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Mobile Unified Communications and Collaboration Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2023-2030

Published Date: January, 2023
No of Pages: 159
Delivery Format: PDF+ Excel
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The Mobile Unified Communications and Collaboration (UC&C) market is experiencing significant growth as businesses recognize the importance of seamless communication and collaboration across multiple devices and platforms. This market focuses on providing unified communication services, including voice, video, messaging, and data sharing, through mobile devices such as smartphones and tablets. The increasing adoption of mobile devices, along with advancements in communication technologies, is driving the growth of the Mobile UC&C market.

Mobile Unified Communications and Collaboration refer to the integration of various communication and collaboration tools into a single platform that can be accessed and used through mobile devices. It enables employees and teams to communicate and collaborate in real-time, regardless of their location or the device they are using. This technology eliminates the limitations of traditional communication methods and enhances productivity, efficiency, and flexibility in the workplace.

Mobile Unified Communications and Collaboration Market Report Scope and Segmentation
UNIT Value (USD Million/Billion)

Executive Summary:

The Mobile UC&C market is witnessing rapid growth due to the rising demand for enhanced communication and collaboration capabilities in the mobile workforce. The market offers a wide range of solutions and services that enable seamless connectivity and collaboration through mobile devices. Key players in the market are continuously innovating and introducing advanced features to cater to the evolving needs of businesses and individuals.

Key Market Insights:

  • The Mobile UC&C market is expected to witness substantial growth during the forecast period.
  • The increasing adoption of smartphones and tablets is a major driver for the market.
  • Cloud-based UC&C solutions are gaining popularity due to their scalability and cost-effectiveness.
  • The demand for video conferencing and real-time collaboration tools is rising significantly.
  • Integration of UC&C with other enterprise systems, such as CRM and ERP, is a growing trend in the market.

Market Drivers:

  1. Growing Adoption of Mobile Devices: The proliferation of smartphones and tablets has led to increased demand for mobile UC&C solutions. Employees are increasingly relying on mobile devices for work-related tasks, and businesses are leveraging this trend to enhance communication and collaboration capabilities.
  2. Need for Seamless Communication: In today’s fast-paced business environment, organizations require efficient and instant communication channels. Mobile UC&C offers real-time messaging, voice, and video communication, enabling employees to connect and collaborate seamlessly, regardless of their location.
  3. Rise of Remote Workforce: The shift towards remote work and flexible work arrangements has further accelerated the demand for mobile UC&C. With employees working from different locations, it is essential to have a reliable and secure mobile communication and collaboration platform.
  4. Cost Savings and Productivity Gains: Mobile UC&C solutions offer cost savings by reducing the need for traditional communication systems and infrastructure. Moreover, the increased efficiency and productivity resulting from seamless collaboration contribute to overall business growth.

Market Restraints:

  1. Security and Privacy Concerns: With the increasing use of mobile devices for business communication, security and privacy become major concerns. Organizations need to implement robust security measures to protect sensitive data and ensure compliance with regulations.
  2. Infrastructure Limitations: The success of mobile UC&C relies on a strong and reliable network infrastructure. In some regions, limited network coverage or connectivity issues may hinder the adoption and performance of mobile UC&C solutions.
  3. Resistance to Change: Organizations that are accustomed to traditional communication methods may face resistance from employees when transitioning to mobile UC&C. Proper training and change management strategies are crucial to ensure successful adoption.

Market Opportunities:

  1. Integration with Artificial Intelligence (AI): The integration of AI technologies, such as natural language processing and chatbots, can enhance the capabilities of mobile UC&C platforms. AI-powered features can automate routine tasks, improve response times, and provide personalized user experiences.
  2. Emerging Markets: The increasing penetration of mobile devices and internet connectivity in emerging markets presents significant growth opportunities for mobile UC&C providers. These markets are experiencing significant digital transformation and businesses in these regions are increasingly adopting mobile UC&C solutions to enhance their communication and collaboration capabilities.
  1. Mobile Workforce Management: Mobile UC&C solutions can be further expanded to include features that support workforce management. This can include functionalities such as task management, scheduling, and performance tracking, providing organizations with a comprehensive mobile solution for managing their remote and mobile workforce.
  2. Integration with Internet of Things (IoT): The integration of mobile UC&C with IoT devices opens up new possibilities for communication and collaboration. For example, IoT-enabled devices in the workplace can seamlessly connect with mobile UC&C platforms, allowing employees to control and monitor devices remotely while collaborating with their team members.

Market Dynamics:

The Mobile UC&C market is dynamic and evolving, driven by technological advancements and changing business needs. The following factors contribute to the dynamics of the market:

  • Technological Innovations: Continuous advancements in mobile technologies, cloud computing, and communication protocols drive the evolution of mobile UC&C solutions. Innovative features and functionalities, such as augmented reality (AR) and virtual reality (VR) integration, further enhance the user experience.
  • Shifting Work Patterns: The increasing adoption of remote work and flexible work arrangements has transformed the way businesses operate. Mobile UC&C solutions play a vital role in facilitating seamless communication and collaboration among geographically dispersed teams.
  • Strategic Partnerships and Acquisitions: Key players in the market often form strategic partnerships or acquire innovative startups to expand their product offerings and gain a competitive edge. These collaborations drive innovation and enable companies to offer comprehensive mobile UC&C solutions.
  • Changing Customer Expectations: Businesses and individuals now expect mobile UC&C solutions to be user-friendly, intuitive, and capable of integrating with other productivity tools. Providers need to continuously adapt to changing customer expectations and deliver solutions that meet their evolving needs.

Regional Analysis:

The Mobile UC&C market exhibits strong growth potential across various regions. Here is a regional analysis of the market:

  • North America: North America is a mature market for mobile UC&C, driven by the widespread adoption of mobile devices and the presence of established technology providers. The region’s focus on digital transformation and remote work culture contributes to the market growth.
  • Europe: Europe showcases significant growth opportunities in the mobile UC&C market, fueled by the increasing demand for flexible work arrangements and the rising adoption of cloud-based communication solutions. The region’s stringent data protection regulations also drive the need for secure mobile UC&C platforms.
  • Asia Pacific: The Asia Pacific region presents immense growth prospects, driven by the rapid digitalization of businesses and the growing mobile workforce. Countries like China, India, and Japan are witnessing extensive adoption of mobile UC&C solutions due to their large population and expanding corporate sector.
  • Latin America: Latin America is experiencing a surge in mobile UC&C adoption, primarily driven by the need for improved communication and collaboration in remote and geographically dispersed teams. The region’s expanding small and medium-sized business sector also contributes to market growth.
  • Middle East and Africa: The Middle East and Africa region are witnessing increased investment in mobile UC&C infrastructure, driven by the growing demand for digital transformation and the need to support remote work initiatives. The region offers significant growth opportunities for mobile UC&C providers.

Competitive Landscape:

The Mobile UC&C market is highly competitive, with several key players vying for market share. These players focus on innovation, partnerships, and mergers and acquisitions to strengthen their market position. Some of the prominent players in the market include:

  • Microsoft Corporation
  • Cisco Systems, Inc.
  • Avaya Holdings Corp.
  • Mitel Networks Corporation
  • Alcatel-Lucent Enterprise
  • Unify Inc.
  • Huawei Technologies Co., Ltd.
  • IBM Corporation
  • Google LLC
  • Verizon Communications Inc.

These companies offer a wide range of mobile UC&C solutions and services, catering to diverse industry verticals and customer needs. They differentiate themselves by offering advanced features, scalability, integration capabilities, and robust security measures.

The competitive landscape is also shaped by emerging players and startups that focus on niche segments or innovative technologies within the mobile UC&C market. These companies bring fresh ideas and solutions to the market, often challenging the established players and driving further innovation.

Strategic partnerships and collaborations are common in the Mobile UC&C market, as companies aim to leverage each other’s strengths and expand their market reach. This includes partnerships with telecommunications service providers, software vendors, and cloud service providers to offer comprehensive solutions that combine connectivity, infrastructure, and UC&C functionalities.

Market segmentation and targeting specific industries and customer segments are key strategies adopted by players in the Mobile UC&C market. This approach allows them to tailor their solutions to meet the unique requirements of sectors such as healthcare, education, finance, and manufacturing.

Overall, the competitive landscape of the Mobile UC&C market is dynamic and evolving, with a focus on innovation, strategic partnerships, and customer-centric solutions.


The Mobile UC&C market can be segmented based on various factors, including:

  1. Solution Type:
    • Voice Call and Audio Conferencing
    • Video Conferencing
    • Messaging and Presence
    • Data Sharing and Collaboration Tools
  2. Deployment Type:
    • Cloud-Based
    • On-Premises
  3. Organization Size:
    • Small and Medium-sized Enterprises (SMEs)
    • Large Enterprises
  4. Industry Vertical:
    • Healthcare
    • Education
    • Finance and Banking
    • IT and Telecom
    • Manufacturing
    • Retail and E-commerce
    • Others

By segmenting the market, companies can better understand the specific needs and preferences of different customer segments, allowing them to develop targeted solutions and strategies.

Category-wise Insights:

  1. Voice Call and Audio Conferencing:
    • Voice call and audio conferencing solutions enable real-time communication, allowing users to make voice calls, conduct audio conferences, and hold virtual meetings through their mobile devices. These solutions are essential for remote collaboration and ensuring effective communication across teams and organizations.
  2. Video Conferencing:
    • Video conferencing solutions enable face-to-face communication, regardless of the physical location of participants. Mobile video conferencing allows users to join meetings and conferences using their smartphones or tablets, providing a rich collaborative experience.
  3. Messaging and Presence:
    • Messaging and presence solutions facilitate instant messaging, group chats, and real-time presence updates, allowing users to communicate quickly and efficiently. These solutions enhance team collaboration, enabling users to share information, discuss ideas, and make decisions on the go.
  4. Data Sharing and Collaboration Tools:
    • Data sharing and collaboration tools enable users to share files, documents, and other digital assets with team members, fostering collaboration and productivity. Mobile UC&C solutions provide secure and seamless data sharing capabilities, ensuring that users can access and collaborate on files from anywhere, anytime.

Key Benefits for Industry Participants and Stakeholders:

Industry participants and stakeholders in the Mobile UC&C market can reap several benefits, including:

  1. Enhanced Communication and Collaboration: Mobile UC&C solutions provide seamless and efficient communication and collaboration capabilities, enabling employees to connect and collaborate in real-time, irrespective of their location or the device they are using. This leads to improved productivity, faster decision-making, and streamlined workflows.
  2. Increased Flexibility and Mobility: With mobile UC&C, users have the flexibility to work from anywhere and at any time. This allows for greater work-life balance, remote work opportunities, and improved employee satisfaction. Businesses can also tap into a wider talent pool by hiring remote workers or offering flexible work arrangements.
  3. Cost Savings: Mobile UC&C solutions can result in cost savings for industry participants and stakeholders. By leveraging mobile devices and cloud-based infrastructure, businesses can reduce the need for expensive hardware and on-premises communication systems. Additionally, mobile UC&C eliminates the costs associated with travel and physical meetings, as virtual meetings and collaboration tools are readily available.
  1. Improved Customer Experience: Mobile UC&C solutions enable businesses to provide a seamless and personalized customer experience. Through real-time communication channels and efficient collaboration, businesses can respond to customer inquiries, resolve issues, and deliver a higher level of service, leading to increased customer satisfaction and loyalty.
  2. Competitive Advantage: Adopting mobile UC&C early on provides a competitive advantage in today’s fast-paced business landscape. Organizations that embrace mobile UC&C can enhance their operational efficiency, respond quickly to market changes, and stay ahead of competitors. It also enables them to attract top talent who value flexible and mobile work environments.
  3. Scalability and Adaptability: Mobile UC&C solutions offer scalability, allowing organizations to easily scale their communication and collaboration capabilities as their business grows. They can add or remove users, expand to new locations, and integrate additional functionalities to meet evolving needs.

SWOT Analysis:

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis provides insights into the internal and external factors that can impact the Mobile UC&C market:

  • Strengths:
    • Seamless connectivity and collaboration across devices and platforms.
    • Enhanced productivity and efficiency through real-time communication.
    • Flexibility and mobility for the modern workforce.
    • Integration capabilities with other enterprise systems.
  • Weaknesses:
    • Security and privacy concerns associated with mobile communication.
    • Infrastructure limitations and connectivity issues in certain regions.
    • Resistance to change and adoption barriers in traditional organizations.
  • Opportunities:
    • Integration with AI and IoT technologies for advanced functionalities.
    • Expansion into emerging markets with growing mobile adoption.
    • Mobile workforce management solutions for improved efficiency.
  • Threats:
    • Intense competition from established players and emerging startups.
    • Technological advancements and evolving customer expectations.
    • Regulatory and compliance challenges, particularly regarding data security and privacy.

Understanding these internal and external factors helps industry participants and stakeholders develop strategies to leverage strengths, overcome weaknesses, capitalize on opportunities, and mitigate threats in the Mobile UC&C market.

Market Key Trends:

The Mobile UC&C market is witnessing several key trends that are shaping its growth and evolution:

  1. Cloud-Based Solutions: Cloud-based mobile UC&C solutions are gaining significant traction due to their scalability, cost-effectiveness, and ease of implementation. The cloud model allows businesses to access UC&C services without heavy upfront investments in infrastructure.
  2. Integration with Collaboration Tools: Mobile UC&C solutions are increasingly integrating with popular collaboration tools such as project management software, document sharing platforms, and task management applications. This integration enhances productivity and streamlines workflows by centralizing communication and collaboration within a single platform.
  3. Rise of WebRTC: Web Real-Time Communication (WebRTC) technology is revolutionizing mobile UC&C by enabling real-time communication directly through web browsers. It eliminates the need for additional software or plugins, making mobile UC&C more accessible and user-friendly.
  4. Mobile Video Conferencing: With the increasing demand for visual communication, mobile video conferencing is becoming a dominant trend in the Mobile UC&C market. High-quality video conferencing capabilities on mobile devices enable face-to-face interactions, fostering more engaging and productive collaboration.
  5. Security and Privacy Enhancements: As data breaches and privacy concerns continue to make headlines, mobile UC&C providers are placing greater emphasis on security and privacy features. Encryption, authentication mechanisms, and compliance with data protection regulations are becoming integral components of mobile UC&C solutions.

Covid-19 Impact:

The Covid-19 pandemic has significantly impacted the Mobile UC&C market, accelerating its growth and transforming the way businesses communicate and collaborate. Here are the key effects of Covid-19 on the market:

  1. Increased Demand for Remote Collaboration: The widespread adoption of remote work during the pandemic led to a surge in the demand for mobile UC&C solutions. Businesses needed effective communication and collaboration tools to enable remote teams to collaborate seamlessly and maintain productivity.
  2. Shift towards Digital Transformation: The pandemic acted as a catalyst for digital transformation initiatives across industries. Organizations recognized the importance of mobile UC&C solutions in enabling remote work, ensuring business continuity, and adapting to changing market dynamics.
  3. Rise in Video Conferencing Usage: Video conferencing emerged as a vital tool for virtual meetings, team collaboration, and remote customer interactions during the pandemic. The demand for mobile video conferencing solutions skyrocketed, with businesses relying on these platforms to bridge the gap created by physical distancing measures.
  4. Increased Focus on Security: As remote work and mobile communication expanded, the need for robust security measures became more apparent. Businesses prioritized security features such as end-to-end encryption, secure data transmission, and multi-factor authentication to protect sensitive information shared through mobile UC&C platforms.
  5. Adoption of Cloud-Based Solutions: The pandemic accelerated the adoption of cloud-based mobile UC&C solutions as businesses sought scalable and flexible communication tools. Cloud solutions offered the agility to scale resources as needed, reduced the dependency on physical infrastructure, and enabled quick deployment in remote work environments.
  6. Continued Growth in Healthcare and Education Sectors: The healthcare and education sectors witnessed significant growth in mobile UC&C adoption due to the need for remote patient consultations, telemedicine services, and online learning. These sectors leveraged mobile UC&C to maintain essential services and ensure uninterrupted communication with patients, students, and staff.
  7. Focus on Employee Well-being and Engagement: Mobile UC&C solutions played a crucial role in supporting employee well-being and engagement during the pandemic. Virtual team meetings, collaborative workspaces, and instant messaging capabilities helped organizations foster a sense of connection and collaboration among remote employees.

Overall, the Covid-19 pandemic has reshaped the Mobile UC&C market, accelerating the adoption of mobile communication and collaboration tools. The lessons learned during this period are likely to have a lasting impact on how businesses approach communication and collaboration in the future.

Key Industry Developments:

The Mobile UC&C market continues to evolve with ongoing industry developments and advancements. Here are some key industry developments shaping the market:

  1. Advancements in 5G Technology: The rollout of 5G networks provides faster and more reliable connectivity, enabling seamless mobile UC&C experiences. The increased bandwidth and low latency of 5G networks unlock new possibilities for high-quality video conferencing, real-time collaboration, and data-intensive applications.
  2. Integration of Artificial Intelligence: Mobile UC&C solutions are integrating AI technologies to enhance user experiences. AI-powered virtual assistants, chatbots, and voice recognition capabilities improve communication efficiency and automate routine tasks, allowing users to focus on high-value activities.
  3. Emerging Technologies: Emerging technologies such as augmented reality (AR) and virtual reality (VR) are finding applications in mobile UC&C. AR-powered visual collaboration tools and VR-enabled virtual meetings enhance the immersive and interactive aspects of communication and collaboration.
  4. User Experience and Design Improvements: Mobile UC&C providers are placing increased emphasis on user experience and intuitive design. Streamlined interfaces, easy navigation, and personalized settings contribute to a seamless user experience, leading to higher adoption and user satisfaction.
  5. Integration with Team Productivity Tools: Integration with team productivity tools such as project management software, document sharing platforms, and customer relationship management (CRM) systems enables a more comprehensive and streamlined workflow. This integration eliminates the need for switching between different applications, enhancing efficiency and productivity.

Analyst Suggestions:

Analysts suggest the following strategies and considerations for industry participants in the Mobile UC&C market:

  1. Focus on Security: As the reliance on mobile UC&C grows, prioritizing security measures becomes paramount. Implement robust encryption protocols, multi-factor authentication, and regular security audits to protect sensitive data and ensure compliance with data protection regulations.
  2. Embrace Cloud-Based Solutions: Cloud-based mobile UC&C solutions offer scalability, flexibility, and cost-efficiency. Consider migrating from on-premises systems to cloud-based solutions to leverage the benefits of easy scalability, remote accessibility, and reduced infrastructure costs.
  3. User-Centric Design: User experience and ease of use are crucial factors in driving adoption and user satisfaction. Invest in intuitive interfaces, seamless integration with mobile devices, and personalized features to enhance the user experience and promote widespread adoption of mobile UC&C solutions.
  4. Integration with Collaboration Tools: Foster collaboration by integrating mobile UC&C solutions with popular collaboration tools used in the workplace. Seamless integration with project management, document sharing, and task management tools enhances productivity and streamlines workflows.
  5. Stay Ahead of Technological Advancements: Keep abreast of emerging technologies and trends in the Mobile UC&C market. Explore the potential of AI, IoT, 5G, AR, and VR in enhancing communication and collaboration experiences. Stay agile and adapt to technological advancements to remain competitive.
  6. Provide Training and Support: Ensure proper training and support for employees during the adoption of mobile UC&C solutions. Offer comprehensive training programs, user guides, and ongoing technical support to facilitate a smooth transition and maximize the benefits of the technology.
  7. Foster a Culture of Collaboration: Promote a culture of collaboration and remote work by encouraging employees to embrace mobile UC&C tools. Provide incentives for active participation and highlight success stories to showcase the positive impact of mobile UC&C on productivity and teamwork.
  8. Monitor Customer Feedback and Evolve: Continuously monitor customer feedback and adapt your mobile UC&C offerings accordingly. Regularly assess market trends, customer needs, and competitors’ strategies to stay ahead of the curve and provide innovative solutions.

Future Outlook:

The future of the Mobile UC&C market looks promising, with sustained growth anticipated. As remote work and mobile communication become integral parts of the modern workplace, the demand for seamless and efficient mobile UC&C solutions will continue to rise.

The market will witness further advancements in technologies such as 5G, AI, and AR/VR, enabling more immersive and interactive communication experiences. Integration with other emerging technologies and smart devices will expand the scope and capabilities of mobile UC&C solutions.

The increasing adoption of mobile UC&C in sectors such as healthcare, education, finance, and manufacturing will drive market growth. Businesses will prioritize secure and scalable mobile UC&C solutions to facilitate remote work, improve collaboration, and enhance customer experiences.

Strategic partnerships, mergers, and acquisitions will shape the competitive landscape as companies seek to expand their offerings and gain a competitive edge. Market players will continue to invest in research and development to introduce innovative features and functionalities that meet evolving customer needs.

In conclusion, the Mobile UC&C market is poised for significant growth as businesses recognize the value of seamless communication and collaboration in the mobile era. By embracing technological advancements, prioritizing user experience and security, and staying attuned to market trends, industry participants can capitalize on the opportunities and shape the future of mobile UC&C.


The Mobile Unified Communications and Collaboration (UC&C) market has emerged as a critical aspect of modern business communication and collaboration. With the increasing adoption of mobile devices and the demand for seamless connectivity, businesses are leveraging mobile UC&C solutions to enhance productivity, streamline workflows, and foster collaboration among geographically dispersed teams.

This comprehensive market overview highlighted the meaning and significance of Mobile UC&C, providing insights into its executive summary, key market insights, drivers, restraints, opportunities, and market dynamics. Regional analysis showcased the growth potential across different regions, while the competitive landscape shed light on key players and their strategies.

The segmentation of the market into solution types, deployment types, organization sizes, and industry verticals provided a deeper understanding of the diverse market segments. Moreover, category-wise insights explored the key functionalities and benefits offered by voice call and audio conferencing, video conferencing, messaging and presence, and data sharing and collaboration tools.

Industry participants and stakeholders can expect numerous benefits from embracing Mobile UC&C, including enhanced communication and collaboration, increased flexibility and mobility, cost savings, improved customer experiences, and a competitive advantage. By capitalizing on opportunities such as integration with AI and IoT, expanding into emerging markets, and focusing on mobile workforce management, businesses can maximize the value of Mobile UC&C solutions.

A SWOT analysis highlighted the strengths, weaknesses, opportunities, and threats in the Mobile UC&C market, while key industry developments underscored the importance of advancements in 5G technology, AI integration, emerging technologies, user experience improvements, and collaboration tool integration.

The Covid-19 pandemic has significantly influenced the Mobile UC&C market, accelerating digital transformation, increasing the demand for remote collaboration tools, and emphasizing the importance of security and cloud-based solutions. The pandemic’s impact on remote work, video conferencing, and healthcare and education sectors was discussed in detail.

Analysts suggest strategies such as focusing on security, embracing cloud-based solutions, prioritizing user-centric design, integrating with collaboration tools, staying ahead of technological advancements, providing training and support, fostering a culture of collaboration, and monitoring customer feedback to drive success in the Mobile UC&C market.

Looking ahead, the future outlook of the Mobile UC&C market appears promising. Continued growth is expected with advancements in technologies, increased adoption across industry sectors, and strategic partnerships shaping the competitive landscape. As businesses continue to prioritize seamless communication and collaboration in the mobile era, the Mobile UC&C market will play a pivotal role in enabling organizations to thrive in an increasingly interconnected world.

by Solution • Conferencing • Unified Messaging • Voice Solution • Content and Collaboration
by Service • Implementation and Integration • Training and Support • Consulting • Managed Services
by Deployment type • Cloud • On-Premises
by User type • Enterprises • SMBs
by Industry Verticals • BFSI • Healthcare • Public Sector • Telecom and IT • Retail • Media and Entertainment • Transportation and Logistics • Others

• Cisco Systems Inc.
• Avaya Inc.
• Microsoft Corporation
• IBM Corporation
• Siemens Ag
• Alcatel-Lucent
• Unify GmbH & Co.
• KG
• NEC Corporation
• Genband
• Ericsson
• Mitel (Aastra)
• 8×8 Inc.
• AT&T, Inc.
• BT Group
• Verizon
• Research in Motion.
• Facebook
• Tencent.
• RingCentral Inc.
• NEC Corporation of America
• Nokia Networks
• Ribbon Communications Inc.
• Damaka Inc.
• Mobisma AB

North America
o US
o Canada
o Mexico

o Germany
o Italy
o France
o UK
o Spain
o Denmark
o Sweden
o Belgium
o Poland
o Russia
o Netherlands
o Norway
o Portugal
o Israel
o Rest of Europe

Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Thailand
o Singapore
o Australia
o New Zealand
o Rest of Asia Pacific

South America
o Brazil
o Argentina
o Colombia
o Chile
o Peru
o Rest of South America

The Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Northern Africa
o Rest of MEA

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