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Internet Advertising Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2022-2030

Published Date: July, 2022
No of Pages: 170
Delivery Format: PDF + Excel

$2,950.00

Internet Advertising Market expected to grow to $1,389 Billion by 2030. This will represent a 16.9% annual growth rate from 2022-to 2030.. Internet advertising refers to the Internet’s use to send marketing or promotional messages to a targeted audience. It is used to increase website traffic and brand exposure. This is a great way for businesses to reach new customers, increase their reach and diversify their revenue streams. Internet advertising includes banners, pay-per-call ads, and pay-per-click ads. It can also be used on search engines, in e-newsletters, and in online versions of newspapers and magazines to reach people who use the Internet to shop or gather information. Internet advertising helps brands reach the right audience. It is also the fastest and easiest way to advertise, which keeps the target audience interested.

The use of social media in the COVID-19 epidemic has grown tremendously. This resulted in increased social media platforms to promote TV shows, movies, and other media content to the targeted audience. This drives the growth of internet advertising within the media & entertainment sector. Social media has become a popular medium for marketing entertainment and media content via Instagram, Facebook, Twitter, and Twitter. This is because social media helps engage the audience and create excitement about the content before it goes live on their respective platforms.

The Ad format segment, also known as search engine advertising, saw the most growth in the industry. It is expected to continue its dominance in 2019 due to increased consumers shopping online and searching for products online. The search engine advertising market is also growing due to the increased demand for multinational companies to be more easily found, searchable and visible online. Due to the growing demand for social media platforms, however, the segment of social media advertising is expected to see the greatest growth.

The global internet advertisement market share by platform type was dominated in 2019 by the mobile segment. This is due to various factors, including an increase in mobile internet users and popularity of social media, and the time spent using mobile devices. The key players in the mobile-based advertisement industry develop and distribute mobile advertising content compatible with mobile devices. As more people use their smartphones to surf the Internet and shop online, the rise in e-commerce and mobile commerce will also drive growth in internet advertising on mobile platforms.

The global internet advertising market share by industry vertical in 2019 by the retail and e-commerce segment. It is expected to continue its dominance in the coming years because of the need for smaller retail and consumer goods businesses to compete in an increasingly competitive marketplace. Many retailers are improving their internet advertising strategies to let shoppers know more about their business and drive traffic towards their eCommerce sites.

Due to increased advertisers, North America is the dominant market for internet advertising. Digital advertising is a growing market. This is a key factor driving the region’s growth. The 2020 election and the Olympic Games in Tokyo are expected to increase ad spending in the U.S., which will help to drive the growth of the internet advertising market. Magna Global, the strategic media unit of IPG Media brands, predicted that U.S. advertising spending would rise at a rate of 5.1% to 6.6% by 2020. Asia-Pacific will see the fastest growth over the forecast period, as the rise of apps, mobile and social media is the main driver for the growing market for internet advertising in the region. Apps are becoming more important in countries like India, China, and Indonesia due to widespread smartphone usage, as well as the growing popularity of gaming.

Top influencing factors

Global internet advertising market growth is driven by many factors, including the widespread adoption of smartphones, the emergence of high-speed Internet, the proliferation of social media, increased advertising spending on digital media across different industries, and an increase in the popularity of streaming platforms. The market is also growing due to the increased interest in online advertising by business owners, as COVID-19 allows them to build brand awareness and gain a competitive advantage. The market growth is impeded by the increasing use of ad-blockers that prevent online advertising. Advertising automation, however, is expected to offer lucrative opportunities for market growth. The internet advertising market is forecast to grow if businesses adopt identity-based, pay-per-click marketing to increase their marketing success.

Internet Advertising Market Report Scope and Segmentation

ATTRIBUTESDETAILS
ESTIMATED YEAR2022
BASE YEAR2021
FORECAST YEAR2030
HISTORICAL YEAR2017-2021
UNITValue (USD Million/Billion)
BY REGIONNorth America, Europe, Asia Pacific, Latin America, Middle East and Africa

The key benefits to stakeholders

  • This report includes an analysis of the internet advertising market, trends, future estimations, and projections to determine potential investment pockets.
  • This report provides information about key drivers, limitations, and opportunities in the online advertising.
  • To highlight the industry’s financial strength, we have quantified the internet advertising market from 2022 to 2030.
  • Porter’s Five Forces analysis illustrates the power of suppliers and buyers in the online advertising market.

Key Market Segments

  • BY PLATFORM TYPE

    • Mobile
    • Desktop & Laptop
    • Other
  • By Ad Format

    • Search Engine Advertising/Search Engine Marketing
    • Display Advertising
    • Mobile Advertising
    • Advertising on Social Media
    • Video advertising
    • Online Classifieds Ads
    • Other
  • By Pricing Model

    • COST PER THREE / COST-PER-MILLE
    • Performance-Based Advertising
    • Hybrid
    • Other
  • By Enterprise Size

    • Large Enterprises
    • Small and Medium-Sized Enterprises
  • By Industry Vertical

    • Automotive
    • Healthcare
    • Media & Entertainment
    • BFSI
    • Education
    • Retail & Consumer Goods
    • Transport & Tourism
    • IT & Telecom
    • Other

Major Regions

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Italy
    • France
    • UK
    • Spain
    • Poland
    • Russia
    • The Netherlands
    • Norway
    • Czech Republic
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Malaysia
    • Thailand
    • Singapore
    • Australia & New Zealand
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Northern Africa
    • Rest of MEA

Key Market Participants

  • ALIBABA GROUP HOLDINGS LIMITED
  • GOOGLE LLC
  • BAIDU, INC.
  • MICROSOFT CORPORATION
  • AMAZON WEB Services, INC.
  • INTERNATIONAL BUSINESS MACHINES COMMUNITY
  • FACEBOOK, INC.
  • TWITTER INC.
  • VERIZON COMUNICATION INC.
  • HULU LLC.

1.     Introduction
2.     Market Size & Forecast
3.     Drivers/Constraints
4.     Segments of Internet Advertising Market

4.1.    By Ad Format
4.1.1. Search Engine marketing/ advertising
4.1.2. Social Media advertising
4.1.3. Online Classified ads
4.1.4. Video advertising
4.1.5. Mobile Advertising
4.1.6. Display advertising
4.2.    By Pricing Model
4.2.1. Cost per thousand clicks
4.2.2. Performance based
4.2.3. Hybrid
4.2.4. Others
4.3.     By Enterprise Size
4.3.1. Small & Medium
4.3.2. Large Enterprise
4.4.    By Industry Vertical
4.4.1. Healthcare
4.4.2. Automotive
4.4.3. Media and Entertainment
4.4.4. Retail & Consumer goods
4.4.5. IT & Telecom
4.4.6. Education
4.4.7. BFSI
4.4.8. Others
4.5.   By region
4.5.1. North America
4.5.2. Europe
4.5.3. Asia Pacific
4.5.4. MEA
5.     Analysis of segments
5.1.1. On the basis of Ad Format
5.1.2. On the basis of Pricing Model
5.1.3. On the basis of Enterprise size
5.1.4. On the basis of Industry vertical
5.1.5. On the basis of region

  • BY PLATFORM TYPE

    • Mobile
    • Desktop & Laptop
    • Other
  • By Ad Format

    • Search Engine Advertising/Search Engine Marketing
    • Display Advertising
    • Mobile Advertising
    • Advertising on Social Media
    • Video advertising
    • Online Classifieds Ads
    • Other
  • By Pricing Model

    • COST PER THREE / COST-PER-MILLE
    • Performance-Based Advertising
    • Hybrid
    • Other
  • By Enterprise Size

    • Large Enterprises
    • Small and Medium-Sized Enterprises
  • By Industry Vertical

    • Automotive
    • Healthcare
    • Media & Entertainment
    • BFSI
    • Education
    • Retail & Consumer Goods
    • Transport & Tourism
    • IT & Telecom
    • Other

  • ALIBABA GROUP HOLDINGS LIMITED
  • GOOGLE LLC
  • BAIDU, INC.
  • MICROSOFT CORPORATION
  • AMAZON WEB Services, INC.
  • INTERNATIONAL BUSINESS MACHINES COMMUNITY
  • FACEBOOK, INC.
  • TWITTER INC.
  • VERIZON COMUNICATION INC.
  • HULU LLC.

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