High-efficiency laundry detergent market was valued at $6.7 million in 2017. It is projected to grow to $10.9 billion by 2025. This will represent a 6.5% CAGR from 2018 to 2025. In terms of high-efficiency detergent market share, the residential segment led in 2017. It is expected to continue its dominance over the forecast period.
Due to technological advances in washing machines and washers, the global high-efficiency laundry detergent market has seen steady growth over recent years. The global market will be transformed by introducing high-efficiency detergents, IoT, and anti-vibration technology that efficiently reduce noise and monitor water and electricity usage.
Home appliance experts and detergent experts have collaborated to develop high-efficiency laundry detergent. High-efficiency technology has led to improved cleaning performance and significant energy savings.
High-efficiency washers and detergents use less water than traditional washers. This reduces water consumption by approximately 3480%. These detergents also reduce energy consumption by 5080% due to the lower water and heating energy use. The demand for high-efficiency laundry detergent is increasing due to the need for energy conservation.
Increased consumer awareness about high-efficiency detergents, extensive marketing and advertising by top brands, shift in consumer preference towards high-efficiency detergent-based detergent, increase in shelf visibility, and a rise in global high-efficiency laundry detergent market growth.
Most developed countries, such as Australia, the United Kingdom, Germany, and the UK, have seen a higher preference for high-efficiency detergents than traditional detergents. These detergents are more cost-efficient and eco-friendly than traditional detergents. The leading detergent manufacturers have increased their production capacity to meet increasing consumer demand.
Liquid detergents have become more efficient in recent years thanks to the development of new formulations. This has allowed laundry costs to be reduced. In recent years, there have been continuous efforts to create liquid detergents that work well in cold water. High-efficiency laundry detergents that work well in cold water can reduce the need to heat water to wash clothes.
Laundry detergents with high efficacy are more expensive than their counterparts. The high prices of these detergents limit manufacturers. Manufacturers face a major challenge in reducing the price gap between high-efficiency and traditional laundry detergents. The price is still an important factor influencing the liquid detergent purchase.
The global high-efficiency laundry detergent market can be segmented by the end-user, distribution channel, and region. The market can be divided into residential and commercial based on the end-user. The high-efficiency laundry fluid market can be divided into several distribution channels, including independent grocery stores and supermarkets & hypermarkets, departmental stores and convenience stores, and online sales channels. The market is examined in North America, Europe, and Asia-Pacific.
Online sales channels make it easy to sell high-efficiency laundry detergent. These distribution channels have gained popularity thanks to their rigorous online marketing and the availability of detailed information, discounts, and free home delivery through various e-commerce platforms. Due to the internet penetration increase, the high-efficiency laundry detergent market is experiencing significant growth in emerging economies. The forecast period will see the fastest growth in online sales of high-efficiency laundry detergent.
This report examines the market for high-efficiency laundry detergent in terms of its growth prospects, limitations, and opportunities. Porter’s five forces analysis is used to analyze the market for high-efficiency laundry detergents. It includes information such as the competitive intensity of rivals, bargaining power, and the threat of substitutes.
The market leaders in high-efficiency laundry detergent are Biokleen, Church & Dwight, Inc., Colgate-Palmolive Company, Ecolab Inc., Henkel AG & Co. KGaA, and Procter & Gamble, Reckitt Benckiser Group Plc., The Clorox Company, Unilever, Venus Laboratories DBA Earth Friendly Products, Inc.
The Key Benefits of High-Efficiency Laundry Liquid Market:
- This report on the high-efficiency laundry detergent market provides a comprehensive analysis of current and future trends and opportunities.
- This report contains a detailed quantitative and qualitative analysis of the current market trends in high-efficiency laundry detergents and future estimates that will help you evaluate the market opportunities.
- The market for high-efficiency laundry detergent is forecast along with information about key drivers, restrictions, and opportunities.
- High-efficiency laundry detergent market analysis follows the key product positioning and monitoring of top competitors within this market framework.
- This report offers extensive qualitative insight into the niche and potential growth areas.
High-efficiency Laundry Liquid Detergent Market Report Scope and Segmentation
|UNIT||Value (USD Million/Billion)|
|BY REGION||North America, Europe, Asia Pacific, Latin America, Middle East and Africa|
Key Market Segments
- Distribution Channel
- Independent Grocery Stores
- Supermarket & Hypermarket
- Departmental & Convenience Stores
- Online Sales Channels
- By Region
- North America
- The Netherlands
- Czech Republic
- Rest of Europe
- Asia Pacific
- South Korea
- Australia & New Zealand
- Rest of Asia Pacific
- South America
- Rest of South America
- The Middle East & Africa
- Saudi Arabia
- South Africa
- Northern Africa
- Rest of MEA
- North America
- Distribution Channel
Key Market Participants
- CHURCH AND DWIGHT INC.
- COLGATE-PALMOLIVE COMPANY
- ECOLAB INC.
- PRODUCTS FOR EARTH FRIENDS
- HENKEL AG and CO. KGAA
- PROCTER & GAMBLE
- RECKITT BENCKISER GROUPE PLC
- THE CLOROX COMPANY
- VENUS LABORATORIES DBA Earth FRIENDLY PRODUCTS