Paper & Paperboard
- Metal
- Others
By Application:
- Food & Beverage
- Personal Care & Cosmetics
- Healthcare & Pharmaceuticals
- Electronics
- Consumer Goods
- Others
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Regional Insights:
- North America: North America is expected to lead the global highly visible packaging market, driven by the presence of prominent consumer goods and food and beverage industries.
- Europe: Europe is witnessing substantial growth in the market, with a focus on sustainable packaging solutions and premium branding.
- Asia Pacific: The Asia Pacific region is poised for rapid expansion, attributed to the growing consumer base and e-commerce sector.
- Latin America and Middle East & Africa: These regions are experiencing growth as emerging markets and consumer preferences for branded products fuel the demand for highly visible packaging.
Competitive Landscape:
The highly visible packaging market features several key players competing for market share. Leading companies are investing in packaging design, materials, and printing technologies to offer innovative and eye-catching solutions to their clients.
Some of the prominent players in the highly visible packaging market include:
- Amcor plc
- WestRock Company
- DS Smith plc
- Ardagh Group S.A.
- Sealed Air Corporation
- Sonoco Products Company
- Gerresheimer AG
- CCL Industries Inc.
- Huhtamäki Oyj
- Berry Global Group, Inc.
Future Outlook:
The global highly visible packaging market is poised for substantial growth, with an expected market size of over $21.4 billion by 2030. As businesses recognize the significance of packaging in influencing consumer choices and brand perception, the demand for innovative and visually appealing packaging solutions will continue to rise. MarkWide Research’s comprehensive report offers valuable insights into market trends, competitive dynamics, and regional developments, making it an indispensable resource for businesses, investors, and stakeholders interested in capitalizing on the opportunities presented by the growing highly visible packaging market.