Report Description
Essential Products Open Up New Avenues for Hygiene Packaging in the COVID-19 Crisis
The packaging industry has experienced significant volume and volume growth since the coronavirus outbreak. The higher earnings expected to begin in 2021 are expected to bring value-grabbing opportunities for companies operating in the hygiene packaging industry due to the rising demand for packaged products. Companies like Essel Propack, Cosmo Films and Uflex profit from this opportunity to create hygiene products for liquid hand washes, sanitisers, and food items.
Manufacturers of hygiene products in the market are increasing their availability of flexible packaging solutions because of the risks related to non-packaged items. The multifold growth in demand for products used to maintain personal Hygiene is expected to result in the manufacturers’ steady and long-term revenue streams. Essential ingredients like flour, edible oils and rice have created opportunities for hygiene-related packaging. In turn, single-use plastic packaging for food is increasing.
Additionally, people are seeking products that are antibacterial for better life expectancy. According to TMR results, the global tissue use of hygiene and paper products is projected to proliferate around 20-25% after a pandemic. This is due to the change in hygienic awareness of consumers and decreasing the chances of getting sick in the event of the outbreak. But, every industry that is packaging-related has been affected by the pandemic. From delays in the supply of raw materials to lockdowns across various geographic areas, the industry is confronting various challenges of rising costs, pressure on prices, and difficulties with labour and operational issues.
Can plastic be eliminated in Hygiene Food Packaging
Plastic packaging brings economic benefits to companies operating in the hygiene packaging industry. Plastic is linked to resource efficiency as it prolongs the shelf life of food items and reduces food waste, and its lightweight characteristics significantly reduce the use of fuel during the transportation of goods. However, plastic is known for causing environmental harm over a long period and can cause issues with decay. Thus, many manufacturers in the market for hygiene packaging are exploring the possibility of using composite materials like paperboard mixed with a tiny amount of plastic to reduce the impact on the climate contrasted to traditional plastic-free packaging.
In packaging for food, businesses are replacing plastic trays using renewable paperboard, which is an excellent replacement for plastic. In this way, plastic is linked to the strictest hygiene standards. Thus, many companies are creating packaging trays using paperboard composed of wood fibres and barrier layers made of plastic to satisfy hygiene-related packaging requirements.
Brands Adopting Anti-microbial Packaging Drive Enormous Progress in Purchase of Products
The outbreak of the COVID-19 pandemic brought a renewed focus on hygiene-conscious packaging. Manufacturers are expanding their capacities in tamper-proof anti-microbial packaging and using ultraviolet light to meet new standards for packaging. Anti-microbial products that include the anti-microbial coating of plastic are becoming popular as a cutting-edge method to eliminate bacteria by making the surface uninhabitable. Companies operating in the market for hygiene-related packaging incorporate anti-microbial additives into different forms to meet the demands of consumers.
The manufacturers in the hygiene packaging market are entering into strategic partnerships with material suppliers to improve the supply of anti-microbial coating solutions. These coating solutions are developed to work with different fabrics, paints and even plastics to make hygiene packaging simple and stress-free. Companies that use anti-microbial packaging will likely see massive growth in purchasing food products and other goods.
Mobile Apps Help Consumers Be Educated About Recycling and Hygiene Beauty Products Packaging
Alongside pharmaceutical and food products, companies operating in the market for hygiene packaging are taking advantage of value-grabbing opportunities for cosmetic products. Manufacturers are making giant leaps in sustainability, Hygiene, and aesthetics of packaging for cosmetics to increase brand awareness and credibility. Innovative packaging for cosmetics is regarded as a Holy Grail for successfully marketing products. Companies are focused on improving the appeal of their products to increase sales.
Hygienic and sustainable packaging is at the top of the list of packaging that is innovative for cosmetics. Zero waste and low waste lifecycles have been a rapid-growing trend in the market for hygiene packaging. Manufacturers are looking into green alternatives for hygiene packaging to meet customers’ sustainability requirements. Brands that sell beauty products like Roberts Beauty and KnollPrinting and packaging are getting noticed by the market for their commitment to environmentally friendly packaging that adheres to hygiene requirements. The brands are innovating on mobile applications and other online information sources to inform customers how to recycle their products’ packaging.
Hygiene Packaging Market: Overview
- According to the MWR’s most recent report on the market for hygiene products in the world for the forecast timeframe from 2020-2028, the market is expected to expand due to the growing need from the food, beverages, and pharmaceuticals as personal care industries.
- The global market for hygiene packaging is anticipated to grow at an impressive growth rate over the forecast time. Maintaining personal Hygiene will likely boost the market for hygiene products over the next few years.
Increase in Percentage of Older Population Propelling Demand for Tissue Papers
- The increasing population creates an increased demand for hygiene and health care products leading to a new demand for tissue paper. The aging of the population increases the demand for incontinence and healthcare products for both the emerging and mature markets. For instance, incontinence prevalence among those over 65 is estimated to range from 15 per cent to 20 per cent. The increase in population is directly related to the amount of tissue consumed. Tissue consumption rises by the same amount as the increase in population. With the world’s increasing population, the total hygiene paper and film usage across North America has grown from 9 million tonnes during the year 2018 to 10. million tons by 2020 with a notable increase.
- It’s also observed that the people of North America are consuming tissue papers at a rate three times that of Europeans. America has the highest demand for toilet tissue paper than any other country around the globe, with a tissue market worth USUSD 31Bn each year. The market for toilet tissue papers is growing in volume and value by 22 per cent to three per cent per year.
- Because of the increasing population of people in Asia, Latin America, and Africa, several key players like Essity, Sofidel, etc., plan to expand their operations in these regions.
Government initiatives to increase awareness of health and Hygiene inspire the demand for Hygiene Products.
- The rapid growth of the population and growing consciousness about personal health and Hygiene have created opportunities for companies who operate in the global tissues and hygiene product sector that manufacture napkins, towels, towels, wipes, kitchen towels, bath and toilet tissues, diapers for babies products for adult incontinence, feminine care products, etc. These are driving the demand for elastic laminates. The market for products that aid in Hygiene in emerging economies is constantly increasing. There are enormous opportunities for businesses to gain a foothold in the Asian market because consumers’ buying capacity is rising, and so is the increasing awareness of personal Hygiene. Proactive promotions, growing educational levels, and other initiatives by government and NGO organizations have resulted in a rise in the need for feminine hygiene products, which has resulted in the expansion of the worldwide hygiene packaging market.
The adoption of Hygiene Packaging Guidelines across Packaging Industries to prevent Infection Spread is Driving Hygiene Packaging Market.
- These days, most manufacturers are aware of the negative consequences of inadequate packaging in their operations. Ineffective packaging processes and the numerous blunders in the supply chain can affect their products’ physical and chemical integrity and quality. This is why they have to offer safe products to customers and society. Various stringent industry rules and regulations and changing consumer needs are pushing manufacturers to improve their manufacturing procedures.
- The key players in the field of packaging are expected to invent new ideas for creating hygiene-friendly packaging. Most manufacturers are focused on developing cost-effective, high-quality products for the hygiene industry that will boost sales of their products, which is expected to propel the market for hygiene packaging during the forecast time.
Antibacterial Packaging Materials to Boost Production of Hygiene Packaging
- The development of packaging could lead to coronavirus as an antibacterial material. This type of packaging can permit customers to take products that others might have been able to touch. It could also benefit retailers, making it unnecessary to clean or disinfect things frequently. Antibacterial substances are currently being utilized on various objects (such as credit cards), and scientists are experimenting with the possibility of using them for packaging made of plastic. Therefore, these materials will transform the packaging industry to ensure healthful, safe and secure sales processes.
Hygiene Packaging Market: Key Findings
- The market for hygiene-related packaging is projected to grow by 4% over the forecast time. This is due to the increasing consumer demand for hygiene-related products like tissue paper diapers, and feminine products, which are particularly needed for travel.
- Hygiene paper is expected to be a significant player in the 4/5th part of the market. With the current COVID-19 epidemic, consumers’ growing desire to adopt healthy lifestyles and a hygienic lifestyle are helping to increase the demand for hygiene-related papers.
- Based on the type of product, The film market is expected to grow by 1.7 times the current market value over the next 8 years. The rising demand for breathable film is anticipated to generate massive growth opportunities in this market segment over the forecast time.
- Because of modern technology-based hygiene packaging industries, North America is anticipated to maintain its position as the most dominant in the forecast timeframe between 2020-2028. But, the market is predicted to see a loss of 210 bps of its current market share in 2028.
- In light of the increasing public awareness around the importance of maintaining Hygiene in light of COVID-19, it is predicted that the Asia Pacific hygiene packaging market is expected to generate lucrative opportunities worth US$8 Bn between 2020 and 2028 for significant players. Thus, the multifold investment of multinational players in the area was observed over the last year.
Hygiene Packaging Market: Competition Landscape
- MWR found that the world’s hygiene packaging market is highly competitive due to the large number of local companies operating in the market. This competitiveness among the key players is thoroughly studied in light of changes, strategies, and the revenue streams of different segments of businesses.
- MWR Group outlines critical players in its most recent market research study on hygiene packaging, which includes
- Amcor Limited
- Essity Aktiebolag
- SOFITEL Group
- Georgia-Pacific LLC
- Kimberly-Clark Corporation
- Amerplast Ltd.
- Kris Flex packs Pvt Ltd
- Wepa Hygiene Produkte GmbH
- Procter & Gamble Company
- Kruger Products L.P.
- MWR has identified the market players in hygiene packaging by their segmental earnings in different slabs of tiers. These major players are believed to have around 20-25% of the market.
| Hygiene Packaging Market Report Scope and Segmentation | |
| ATTRIBUTES | DETAILS |
| ESTIMATED YEAR | 2022 |
| BASE YEAR | 2021 |
| FORECAST YEAR | 2030 |
| HISTORICAL YEAR | 2017-2021 |
| UNIT | Value (USD Million/Billion) |
| BY REGION | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Hygiene Packaging Market Segmentation
The global market for hygiene products has been divided according to the type of product, its end-use application, and geography. These segments have been examined to give readers complete information about the market.
| Product Type |
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| End Use Application |
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Regional Analysis
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- Italy
- France
- UK
- Spain
- Poland
- Russia
- The Netherlands
- Norway
- Czech Republic
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Indonesia
- Malaysia
- Thailand
- Singapore
- Australia & New Zealand
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Colombia
- Rest of South America
- The Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Northern Africa
- Rest of MEA