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Portable Steamers Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: April, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 238
Forecast Year: 2024-2032

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Market Overview

The portable steamers market is a crucial segment within the home appliance industry, offering efficient and convenient solutions for garment care. These compact devices use steam to remove wrinkles and odors from clothing, making them a popular choice for on-the-go individuals seeking quick and effective garment maintenance.


Portable steamers, in the context of this market, refer to handheld devices designed for steaming garments. These devices utilize water to produce steam, eliminating the need for traditional ironing. Portable steamers have gained popularity due to their portability, ease of use, and ability to refresh clothing without the use of an ironing board.

Executive Summary

The portable steamers market has witnessed significant growth driven by the demand for convenient and time-saving solutions in garment care. As consumers prioritize efficiency in their daily routines, portable steamers offer a practical alternative to traditional ironing. Understanding key market insights, technological advancements, and consumer preferences is crucial for businesses operating in this sector.

Portable Steamers Market

Key Market Insights

  1. Compact Design: Portable steamers are characterized by their compact and lightweight design, making them suitable for travel and everyday use.
  2. Quick Heating: Rapid heating capabilities allow users to start steaming within minutes, providing a quick solution for last-minute garment touch-ups.
  3. Versatility: Portable steamers are versatile and can be used on various fabrics, making them a versatile tool for individuals with diverse wardrobe needs.
  4. Water Tank Capacity: The market offers a range of portable steamers with different water tank capacities, catering to varying usage requirements.

Market Drivers

  1. Increasing Demand for Convenience: The growing emphasis on time-saving solutions and convenience in garment care is driving the demand for portable steamers.
  2. Rise in Travel Culture: The rise in travel culture and the need for wrinkle-free clothing while on the go contribute to the popularity of portable steamers.
  3. Preference for Eco-Friendly Options: Consumers are increasingly opting for eco-friendly alternatives, and portable steamers offer a water-based and energy-efficient solution.

Market Restraints

  1. Limited Steam Output: Portable steamers may have limitations in steam output compared to traditional garment steamers, potentially affecting efficiency.
  2. Dependency on Electricity: Most portable steamers rely on electricity, limiting their usability in environments without easy access to power sources.

Market Opportunities

  1. Innovation in Design: Opportunities exist for companies to innovate in terms of design, focusing on features like collapsible handles or multi-functional capabilities.
  2. Expansion into Travel Retail: Targeting the travel retail market and collaborating with travel accessory providers present opportunities for growth.

Market Dynamics

The portable steamers market operates in a dynamic landscape influenced by consumer lifestyles, travel trends, and technological advancements. Companies in this space need to stay attuned to market dynamics to adapt and cater to evolving consumer needs.

Regional Analysis

The demand for portable steamers varies across regions, influenced by travel habits, climate, and lifestyle. Understanding regional preferences is crucial for effective market penetration and product positioning.

Competitive Landscape

The portable steamers market features both established and emerging players. Competition centers on factors such as product performance, design, brand reputation, and pricing. Key players include:

  1. Rowenta
  2. Conair Corporation
  3. Philips
  4. Jiffy Steamer Company
  5. PurSteam


The portable steamers market can be segmented based on factors such as:

  1. Travel-Friendly Features
  2. Water Tank Capacity
  3. Power Source (Corded vs. Cordless)
  4. Additional Features (e.g., Collapsible Design)

Segmentation allows companies to tailor their product offerings to specific consumer preferences.

Category-wise Insights

  1. Travel-Friendly Portable Steamers: Designed with compact dimensions and dual voltage capabilities, these steamers cater to the needs of frequent travelers.
  2. Home-Use Steamers: Larger water tank capacities and robust steam output make these models suitable for everyday use at home.
  3. Innovative Designs: Portable steamers with innovative features, such as retractable cords or built-in garment clips, cater to consumers looking for unique and functional designs.

Key Benefits for Industry Participants and Stakeholders

  1. Consumer Convenience: Portable steamers provide consumers with a convenient and time-efficient solution for garment care.
  2. Market Expansion Opportunities: Offering travel-friendly features opens avenues for market expansion, targeting consumers with diverse needs.
  3. Brand Differentiation: Companies can differentiate their brands by focusing on features like design innovation, enhanced performance, and eco-friendly practices.

SWOT Analysis

  1. Strengths:
    • Compact and portable design
    • Quick heating capabilities
    • Versatility in fabric compatibility
    • Eco-friendly solution
  2. Weaknesses:
    • Limited steam output compared to larger models
    • Dependency on electricity
  3. Opportunities:
    • Innovation in design and functionality
    • Expansion into the travel retail market
  4. Threats:
    • Intense competition within the market
    • Consumer preference for larger, traditional garment steamers

Market Key Trends

  1. Smart Technology Integration: The integration of smart technology, such as mobile app connectivity, is a rising trend in the portable steamers market.
  2. Collaborations with Fashion Brands: Collaborations between portable steamer manufacturers and fashion brands for co-branded products are gaining popularity.

Covid-19 Impact

The Covid-19 pandemic has influenced consumer behaviors, with an increased focus on home-based solutions. Portable steamers saw a surge in demand as more individuals sought convenient ways to care for their clothing at home.

Key Industry Developments

  1. Advancements in Heating Technology: Ongoing advancements in heating technology contribute to faster heating times and improved overall performance.
  2. Eco-Friendly Initiatives: Manufacturers are increasingly adopting eco-friendly practices, focusing on sustainable materials and energy-efficient features.

Analyst Suggestions

  1. Product Diversification: Companies should explore product diversification by introducing models with innovative features, appealing to different consumer segments.
  2. E-commerce Expansion: Expanding distribution through e-commerce channels can enhance accessibility and reach a broader consumer base.
  3. Sustainability Initiatives: Emphasizing sustainability initiatives, such as using recycled materials, can appeal to environmentally conscious consumers.

Future Outlook

The portable steamers market is poised for continued growth as consumer lifestyles evolve, emphasizing convenience and sustainability. Innovations in design and technology, coupled with strategic collaborations, will play a crucial role in shaping the market’s future.


In conclusion, the portable steamers market presents a dynamic landscape with opportunities for growth driven by consumer preferences for convenience and eco-friendly solutions. Companies that adapt to changing consumer needs, innovate in design and functionality, and explore strategic partnerships will position themselves for success in this evolving market.

Portable Steamers Market Segmentation Details:

Segment Details
Type Handheld Steamers, Standing Steamers
Capacity Below 1 Gallon, 1-2 Gallons, Above 2 Gallons
Application Home Use, Commercial Use
Power Source Electric, Battery
Geographic Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Leading companies in the Portable Steamers Market:

  1. Conair Corporation
  2. SharkNinja Operating LLC
  3. Rowenta (Groupe SEB)
  4. Jiffy Steamer Company, LLC
  5. Steamfast (HoMedics, Inc.)
  6. McCulloch (TTI Floor Care North America)
  8. Proctor Silex (Hamilton Beach Brands, Inc.)
  9. BLACK+DECKER (Stanley Black & Decker, Inc.)
  10. Pure Enrichment

North America
o US
o Canada
o Mexico

o Germany
o Italy
o France
o UK
o Spain
o Denmark
o Sweden
o Austria
o Belgium
o Finland
o Turkey
o Poland
o Russia
o Greece
o Switzerland
o Netherlands
o Norway
o Portugal
o Rest of Europe

Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Kazakhstan
o Taiwan
o Vietnam
o Thailand
o Philippines
o Singapore
o Australia
o New Zealand
o Rest of Asia Pacific

South America
o Brazil
o Argentina
o Colombia
o Chile
o Peru
o Rest of South America

The Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Israel
o Kuwait
o Oman
o North Africa
o West Africa
o Rest of MEA

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