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Japan Automotive EPS Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: January, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 178
Forecast Year: 2024-2032

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Market Overview

The Japan Automotive EPS (Electric Power Steering) market is a thriving and crucial segment of the country’s automotive industry. EPS technology has gained significant popularity over the years due to its numerous benefits, and it has become an integral part of modern vehicles. This market analysis provides valuable insights into the current state and future prospects of the Japan Automotive EPS market.


Automotive EPS, or Electric Power Steering, is an advanced steering system that replaces traditional hydraulic power steering with an electric motor. EPS systems are designed to assist the driver in steering the vehicle with ease and precision. This technology enhances vehicle handling, reduces fuel consumption, and offers various safety features. The Japan Automotive EPS market encompasses the production, distribution, and adoption of EPS systems in the country’s automotive sector.

Executive Summary

The Japan Automotive EPS market has experienced steady growth over the past few years, driven by increasing demand for fuel-efficient vehicles and the rising focus on automotive safety. The adoption of EPS technology has been accelerated by the growing awareness of its benefits among both vehicle manufacturers and consumers. This executive summary provides an overview of the key findings, opportunities, and challenges faced by the market.

Japan Automotive EPS Market

Key Market Insights

  • Increasing Demand for Fuel-Efficient Vehicles: The automotive industry in Japan is witnessing a shift towards eco-friendly and fuel-efficient vehicles. EPS technology plays a vital role in achieving these goals as it reduces engine load and enhances fuel efficiency.
  • Growing Emphasis on Vehicle Safety: Safety has become a paramount concern for consumers and regulatory bodies alike. EPS systems offer enhanced stability control and assistive features that contribute to improved road safety.
  • Advancements in EPS Technology: Manufacturers are continuously investing in research and development to enhance EPS performance and functionality. As a result, next-gen EPS systems are becoming more reliable, responsive, and adaptable to various driving conditions.

Market Drivers

  1. Fuel Efficiency and Emission Reduction Goals: The Japanese automotive industry is committed to reducing carbon emissions and increasing fuel efficiency. EPS technology helps achieve these objectives by optimizing engine performance and reducing energy losses.
  2. Improved Vehicle Handling and Control: EPS systems offer superior vehicle handling and responsiveness, enhancing the overall driving experience. This feature appeals to consumers and contributes to increased adoption.
  3. Rising Safety Concerns: With the rising number of road accidents, safety features have become a key differentiator for vehicles. EPS technology provides stability control and assists in collision avoidance, attracting safety-conscious consumers.

Market Restraints

  1. Higher Initial Costs: The initial cost of implementing EPS technology in vehicles can be higher compared to traditional steering systems, which might deter budget-conscious buyers.
  2. Complex Maintenance: Although EPS systems are generally reliable, complex electronic components may require specialized maintenance and repair, leading to higher service costs.

Market Opportunities

  1. Growing Electric Vehicle Market: With the increasing popularity of electric vehicles (EVs), the demand for EPS systems is expected to rise significantly. EPS technology complements EVs by enhancing energy efficiency and extending battery life.
  2. Integration of Advanced Driver Assistance Systems (ADAS): The integration of EPS technology with ADAS features, such as lane-keeping assist and park assist, presents substantial opportunities for market growth.

Market Dynamics

The Japan Automotive EPS market is driven by factors like the rising demand for fuel-efficient vehicles and a growing emphasis on vehicle safety. Advancements in EPS technology and the integration of ADAS features offer promising growth opportunities. However, higher initial costs and complex maintenance pose challenges to the market’s expansion.

Regional Analysis

The regional analysis of the Japan Automotive EPS market reveals that major automotive manufacturing hubs such as Tokyo, Nagoya, and Osaka have the highest adoption rates of EPS technology. These regions are home to renowned vehicle manufacturers and are at the forefront of implementing cutting-edge automotive technologies.

Competitive Landscape

The Japan Automotive EPS market boasts several prominent players, including manufacturers, suppliers, and technology providers. These companies are continually innovating to gain a competitive edge and expand their market share. Collaborations and partnerships with vehicle manufacturers are also common strategies to penetrate the market effectively.


The Japan Automotive EPS market can be segmented based on vehicle type (passenger cars, commercial vehicles), EPS type (column-assist EPS, rack-assist EPS), and technology (brushless motor, brushed motor).

Category-wise Insights

  1. Passenger Cars Segment: The passenger cars segment dominates the Japan Automotive EPS market, primarily due to the higher production and sales of passenger vehicles in the country. Additionally, the demand for fuel-efficient and safer cars further drives the adoption of EPS technology in this segment.
  2. Commercial Vehicles Segment: The commercial vehicles segment also presents significant opportunities for EPS adoption. The need for advanced safety features and the push towards greener transportation solutions are expected to fuel the demand for EPS systems in commercial vehicles.

Key Benefits for Industry Participants and Stakeholders

  • Automotive Manufacturers: Implementing EPS technology allows automotive manufacturers to enhance vehicle performance, fuel efficiency, and safety, thereby attracting more customers.
  • Consumers: EPS-equipped vehicles offer improved steering control, better handling, and increased safety, resulting in a more enjoyable and secure driving experience for consumers.
  • Regulatory Bodies: The widespread adoption of EPS technology contributes to achieving environmental and safety goals set by regulatory bodies.

SWOT Analysis

  • Strengths: Superior vehicle handling, reduced fuel consumption, and advanced safety features make EPS technology a preferred choice in the automotive industry.
  • Weaknesses: Higher initial costs and complex maintenance may pose challenges to adoption, especially for cost-sensitive markets.
  • Opportunities: The growing market for electric vehicles and the integration of EPS technology with ADAS features provide significant growth opportunities.
  • Threats: Competition from alternative steering technologies and economic fluctuations could impact market growth.

Market Key Trends

  1. Steer-by-Wire Technology: The development of steer-by-wire technology, which eliminates mechanical connections between the steering wheel and the wheels, represents a major trend in the Japan Automotive EPS market.
  2. Evolving EPS Integration: EPS systems are becoming increasingly integrated with other vehicle systems, such as ADAS and autonomous driving technologies, to provide a seamless driving experience.

Covid-19 Impact

The Covid-19 pandemic had a notable impact on the Japan Automotive EPS market, causing disruptions in supply chains and production schedules. However, as the situation improved and economic activities resumed, the market showed signs of recovery. The emphasis on vehicle safety and fuel efficiency, driven by the pandemic, further boosted the adoption of EPS technology.

Key Industry Developments

  1. Advanced EPS Algorithms: Manufacturers are developing advanced EPS algorithms that enhance vehicle stability and response, offering a more intuitive driving experience.
  2. Sustainable EPS Solutions: Companies are investing in eco-friendly EPS solutions that reduce energy consumption and align with Japan’s sustainability goals.

Analyst Suggestions

  1. Invest in R&D: Companies should continue investing in research and development to improve EPS technology’s performance, reliability, and cost-effectiveness.
  2. Marketing Strategies: Effective marketing strategies that highlight the benefits of EPS technology and its contribution to vehicle safety and efficiency can drive higher adoption rates.

Future Outlook

The future outlook for the Japan Automotive EPS market looks promising, with the technology poised to become a standard feature in most vehicles. The increasing focus on sustainability and safety will drive EPS adoption further. Additionally, advancements in steer-by-wire technology and integration with ADAS features will open up new growth avenues.


In conclusion, the Japan Automotive EPS market is experiencing steady growth and is poised for further expansion in the coming years. The adoption of Electric Power Steering technology has become a necessity for automakers to meet the increasing demand for fuel-efficient and safer vehicles. With the growing emphasis on environmental sustainability and vehicle safety, EPS systems have emerged as a critical component of the automotive industry.

The market is driven by factors such as the need to achieve fuel efficiency and emission reduction goals, enhanced vehicle handling and control, and rising safety concerns. Furthermore, advancements in EPS technology, including steer-by-wire systems and integration with ADAS features, provide a glimpse into the future of automotive steering systems.

However, the market also faces challenges, such as higher initial costs and complex maintenance requirements. To overcome these challenges, industry players should focus on continuous research and development to improve EPS performance and reliability while optimizing production costs.

Japan Automotive EPS Market Segmentation Details:

Segment Description
Type Electric Power Steering System, Electronic Power Steering System, Others
Vehicle Type Passenger Vehicles, Commercial Vehicles, Others

Leading Companies in Japan Automotive EPS Market:

  1. JTEKT Corporation
  2. NSK Ltd.
  3. ZF Friedrichshafen AG
  4. Nexteer Automotive
  5. Bosch Limited (Robert Bosch GmbH)
  6. Mitsubishi Electric Corporation
  7. Hitachi Automotive Systems, Ltd.
  8. Denso Corporation
  9. Hyundai Mobis Co., Ltd.
  10. Mando Corporation

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