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In-App Purchase Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2022-2030

Published Date: July, 2022
No of Pages: 153
Delivery Format: PDF+ Excel

$2,950.00

In-app purchases are expected to grow 19.8% annually between 2020 and 2027. The market was worth $76.43 billion globally in 2019. In-app purchasing is when mobile devices can facilitate the sale of a specific product or other types of services within an app. It also offers in-app purchase options for users: auto-renewing subscriptions, subscription, replenishable, and non-replenishable.

Mobile gaming apps are now offering lucrative in-app purchase market opportunities in the wake of COVID-19. This is due to the growing acceptance of media and entertainment apps among end-users living in lockdown environments in most countries.

The market is growing due to increased smartphone users worldwide and technological advances in smartphones. The market is also growing due to the increased use of promotional strategies and offers, such as loyalty programs, and the increase in data usage and internet penetration worldwide. The market’s growth is impeded by digital illiteracy, limited digital infrastructure, and uncertainty for enterprises in developing their apps. The market will expand during the forecast period due to the addition of new games, ongoing innovation in technology, and an increase in digital advertising expenditures.

The subscription segment led the global in-app purchase market in 2019. It is expected to continue its dominance over the forecast period. The use of subscription revenue models has seen an increase in popularity. This is due to several advantages, such as the ability to bill and pay as you wish, it can be distributed easily, and provides a steady, reliable revenue stream. The non-consumable market is expected to grow faster over the forecast period. This is due to its ability to give users full access to the application, which drives this segment’s growth.

The Asia-Pacific region dominated in-app purchases in 2019. This market is expected to grow fastest over the forecast period. This market is driven by the presence of major players and the rapid adoption of new technology in mobile applications in emerging countries like India and China.

The report examines the trends, restraints, and growth prospects of the global in-app purchase market. Porter’s five forces analysis is used to analyze the effects of different factors on the global in-app purchase market, including the bargaining power and competitive intensity of suppliers, threat of new competitors, the threat from substitutes, bargaining power, and bargaining ability of buyers.

Segment review

The market for in-app purchases worldwide is divided by the operating system, type, and app category. It is divided into Android, iOS, and other operating systems. It is divided into three types: subscription, consumable, and non-consumable. It is classified by app category into entertainment & music, and gaming. The market is analyzed across North America, Europe, and Asia-Pacific.

In-app purchase market analysis: Apple Inc, Disney, Google LLC, King Limited, Netflix, Inc., Rakuten, Sony Corporation, Spotify Technology S.A, Tencent Holding Limited, Tinder. These companies have used various strategies to expand their market penetration and strengthen themselves in the industry.

COVID-19 Analysis of Impact:

Businesses are facing operational challenges in the COVID-19 pandemic. This is why gaming and non-gaming mobile apps offer their customers new functionality and features at a very affordable price. This drives the market growth. The in-app market for purchasing apps is also growing due to the increase in video streaming, gaming, and other health & wellness applications during the pandemic. Major market players are offering users new applications and using different strategies to increase their revenue and market share. This creates many opportunities for market growth.

Top influencing factors

In-app purchases in developing countries are on the rise.

India and China are emerging economies with high smartphone penetration and increasing 4G and 3G connectivity. These countries also account for over a third of the world’s population. This means that they have the greatest potential to sell in-app. These emerging markets are expected to house approximately 90% of the world’s population under 30. Rapid urbanization, growth in the middle class, and a rise in literacy would all contribute to increased consumption in emerging economies. This will lead to an increase in in-app payments.

Emerging markets lack the necessary financial services, and financial institutions are not easily accessible from remote areas. However, financial institutions have become financially viable over the last few years due to the advancement of technology and innovation. They can now offer mobile money and e-banking to the unbanked or under-banked population of emerging markets. Kenya is one of the emerging markets where nearly two-thirds (or more) of the adult population receive or pay via their mobile phones. This is one of the main factors that has driven the growth in the in-app purchasing market in emerging countries.

The surge in expenditure on a digital advertisement

Increasing online traffic will attract clients and investors for advertising and promoting products or services. Social media largely drive the growth of the digital or online advertising market. Many social media platforms such as Instagram, Telegram, and LinkedIn are gaining much popularity with millennials. This is a great opportunity for investors to promote businesses on these platforms. The market will see potential growth opportunities shortly due to the benefits of digital media advertising, such as improved customer conversion rates and declines in marketing costs, a targeted customer base, higher search engine ranking, increased inbound traffic, superior customer satisfaction, and better search engine rankings.

Key Benefits to Stakeholders

  • This study provides an in-depth analysis of the global in-app purchasing market, current trends, and future estimates to help determine the best investment opportunities.
  • This report provides information on key drivers, limitations, opportunities, and their impact on the global in-app purchasing market share.
  • Porter’s Five Forces analysis illustrates the market’s potential buyers and sellers.
  • To determine market potential, a quantitative analysis of the market is performed between 2020 and 2027.

In-App Purchase Market Report Scope and Segmentation

ATTRIBUTESDETAILS
ESTIMATED YEAR2022
BASE YEAR2021
FORECAST YEAR2030
HISTORICAL YEAR2017-2021
UNITValue (USD Million/Billion)
BY REGIONNorth America, Europe, Asia Pacific, Latin America, Middle East and Africa

Key Market Segments

By Operating System

  • Android
  • iOS
  • Other

Type

  • Consumable
  • Non-Consumable
  • Subscribe

By App Category

  • Gaming
  • Entertainment & Music
  • Health & Fitness
  • Travel & Hospitality
  • Retail & E-Commerce
  • Education & Learning
  • Other

by Region

• North America
o US
o Canada
o Mexico
• Europe
o Germany
o Italy
o France
o UK
o Spain
o Poland
o Russia
o The Netherlands
o Norway
o Czech Republic
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Thailand
o Singapore
o Australia & New Zealand
o Rest of Asia Pacific
• South America
o Brazil
o Argentina
o Colombia
o Rest of South America
• The Middle East & Africa
o Saudi Arabia
o UAE
o South Africa
o Northern Africa
o Rest of MEA

Key Market Participants

  • Apple Inc
  • Disney
  • Google LLC
  • King Limited
  • Netflix, Inc
  • Rakuten, Inc.
  • Sony Corporation
  • Spotify Technology S.A.
  • Tencent Holding Limited
  • Tinder

 

Table of Contents

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools & models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key forces shaping global in-app purchase market
3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Low data tariffs along with increase in smartphone penetration
3.3.1.2.Rise in in-app purchase payments in developing countries
3.3.1.3.Increase in data usage & internet penetration

3.3.2.Restraints

3.3.2.1.Digital illiteracy and limited digital infrastructure

3.3.3.Opportunity

3.3.3.1.Surge in expenditure on digital advertisement.
3.3.3.2.Surge in demand for fast and hassle-free transaction service

3.1.COVID-19 impact analysis on in-app purchase market

3.1.1.Impact on market size
3.1.2.Consumer trends, preferences, and budget impact
3.1.3.Regulatory framework
3.1.4.Economic impact
3.1.5.Strategies to tackle negative impact
3.1.6.Opportunity window

CHAPTER 4:GLOBAL IN-APP PURCHASE MARKET, BY OPREATING SYSTEM

4.1.Overview
4.2.Android

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country

4.3.iOS

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

4.4.Others

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country

CHAPTER 5:GLOBAL IN-APP PURCHASE MARKET, BY OPREATING SYSTEM

5.1.Overview
5.2.Consumable

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.Non-Consumable

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

5.4.Subscription

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country

CHAPTER 6:GLOBAL IN-APP PURCHASE MARKET, BY APP CATEGORY

6.1.Overview
6.2.Gaming

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis by country

6.3.Entertainment & music

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis by country

6.4.Health & fitness

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis by country

6.5.Travel & hospitality

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis by country

6.6.Retail & e-commerce

6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast, by region
6.6.3.Market analysis by country

6.7.Education & learning

6.7.1.Key market trends, growth factors, and opportunities
6.7.2.Market size and forecast, by region
6.7.3.Market analysis by country

6.8.Others

6.8.1.Key market trends, growth factors, and opportunities
6.8.2.Market size and forecast, by region
6.8.3.Market analysis by country

CHAPTER 7:GLOBAL IN-APP PURCHASE MARKET, BY REGION

7.1.Overview

7.1.1.Market size and forecast, by region

7.2.North America

7.2.1.Key market trends, growth factors and opportunities
7.2.2.Market analysis by operating system
7.2.3.Market analysis by type
7.2.4.Market analysis by app category
7.2.5.Market analysis by Country.

7.2.5.1.U.S.

7.2.5.1.1.Market size and forecast, by operating system
7.2.5.1.2.Market size and forecast, by type
7.2.5.1.3.Market size and forecast, app category

7.2.5.2.CANADA

7.2.5.2.1.Market size and forecast, by operating system
7.2.5.2.2.Market size and forecast, by type
7.2.5.2.3.Market size and forecast, app category

7.3.Europe

7.3.1.Key market trends, growth factors and opportunities
7.3.2.Market analysis by operating system
7.3.3.Market analysis by type
7.3.4.Market analysis by app category
7.3.5.Market analysis by Country

7.3.5.1.UK

7.3.5.1.1.Market size and forecast, by operating system
7.3.5.1.2.Market size and forecast, by type
7.3.5.1.3.Market size and forecast, app category

7.3.5.2.GERMANY

7.3.5.2.1.Market size and forecast, by operating system
7.3.5.2.2.Market size and forecast, by type
7.3.5.2.3.Market size and forecast, app category

7.3.5.3.FRANCE

7.3.5.3.1.Market size and forecast, by operating system
7.3.5.3.2.Market size and forecast, by type
7.3.5.3.3.Market size and forecast, app category

7.3.5.4.ITALY

7.3.5.4.1.Market size and forecast, by operating system
7.3.5.4.2.Market size and forecast, by type
7.3.5.4.3.Market size and forecast, app category

7.3.5.5.SPAIN

7.3.5.5.1.Market size and forecast, by operating system
7.3.5.5.2.Market size and forecast, by type
7.3.5.5.3.Market size and forecast, app category

7.3.5.6.NETHERLANDS

7.3.5.6.1.Market size and forecast, by operating system
7.3.5.6.2.Market size and forecast, by type
7.3.5.6.3.Market size and forecast, app category

7.3.5.7.REST OF EUROPE

7.3.5.7.1.Market size and forecast, by operating system
7.3.5.7.2.Market size and forecast, by type
7.3.5.7.3.Market size and forecast, app category

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market analysis by operating system
7.4.3.Market analysis by type
7.4.4.Market analysis by app category
7.4.5.Market analysis by Country

7.4.5.1.CHINA

7.4.5.1.1.Market size and forecast, by operating system
7.4.5.1.2.Market size and forecast, by type
7.4.5.1.3.Market size and forecast, app category

7.4.5.2.SOUTH KOREA

7.4.5.2.1.Market size and forecast, by operating system
7.4.5.2.2.Market size and forecast, by type
7.4.5.2.3.Market size and forecast, app category

7.4.5.3.JAPAN

7.4.5.3.1.Market size and forecast, by operating system
7.4.5.3.2.Market size and forecast, by type
7.4.5.3.3.Market size and forecast, app category

7.4.5.4.AUSTRALIA

7.4.5.4.1.Market size and forecast, by operating system
7.4.5.4.2.Market size and forecast, by type
7.4.5.4.3.Market size and forecast, app category

7.4.5.5.INDIA

7.4.5.5.1.Market size and forecast, by operating system
7.4.5.5.2.Market size and forecast, by type
7.4.5.5.3.Market size and forecast, app category

7.4.5.6.REST OF ASIA-PACIFIC

7.4.5.6.1.Market size and forecast, by operating system
7.4.5.6.2.Market size and forecast, by type
7.4.5.6.3.Market size and forecast, app category

7.5.LAMEA

7.5.1.Key market trends, growth factors and opportunities
7.5.2.Market analysis by operating system
7.5.3.Market analysis by type
7.5.4.Market analysis by app category
7.5.5.Market analysis by country

7.5.5.1.LATIN AMERICA

7.5.5.1.1.Market size and forecast, by operating system
7.5.5.1.2.Market size and forecast, by type
7.5.5.1.3.Market size and forecast, app category

7.5.5.2.MIDDLE EAST

7.5.5.2.1.Market size and forecast, by operating system
7.5.5.2.2.Market size and forecast, by type
7.5.5.2.3.Market size and forecast, app category

7.5.5.3.AFRICA

7.5.5.3.1.Market size and forecast, by operating system
7.5.5.3.2.Market size and forecast, by type
7.5.5.3.3.Market size and forecast, app category

CHAPTER 8:COMPANY PROFILE

8.1.APPLE INC.

8.1.1.Company overview
8.1.2.Key Executives
8.1.3.Company snapshot
8.1.4.Product portfolio
8.1.5.R&D Expenditure
8.1.6.Business performance
8.1.7.Key strategic moves and developments

8.2.GOOGLE LLC

8.2.1.Company overview
8.2.2.Key Executives
8.2.3.Company snapshot
8.2.4.Product portfolio
8.2.5.R&D Expenditure
8.2.6.Business performance
8.2.7.Key strategic moves and developments

8.3.King Ltd. (Acquired by Activision)

8.3.1.Company overview
8.3.2.Key Executives
8.3.3.Company snapshot
8.3.4.Operating business segments
8.3.5.Product portfolio
8.3.6.Business performance

8.4.The Walt Disney Company

8.4.1.Company overview
8.4.2.Key executives
8.4.3.Company snapshot
8.4.4.Operating business segments
8.4.5.Product portfolio
8.4.6.Business performance
8.4.7.Key strategic moves and developments

8.5.NETFLIX, INC.

8.5.1.Company overview
8.5.2.Key executive
8.5.3.Company snapshot
8.5.4.Product portfolio
8.5.5.R&D expenditure
8.5.6.Business performance
8.5.7.Key strategic moves and developments

8.6.RAKUTEN, INC.

8.6.1.Company overview
8.6.2.Key executive
8.6.3.Company snapshot
8.6.4.Product portfolio
8.6.5.Business performance
8.6.6.Key strategic moves and developments

8.7.SONY CORPORATION

8.7.1.Company overview
8.7.2.Key executive
8.7.3.Company snapshot
8.7.4.Operating business segments
8.7.5.Product portfolio
8.7.6.R&D expenditure
8.7.7.Business performance
8.7.8.Key strategic moves and developments

8.8.SPOTIFY TECHNOLOGY S.A.

8.8.1.Company overview
8.8.2.Key executive
8.8.3.Company snapshot
8.8.4.Operating business segments
8.8.5.Product portfolio
8.8.6.R&D expenditure
8.8.7.Business performance

8.9.TENCENT HOLDINGS LTD.

8.9.1.Company overview
8.9.2.Key executive
8.9.3.Company snapshot
8.9.4.Operating business segments
8.9.5.Product portfolio
8.9.6.Business performance
8.9.7.Key strategic moves and developments

8.10.TINDER

8.10.1.Company overview
8.10.2.Key Executives
8.10.3.Company snapshot
8.10.4.Product portfolio
8.10.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.GLOBAL IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 02.IN-APP PURCHASE MARKET REVENUE FOR ANDROID, BY REGION, 20192027 ($MILLION)
TABLE 03.IN-APP PURCHASE MARKET REVENUE FOR IOS, BY REGION, 20192027 ($MILLION)
TABLE 04.IN-APP PURCHASE MARKET REVENUE FOR OTHERS, BY REGION, 20192027 ($MILLION)
TABLE 05.GLOBAL IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20192027 ($MILLION)
TABLE 06.IN-APP PURCHASE MARKET REVENUE FOR CONSUMABLE, BY REGION, 20192027 ($MILLION)
TABLE 07.IN-APP PURCHASE MARKET REVENUE FOR NON-CONSUMABLE, BY REGION, 20192027 ($MILLION)
TABLE 08.IN-APP PURCHASE MARKET REVENUE FOR SUBSCRIPTION, BY REGION, 20192027 ($MILLION)
TABLE 09.GLOBAL IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019-2027 ($MILLION)
TABLE 10.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR GAMING, BY REGION, 20192027 ($MILLION)
TABLE 11.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR ENTERTAINMENT & MUSIC, BY REGION, 20192027 ($MILLION)
TABLE 12.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR HEALTH & FITNESS, BY REGION, 20192027 ($MILLION)
TABLE 13.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR TRAVEL & HOSPITALITY, BY REGION, 20192027 ($MILLION)
TABLE 14.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR RETAIL & E-COMMERCE, BY REGION, 20192027 ($MILLION)
TABLE 15.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR EDUCATION & LEARNING, BY REGION, 20192027 ($MILLION)
TABLE 16.GLOBAL IN-APP PURCHASE MARKET REVENUE FOR OTHERS, BY REGION, 20192027 ($MILLION)
TABLE 17.IN-APP PURCHASE MARKET REVENUE, BY REGION, 20192027 ($MILLION)
TABLE 18.NORTH AMERICA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 19.NORTH AMERICA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20192027 ($MILLION)
TABLE 20.NORTH AMERICA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20192027 ($MILLION)
TABLE 21.NORTH AMERICA IN-APP PURCHASE MARKET REVENUE, BY COUNTRY, 20192027 ($MILLION)
TABLE 22.U.S. IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 23.U.S. IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 24.U.S. IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 25.CANADA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 26.CANADA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 27.CANADA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 28.EUROPE IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 29.EUROPE IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20192027 ($MILLION)
TABLE 30.EUROPE IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20192027 ($MILLION)
TABLE 31.EUROPE IN-APP PURCHASE MARKET REVENUE, BY COUNTRY, 20192027 ($MILLION)
TABLE 32.UK IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 33.UK IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 34.UK IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 35.GERMANY IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 36.GERMANY IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 37.GERMANY IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 38.FRANCE IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 39.FRANCE IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 40.FRANCE IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 41.ITALY IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 42.ITALY IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 43.ITALY IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 44.SPAIN IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 45.SPAIN IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 46.SPAIN IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 47.NETHERLANDS IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 48.NETHERLANDS IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 49.NETHERLANDS IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 50.REST OF EUROPE IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 51.REST OF EUROPE IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 52.REST OF EUROPE IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 53.ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 54.ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20192027 ($MILLION)
TABLE 55.ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20192027 ($MILLION)
TABLE 56.ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY COUNTRY, 20192027 ($MILLION)
TABLE 57.CHINA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 58.CHINA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 59.CHINA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 60.SOUTH KOREA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 61.SOUTH KOREA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 62.SOUTH KOREA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 63.JAPAN IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 64.JAPAN IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 65.JAPAN IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 66.AUSTRALIA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 67.AUSTRALIA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 68.AUSTRALIA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 69.INDIA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 70.INDIA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 71.INDIA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 72.REST OF ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 73.REST OF ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 74.REST OF ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 75.LAMEA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 76.LAMEA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20192027 ($MILLION)
TABLE 77.LAMEA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20192027 ($MILLION)
TABLE 78.LAMEA IN-APP PURCHASE MARKET REVENUE, BY COUNTRY, 20192027 ($MILLION)
TABLE 79.LATIN AMERICA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 80.LATIN AMERICA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 81.LATIN AMERICA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 82.MIDDLE EAST IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 83.MIDDLE EAST IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 84.MIDDLE EAST IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 85.AFRICA IN-APP PURCHASE MARKET REVENUE, BY OPERATING SYSTEM, 20192027 ($MILLION)
TABLE 86.AFRICA IN-APP PURCHASE MARKET REVENUE, BY TYPE, 20182026 ($MILLION)
TABLE 87.AFRICA IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 20182026 ($MILLION)
TABLE 88.APPLE INC.: KEY EXECUTIVES
TABLE 89.APPLE INC.: COMPANY SNAPSHOT
TABLE 90.APPLE INC.: PRODUCT PORTFOLIO
TABLE 91.GOOGLE LLC: KEY EXECUTIVES
TABLE 92.GOOGLE INC.: COMPANY SNAPSHOT
TABLE 93.GOOGLE LLC: PRODUCT PORTFOLIO
TABLE 94.COR FINANCIAL SOLUTION LIMITED: KEY EXECUTIVES
TABLE 95.COR FINANCIAL SOLUTION LIMITED: COMPANY SNAPSHOT
TABLE 96.FIS: OPERATING SEGMENTS
TABLE 97.KING LTD.: PRODUCT PORTFOLIO
TABLE 98.THE WALT DISNEY COMPANY: KEY EXECUTIVES
TABLE 99.THE WALT DISNEY COMPANY: COMPANY SNAPSHOT
TABLE 100.THE WALT DISNEY COMPANY: OPERATING SEGMENTS
TABLE 101.THE WALT DISNEY COMPANY: PRODUCT PORTFOLIO
TABLE 102.NETFLIX, INC.: KEY EXECUTIVE
TABLE 103.NETFLIX, INC.: COMPANY SNAPSHOT
TABLE 104.NETFLIX, INC.: PRODUCT PORTFOLIO
TABLE 105.NETFLIX, INC.: R&D EXPENDITURE, 20172019 ($MILLION)
TABLE 106.NETFLIX, INC.: NET SALES, 20172019 ($MILLION)
TABLE 107.RAKUTEN, INC.: KEY EXECUTIVE
TABLE 108.RAKUTEN, INC.: COMPANY SNAPSHOT
TABLE 109.RAKUTEN, INC.: PRODUCT PORTFOLIO
TABLE 110.RAKUTEN, INC.: NET SALES, 20172019 ($MILLION)
TABLE 111.SONY CORPORATION: KEY EXECUTIVE
TABLE 112.SONY CORPORATION: COMPANY SNAPSHOT
TABLE 113.SONY CORPORATION: OPERATING SEGMENTS
TABLE 114.SONY CORPORATION: PRODUCT PORTFOLIO
TABLE 115.SONY CORPORATION: R&D EXPENDITURE, 20172019 ($MILLION)
TABLE 116.SONY CORPORATION: NET SALES, 20172019 ($MILLION)
TABLE 117.SPOTIFY TECHNOLOGY S.A.: KEY EXECUTIVE
TABLE 118.SPOTIFY TECHNOLOGY S.A.: COMPANY SNAPSHOT
TABLE 119.SPOTIFY TECHNOLOGY S.A.: OPERATING SEGMENTS
TABLE 120.SPOTIFY TECHNOLOGY S.A.: PRODUCT PORTFOLIO
TABLE 121.SPOTIFY TECHNOLOGY S.A.: R&D EXPENDITURE, 20172019 ($MILLION)
TABLE 122.SPOTIFY TECHNOLOGY S.A.: NET SALES, 20172019 ($MILLION)
TABLE 123.TENCENT HOLDINGS LTD.: KEY EXECUTIVE
TABLE 124.TENCENT HOLDINGS LTD.: COMPANY SNAPSHOT
TABLE 125.TENCENT HOLDINGS LTD.: OPERATING SEGMENTS
TABLE 126.TENCENT HOLDINGS LTD.: PRODUCT PORTFOLIO
TABLE 127.TENCENT HOLDINGS LTD.: NET SALES, 20172019 ($MILLION)
TABLE 128.TINDER: KEY EXECUTIVES
TABLE 129.TINDER: COMPANY SNAPSHOT
TABLE 130.TINDER: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL IN-APP PURCHASE MARKET, 20192027
FIGURE 03.GLOBAL IN-APP PURCHASE MARKET, BY REGION, 20192027
FIGURE 04.IN-APP PURCHASE MARKET: TOP IMPACTING FACTOR
FIGURE 05.TOP INVESTMENT POCKETS
FIGURE 06.MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 07.MODERATE-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 08.MODERATE-TO-HIGH THREAT OF SUBSTITUTES
FIGURE 09.MODERATE -TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 10.LOW-TO-HIGH COMPETITIVE RIVALRY
FIGURE 11.GLOBAL IN-APP PURCHASE MARKET, BY OPERATING SYSTEM, 20192027
FIGURE 12.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR ANDROID, BY COUNTRY, 2019 & 2027 (%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR IOS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 15.GLOBAL IN-APP PURCHASE MARKET, BY TYPE, 20192027
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR CONSUMABLE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR NON-CONSUMABLE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR SUBSCRIPTION, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.GLOBAL IN-APP PURCHASE MARKET REVENUE, BY APP CATEGORY, 2019-2027
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR GAMING, BY COUNTRY, 2019 & 2027 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR ENTERTAINMENT & MUSIC, BY COUNTRY, 2019 & 2027 (%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR HEALTH & FITNESS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR TRAVEL & HOSPITALITY, BY COUNTRY, 2019 & 2027 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR RETAIL & E-COMMERCE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR EDUCATION & LEARNING, BY COUNTRY, 2019 & 2027 (%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS OF IN-APP PURCHASE MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 27.U.S. IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 28.CANADA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 29.UK IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 30.GERMANY IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 31.FRANCE IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 32.ITALY IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 33.SPAIN IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 34.NETHERLANDS IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 35.REST OF EUROPE IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 36.CHINA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 37.SOUTH KOREA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 38.JAPAN IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 39.AUSTRALIA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 40.INDIA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 41.REST OF ASIA-PACIFIC IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 42.LATIN AMERICA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 43.MIDDLE EAST IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 44.AFRICA IN-APP PURCHASE MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 45.R&D EXPENDITURE, 20172019 ($MILLION)
FIGURE 46.APPLE INC.: REVENUE, 20172019 ($MILLION)
FIGURE 47.APPLE INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE

Major Companies

  • Apple Inc
  • Disney
  • Google LLC
  • King Limited
  • Netflix, Inc
  • Rakuten, Inc.
  • Sony Corporation
  • Spotify Technology S.A.
  • Tencent Holding Limited
  • Tinder
  • Others

Segmentation

By Operating System

  • Android
  • iOS
  • Others

By Type

  • Consumable
  • Non-Consumable
  • Subscription

By App Category

  • Gaming
  • Entertainment & Music
  • Health & Fitness
  • Travel & Hospitality
  • Retail & E-Commerce
  • Education & Learning
  • Others

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