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Functional Tea Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2022-2030

Published Date: July, 2022
No of Pages: 165
Delivery Format: PDF+EXCEL

$2,950.00

The functional tea market share is expected to increase to USD 3.13 billion from 2021 to 2030, and the market’s growth momentum will accelerate at a CAGR of 6.27%.

This functional tea market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers functional tea market segmentation by type (herbal tea, fruit tea, flower tea, and others) and geography (North America, APAC, Europe, South America, and Middle East and Africa). The functional tea market report also offers information on several market vendors, including Arteasans Beverages LLC, Associated British Foods plc, Barrys Tea, Dilmah Ceylon Tea Co. Plc, ekaterra B.V, Godrej and Boyce Manufacturing Co. Ltd., Harney and Sons Fine Teas, Herbaty Szlachetne Sp. z o. o, Numi Inc., ORGANIC INDIA Pvt. Ltd., PHARMADUS BOTANICALS S.L, Tata Consumer Products Ltd., The Hain Celestial Group Inc., The Organic MerchantsÂ, The Republic of Tea, Tiesta Tea Co., Unilever PLC, and Simple Life International Holdings Sdn Bhd among others.

Functional Tea Market Report Scope and Segmentation
ATTRIBUTESDETAILS
ESTIMATED YEAR2022
BASE YEAR2021
FORECAST YEAR2030
HISTORICAL YEAR2017-2021
UNITValue (USD Million/Billion)
BY REGIONNorth America, Europe, Asia Pacific, Latin America, Middle East and Africa

Functional Tea Market: Key Drivers, Trends, and Challenges

The health benefits of functional tea is notably driving the functional tea market growth, although factors such as the availability of counterfeit functional tea products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the functional tea industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Functional Tea Market Driver

One of the key factors driving the global functional tea market growth is the health benefits of functional tea. The health benefits include improved immunity, hence protection against cold, and better digestion. Some other functional tea products and their health benefits are mentioned below:

  • Yerba mate: It is rich in antioxidants and nutrients, boosts energy and immunity, improves mental focus and physical performance, helps to lose body fat and weight, and lowers blood sugar levels and the risk of heart diseases.
  • Hibiscus tea: It is rich in vitamin C and contains flavonoids, reduces blood sugar levels, lowers blood pressure, aids in digestion, helps in reducing menstrual cramps, and keeps the liver healthy.
  • Lemongrass tea: It is rich in inflammation-fighting compounds such as disorienting and chlorogenic acid, helps in relieving anxiety and pain, lowers cholesterol levels, prevents infection, boosts oral health, and increases the red blood cell count.
  • Chamomile tea: It is rich in flavonoids, helps in reducing menstrual pain, lowers blood sugar levels, and helps with relaxation and sleep.

Therefore, growing awareness among consumers regarding the health benefits of functional tea is likely to propel the growth of the market during the forecast period.

Key Functional Tea Market Trend

Premiumization of functional tea products is one of the key functional tea market trends that is expected to impact the industry positively in the forecast period. Premium functional tea products are marked with quality assurance stamps from the USDA and others, which regularizes the product quality. Several vendors in the global functional tea market offer functional tea products under the premium category. For instance;

  • Numi offers a product line of Premium Matcha green tea in two flavors called Citrus Matcha and Ceremonial Matcha.
  • World Of Chai offers Bay Leaf Premium Masala Tea under its premium tea offerings.
  • Numi offers Petite Bouquet, which is a tea box with four different flowering tea products. Flowering tea buds offered in this box include Dragon Lily, Sunset Oolong, Lavender Dream, and Golden Jasmine.

Therefore, the premiumization of functional tea products is expected to propel the growth of the market in the coming years.

Key Functional Tea Market Challenge

One of the key challenges to the global functional tea market growth is the availability of counterfeit functional tea products, which leads to an uneven competitive scenario among genuine functional tea vendors. The counterfeit functional tea products lack quality and are priced lower than genuine products. Several instances of manufacturing and sales of counterfeit tea products, including functional tea products, have been seen in the global market. For instance; a drug processing laboratory was raided by the Malaysian police in the Seberang Prai Selatan district of Malaysia. Drugs and more than 1000 fake herbal tea boxes were seized by the police from the facility. Consumers are often misled by similar product names and packaging as that of products of established brands, especially in APAC countries, such as China, India, and Thailand, and in Middle Eastern countries, such as the UAE, Saudi Arabia, and Qatar. This may hinder the sales of genuine functional tea products during the forecast period.

This functional tea market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Functional Tea Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • Arteasans Beverages LLC
  • Associated British Foods plc
  • Barrys Tea
  • Dilmah Ceylon Tea Co. Plc
  • ekaterra B.V
  • Godrej and Boyce Manufacturing Co. Ltd.
  • Harney and Sons Fine Teas
  • Herbaty Szlachetne Sp. z o. o
  • Numi Inc.
  • ORGANIC INDIA Pvt. Ltd.
  • PHARMADUS BOTANICALS S.L
  • Tata Consumer Products Ltd.
  • The Hain Celestial Group Inc.
  • The Organic MerchantsÂ
  • The Republic of Tea
  • Tiesta Tea Co.
  • Unilever PLC
  • Simple Life International Holdings Sdn Bhd

Major Segments

Functional tea market, By Type

  • Green Tea
  • Herbal Tea
  • Others

Functional tea market, By Form

  • Loose Leaves
  • Bags
  • Powder

Functional tea market, By Function

  • Immunity
  • Detox
  • Weight Loss
  • Gut & Digestive Health
  • Multifunctional
  • Others

Functional tea market, By Distribution Channel

  • Store-Based
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Others
  • Non-Store-Based

Which are the Key Regions for Functional Tea Market?

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Italy
    • France
    • UK
    • Spain
    • Poland
    • Russia
    • The Netherlands
    • Norway
    • Czech Republic
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Malaysia
    • Thailand
    • Singapore
    • Australia & New Zealand
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Northern Africa
    • Rest of MEA

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 affected the market in countries such as the US and Canada. The pandemic affected the supply chain of the regional functional tea market, especially in the US. A rise in the number of COVID-19 cases disrupted the usual market demand for functional tea in several countries, such as the US, Canada, and Mexico. However, the initiation of vaccination drives led to the resumption of business activities in the functional tea market in the last quarter of 2020. This resulted in the restoration of the supply chain and the reopening of manufacturing units of functional tea in the region, which stabilized the growth of the market in 2021. Also, vendors are increasingly adopting e-commerce channels to increase their sales in the region. Thus, all these factors will propel the growth of the regional functional tea market during the forecast period.

What are the Revenue-generating Type Segments in the Functional Tea Market?

The functional tea market share growth by the herbal tea segment will be significant during the forecast period. Herbal tea is witnessing high demand among health-conscious consumers as it has a higher proportion of antioxidants compared to other forms of tea. A variety of herbal tea products are available with different ingredients such as leaves, tree bark, plant roots, seeds, and various spices. The new product launches will further boost the growth of the herbal tea segment of the global functional tea market in the forecast years. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the functional tea market size and actionable market insights on post COVID-19 impact on each segment.

What are the Key Data Covered in this Functional Tea Market Report?

  • CAGR of the market during the forecast period 2022-2030
  • Detailed information on factors that will drive functional tea market growth during the next five years
  • Precise estimation of the functional tea market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the functional tea industry across North America, APAC, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of functional tea market vendors

Table Of Content

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026
    • Exhibit 13: Chart on Global – Market size and forecast 2021-2026 ($ million)
    • Exhibit 14: Data Table on Global – Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary
    • Exhibit 17: Five forces analysis – Comparison between 2021 and 2026
  • 4.2 Bargaining power of buyers
    • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition
    • Exhibit 23: Chart on Market condition – Five forces 2021 and 2026

5 Market Segmentation by Type

  • 5.1 Market segments
    • Exhibit 24: Chart on Type – Market share 2021-2026 (%)
    • Exhibit 25: Data Table on Type – Market share 2021-2026 (%)
  • 5.2 Comparison by Type
    • Exhibit 26: Chart on Comparison by Type
    • Exhibit 27: Data Table on Comparison by Type
  • 5.3 Herbal tea – Market size and forecast 2021-2026
    • Exhibit 28: Chart on Herbal tea – Market size and forecast 2021-2026 ($ million)
    • Exhibit 29: Data Table on Herbal tea – Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Chart on Herbal tea – Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on Herbal tea – Year-over-year growth 2021-2026 (%)
  • 5.4 Fruit tea – Market size and forecast 2021-2026
    • Exhibit 32: Chart on Fruit tea – Market size and forecast 2021-2026 ($ million)
    • Exhibit 33: Data Table on Fruit tea – Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Chart on Fruit tea – Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on Fruit tea – Year-over-year growth 2021-2026 (%)
  • 5.5 Flower tea – Market size and forecast 2021-2026
    • Exhibit 36: Chart on Flower tea – Market size and forecast 2021-2026 ($ million)
    • Exhibit 37: Data Table on Flower tea – Market size and forecast 2021-2026 ($ million)
    • Exhibit 38: Chart on Flower tea – Year-over-year growth 2021-2026 (%)
    • Exhibit 39: Data Table on Flower tea – Year-over-year growth 2021-2026 (%)
  • 5.6 Others – Market size and forecast 2021-2026
    • Exhibit 40: Chart on Others – Market size and forecast 2021-2026 ($ million)
    • Exhibit 41: Data Table on Others – Market size and forecast 2021-2026 ($ million)
    • Exhibit 42: Chart on Others – Year-over-year growth 2021-2026 (%)
    • Exhibit 43: Data Table on Others – Year-over-year growth 2021-2026 (%)
  • 5.7 Market opportunity by Type
    • Exhibit 44: Market opportunity by Type ($ million)

6 Customer Landscape

  • 6.1 Customer landscape overview
    • Exhibit 45: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation
    • Exhibit 46: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 47: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison
    • Exhibit 48: Chart on Geographic comparison
    • Exhibit 49: Data Table on Geographic comparison
  • 7.3 North America – Market size and forecast 2021-2026
    • Exhibit 50: Chart on North America – Market size and forecast 2021-2026 ($ million)
    • Exhibit 51: Data Table on North America – Market size and forecast 2021-2026 ($ million)
    • Exhibit 52: Chart on North America – Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on North America – Year-over-year growth 2021-2026 (%)
  • 7.4 APAC – Market size and forecast 2021-2026
    • Exhibit 54: Chart on APAC – Market size and forecast 2021-2026 ($ million)
    • Exhibit 55: Data Table on APAC – Market size and forecast 2021-2026 ($ million)
    • Exhibit 56: Chart on APAC – Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on APAC – Year-over-year growth 2021-2026 (%)
  • 7.5 Europe – Market size and forecast 2021-2026
    • Exhibit 58: Chart on Europe – Market size and forecast 2021-2026 ($ million)
    • Exhibit 59: Data Table on Europe – Market size and forecast 2021-2026 ($ million)
    • Exhibit 60: Chart on Europe – Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on Europe – Year-over-year growth 2021-2026 (%)
  • 7.6 South America – Market size and forecast 2021-2026
    • Exhibit 62: Chart on South America – Market size and forecast 2021-2026 ($ million)
    • Exhibit 63: Data Table on South America – Market size and forecast 2021-2026 ($ million)
    • Exhibit 64: Chart on South America – Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on South America – Year-over-year growth 2021-2026 (%)
  • 7.7 Middle East and Africa – Market size and forecast 2021-2026
    • Exhibit 66: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
    • Exhibit 67: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
    • Exhibit 68: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)
  • 7.8 US – Market size and forecast 2021-2026
    • Exhibit 70: Chart on US – Market size and forecast 2021-2026 ($ million)
    • Exhibit 71: Data Table on US – Market size and forecast 2021-2026 ($ million)
    • Exhibit 72: Chart on US – Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on US – Year-over-year growth 2021-2026 (%)
  • 7.9 Canada – Market size and forecast 2021-2026
    • Exhibit 74: Chart on Canada – Market size and forecast 2021-2026 ($ million)
    • Exhibit 75: Data Table on Canada – Market size and forecast 2021-2026 ($ million)
    • Exhibit 76: Chart on Canada – Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on Canada – Year-over-year growth 2021-2026 (%)
  • 7.10 Germany – Market size and forecast 2021-2026
    • Exhibit 78: Chart on Germany – Market size and forecast 2021-2026 ($ million)
    • Exhibit 79: Data Table on Germany – Market size and forecast 2021-2026 ($ million)
    • Exhibit 80: Chart on Germany – Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on Germany – Year-over-year growth 2021-2026 (%)
  • 7.11 China – Market size and forecast 2021-2026
    • Exhibit 82: Chart on China – Market size and forecast 2021-2026 ($ million)
    • Exhibit 83: Data Table on China – Market size and forecast 2021-2026 ($ million)
    • Exhibit 84: Chart on China – Year-over-year growth 2021-2026 (%)
    • Exhibit 85: Data Table on China – Year-over-year growth 2021-2026 (%)
  • 7.12 UK – Market size and forecast 2021-2026
    • Exhibit 86: Chart on UK – Market size and forecast 2021-2026 ($ million)
    • Exhibit 87: Data Table on UK – Market size and forecast 2021-2026 ($ million)
    • Exhibit 88: Chart on UK – Year-over-year growth 2021-2026 (%)
    • Exhibit 89: Data Table on UK – Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography
    • Exhibit 90: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges
    • Exhibit 91: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape
    • Exhibit 92: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption
    • Exhibit 93: Overview on factors of disruption
  • 9.4 Industry risks
    • Exhibit 94: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered
    • Exhibit 95: Vendors covered
  • 10.2 Market positioning of vendors
    • Exhibit 96: Matrix on vendor position and classification
  • 10.3 Arteasans Beverages LLC
    • Exhibit 97: Arteasans Beverages LLC – Overview
    • Exhibit 98: Arteasans Beverages LLC – Product / Service
    • Exhibit 99: Arteasans Beverages LLC – Key offerings
  • 10.4 Godrej and Boyce Manufacturing Co. Ltd.
    • Exhibit 100: Godrej and Boyce Manufacturing Co. Ltd. – Overview
    • Exhibit 101: Godrej and Boyce Manufacturing Co. Ltd. – Business segments
    • Exhibit 102: Godrej and Boyce Manufacturing Co. Ltd. – Key offerings
    • Exhibit 103: Godrej and Boyce Manufacturing Co. Ltd. – Segment focus
  • 10.5 Herbaty Szlachetne Sp. z o. o
    • Exhibit 104: Herbaty Szlachetne Sp. z o. o – Overview
    • Exhibit 105: Herbaty Szlachetne Sp. z o. o – Product / Service
    • Exhibit 106: Herbaty Szlachetne Sp. z o. o – Key offerings
  • 10.6 Numi Inc.
    • Exhibit 107: Numi Inc. – Overview
    • Exhibit 108: Numi Inc. – Product / Service
    • Exhibit 109: Numi Inc. – Key offerings
  • 10.7 PHARMADUS BOTANICALS S.L
    • Exhibit 110: PHARMADUS BOTANICALS S.L – Overview
    • Exhibit 111: PHARMADUS BOTANICALS S.L – Key offerings
  • 10.8 Tata Consumer Products Ltd.
    • Exhibit 112: Tata Consumer Products Ltd. – Overview
    • Exhibit 113: Tata Consumer Products Ltd. – Product / Service
    • Exhibit 114: Tata Consumer Products Ltd. – Key news
    • Exhibit 115: Tata Consumer Products Ltd. – Key offerings
  • 10.9 The Organic Merchants
    • Exhibit 116: The Organic Merchants – Overview
    • Exhibit 117: The Organic Merchants – Key offerings
  • 10.10 The Republic of Tea
    • Exhibit 118: The Republic of Tea – Overview
    • Exhibit 119: The Republic of Tea – Product / Service
    • Exhibit 120: The Republic of Tea – Key offerings
  • 10.11 Tiesta Tea Co.
    • Exhibit 121: Tiesta Tea Co. – Overview
    • Exhibit 122: Tiesta Tea Co. – Product / Service
    • Exhibit 123: Tiesta Tea Co. – Key offerings
  • 10.12 Unilever PLC
    • Exhibit 124: Unilever PLC – Overview
    • Exhibit 125: Unilever PLC – Business segments
    • Exhibit 126: Unilever PLC – Key news
    • Exhibit 127: Unilever PLC – Key offerings
    • Exhibit 128: Unilever PLC – Segment focus

Segmentation

Functional tea market, By Type

  • Green Tea
  • Herbal Tea
  • Others

Functional tea market, By Form

  • Loose Leaves
  • Bags
  • Powder

Functional tea market, By Function

  • Immunity
  • Detox
  • Weight Loss
  • Gut & Digestive Health
  • Multifunctional
  • Others

Functional tea market, By Distribution Channel

  • Store-Based
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Others
  • Non-Store-Based

Major Companies

  • Arteasans Beverages LLC
  • Associated British Foods plc
  • Barrys Tea
  • Dilmah Ceylon Tea Co. Plc
  • ekaterra B.V
  • Godrej and Boyce Manufacturing Co. Ltd.
  • Harney and Sons Fine Teas
  • Herbaty Szlachetne Sp. z o. o
  • Numi Inc.
  • ORGANIC INDIA Pvt. Ltd.
  • PHARMADUS BOTANICALS S.L
  • Tata Consumer Products Ltd.
  • The Hain Celestial Group Inc.
  • The Organic MerchantsÂ
  • The Republic of Tea
  • Tiesta Tea Co.
  • Unilever PLC
  • Simple Life International Holdings Sdn Bhd

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