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Customer Analytics in E-commerce Market Flourishes with an Expected CAGR of 10.6% by 2030, Unveils MarkWide Research

According to a new report published by MarkWide Research, titled, “Customer Analytics in E-commerce Market,” the global market for customer analytics solutions tailored for e-commerce businesses is flourishing with an anticipated compound annual growth rate (CAGR) of 10.6% during the forecast period from 2023 to 2030. This growth is attributed to the increasing importance of data-driven decision-making in the e-commerce sector.

Key Market Insights:

  1. Data-Driven Strategies: Customer analytics in e-commerce empowers businesses to make data-driven decisions, enhance customer experiences, and optimize marketing efforts.
  2. Personalization: E-commerce businesses leverage customer analytics to create personalized shopping experiences, recommendations, and targeted marketing campaigns.
  3. Competitive Advantage: Customer analytics solutions offer a competitive advantage by providing insights into customer behavior, preferences, and trends.
  4. Multi-Channel Engagement: These solutions support multi-channel engagement, allowing businesses to reach customers across various platforms and devices.

Market Projection:

The customer analytics in e-commerce market is expected to reach a valuation of $7.1 billion by 2030, compared to $2.2 billion in 2023. This substantial growth underscores the central role of customer analytics in driving e-commerce success.

Factors Driving Market Growth:

  1. E-commerce Expansion: The continuous growth of the e-commerce industry fuels the demand for analytics solutions to gain a competitive edge.
  2. Consumer Data Abundance: The abundance of data generated by online shoppers presents opportunities to extract valuable insights for business growth.
  3. Personalized Shopping: Shoppers increasingly expect personalized experiences, making customer analytics essential for e-commerce platforms.
  4. Conversion Optimization: E-commerce businesses aim to optimize conversion rates and improve customer retention, which customer analytics helps achieve.

Market Segmentation:

The customer analytics in e-commerce market is segmented based on component, deployment, application, end-user, and region.

By Component:

  1. Software
  2. Services

By Deployment:

  1. On-Premises
  2. Cloud-Based

By Application:

  1. Customer Segmentation and Targeting
  2. Customer Retention and Loyalty Management
  3. Marketing Campaign Analysis
  4. Others

By End-User:

  1. Retail
  2. Fashion
  3. Electronics
  4. Others

By Region:

  1. North America
  2. Europe
  3. Asia-Pacific
  4. Latin America
  5. Middle East & Africa

Competitive Landscape:

The customer analytics in e-commerce market is competitive, with key players including Adobe Inc., IBM Corporation, and Google LLC, among others. These companies continually enhance their analytics solutions to meet the evolving needs of e-commerce businesses.


The customer analytics in e-commerce market is thriving as e-commerce businesses recognize the critical role of data-driven insights in achieving success. As consumers expect personalized shopping experiences and businesses seek to optimize their operations, the demand for customer analytics solutions continues to surge. With an expected CAGR of 10.6% from 2023 to 2030, the market presents substantial opportunities for businesses committed to harnessing the power of data in e-commerce.

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