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Global Resort Planning market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: January, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 263
Forecast Year: 2024-2032

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Market Overview

The global resort planning market has witnessed significant growth in recent years, driven by the increasing demand for unique and memorable vacation experiences. Resort planning involves the development, design, and management of resorts that cater to the diverse needs of travelers and tourists. These resorts are designed to offer a wide range of amenities and services, including accommodation, dining, recreational activities, and entertainment options.


Resort planning refers to the process of conceptualizing, designing, and developing resorts that provide an immersive and enjoyable experience for guests. It involves careful consideration of factors such as location, target market, infrastructure, sustainability, and customer preferences. Resort planners work closely with architects, landscape designers, and hospitality experts to create an environment that meets the expectations of guests and enhances their overall satisfaction.

Executive Summary

The global resort planning market has witnessed steady growth in recent years, driven by the increasing desire among travelers for unique and memorable vacation experiences. Resort planning involves the development, design, and management of resorts that offer a wide range of amenities and services. The market is highly competitive, with key players focusing on innovative strategies to attract and retain customers. However, the market also faces challenges such as changing consumer preferences, environmental concerns, and regulatory restrictions. Despite these challenges, the future outlook for the resort planning market remains positive, with ample opportunities for growth and expansion.

Executive Summary

The global resort planning market has witnessed steady growth in recent years, driven by the increasing desire among travelers for unique and memorable vacation experiences. Resort planning involves the development, design, and management of resorts that offer a wide range of amenities and services. The market is highly competitive, with key players focusing on innovative strategies to attract and retain customers. However, the market also faces challenges such as changing consumer preferences, environmental concerns, and regulatory restrictions. Despite these challenges, the future outlook for the resort planning market remains positive, with ample opportunities for growth and expansion.

Global Resort Planning Market

Key Market Insights

  1. Growing Demand for Experiential Travel: The rise of experiential travel has fueled the demand for resorts that offer unique and immersive experiences. Travelers are increasingly seeking resorts that go beyond traditional accommodation and provide opportunities for adventure, cultural immersion, and personal enrichment.
  2. Shift towards Sustainable Resorts: Environmental consciousness and sustainability have become important considerations in resort planning. Consumers are more inclined towards resorts that adopt eco-friendly practices, such as renewable energy usage, waste management, and conservation initiatives.
  3. Technological Advancements: The integration of technology in resort planning has transformed the way resorts operate and interact with guests. From online booking platforms to smart room features and personalized services, technology has enhanced convenience and efficiency in the resort experience.
  4. Emerging Markets: Developing countries in Asia-Pacific, Latin America, and the Middle East are witnessing rapid urbanization and rising disposable incomes, leading to increased demand for resort destinations. These emerging markets offer significant growth opportunities for resort planning companies.

Market Drivers

  1. Increasing Disposable Income: The rising disposable income of individuals in many countries has contributed to the growth of the resort planning market. As people have more discretionary income, they are willing to spend on luxurious vacations and unique experiences.
  2. Growing Travel and Tourism Industry: The global travel and tourism industry has been expanding steadily, driven by factors such as increasing international travel, globalization, and the desire for new experiences. This growth has directly impacted the resort planning market, as travelers seek high-quality accommodation and amenities.
  3. Changing Consumer Preferences: Modern travelers are seeking personalized and authentic experiences, shifting away from traditional mass tourism. Resort planners need to adapt to these changing preferences by creating unique and tailored offerings that cater to individual tastes and interests.
  4. Rise of Online Travel Platforms: The widespread availability of online travel platforms has made it easier for consumers to discover and book resort destinations. This has increased market accessibility and opened up opportunities for smaller and niche resorts to reach a wider audience.

Market Restraints

  1. Regulatory Challenges: Resort planning involves compliance with various regulations, including zoning laws, environmental regulations, and building codes. These regulations can often be complex and time-consuming, adding to the cost and time required for resort development.
  2. Seasonal Demand: Many resort destinations experience seasonal demand, with peak periods during holidays and vacation seasons. Managing and sustaining profitability during off-peak periods can be challenging for resort planners, requiring innovative strategies and offerings to attract guests.
  3. Intense Competition: The resort planning market is highly competitive, with numerous players vying for market share. Established resort chains, boutique resorts, and vacation rental platforms all compete for the attention and patronage of travelers. Differentiating from competitors and creating a unique value proposition can be a significant challenge.
  4. Infrastructure and Accessibility: The success of resort planning depends on factors such as infrastructure development, transportation networks, and accessibility to the target market. In some cases, limited infrastructure and connectivity can hinder the growth of resort destinations, especially in remote or underdeveloped areas.

Market Opportunities

  1. Luxury and Boutique Resorts: The demand for luxury and boutique resorts is on the rise, driven by affluent travelers seeking exclusive and personalized experiences. Resort planners can tap into this opportunity by creating high-end resorts that offer premium amenities, unique design, and exceptional service.
  2. Wellness and Health Tourism: The growing interest in wellness and health tourism presents an opportunity for resort planners to develop resorts that cater to this niche market. Incorporating wellness facilities, spa services, and fitness activities can attract health-conscious travelers.
  3. Eco-friendly and Sustainable Resorts: With increasing environmental awareness, there is a growing demand for eco-friendly and sustainable resorts. Resort planners can capitalize on this trend by integrating renewable energy sources, implementing green building practices, and preserving the natural surroundings of the resort.
  4. Digital Transformation: Embracing digital technologies such as artificial intelligence, virtual reality, and mobile applications can enhance the guest experience and streamline resort operations. Resort planners can leverage these technologies to offer personalized services, improve efficiency, and create innovative marketing campaigns.

Market Dynamics

The global resort planning market is characterized by dynamic trends and factors that shape its growth and evolution. The market dynamics include changing consumer preferences, technological advancements, regulatory frameworks, and competitive forces. Resort planners must navigate these dynamics to stay ahead of the curve and capitalize on emerging opportunities.

Regional Analysis

The resort planning market exhibits regional variations in terms of demand, market maturity, and cultural factors. Key regions include North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America and Europe are mature markets, with a well-established resort industry. Asia-Pacific and Latin America offer significant growth potential due to rising disposable incomes and increasing tourism. The Middle East and Africa are emerging as attractive resort destinations, driven by investments in infrastructure and tourism promotion.

Competitive Landscape

The global resort planning market is highly competitive, with numerous players competing for market share. Key players include resort chains, independent resort developers, architecture firms, and hospitality management companies. The competitive landscape is characterized by mergers and acquisitions, strategic partnerships, and innovations in design and services. Key success factors in the competitive landscape include brand reputation, customer satisfaction, location advantage, and the ability to deliver unique experiences.


The resort planning market can be segmented based on various factors, including:

  1. Resort Type: Segmentation based on resort type includes beach resorts, mountain resorts, spa resorts, golf resorts, and eco-resorts. Each segment caters to different preferences and offers distinct experiences.
  2. Target Market: Segmentation based on the target market includes family resorts, adult-only resorts, honeymoon resorts, and business resorts. Understanding the target market’s demographics and preferences is crucial for effective resort planning.
  3. Service Offerings: Segmentation based on service offerings includes all-inclusive resorts, boutique resorts, luxury resorts, and budget resorts. Each segment offers different levels of amenities and services to cater to different customer segments.
  4. Geographical Location: Segmentation based on geographical location includes coastal resorts, urban resorts, and rural resorts. The location of the resort has a significant impact on its appeal, accessibility, and target market.

Category-wise Insights

  1. Beach Resorts: Beach resorts are popular worldwide, offering guests access to pristine beaches, water sports activities, and a relaxing atmosphere. These resorts often cater to families, honeymooners, and leisure travelers seeking sun, sand, and sea.
  2. Mountain Resorts: Mountain resorts are favored by adventure enthusiasts and nature lovers. They provide opportunities for skiing, hiking, mountain biking, and other outdoor activities. Mountain resorts often attract visitors seeking a retreat from urban life and a connection with nature.
  3. Spa Resorts: Spa resorts focus on wellness and relaxation, offering a range of spa treatments, fitness activities, and healthy cuisine. These resorts cater to guests seeking rejuvenation and stress relief, providing a serene and tranquil environment.
  4. Golf Resorts: Golf resorts combine luxury accommodation with access to golf courses and related facilities. They attract avid golfers who enjoy the sport and the lifestyle associated with it. Golf resorts often offer additional amenities such as spas, fine dining, and recreational activities.
  5. Eco-Resorts: Eco-resorts prioritize sustainable practices, eco-friendly design, and conservation efforts. They aim to minimize their environmental impact while providing a unique and immersive experience in natural surroundings. Eco-resorts appeal to environmentally conscious travelers seeking a responsible and authentic vacation experience.

Key Benefits for Industry Participants and Stakeholders

  1. Revenue Generation: The resort planning market offers significant revenue generation opportunities for industry participants, including resort developers, architects, hospitality management companies, and service providers. Successful resorts can generate substantial revenue through accommodation bookings, dining, activities, and additional services.
  2. Job Creation: The resort planning market contributes to job creation in various sectors, including construction, hospitality, tourism services, and entertainment. Resort development and operations require a diverse workforce, creating employment opportunities for local communities.
  3. Economic Growth: Resort planning can contribute to the economic growth of the regions where resorts are established. Resorts attract tourists, stimulate local businesses, and generate tax revenues, thereby contributing to the overall economic development of the area.
  4. Tourism Promotion: Well-designed and attractive resorts can serve as tourism magnets, attracting visitors from far and wide. Resorts contribute to the promotion of tourism in a region, encouraging travelers to explore and discover new destinations.
  5. Brand Building: Successful resorts can establish a strong brand presence and reputation, becoming recognized symbols of luxury, quality, and hospitality. A well-executed resort planning strategy can enhance the brand image of developers, architects, and hospitality management companies involved.

SWOT Analysis

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis provides a comprehensive overview of the resort planning market’s internal and external factors.


  • Increasing demand for unique vacation experiences
  • Opportunities for innovation and differentiation
  • Technological advancements enhancing guest experience
  • Growing travel and tourism industry


  • Seasonal demand and revenue fluctuations
  • Regulatory challenges and compliance requirements
  • Intense competition from established resorts and vacation rental platforms
  • Infrastructure limitations in certain locations


  • Growing demand for luxury and boutique resorts
  • Wellness and health tourism trends
  • Eco-friendly and sustainable resort development
  • Adoption of digital technologies for improved guest experience


  • Economic downturns impacting travel and tourism
  • Changing consumer preferences and market trends
  • Environmental concerns and climate change impacts
  • Geopolitical instability affecting travel patterns

Market Key Trends

  1. Personalization and Customization: Consumers are seeking personalized and customized experiences in resort planning, including tailored itineraries, unique room designs, and personalized services. Resorts that can cater to individual preferences and provide customized offerings have a competitive advantage.
  2. Integration of Technology: The resort planning market is witnessing the integration of technology to enhance guest experiences and streamline operations. Key technological trends include mobile applications for seamless check-in and guest communication, smart room features, and AI-powered chatbots for personalized assistance.
  3. Sustainability and Eco-consciousness: The emphasis on sustainability and eco-consciousness continues to shape the resort planning market. Resorts that implement green initiatives, such as renewable energy usage, water conservation, and waste management, are gaining popularity among environmentally conscious travelers.
  4. Local and Authentic Experiences: Travelers are increasingly seeking authentic experiences that allow them to immerse themselves in the local culture and traditions. Resorts that offer local cuisine, cultural activities, and interactions with the local community are in high demand.
  5. Integration of Wellness and Well-being: Wellness and well-being have become integral components of resort planning. Resorts are incorporating wellness facilities, spa services, fitness activities, and healthy dining options to cater to the growing demand for holistic experiences.

Covid-19 Impact

The COVID-19 pandemic has had a profound impact on the resort planning market. Travel restrictions, lockdowns, and safety concerns have resulted in a significant decline in travel and tourism. Many resorts faced temporary closures or reduced operations during the pandemic, leading to financial strain and layoffs.

However, as vaccination rates increase and travel restrictions ease, there is a gradual recovery in the resort planning market. Travelers’ pent-up demand for vacations and the desire for safe and secluded destinations have driven the demand for resorts that prioritize health and safety measures. Resorts that can adapt to the new normal by implementing enhanced cleaning protocols, contactless services, and flexible cancellation policies are better positioned for recovery.

The pandemic has also accelerated certain trends, such as the adoption of digital technologies for contactless experiences and the focus on wellness and well-being. Resort planners need to remain agile and responsive to changing consumer preferences and expectations as the market gradually recovers from the impact of the pandemic.

Key Industry Developments

  1. Sustainable Resort Certification: Industry organizations and certification bodies have introduced sustainability certifications specifically for resorts. These certifications assess and recognize resorts that meet certain environmental and social criteria, helping consumers make informed choices and encouraging resort planners to adopt sustainable practices.
  2. Destination Resort Collaborations: Resort planners are increasingly collaborating with local governments, communities, and other stakeholders to develop destination resorts. These resorts aim to promote sustainable tourism, preserve natural and cultural heritage, and support local economies through community engagement and responsible tourism practices.
  3. Integration of Smart Technologies: Smart technologies such as IoT (Internet of Things), AI (Artificial Intelligence), and automation are being integrated into resort planning to enhance operational efficiency and guest experiences. From smart room controls to personalized recommendations based on guest preferences, technology is reshaping the resort industry.
  4. Health and Wellness Focus: Resorts are incorporating wellness and health-focused amenities and programs to cater to the growing demand for well-being experiences. From yoga retreats to specialized wellness treatments and healthy dining options, resorts are positioning themselves as holistic wellness destinations.
  5. Diversification of Resort Offerings: Resort planners are diversifying their offerings to attract a wider range of guests. This includes introducing family-friendly amenities, adventure sports facilities, cultural immersion programs, and educational activities. By offering a diverse range of experiences, resorts can appeal to different target markets and extend guest stays.

Analyst Suggestions

  1. Embrace Sustainability: Resort planners should prioritize sustainability in their planning and development processes. This includes incorporating eco-friendly practices, renewable energy sources, efficient waste management systems, and responsible water usage. Sustainable resorts not only attract environmentally conscious travelers but also contribute to the preservation of natural resources.
  2. Focus on Experiential Travel: The demand for unique and immersive experiences is growing. Resort planners should emphasize the creation of authentic and memorable experiences for guests, offering activities, cultural interactions, and local cuisine that reflect the destination’s heritage and culture.
  3. Leverage Technology: Adopting and integrating technology can enhance the guest experience and streamline resort operations. From online booking platforms to mobile apps, resorts should leverage technology to provide seamless services, personalized recommendations, and efficient communication channels with guests.
  4. Collaboration and Partnerships: Resort planners should consider collaborations and partnerships with local communities, governments, and other stakeholders. By involving the local community in resort planning and operations, resorts can create a positive impact on the local economy, preserve cultural heritage, and foster sustainable tourism practices.
  5. Continuous Innovation: To stay competitive in the market, resort planners need to continuously innovate and differentiate their offerings. This can include introducing unique amenities, themed experiences, wellness programs, and incorporating emerging trends such as digital detox or sustainable adventure travel.

Future Outlook

The future outlook for the resort planning market is optimistic, with several trends and factors driving its growth. As travel restrictions ease and consumer confidence in travel returns, the demand for resorts is expected to rebound. The focus on personalized experiences, sustainability, wellness, and technology integration will continue to shape the market.

Resort planners will need to adapt to changing consumer preferences, invest in sustainable practices, and leverage technology to provide seamless and memorable experiences. Emerging markets, such as Asia-Pacific and Latin America, offer significant growth opportunities, while mature markets will continue to see innovation and repositioning to cater to evolving consumer demands.


The global resort planning market is experiencing steady growth, driven by the increasing demand for unique and memorable vacation experiences. Resort planners need to prioritize sustainability, embrace technology, and focus on experiential travel to stay competitive. Collaboration with local communities and partnerships with stakeholders can enhance the positive impact of resorts on the local economy and culture. Despite the challenges posed by the COVID-19 pandemic, the future outlook for the resort planning market is positive, with ample opportunities for innovation, growth, and the creation of exceptional resort experiences.

Global Resort Planning Market

Segmentation Details Description
Service Type Feasibility Studies, Master Planning, Landscape Design, Others
Resort Type Beach Resorts, Mountain Resorts, Wellness Resorts, Others
Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Leading Companies: Global Resort Planning Market

  1. WATG (Wimberly Allison Tong & Goo)
  2. EDSA, Inc.
  3. B+H Architects
  4. Stantec Inc.
  5. HKS, Inc.
  6. Gensler
  7. SB Architects
  8. SWA Group
  9. AECOM
  10. WAT&G Design

North America
o US
o Canada
o Mexico

o Germany
o Italy
o France
o UK
o Spain
o Denmark
o Sweden
o Austria
o Belgium
o Finland
o Turkey
o Poland
o Russia
o Greece
o Switzerland
o Netherlands
o Norway
o Portugal
o Rest of Europe

Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Kazakhstan
o Taiwan
o Vietnam
o Thailand
o Philippines
o Singapore
o Australia
o New Zealand
o Rest of Asia Pacific

South America
o Brazil
o Argentina
o Colombia
o Chile
o Peru
o Rest of South America

The Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Israel
o Kuwait
o Oman
o North Africa
o West Africa
o Rest of MEA

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