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Pet GPS Tracker Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: April, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 246
Forecast Year: 2024-2032

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Market Overview:

The Pet GPS Tracker market is a segment within the broader pet care industry, offering technological solutions to enhance the safety and security of pets. These trackers have gained popularity among pet owners who prioritize monitoring their pets’ locations, preventing loss, and ensuring a rapid response in case a pet goes missing.


Pet GPS trackers are electronic devices designed to attach to a pet’s collar or be implanted under the skin, providing real-time location information through GPS technology. These trackers enable pet owners to track their pets’ movements, set safe zones, and receive alerts if their pets wander beyond designated boundaries.

Executive Summary:

The Pet GPS Tracker market has witnessed robust growth driven by the increasing awareness of pet safety and the desire for enhanced pet care solutions. The market offers a range of GPS tracking devices with features such as geofencing, activity monitoring, and real-time tracking, providing pet owners with peace of mind and the ability to ensure the safety of their pets.

Pet GPS Tracker Market

Key Market Insights:

  1. Real-Time Tracking: Pet GPS trackers offer real-time location tracking, allowing pet owners to monitor their pets’ movements accurately. This feature is especially crucial for tracking pets in unfamiliar environments or during outdoor activities.
  2. Geofencing: Many GPS trackers include geofencing capabilities, enabling pet owners to set virtual boundaries. If a pet moves beyond the predefined area, the owner receives immediate alerts, preventing potential loss or harm.
  3. Activity Monitoring: Some trackers go beyond location tracking and offer activity monitoring features. These devices track a pet’s daily activities, including exercise, rest, and playtime, providing insights into the pet’s overall well-being.
  4. Long Battery Life: Battery life is a critical factor for pet GPS trackers. Many devices are designed with long-lasting batteries to ensure continuous tracking without frequent recharging, enhancing the reliability of the tracking system.

Market Drivers:

  1. Rising Pet Ownership: The increasing number of households with pets, coupled with the growing attachment and concern for pet safety, is a primary driver for the adoption of pet GPS trackers.
  2. Urbanization and Outdoor Activities: Urbanization has led to more pets living in densely populated areas, increasing the risk of pets getting lost. Additionally, the popularity of outdoor activities with pets has heightened the demand for GPS trackers.
  3. Technological Advancements: Continuous advancements in GPS technology, miniaturization, and battery efficiency contribute to the development of more sophisticated and user-friendly pet GPS trackers.
  4. Humanization of Pets: The trend of treating pets as family members has led to increased spending on pet care products, including advanced technologies like GPS trackers, to ensure the safety and well-being of pets.

Market Restraints:

  1. Cost Considerations: Some pet owners may perceive GPS trackers as relatively expensive compared to traditional pet identification methods. The initial cost and ongoing subscription fees may deter budget-conscious consumers.
  2. Device Size and Weight: The size and weight of GPS trackers can be a concern, especially for smaller pets. Pet owners may prefer lightweight and compact devices to ensure the comfort of their pets.
  3. Limited Connectivity in Remote Areas: In remote or rural areas with limited cellular coverage, GPS trackers may face challenges in providing real-time tracking updates, affecting their reliability.
  4. Privacy Concerns: Pet owners may have concerns about the privacy implications of GPS tracking, both for themselves and their pets. Balancing the need for security with privacy considerations is crucial for wider adoption.

Market Opportunities:

  1. Integration with Smart Home Systems: The integration of pet GPS trackers with smart home systems provides an opportunity to offer a comprehensive pet care solution. Connectivity with smart devices allows seamless monitoring and control.
  2. Health Monitoring Features: Expanding the functionalities of GPS trackers to include health monitoring, such as temperature sensing or heart rate monitoring, can create additional value for pet owners focused on their pets’ overall health.
  3. Customization and Personalization: Offering customizable features and personalization options in GPS trackers, such as interchangeable covers or custom alerts, can attract consumers looking for unique and aesthetically pleasing devices for their pets.
  4. Collaborations with Pet Industry Players: Collaborating with pet industry players, such as veterinary clinics or pet insurance providers, can create synergies and enhance the overall value proposition for pet owners.

Market Dynamics:

The Pet GPS Tracker market operates within a dynamic landscape influenced by technological advancements, changing consumer preferences, and the evolving role of pets in households. Staying attuned to these dynamics is essential for manufacturers and retailers to navigate market trends successfully.

Regional Analysis:

  1. North America: The North American market for Pet GPS Trackers is driven by high pet ownership rates, a tech-savvy consumer base, and a strong emphasis on pet safety. The region’s urbanization and outdoor culture contribute to the demand for GPS trackers.
  2. Europe: In Europe, where pets are considered integral family members, the market benefits from the pet humanization trend. Pet owners prioritize safety and well-being, driving the adoption of GPS trackers for their pets.
  3. Asia Pacific: The Asia Pacific region, experiencing a surge in pet ownership and a growing middle class, presents significant opportunities for the Pet GPS Tracker market. Increasing urbanization and awareness contribute to market growth.
  4. Latin America: Latin America’s market is influenced by a burgeoning pet culture, with pet owners seeking advanced solutions for pet care. The market’s growth is supported by the region’s economic development and changing lifestyles.
  5. Middle East and Africa: The Middle East and Africa exhibit a rising interest in pet care products, including GPS trackers. As pet ownership becomes more prevalent, the demand for safety and tracking solutions is expected to grow.

Competitive Landscape:

The Pet GPS Tracker market features a competitive landscape with several key players vying for market share. These players differentiate themselves through product innovation, reliability, user-friendly features, and brand reputation. Some prominent players in the market include:

  1. Whistle Labs, Inc.
  2. Pod Trackers
  3. Link AKC
  4. Garmin Ltd.
  5. Tractive
  6. Pawtrack
  7. Findster Technologies
  8. FitBark
  9. Paby
  10. KYON

Continuous innovation, robust marketing strategies, and a focus on addressing consumer needs are essential for companies to maintain a competitive edge in the Pet GPS Tracker market.


The Pet GPS Tracker market can be segmented based on various factors, including:

  1. Type:
    • Collar-Mounted Trackers
    • Implantable Trackers
    • Smart Pet Tags
  2. Connectivity:
    • Cellular Network
    • Wi-Fi
    • Bluetooth
  3. Pet Type:
    • Dogs
    • Cats
    • Other Small Pets
  4. Distribution Channel:
    • Online Retail
    • Pet Specialty Stores
    • Veterinary Clinics
    • Hypermarkets/Supermarkets

Segmentation allows for a more targeted approach to meet the diverse needs of pet owners and cater to specific preferences in tracking devices.

Category-wise Insights:

  1. Collar-Mounted Trackers:
    • Collar-mounted GPS trackers are the most common type, offering ease of use and compatibility with various pet sizes. These trackers are popular among dog owners who want a non-intrusive tracking solution.
  2. Implantable Trackers:
    • Implantable GPS trackers, while less common, provide a more discreet option. This category may appeal to pet owners seeking a permanent and tamper-proof tracking solution.
  3. Smart Pet Tags:
    • Smart pet tags are a convenient option for pet owners who want a versatile and easily transferable tracking device. These tags often offer a range of features beyond GPS tracking.

Key Benefits for Pet Owners and Stakeholders:

  1. Peace of Mind:
    • Pet GPS trackers offer pet owners peace of mind by providing real-time location tracking and immediate alerts in case of emergencies, reducing the risk of pet loss.
  2. Safety and Security:
    • Enhanced safety and security for pets are key benefits. Pet owners can quickly locate their pets, even in unfamiliar areas, and ensure a prompt response to potential dangers.
  3. Prevention of Loss:
    • The prevention of pet loss is a primary advantage. Geofencing features and immediate alerts help pet owners take preventive actions when pets stray beyond set boundaries.
  4. Health Monitoring:
    • Some GPS trackers include health monitoring features, allowing pet owners to track their pets’ activities and overall health, contributing to proactive pet care.

SWOT Analysis:

A SWOT analysis provides insights into the internal and external factors influencing the Pet GPS Tracker market:

  1. Strengths:
    • Growing pet ownership trends
    • Advancements in GPS technology
    • Increasing awareness of pet safety
  2. Weaknesses:
    • Perceived high cost by some consumers
    • Device size and weight concerns
    • Privacy considerations
  3. Opportunities:
    • Integration with smart home systems
    • Health monitoring features
    • Customization and personalization options
  4. Threats:
    • Cost considerations for budget-conscious consumers
    • Limited connectivity in remote areas
    • Privacy concerns impacting market adoption

Market Key Trends:

  1. Advanced Connectivity: The market is witnessing advancements in connectivity options, with GPS trackers incorporating cellular networks, Wi-Fi, and Bluetooth for seamless tracking and communication.
  2. Miniaturization and Lightweight Design: A trend toward smaller, lightweight, and ergonomic designs is emerging. Manufacturers focus on creating unobtrusive trackers, especially for smaller pets.
  3. Subscription-Based Models: Some manufacturers offer subscription-based models for additional features and services, contributing to recurring revenue streams and enhanced customer loyalty.
  4. Social Sharing and Community Features: Social sharing and community features within GPS tracking apps enable pet owners to connect, share experiences, and create a sense of community, enhancing the user experience.

Covid-19 Impact:

The Covid-19 pandemic has influenced the Pet GPS Tracker market in various ways:

  1. Increased Pet Adoption: The surge in pet adoptions during lockdowns and remote work has driven the demand for pet care products, including GPS trackers, as new pet owners seek advanced solutions for pet safety.
  2. Contactless Pet Care: The focus on contactless and remote pet care solutions has accelerated the adoption of GPS trackers. Pet owners, spending more time at home, are increasingly investing in technology to monitor and care for their pets.
  3. E-commerce Growth: The pandemic has reinforced the trend of online shopping, with pet owners preferring the convenience of purchasing GPS trackers and related products through e-commerce platforms.
  4. Remote Work Influence: The shift to remote work has allowed pet owners to spend more time with their pets, creating a heightened awareness of their well-being and safety, contributing to increased demand for GPS trackers.

Key Industry Developments:

  1. Integration with Smart Home Devices: Collaborations and integrations with smart home device manufacturers enhance the compatibility and functionality of pet GPS trackers within the broader smart home ecosystem.
  2. Health and Wellness Features: Ongoing developments focus on incorporating health and wellness features, such as activity tracking and vitalsigns monitoring, to offer a holistic approach to pet care. These features provide pet owners with valuable insights into their pets’ overall health and enable early detection of potential issues.
  1. Global Expansion Strategies: Key players in the market are adopting global expansion strategies to tap into emerging markets with a rising pet ownership culture. Partnerships, distribution agreements, and strategic alliances contribute to market growth and penetration.
  2. Innovation in Battery Technology: Ongoing innovation in battery technology is addressing one of the critical challenges in GPS trackers – battery life. Improved battery efficiency ensures longer operational periods between recharges, enhancing the reliability of the tracking system.

Analyst Suggestions:

  1. User-Friendly Design: Manufacturers should prioritize user-friendly design, ensuring that pet GPS trackers are easy to use and comfortable for pets. Ergonomic designs and lightweight materials contribute to overall user satisfaction.
  2. Affordability and Value Proposition: While maintaining high-quality features, manufacturers should explore ways to enhance affordability and create a compelling value proposition for a broader consumer base. Clear communication of the benefits of GPS trackers can justify the investment for pet owners.
  3. Data Security Measures: Given the privacy concerns associated with GPS tracking, implementing robust data security measures is crucial. Transparent communication about data usage and storage practices can build trust with consumers.
  4. Educational Initiatives: Continuous educational initiatives can help in raising awareness about the benefits of pet GPS trackers and dispelling misconceptions. Informing pet owners about the role of these devices in enhancing pet safety and well-being is essential.

Future Outlook:

The Pet GPS Tracker market is poised for continued growth, driven by technological advancements, increasing pet ownership, and a growing emphasis on pet safety. Future developments are likely to focus on enhanced connectivity, health monitoring, and seamless integration with other smart home devices. The market’s expansion into new geographic regions and collaboration with complementary industries will shape its trajectory in the coming years.


In conclusion, the Pet GPS Tracker market represents a dynamic and evolving segment within the broader pet care industry. The market’s growth is propelled by the rising importance of pet safety, increasing pet humanization, and advancements in GPS technology. As pet owners continue to prioritize the well-being of their furry companions, the demand for reliable and feature-rich GPS trackers is expected to remain strong. Manufacturers and stakeholders in the industry have the opportunity to contribute to the market’s growth by addressing consumer needs, ensuring data security, and embracing innovation in product design and functionality.

Pet GPS Tracker Market Segmentation Details:

Segment Details
Type GPS Collars, GPS Tags, GPS Trackers for Pet Cameras, Others
Compatibility Smartphone Compatible, Computer Compatible, Both
Tracking Range Short Range (Bluetooth), Medium Range (Wi-Fi), Long Range (GPS/GSM)
Battery Life Less than 24 hours, 24-48 hours, 48-72 hours, More than 72 hours
Subscription Plan Monthly Subscription, Annual Subscription, No Subscription Fee, Others
Connectivity Cellular Network, Satellite Network, Both
Geographical Region North America, Europe, Asia-Pacific, Latin America, Middle East, Africa

Leading Companies in the Pet GPS Tracker Market:

  1. Whistle Labs Inc. (Mars Petcare)
  2. Link AKC
  3. Tractive
  4. Garmin Ltd.
  5. Pod Trackers Pty Ltd.
  6. FitBark Inc.
  7. Fi
  9. Pawtrack
  10. Findster Technologies Inc.

North America
o US
o Canada
o Mexico

o Germany
o Italy
o France
o UK
o Spain
o Denmark
o Sweden
o Austria
o Belgium
o Finland
o Turkey
o Poland
o Russia
o Greece
o Switzerland
o Netherlands
o Norway
o Portugal
o Rest of Europe

Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Kazakhstan
o Taiwan
o Vietnam
o Thailand
o Philippines
o Singapore
o Australia
o New Zealand
o Rest of Asia Pacific

South America
o Brazil
o Argentina
o Colombia
o Chile
o Peru
o Rest of South America

The Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Israel
o Kuwait
o Oman
o North Africa
o West Africa
o Rest of MEA

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