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Influencer Marketing Platform Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2022-2030

Published Date: July, 2022
No of Pages: 153

$2,950.00

In 2021, the global market for influencer marketing platforms was worth USD 10.39 billion. The market is expected to grow at a 33.4% compound annual growth rate (CAGR) from 2022 through 2030. This is due to brands’ shifting desire to have their products promoted by online influencers and celebrities. Influencer marketing has become an integral part of mainstream branding strategies in organizations. It is a combination of content-driven marketing strategies and celebrity endorsements.

  • Influencer marketing is a new form of marketing. This allows brands to market their products and services on social media platforms.
  • Software designed to help brands use their influencer marketing platform and provide tools for influencer discovery is called an influencer marketing platform.
  • Many marketers and brands use the influencer marketing platform to grow their campaigns. The platform can be used to help you track the progress of your campaign, as well as discover influencers.
  • Using influencer marketing platforms reduces the time and effort required to find the right influencer. It also provides statistics and a large list of influencers.
  • It makes it easy to create and manage campaigns. The platform tracks and reports on the campaign’s progress.
  • Influencer marketing offers many benefits, including being highly targeted and relevant, providing value to the target audience, and assisting in faster customer acquisition. It also boosts SEO and raises brand awareness.
  • Start-ups and those who have struggled to gain traction with social media marketing can benefit from the influencer marketing platform.
  • While some influencer marketing platforms are focused on one platform, such as Instagram, Snapchat, or YouTube, others operate on multiple social media channels.
  • Due to increasing global digitalization and the deployment of CGI-based influences, the global influencer marketing platform market will grow during the forecast period.

The market for Global Influencer Marketing Platforms

The market for Global Influencer Marketing Platform: Key Drivers

  • The increasing interest in video content drives influencer marketing platforms. The rise in the popularity of video has been attributed to the increasing use of smartphones with 3G, 4G, and 5G networks. This will likely be a major growth driver for the global influencer market platform market.
  • The market for influencer marketing platforms is also driven by the adoption of ad-blocking software, the need to build a brand image, and the need for big data analytics.
  • Marketers have another channel for reaching their target audience through the easy availability of affordable, high-speed internet service. This has resulted in a rise in the popularity of influencer marketing platforms.
  • Different sectors are currently focusing on the implementation of new technologies. These are expected to create opportunities in the market for influencer marketing platforms during the forecast period.
  • The market may be limited by a lack of awareness, a reduced influence of campaigns, and other factors.

The Global Influencer Marketing Platform Market: The Impact of COVID-19

  • The COVID-19 pandemic positively impacted influencer marketing platforms, which has led to a significant increase in their adoption.
  • Different sectors can promote their businesses using a cost-effective advertising medium, which is a social media platform. The global influencer marketing market is growing because of the increased adoption of these platforms.

North America To Hold Large Share Of The Global Influencer Marketing Platform Market

  • The global influencer marketing platforms market can be divided into North America and Europe, Asia Pacific, Middle East & Africa, and South America.
  • North America was the dominant market for global influencer marketing platforms due to its large number of COVID-19-related cases. This resulted in more people working from home and increased use of social media to promote products and services. The North American Region also has talent pools based on AI-based analytics, digital market development, and platform design, which have contributed to the rise of the influencer platform market.
  • Due to the rise in social media usage and adoption of advanced technology, Asia Pacific’s market is expected to grow over the forecast period. Many countries, including Japan, India, China, and China, can be compared.
  • Market growth is driven by the increasing adoption of ad-blocking solutions across Europe and the Asia Pacific.

Global Influencer Marketing Platform Market

  • Numerous local, regional and global companies have a strong presence in the influencer market platform market.
  • The global influencer marketing platform market is booming thanks to rapid technological advancement.
  • Many companies compete for innovation and digital transformations.

Influencer Marketing Platform Market Report Scope and Segmentation

ATTRIBUTESDETAILS
ESTIMATED YEAR2022
BASE YEAR2021
FORECAST YEAR2030
HISTORICAL YEAR2017-2021
UNITValue (USD Million/Billion)
BY REGIONNorth America, Europe, Asia Pacific, Latin America, Middle East and Africa

The key players in the global market for influencer marketing platforms include

  • Impact Tech, Inc.
  • Social Beat
  • Onalytica
  • Brandwatch
  • Mavrck
  • Creator
  • Aspire
  • Klear
  • Linqia, Inc.
  • IZEA Worldwide Inc.
  • JuliusWorks, Inc.
  • Quotient Technology Inc.
  • Traackr, Inc.
  • Launchmetrics
  • ExpertVoice Inc.
  • Fourstarzz Media LLC
  • Talent Village Ltd
  • Tagger Media Inc.
  • Blogmint Inc.
  • Upfluence Inc

The market for the Global Influencer Marketing Platform

The market for Global Influencer Marketing Platform Market by Component

  • Solutions
  • Services
    • Consulting
    • Maintenance and Support
    • Integration and deployment

The market for Global Influencer Marketing Platforms by Application

  • Campaign Management
  • Search and Discovery
  • Management of Influencer Relationships
  • Compliance Management and Fraud Prevention
  • Analytics and Reporting
  • Other

The market for Global Influencer Marketing Platforms by Enterprise Size

  • Large Enterprises
  • SME (Small and Medium Enterprises)

The market for Global Influencer Marketing Platform by End-user

  • Retail and consumer goods
  • Fashion and Lifestyle
  • Health and Wellness
  • Agents and PR
  • Ad-tech
  • Banking and Finance
  • Tourism and Travel
  • Other

The market for Global Influencer Marketing Platform, by Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • The U.K.
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of the Middle East and Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

MWR’s intelligence report results from extensive research and a rigorous evaluation of all dynamics that influence the market’s growth. TMR has a tight-knit group of analysts, strategists, and industry experts that offer clients tools and methodologies to help them make better decisions. CXOs and executives can rely on our objectives, insights, and actionable analytics to help them achieve their mission-critical priorities.

Enterprises can understand various consumer propositions by examining the different forces that impact the market dynamics and key and related industries. Our clients use these insights and perspectives to improve customer experience in a fast-paced business environment.

Our insights and perspectives are based on the 4 Stages (or Pillars): ASBC-S. These provide a flexible and extensible framework for the success and growth of an organization. Below are the essentials and roles of these for organizational success.

  • Agenda for CXOs – MWR’s study sets the tone for agendas relevant to CEOs, CFOs, and CIOs of companies operating in the market. Our clients can use the perspectives to help bridge the gap between the action plan and schedule. TMR guides CXOs in undertaking mission-critical activities supported by business analysis tools, thereby enhancing their organizations’ performance. These perspectives will help you decide on your marketing mix compatible with your visions, policies, and mission.
  • Strategic Frameworks: This study explains how companies create and implement short-term and long-term strategic plans. Our experts communicate and collaborate to help you understand them and make your organization more resilient and sustainable in difficult times. These insights allow them to determine sustainable competitive advantages for each business unit.
  • Benchmarking to Decide Target Markets and Brand Positioning. The study includes assessments that examine marketing channels and mix. Our diverse teams collaborate with you to identify potential budget, direct, and indirect competition. The study also helps determine the most efficient budgets for different processes and promotional activities. The study also helps you establish benchmarks to integrate people and processes with the four Ps of marketing. This will eventually allow you to identify unique niches and propositioning strategies.
  • C-S: Business Composability for Sustainability: The report’s C-S framework emphasizes constant strategy planning for sustainability. This is especially important in light of the changing geopolitical environment and disruptions such as recessions, pandemics, and boom and bust cycles. TMR offers high customization options to help you reach business composability. CXOs are becoming more interested in compositional enterprises to combat market volatility. Our industry experts and analysts help you navigate these uncertainties and guide your business toward a smart, sustainable enterprise.

This study examines regional consumer and technology trends and the latest industry dynamics. These include, but are not limited to:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Italy
    • France
    • UK
    • Spain
    • Poland
    • Russia
    • The Netherlands
    • Norway
    • Czech Republic
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Malaysia
    • Thailand
    • Singapore
    • Australia & New Zealand
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Northern Africa
    • Rest of MEA

 

Major Companies

  • Impact Tech, Inc.
  • Social Beat
  • Onalytica
  • Brandwatch
  • Mavrck
  • Creator
  • Aspire
  • Klear
  • Linqia, Inc.
  • IZEA Worldwide Inc.
  • JuliusWorks, Inc.
  • Quotient Technology Inc.
  • Traackr, Inc.
  • Launchmetrics
  • ExpertVoice Inc.
  • Fourstarzz Media LLC
  • Talent Village Ltd
  • Tagger media Inc.
  • Blogmint Inc.
  • Upfluence Inc
  • Others

Segmentation

Global Influencer Marketing Platform Market, by Component

  • Solutions
  • Services
    • Consulting
    • Support and Maintenance
    • Deployment and Integration

Global Influencer Marketing Platform Market, by Application

  • Campaign Management
  • Search and Discovery
  • Influencer Relationship Management
  • Compliance Management and Fraud Detection
  • Analytics and Reporting
  • Others

Global Influencer Marketing Platform Market, by Enterprise Size

  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)

Global Influencer Marketing Platform Market, by End-user

  • Retail and Consumer Goods
  • Fashion and Lifestyle
  • Health and Wellness
  • Agencies and PR
  • Ad-tech
  • Banking and Finance
  • Travel and Tourism
  • Other

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Covid-19 Impact Analysis

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